Why You Need a Custom Website Domain

Cohesive Online Presence

• Website A: www.acmebjj.com
• Website B: www.mysite.vagaro.com/acmebjj

Safe to assume you’d choose website A, right? Read on to see why.

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Build Trust Among Clients

As we covered briefly, a custom domain name builds brand consistency online. That consistency is what helps build trust with customers, while also fostering a memorable and positive experience with your brand. A personalized domain shows you’ve invested in establishing a dedicated online presence, which instills confidence in potential customers. When you’ve earned the trust of clients, they’re likely to not only stay with your business longer, but also recommend you to their families and friends.

Rank Higher Online

Higher Search Engine Optimization (SEO) rankings are vital to your success as a business owner using Vagaro MySite. The higher your SEO rankings are, the more visible your MySite is to anyone browsing the web. For example, if you have higher SEO rankings, when someone searches for a “couples massage near me” on Google, the higher your massage studio will display in the search results.

Why should that matter to you, though? Well, the very real truth is that most people only click on the first few results they see after their initial web search.¹ So, the higher up your MySite is listed, the better your chances are of people clicking on it. Remember, more website traffic equals more potential business.

Where Do I Get My Domain Name?

Sources:

1. https://www.theleverageway.com/