Salon, Spa & fitness marketing tools

Small business marketing software helps business owners attract new clients, stay connected with existing ones, and drive repeat bookings — without a dedicated marketing team. It typically includes email campaigns, SMS marketing, promotional deals, client reviews, and CRM tools. For service-based businesses like salons, fitness studios, spas, and tattoo shops, the best small business marketing software is built directly into their booking platform so everything works together. Vagaro's marketing tools are included natively, so every client interaction can be part of an automated marketing strategy. 

Vagaro's email and text marketing tools allow you to easily reach out to your clients with promotional messages, appointment reminders, and business updates. You can create, schedule, and send campaigns for for salon, spa, or fitness studio directly from Vagaro.

Vagaro's PRM (partner relationship management) features help business owners manage and strengthen the relationships that drive referrals and growth — including client loyalty programs, referral tracking, and automated outreach to keep clients engaged between visits. Where a traditional CRM focuses on individual client history, PRM in the context of a service business like a salon, studio, or spa is about turning your best clients into active advocates — people who refer friends, leave reviews, and keep coming back. Vagaro's PRM tools are built into the same platform as booking, payments, and marketing, so relationship-building happens automatically alongside every transaction.

By promoting your services, sharing special offers, and staying in touch with your clients, email and text marketing help boost repeat visits, increase bookings, and strengthen customer loyalty. With Vagaro, it’s easy to automate these efforts and keep your business top of mind.

The most effective salon, spa, and fitness studio marketing tools include email for promotions and seasonal campaigns, SMS for last-minute openings and flash deals, automated review requests to build online reputation, and a CRM to track client preferences and visit history. Vagaro covers all of these in one platform — with campaigns that connect directly to real client data, making it easier to send relevant offers and measure results. 

Yes. Vagaro's tattoo text marketing tools let shop owners send instant SMS blasts promoting open slots, flash specials, or limited-time deals. Because texts are read within minutes, SMS is a natural fit for the spontaneous, high-intent bookings tattoo clients often make. Clients can go from reading a text to booking an appointment in a single tap. 

Yes! Vagaro provides customizable templates for both email and text campaigns. You can personalize messages with your business details, promotions, and even client names to create a tailored experience for salons, fitness studios, spas, and tattoo shops.

Once your campaigns are sent, Vagaro provides detailed reports showing key performance metrics like open rates, click-through rates, and engagement. These insights help you refine your strategy over time.

First, sign up for a Vagaro account. Once you're logged in, go to the Marketing section in your dashboard. From there, you’ll need to activate both Email Marketing and Text Marketing. After activation, you can start creating campaigns!