Open a Med Spa: Guide, Steps & Business Tips

Med spas combine the luxury of a spa with the expertise of medical aesthetics, offering treatments that help clients look and feel their best. And with the global wellness industry projected to hit $7 trillion in 2025, there’s never been a better time to get involved.

The medical spa industry is one of the fastest-growing segments in wellness, thanks to increasing demand for services like Botox, skin rejuvenation, and body contouring. Whether you’re a medical professional or a beauty entrepreneur, opening a medical spa is a smart way to tap into this booming industry. This step-by-step guide will show you exactly how to open a medspa—from legal setup to staffing, equipment, insurance, software, and marketing.

Step 1: Understand What a Med Spa Is

A med spa (also med spa, or medical spa) combines the relaxing environment of a day spa with cosmetic treatments typically performed in a medical setting. These aesthetic medical procedures go beyond facials and massages—they often include injectables, laser treatments, and other clinical procedures.

Common medical spa services:

Botox and dermal fillers
Laser hair removal
Microneedling and RF skin tightening
Chemical peels and facials
Body contouring
IV hydration therapy

Because these are medical-grade treatments, many require oversight from a licensed healthcare professional.

How Is a Med Spa Different from a Traditional Spa?

While day spas focus on relaxation and beauty treatments like facials and massages, a med spa blends those services with advanced, medical procedures—think Botox, fillers, lasers, and more.

The key difference? Med spas offer treatments that must be performed or overseen by licensed medical professionals. That means they operate under different rules than your average spa.

In most states, medical spas must be owned or co-owned by a physician, or have a licensed medical director in place. Regulations vary, but typically, the physician must have majority ownership or final authority over medical services offered.

Step 2: Create a Business Plan

A solid business plan is your blueprint for running A successful med spa. It not only guides your operations but is also essential for attracting investors or securing loans.

Include in your med spa business plan:

Mission and goals – The first step in any business plan. Define what your med spa stands for and what you aim to achieve in the short and long term.
Market analysis and competitor research – Understand your local market, client demographics, and what nearby medical spa businesses are offering.
Services and pricing – List your treatments and how you'll price them to stay competitive while remaining profitable.
Staffing and hiring plans – Outline the roles you’ll need to fill and how you’ll recruit and retain qualified professionals.
Equipment and software needs – Identify the tools and technology (like laser devices and booking software) required to run your med spa.
Marketing strategy – Describe how you’ll attract new clients, build loyalty, and promote your services both online and offline.
Startup costs and 3- to 5-year financial projections – Estimate your initial investment, expected revenue, and how the business will grow over time.

A strong business plan will help you stay focused and future-proof your medical spa business as the industry evolves.

Step 3: Choose a Legal Structure and Register Your Business

To legally operate a medical spa business, you’ll need to establish a business entity and file the proper paperwork.

Here’s what to do:

Choose a legal structure – Most med spas register as an LLC or Corporation to separate personal and business liability.
Register your business name with your state – Make it official by filing your chosen business name with the appropriate state agency.
Apply for an EIN (Employer Identification Number) – This federal tax ID is needed to hire employees, open business bank accounts, and file taxes.
Check zoning laws and secure permits – Ensure your med spa location is zoned for medical or aesthetic use and apply for any required local permits.
Open a business bank account – Keep your finances organized and protect your personal assets by separating business and personal funds.

Consulting a healthcare attorney is recommended to ensure your entity structure complies with state medical ownership rules.

Step 3.5: Get the Right Business Insurance

Before treating clients, protect your medical spa with comprehensive insurance coverage. Aesthetic procedures carry risk, and proper insurance protects you, your staff, and your clients.

Here are the key policies you may need:

Medical Malpractice Insurance – Covers injectables, laser, and other medical services
General Liability Insurance – Covers injuries on your premises (e.g., slips and falls)
Professional Liability Insurance – Covers staff negligence or treatment mistakes
Property Insurance – Protects your location and equipment
Workers’ Compensation – Required in most states if you have employees
Cyber Liability Insurance – Covers data breaches and HIPAA violations

💡 Tip: Work with a provider that specializes in medical spa and aesthetic business insurance to ensure full compliance and the right level of coverage.

Step 4: Partner with a Medical Professional

Unless you’re a licensed physician or nurse practitioner, your med spa must work with a medical director to provide clinical oversight.

Your options:

Partner with a physician who owns or co-owns the practice
Set up a Management Services Organization (MSO) to handle the non-medical side of the business
Hire medical professionals such as nurse practitioners or physician assistants under supervision

Every state has different rules regarding ownership, delegation, and medical supervision, so check your state’s regulations closely. Check the following places for this information

State Medical Board Website: Most rules around medical spa ownership, delegation, and supervision come from the medical board in your state. Search:
State Board of Cosmetology or Aesthetics: If you're offering services like facials or peels, these boards often regulate who can legally perform them.
Nursing Board (if using RNs, NPs, or PAs): For information on what nurse injectors or physician assistants can do, refer to the board of nursing or physician assistants.
Healthcare Attorney or Compliance Consultant: A licensed attorney familiar with healthcare law in your state can ensure your ownership and staffing model is fully compliant.
Industry Associations
- AmSpa (American Med Spa Association) offers state-by-state legal summaries, but full access requires a membership.
- NCSBN (National Council of State Boards of Nursing) provides state scope-of-practice information for nursing professionals.

Step 5: Find the Right Location

Even with the best marketing and booking tools, your med spa’s location plays a big role in attracting new clients. A high-visibility spot—like a corner lot downtown or a retail center with steady foot traffic—makes it easy for people to discover your business, whether they walk in on a whim or look you up later.

On the flip side, if you're tucked away in a low-traffic area, it can be harder to build awareness—no matter how strong your online presence is.

What to look for:

High-visibility location with ample parking
Private rooms for treatments
ADA-compliant facilities
Proper HVAC, water supply, and electrical infrastructure
Space for future expansion

You may need to make renovations to meet medical building codes or accommodate clinical equipment. 💡 Tip: Choose a location that aligns with your target clientele and gives you room to grow as your medical spa gains traction.

Step 6: Purchase Equipment and Supplies

Planning to offer laser hair removal, cryotherapy, or Botox injections? You’ll need the right tools for the job. Investing in high-quality, medical-grade equipment is essential—not just for delivering great results, but for ensuring client safety and staying compliant with regulations.

Reliable equipment improves treatment outcomes, builds client trust, and helps you avoid costly downtime due to repairs or replacements. Invest in high-quality, FDA-cleared equipment and medical-grade products.

You’ll likely need:

Laser machines (for hair removal, pigmentation, resurfacing)
Injectable supplies (Botox, syringes, cannulas)
Microneedling and RF skin tightening devices
Cryolipolysis machines
Sanitation stations and PPE
Facial beds and carts
Product inventory management system

If you're just getting started, consider focusing on injectables and facial services first. These treatments often have a lower upfront cost compared to equipment-heavy services, which can require thousands of dollars in machines and ongoing maintenance.

Once your medical spa is up and running—and generating steady revenue—you can run a cost-benefit analysis to decide if larger investments, like a medical-grade laser lipo machine, make financial sense for your business.

Always buy from reputable vendors and ensure that service and training are included.

Step 7: Hire and Train Your Staff

When building your med spa team, make sure that every provider holds an active license for the treatments they perform. This ensures client safety, protects your business, and keeps you in compliance with state laws.

If your services include advanced aesthetic treatments, consider working with or consulting board-certified plastic surgeons. Their training in both surgical and nonsurgical procedures bring a high level of expertise that can elevate your service offerings and build client trust.

Other roles to consider:

Nurse injectors or physician assistants
Licensed estheticians
Laser-certified technicians
Front desk/reception
Practice manager
Medical director (if not you)

To verify a provider’s credentials, you can search through your state medical board or relevant licensing authority. Invest in continuous education and certification to maintain compliance and elevate client care.

💡 Tip: Always keep copies of staff licenses and certifications on file—and set calendar reminders to track expiration dates.

Step 8: Choose Medspa Management Software

Running a medical spa involves juggling bookings, medical charts, inventory, marketing, and compliance.

For example, Vagaro’s all-in-one medspa software makes it easy to:

Let clients book online 24/7
Store HIPAA-compliant medical records and consent forms
Track unit-based inventory like syringes or vials
Automate email/text reminders and marketing campaigns
Accept payments and manage memberships

This kind of software keeps your operations efficient and professional from day one.

Step 9: Market Your Med Spa

Once you’ve built your space and assembled your team, it’s time to let people know you’re open for business. Marketing your medical spa is essential to building awareness. A well-thought-out marketing strategy helps build your brand, attract your ideal clients, and keep your appointment calendar full.

Start with:

A Strong Online Presence

Your website is often the first impression potential clients have of your med spa. Make sure it’s modern, mobile-friendly, and easy to navigate. Include:

Online booking
Service menu with pricing
Before-and-after photos
Client testimonials
Contact info and location map

💡 SEO tip: Use keywords like “Botox near me” or “laser hair removal [your city]” in your website copy and meta descriptions.

Use Local SEO & Google Business

Optimizing for local SEO doesn’t have to be complicated. Make sure your medical spa is listed on Google Business Profile, Yelp, and other local directories. Include photos, hours, and accurate service descriptions.

Ask happy clients to leave Google reviews—they improve your search rankings and build credibility. If budget allows, consider running paid campaigns on:

Google Ads (for people actively searching)
Facebook & Instagram Ads (for awareness and retargeting)

Target by location, age, and interests to reach your ideal audience.

Social media platforms like Instagram, TikTok, and Facebook are perfect for med spas. Share:

Behind-the-scenes videos
Treatment walkthroughs
Staff spotlights
Client transformations (with permission)
Educational tips and skin care advice

Remember that consistency builds trust and keeps your brand top-of-mind.

Client before-and-after galleries and testimonials
Intro offers, referral bonuses, and loyalty programs
Online reviews on Yelp, Vagaro Marketplace, Google, and other places people can leave reviews and book appointments

Email marketing and SMS reminders also help retain clients and drive rebooking.

Step 10: Open Your Doors and Grow

Celebrate your launch with a grand opening event, influencer partnerships, or open house specials.

Then focus on:

Building a loyal client base with memberships and packages
Collecting feedback to refine the client experience
Tracking performance and optimizing services
Adding new treatments and keeping up with trends
Training your team to stay current and certified

With smart systems and strong branding, your med spa can grow from a new business to a trusted name in aesthetic care.

Opening a medical spa is a rewarding way to blend entrepreneurship with wellness and aesthetics. With careful planning, the right team, insurance, software, and marketing strategies, you can create a thriving business that helps clients look and feel their best.

Vagaro's medspa software enables you to streamline your operations and ensure HIPAA compliance. Sart a 30-day trial and experience bookimng management, charting, inventory management, and marketing—all in one place.

How to Open a Med Spa: A Step-by-Step Guide