**Running a [beauty](https://www.vagaro.com/pro/salon-software) or [wellness](https://www.vagaro.com/pro/spa-software) business already comes with enough surprises.** Between inventory, staffing, rent, and marketing, the last thing you need is software that slowly bleeds you dry with hidden fees.

Yet, that’s precisely what happens with a lot of the popular platforms out there today.

Some software companies, like Gloss Genius, lock “basic” tools that are non-negotiable for salons or studios, like waitlists, behind upgraded plans that don’t feel upgraded at all, just… more expensive.

Let’s break down the hidden or undisclosed fees you could pay with GlossGenius, and explore why Vagaro doesn’t do that.

## What Are Hidden Fees?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmkrec6wka39y07n23bjh68o4)

Hidden fees in beauty and wellness software aren’t always obvious line items on a bill. More often, they appear as locked features, mandatory upgrades, and pricing tiers that quietly charge more for tools your business relies on every day.

### The Problem with “Simple” Features That Cost Extra

Salons and spas are built on smooth experiences, from booking to checkout to follow-ups. But many software platforms treat those smooth experiences like premium add-ons.

**Here’s the issue:**

The features you actually use daily: waitlists, resource booking, client intake forms, reporting, marketing tools, are often hidden behind upgrades.

That means you’re paying more just to run your business... *like a business.* To make matters worse, the price jumps often don’t match the value.

<BlogTipSnippet tipTitle="Attention Medspa Owners" text="HIPAA-compliant notifications are only avaible under GlossGenius's *Gold* and *Platinum* plans." />

### The Real Cost of Hidden Fees

Hidden fees actively interfere with how your business operates and grows. When essential tools are locked behind higher pricing tiers, software stops being a support system and starts becoming a constraint.

1. **They limit your growth**

Growth should be a business decision, not a pricing penalty. But when adding a staff member, opening another room, or offering a new service requires a mandatory software upgrade, expansion becomes more expensive than it needs to be. Instead of scaling on your own terms, you’re forced to weigh opportunity against subscription costs, often delaying progress simply to avoid higher fees.

2. **They create confusion**

Hidden fees blur expectations. When features you assumed were standard turn out to be gated behind upgrades, it undermines trust in the platform. Pricing becomes harder to predict, budgeting gets murkier, and you’re left questioning what’s actually included versus what will cost extra down the line.

3. **They waste your time**

Time spent evaluating plan tiers, comparing feature lists, and recalculating costs is time not spent serving clients or growing revenue. Instead of focusing on your schedule, your team, or your marketing, you’re stuck managing software limitations, something your system should eliminate, not create.

## Does GlossGenius Have Hidden Fees?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmkrefyhxa9lr07lp2uxbu6s3)

GlossGenius is often praised for its sleek, user-friendly interface. But behind the polish, the pricing model is built to make you pay more for what should be standard.

<BlogTipSnippet tipTitle="Gloss Genius Pricing Breakdown" text="- *Standard Plan* — $24/month (billed annually, or about $28 month-to-month)

- *Gold Plan* — $48/month (billed annually, or about $56 monthly)

- *Platinum Plan* — $148/month (billed annually, or about $168 monthly)" />

Here’s what to look out for:

### Waitlist

A waitlist is not a luxury. It’s a necessity for busy salons and studios.

But GlossGenius requires an upgraded plan to access it.

### Resource Booking

If you manage multiple chairs, rooms, or equipment, you need resource booking.

GlossGenius also tucks this behind a higher tier.

### Pricing Increase

What’s more frustrating is the price jump.

You don’t get a new business model or radically advanced features, you just get access to tools you should already have. So you’re forced to pay more just to operate at a professional level.

## Does Vagaro Have Hidden Fees?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmkrec703a7s607lp8oa3t9xu)

Vagaro is built around one simple principle:

*Your business shouldn’t pay more for tools it needs to operate.*

That’s why [Vagaro offers all-inclusive features](https://www.vagaro.com/learn/vagaro-vs-glossgenius-pricing-features-comparison) that cover everything a beauty or wellness business needs without forcing you into higher pricing tiers.

<BlogTipSnippet tipTitle="Vagaro Pricing Breakdown" text="- *Base subscription* - $23.99/month (billed monthly)

- Premium features available as needed" />

Here’s what that means in practice:

### All the Essentials Included

Vagaro gives you access to the core tools you need to run your business efficiently:

- Online booking

- Client management

- Marketing tools

- Reporting & analytics

- Resource booking

- Waitlist

- POS & payment processing

### Premium Features Are Optional

Vagaro *does* offer premium upgrades, but they’re designed to empower your business, not trap you into paying for basics or things you don't need. If you want advanced features, you can add them. *But you don’t have to.*

## Vagaro vs. GlossGenius: A Pricing by Feature  Breakdown

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmkrejke1aal607lpgghrze2x)

At first glance, both platforms may seem similarly priced. But once you factor in feature access, the difference becomes clear. Here’s a closer look at where GlossGenius requires upgrades for essential tools, and how Vagaro takes a more inclusive approach.

### Waitlist

**Vagaro**: Included with standard scheduling tools.

**GlossGenius**: Requires an upgraded plan ($48/month), despite being essential for fully-booked businesses.

### Resource Booking (Rooms, Chairs, Equipment)

**Vagaro**: Included and available across services without tier-based restrictions.

**GlossGenius**: Locked behind higher-tier plans ($48/month) to manage rooms, stations, or equipment.

### Advanced Scheduling Controls

**Vagaro**: Base subscription includes custom availability, service timing, and buffers. Additional staff members can be added à la carte for $10/month per calendar, and any calendars beyond the first seven are 100% free.

**GlossGenius**: Expanded scheduling controls are tied to plan upgrades.The $48/month *Gold* plan is required for teams less than 10, while the $148/month *Platinum* plan will be needed for any teams of 10+ members.

### Client Intake Forms & Custom Fields

**Vagaro**: Customizable intake forms and waivers can be added to Vagaro's base subscription for $10/month. 

**GlossGenius**: Intake forms require higher-tier access: $48/month. (That's over a $20 jump for a single feature.)

### Detailed Reporting & Insights

**Vagaro**: Sales, staff, and service reports included without forced upgrades.

**GlossGenius**: Staff reports are available only on higher-priced plans.

### Rebooking Notifications

**Vagaro**: Vagaro’s automated rebooking notifications help you keep clients on the books without manual follow-up.

**GlossGenius**: Rebooking reminders are tied to higher-tier plans. (Even though rebooking is a core revenue driver for most beauty and wellness businesses.)

### Why This Matters

On paper, GlossGenius pricing looks simple: need more robust tools? Sing up for the more robust plan. But, in practice, many businesses are pushed into higher tiers just to unlock tools they need to operate efficiently, while simultaneously paying for ones they won't even use, turning “premium” plans into a requirement, not an upgrade.

Vagaro’s approach is different: essential tools are included, and upgrades are optional, not mandatory. *That* is pricing transparency at its finest.

## The Real Difference Comes Down to Transparency

If your software is charging you extra for features you need to use every day, you’re not being sold a system, you’re being slowly taxed; you're being treated as a *consumer*, not a customer.

At Vagaro, we know you deserve software that supports your business, not one that profits from your growth.

That's why we give you the tools you need without hidden fees or tiers, so you can focus on what matters most: running your business, serving clients, and scaling with confidence. [Try it for 30 days, completely free.](https://www.vagaro.com/pro/pricing)



Vagaro vs. GlossGenius: Why Vagaro Doesn’t Charge Hidden Fees

When comparing Vagaro vs Gloss Genius, one difference stands out right away: how each platform gives you access to the features your business actually needs.  

Both Vagaro and Gloss Genius are popular booking and business management software options for beauty and wellness professionals. From salons and spas to fitness studios and independent service providers, both platforms promise to simplify scheduling, payments, and client management. But the way Vagaro and Gloss Genius structure pricing and features couldn’t be more different.  

With Gloss Genius, many essential tools are locked behind higher pricing tiers. The moment your business grows beyond the basics, you’re pushed into the $56/month Gold plan, whether you need every feature or not. That means paying more simply to unlock tools that most businesses rely on to operate day to day.  

We take a different approach at Vagaro. You start with a powerful core plan at just $23.99/month and add only the features that make sense for your business. No forced bundles. No paying for tools you’ll never use. Your software adapts to you, not the other way around.  

Instead of letting a subscription tier decide when you’re ready to grow, Vagaro gives you control over how and when your business management system expands. Whether you’re a solo professional, a growing team, or managing multiple locations, Vagaro’s flexible model supports your goals without inflating your monthly costs.  

Here’s how that difference shows up and where it matters most:  

![payment-processing-system-for-salons](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmklpzqbmbdnj07n06v25tanx)

## Does Your Payment Processing System Work for You or Against You? 

Let’s start where money moves first because your payment processing system should support your growth, not quietly chip away at it. 

### Payment Processing 

Vagaro offers payment processing as low as 2.2%, plus [Instant Payout](https://www.vagaro.com/learn/vagaro-instant-payout-comparison), you control how and [when your money moves](https://www.vagaro.com/learn/vagaro-vs-gg-we-make-you-money). 

Gloss Genius charges a 2.6% flat rate, and features like instant payout come with additional fees and timing restrictions. For example, Gloss Genius quiet period restrictions prevent daily payouts between 6:30 PM and 9:00 PM ET. Is it *really* “instant” if there’s limits on when you can get paid out?  

Both platforms handle payments well, but Vagaro gives businesses more flexibility and lower starting rates *without* requiring a premium plan. 

### Capital Funding 

What if you want to grow your business, but don’t quite have the funds to take the plunge? When it comes to business funding, flexibility matters. 

Vagaro provides access to capital up to $500,000, and that funding can be used for everything from growth initiatives to POS hardware and expansion. 

Gloss Genius caps their funding option at $250,000, with more limited use cases.  

For salon owners thinking long-term, Vagaro simply gives you more room to scale without turning to outside lenders.  

## Are You Paying More Just to Manage Your Calendar? 

Your calendar is the engine behind your business. From appointment scheduling to staff availability, the way you manage your bookings directly impacts your revenue, your client experience, and your sanity. And you shouldn’t have to upgrade your software just to run your schedule the right way.  

With Vagaro, appointment scheduling tools are included in the base plan of $23.99/month, giving beauty and wellness professionals like you everything you need to stay organized from day one. Built-in features include: 

- Waitlists to fill last-minute openings 
- Resource management for rooms and equipment 
- Staff calendar syncing across your team 
- Processing time and buffer controls to prevent burnout 
- Custom service hours that fit how you really work 

Both Vagaro and GlossGenius support online booking and real-time availability, with Google Calendar integration to help manage multiple schedules. But here’s where the experience starts to look very different.  

With GlossGenius, many of these tools are **locked behind the $56/month Gold plan**. Tools like waitlists, resource management, synced staff calendars, and gap-time controls require an upgrade, even though they’re basic needs for running a smooth operation.  

With Vagaro, smarter scheduling isn’t a premium feature. It’s just how your calendar works from the start.  

 ![improve-client-experience-with-vagaro](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmklq2rudbjhq07n0jbxfdin5)

## Client Experience: Is It Built in or Tier Locked? 

Client experience isn’t a luxury feature. It’s a core part of running a successful beauty or wellness business. We’ve built that philosophy directly into the Vagaro platform.  

Instead of locking client facing tools behind premium tiers, Vagaro offers a connected ecosystem, designed to support every stage of the client journey, including: 

- The Vagaro Marketplace for built-in client discovery 
- Client booking app (with an optional branded app available) 
- Two-way SMS communication for easy client conversations 
- Customer check-in app to streamline front-desk flow 
- Live streaming tools for classes, services, and virtual events 
- AI front desk tools to help with client communication 
- Loyalty programs that encourage repeat visits and visits and long-term retention 

Vagaro also offers deep customization across these tools, giving businesses control over appointment reminders, automated messages, and marketing touchpoints. That means your client experience feels polished, professional, and consistent. 

One of the biggest advantages is visibility. Being listed on the Vagaro Marketplace helps businesses attract new clients month after month, with many generating up to $75,000 in revenue from marketplace bookings alone!  

GlossGenius doesn’t offer a built-in marketplace, but it does focus on customization and integrated marketing tools to help businesses shape their brand presence. It’s doesn’t quite reach $75,000 like the Vagaro marketplace revenue, but it’s something.  

The difference is *impact*.  

Vagaro doesn’t just manage appointments and payments. It helps you build a connected client experience that supports engagement before, during and after every visit.  

And when clients feel taken care of at every step, loyalty and repeat bookings ae more predictable.  

## Are Core Business Operations Included or Locked Behind a Paywall? 

This is where the difference between Vagaro and GlossGenius becomes impossible to ignore. Not in flashy features, but in the core features that actually keep your business running.  

Vagaro includes core features that most studios, salons, and spas need to stay organized and in control within the base price of $23.99/month. Your core operations are supported without forcing you into a higher tier: 

- Staff permissions and custom access levels 
- Commission customization 
- Time tracking  
- Basic inventory management 
- Payroll (optional add-on with transparent pricing) 

Vagaro lets you pick any additional tools a-la-carte only if you want them instead of building them into a bigger monthly tier. Other resources like equipment management, payment processing, and client management are also integrated into the platform to streamline your business operations. 

On the other hand, GlossGenius places many core features behind its Gold Plan of $56/month, including: 

- Custom access levels and permissions 
- Commission structures on services and products 
- Time tracking 
- Separate banking tools for booth renters 
- Client forms 

GlossGenius also lacks built-in online retail sales and automated purchasing tools, which Vagaro allows you to enable a-la-carte. 

When it comes to payroll, Vagaro’s offering is, again, more cost-effective: $34/month + $5/employee, versus $40/month + $6/employee on GlossGenius for the same core payroll functionality. Vagaro also offers payroll automation, so staff payments, commission tracking, and managing a team is more efficient. 

The result? With Vagaro, you decide which tools you need and only pay for what you choose, not a prepackaged software tier you may never use.  

 ![glossgenius-vs-vagaro-email-marketing](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmklq4s03bg3n07n0rnqw8asf)

## Do Your Marketing Tools Grow Your Business Automatically? 

When you choose a business management software, marketing tools matter just as much as scheduling. The right tools should help you attract new clients and keep existing ones coming back, not make growth feel complicated or expensive.  

Vagaro approaches marketing with flexibility. Instead of locking essential growth tools behind higher pricing tiers, Vagaro lets you build your marketing system based on what your [business](https://www.vagaro.com/learn/vagaro-vs-gloss-genius-which-is-best-for-your-business) actually needs.  

With Vagaro, you get: 

- Email marketing included in the base plan 
- Optional add-ons for website building, online shopping, and text marketing 
- AI tools that support messaging and customer communication when you choose to activate them 

That means you’re not forced into a higher subscription just to access marketing features. You add the tools that fit your strategy, when they fit your budget.  

GlossGenius takes a different approach. Many advanced marketing features, including campaign automation, enhanced email tools, and AI-assisted messaging, require upgrading to the $56/month Gold plan. Website customization is also more limited, and SEO-focused blogging tools are not part of the platform.  

The difference comes down to *control*.  

Vagaro gives you freedom to build a marketing system that grows with your business. GlossGenius requires you to upgrade your entire plan just to unlock the tools that help you scale.  

And when marketing feels flexible instead of being forced, growth feels less like guesswork and a lot more like momentum.  

 ![vagaro-vs-glossgenius-support](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmklq65xtbh7x07n0kdnm9fmg)

## How Easy Is It to Switch and Get Support When You Need It? 

Even the best software only works when you have real humans backing it up.  

Vagaro includes free data transfer with free onboarding, referral credits, ongoing education through Vagaro University, and 24/7 premium customer support. Vagaro also offers industry events for networking and education.  

GlossGenius offers data transfer only without onboarding support. It doesn’t provide 24/7 human customer support or industry networking events.  

For professionals switching software or scaling their business, that difference matters. Faster onboarding and real support reduce downtime and frustration.  

When help is [easy to reach](https://www.vagaro.com/learn/vagaro-vs-gloss-genius-we-make-your-life-easier), everything from setup to scaling feels a lot less stressful.  

## How Much More Do You Pay with Tiered Pricing? 

This is where all the numbers finally come together.  

One of the biggest differences between Vagaro and GlossGenius is how pricing scales.  

With GlossGenius, many essential business tools require upgrading to the $56 per month Gold plan. That upgrade isn’t for luxury features. It’s for basic necessities as a business owner like waitlists, staff permissions, commissions, time tracking, marketing tools, and automation.  

Vagaro includes these tools in the basic subscription at $23.99/month, which means your costs stay more predictable as your business grows.  

Instead of paying more just to unlock features you need to operate, you can invest that money into marketing, staffing, or equipment that drives real revenue.  

Because scaling your business should feel exciting, not like opening a new line item on your expenses spreadsheet.  

 ![vagaro-vs-glossgenius-difference-in-value](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmklq7t3lbma207n08u43sapa)

## What’s the Real Value Difference? 

If you’re comparing [Vagaro vs. GlossGenius](https://www.vagaro.com/learn/vagaro-vs-glossgenius-pricing-comparison) and wondering which platform truly delivers more for your investment, it comes down to how your software grows with you. 

Vagaro is built for beauty and wellness professionals who want their software to feel like a business partner, not a running meter that charges more every time they need a new tool. Instead of forcing upgrades through a tiered pricing, Vagaro gives you a strong foundation and the freedom to add features only when they make sense for your business.  

With Vagaro, you get: 

- Lower starting payment processing rates 
- More access to business funding 
- Advanced scheduling tools 
- Built-in client discovery through the Vagaro Marketplace 
- [Flexible](https://www.vagaro.com/learn/vagaro-vs-gg-we-are-flexible) marketing tools you can add as needed 
- Strong operational features without forced tier upgrades 
- Hands-on onboarding and 24/7 support  
- More predictable pricing as your business grows 

GlossGenius may work well for some. But for businesses that plan to scale, Vagaro delivers more value in the base experience and more control over costs as your needs evolve while [keeping things simple.](https://www.vagaro.com/learn/vagaro-vs-gloss-genius-we-make-it-simple)  

Because real value isn’t about paying less today.  

It’s about having business management software that doesn’t charge you more every time you’re ready to grow.  

 

[Start your free trial today](https://www.vagaro.com/signup-1?licence=1) and see how much more your business can do with Vagaro. No contracts. No forced upgrades. Just smarter tools that grow with you.  



Vagaro vs. Gloss Genius: The Power of Vagaro’s Base Plan

**So, you’re ready to start your journey as a small business owner and share your passion with the world.**

**Congratulations!**

**It’s a rewarding job, but it’s not without its challenges.** 

As you start to get your business off the ground, you’ll notice that your to-do list will start to fill up fast. 

But don’t worry — we’ve got your back here at [Vagaro!](https://www.vagaro.com/pro/salon-software)

The importance of marketing to a small business can’t be overstated. 

When you’re faced with figuring out how to pay the bills, marketing might not seem like a big deal.

But, if you want to fill up your appointment slots from day one, you need to know why marketing is essential to all businesses, even small ones.

In a survey from small business tech and lending company Kabbage, business owners devoted just 7% of their first-year budgets to marketing — but looking back, they wished they had spent more.

The U.S. Small Business Administration recommends spending [5% of your budget](https://nuphoriq.com/create-a-marketing-budget/), but that number will likely grow if you’re starting from scratch and need to [build a website](https://www.vagaro.com/learn/salon-website-101) and other materials.

But there are only so many hours in the day and money to go around.

So, how can you make marketing a priority while keeping the rest of your efforts on track?

And what fundamentals of marketing are important to small businesses?

We compiled this quick-reference guide to several different [marketing strategies](https://www.vagaro.com/learn/salon-marketing-ideas) to answer those exact questions. 

Let’s get started!

## Personal Branding vs. [Professional Branding](https://www.vagaro.com/pro/booking-website-builder)

One of the best ways to get clients in the door is to build a solid relationship with them, and you can’t do that without authentic personal and professional brands.

Your professional brand refers to your website homepage, your [business listing](https://www.vagaro.com/pro/marketplace), the social media accounts for your business, and any print materials that advertise or represent your brand.

Here, you should focus on showcasing your work experience and [the services you offer](https://www.vagaro.com/learn/esthetician-service-menu-template), giving clients the proof they need that you’re the best in the biz.

Your personal brand, on the other hand, refers to the “about me” section of your website and your own social media pages. These are the places where you can be yourself and show off your passions.

You can tell the story of how you started your business, what drives you to work hard, and what your life is like after your last appointment of the day.

Emphasizing these authentic details helps build trust between you and your audience.

### Branding Example

Fitness coach [Lauren Drain](https://www.laurendrain.com/) offers a solid example of both personal and professional branding.

On the homepage of her website, she’s all business. She puts her offerings front and center, followed by her credentials and testimonials about her services.

Included are pictures of her own lifestyle transformation as well as those of her current and past clients.

But one tab over, in the “[My Story](https://www.laurendrain.com/about/)” section of her site, Lauren’s personal brand shines through.

Instead of writing a couple of paragraphs about her past experiences and current goals, Drain goes in-depth about seven — that’s right, *seven* — facets of her life.

She talks about her:

-   Lifestyle transformation
-   Experience training for bodybuilding competitions
-   Background as a nurse
-   Book
-   Family life

She lays it all on the line, proving her devotion to her craft.

Taken together, it’s easy to see that Lauren’s personal and professional brands, while created with a different tone, are cut from the same cloth. She knows that by developing a personal brand and building a professional brand, she can use both to showcase her passion, talent, and success.

Brand recognition is a critical aspect of any type of marketing, which makes personal and professional branding an important foundation for the rest of the strategies we’ll go through in this guide.

## How to Create a Free Website for a Small Business

Once you have your personal and professional brands on lock, your next step should be to bring them to life with your brand’s website.

Clients want the DL on your business as fast as possible, and they’re not going to pick up the phone and call you to get it. That means you need to know how to make a free website for your small business.

### Website Design Inspiration

Your website should represent all of the branding elements you’ve created so far, and it should do so in an attractive and user-friendly way. Stumped on what to add to your site? Start with this information:

-   [A “book now” button](https://www.vagaro.com/learn/how-to-add-a-book-now-button-to-instagram)
-   A breakdown of your services
-   High-quality photos of your work
-   Client testimonials 
-   An “about me” or “my story” tab

From there, you can work on the design factor.

Need some inspiration? 

[Hailey Adickes](https://www.haileyadickeshair.com/) created a website for her business for free [with Wix](https://winningwp.com/examples-of-websites-using-wix/), and it’s as sleek as the hair she styles. The background of the site is pure white, which serves as a stark contrast to the bold, graphic images throughout her portfolio.

Across her site, Adickes’ body of work speaks for itself. There aren’t any unrelated images or text boxes to distract from her talent.

If that’s not enough to get potential clients interested, they can use the simple navigation menu to find news about Adickes.

Her press clippings include interviews and editorial spreads that site visitors can check out to learn more about her and her background.

Once they’re interested in getting in touch with her, the contact page is simple, clean, and informative. As a bonus, Adickes’ site looks great on desktop and mobile devices.

So, sure, you might be creating a website for your business for free, but Adickes shows that doesn’t mean your site can’t be just as powerful as a big company’s site.

If it’s easy on the eyes and tells a good story, you’re on your way to attracting new customers.

## Best SEO Tips for Small Businesses

If you want to help your customers find your shiny new site, consider the importance of [SEO for small businesses](https://www.vagaro.com/learn/small-business-seo-tips).

SEO stands for search engine optimization, and that just means you’re making it easy for search engines to recognize that your content is valuable for readers.

One of the biggest benefits of SEO for small businesses is that your efforts here can increase the impact that all the rest of your marketing strategies have.

By incorporating SEO tactics when you create any kind of content, you increase the chance that it will show up sooner on Google.

That means more eyes on your content and, hopefully, more appointments in the books. It’s a no-brainer!

### SEO Examples

For a look at what these SEO strategies for small businesses in practice, let’s go back to Lauren Drain’s website. Her homepage includes several simple headers that describe what she offers.

At the bottom of the page, she includes a call to action asking visitors to try out her programs as well as a space for potential clients to sign up for her newsletter.

These elements help educate clients — and search engines — about what Drain’s business is all about. They also help drive clients to provide email addresses that Drain can use for continued communication.

Want to see more? 

Rachel Paul, the “[college nutritionist](https://www.collegenutritionist.com/),” is also killing the SEO game.

According to a [traffic analysis tool](https://app.neilpatel.com/en/traffic_analyzer/overview?lang=en&locId=2840&domain=collegenutritionist.com), Paul’s website organically ranks for more than 12,000 keywords, 141 of which are in first, second, or third position.

Her blog is likely the source of all that SEO goodness, seeing as her posts on meal prepping and starchy vegetables get hundreds or even thousands of visitors

SEO is a critical component of marketing strategy for startups in today’s digital age. If you follow in Drain and Paul’s footsteps, you’ll see your keyword rankings start increasing in no time.

**Additional Resources:**

-   [This blog post from Neil Patel](https://neilpatel.com/what-is-seo/) defines the different types of SEO.
-   [Search Engine Journal](https://www.searchenginejournal.com/small-business-seo-improve-rankings/260141/#close) has additional information on ranking strategies.

## Email Marketing Tips

Next up on our tour through top marketing strategies is trusty email marketing. It might seem old-school, but it’s effective and [carries a huge ROI](https://www.business2community.com/email-marketing/7-email-marketing-trends-for-2019-02120824).

The importance of email marketing stems from the fact that it’s a great way to build a relationship with clients because it allows you to target content directly to their inboxes. 

Plus, if they signed up for a newsletter or other email list, there’s a good chance they have more than a passing interest in your service.

San Francisco-based yoga studio owner [Andrea Stern](http://satoriyogastudio.com/) uses email marketing to her advantage. She offers local yoga enthusiasts a [monthly newsletter](https://www.verticalresponse.com/blog/satori-yoga-uses-email-marketing-to-connect-with-clients-beyond-the-mat/) that helps build a sense of community among her customers.

She also uses email to inform customers about studio news, to promote specials, and to introduce new classes or instructors.

With [email marketing tools](https://www.vagaro.com/learn/use-email-marketing-to-strengthen-customer-relationships), you can schedule similar messages to go out to your whole client list at once when a discount goes live or when you have news to share.

Stern’s marketing efforts have worked well enough that she needed to move the studio to a new space, and you can bet she used email to let her regulars know about all the changes that went along with it.

With some email marketing tips in your back pocket, you can set up [email campaigns](https://www.vagaro.com/learn/email-marketing-for-hair-salons) for new clients, returning guests, and even potential customers

## Social Media Marketing Tips for Small Business

Even if you feel like a social media pro, it’s critical to realize that social media tips for small business owners might be different from what you already know.

The impact that platforms like Facebook, Pinterest, and Instagram can have on your business depends on how you use them — you can’t just post randomly on each platform and expect to see a boost in bookings ASAP.

Using each of these social sites for business requires nuance and strategy.

And one brand that’s got it all figured out is Drybar.

Drybar’s offerings are specific: Its salons offer blowouts, and any products it sells are made to help customers get more volume in their hair at home.

The brand’s social media pages reflect that singular focus throughout.

### Facebook

[On Facebook](https://www.facebook.com/thedrybar/), Drybar engages with customers and fans by asking them to talk about their experiences and providing information about upcoming sales.

These posts give followers a reason to follow — they offer up-to-the-minute news as well as interactions that make customers feel like they’re in an exclusive club.

The Facebook page also includes a pop-out version of Drybar’s story, which helps customers feel a more emotional tie to the brand.

### Instagram

[On Instagram](https://www.instagram.com/thedrybar), Drybar focuses its efforts on posting high-quality images of real customers’ blowouts, stylized shots of its products, and video tutorials showing clients how to achieve beautiful styles from the comfort of their own homes.

The brand posts regularly, giving followers what they want — a consistent flow of eye-catching posts.

In addition to posting content to its feed, Drybar posts Stories and collects them in Highlights for followers to access later.

### Pinterst

Finally, on Pinterest, Drybar’s thousands of followers get a full dose of hair inspiration every time they visit.

Drybar’s pins are separated into boards based on product, hairstyle, how-to, and more — and they get bonus points for consistency, because their boards share the same name as some of their Instagram highlights.

The pins link back to Drybar’s account creation page, making it easy for people who want to try their services to book an appointment ASAP.

The benefits of using Pinterest for business and the rewards you can reap from Facebook and Instagram marketing boil down to this formula: ***Quality posts plus a consistent schedule = more followers. More followers = more potential appointments.***

Use these [social media marketing tips for small businesses](https://www.vagaro.com/learn/social-media-tips-for-salons) to start increasing your follower counts today.

## [Influencer Marketing](https://www.vagaro.com/learn/how-to-become-a-hair-influencer) Tools & Examples

We talked a lot about trust and relationship-building so far — now, we’re going to take that to a new level.

The benefits of influencer marketing are all about trust. Influencers’ entire careers center on their ability to show followers that their opinions can be trusted.

So, what better way to get your audience to trust you than to partner with an awesome influencer?

Fitness and yoga influencer [Jocelyn Steiber](https://www.instagram.com/chicandsweaty/) knows all about how great these partnerships can be.

She first encountered influencers [via her own company](https://fashionista.com/2017/05/fitness-influencers-workout-instagram-marketing), which worked with influencers to produce campaigns.

In the early 2010s, for example, Steiber worked with fitness influencers in New York City to create video content for Lucy Activewear. As she spent more time with them, she realized the influencer life might be right for her.

From there, she started to build up her own social media network through Instagram and in-person events around her home of New York City. 

Steiber’s “chic and sweaty” branding is relatable for her followers, and through dedication and authentic posts, she’s firmly established herself as an influencer in her space.

Since then, she has worked with several brands, including Headspace and DSW.

If you need some references on what a great influencer’s profile looks like or tips on how to connect with influencers, check out some of the top influencers in your industry, like [@philipwolffhair](https://www.instagram.com/philipwolffhair/) and [@ninatulio](https://www.instagram.com/ninatulio/) for hair stylists, [@zoesugg](https://www.instagram.com/zoesugg/) for beauty, and [@michelle\_lewin](https://www.instagram.com/michelle_lewin/) for fitness.

## How Can Vagaro Help?

Together, all these marketing strategies for startups combine to become a powerful campaign to get you more clients. And that’s exactly what we want to help you do.

At Vagaro, our goal is to help you save time on the details of running a business so you can spend it doing the work you love. In addition to our scheduling and [payment platforms](https://www.vagaro.com/pro/card-processing), we offer several marketing tools that can help you bring to life the advice we’ve compiled in this guide.

Our automated email marketing lets you send attractive, fun emails to clients at scale.

The Automated Marketing add-on also gives you reports on key email metrics like open rates and click-through rates.

Our “Fill My Book” and “Deal Manager” tools help you automatically create and manage discounts for hard-to-book time slots or any specials you want to run.

To learn more about how 
Vagaro can help implement a marketing strategy for entrepreneurs and small business owners and make running your business a snap, [check out our booking platform today](https://www.vagaro.com/pro/pricing).

The Vagaro Guide to the Fundamentals of Marketing

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Behind every successful tattoo and barber business is a person with a story, a point of view, and a reason for doing the work. On *[You Know What I Mean?](https://www.vagaro.com/learn/fred-helou-you-know-what-i-mean-podcast)*, a podcast hosted by Fred Helou, founder and CEO of Vagaro, those stories take center stage.  

In Episode 5, Fred sits down with OC Thomas, owner of [Rich in Flesh](https://www.vagaro.com/richinflesh), for a thoughtful discussion about legacy, creativity, and what it really takes to build something that lasts in the tattoo and barber industry.  

Together, they talk about identity, ownership, and how personal history shapes professional leadership.

<YouTubePlayer embedId="4YrO14k-dWg?si=KF21UTljy5R-IimX" /> 

## Creativity Meets Business Ownership 

The conversation also explores the balance between creativity and running a business. Tattoo artists and barbers are artists, but they are also leaders, operators, and mentors.  

OC speaks openly about ownership, responsibility, and the discipline required to maintain high standards. Fred adds perspective from the technology side, understanding the real challenges business owners face day to day.  

Together, they highlight that successful creative businesses are built on structure, intention, and trust.  

## Why This Episode is Worth Listening To 

This episode of *You Know What I Mean?* is for tattoo artists, barbers, and creative entrepreneurs who want to [grow without losing their identity](https://www.vagaro.com/learn/how-rich-in-flesh-tattoo-barbershop-leveled-up-with-vagaro-capital). It’s a reminder that leadership doesn’t have to be loud or flashy. Sometimes it starts with knowing who you are and where you come from.  

Fred brings the founder’s perspective. OC brings lived experience from the shop floor. Together, they share what they’ve learned that can apply to creative professionals at every stage of their journey.  

Tune into the full episode of *You Know What I Mean?* on [Apple Podcasts](https://podcasts.apple.com/us/podcast/tattoo-and-barber-fred-helou-with-oc-thomas-you-know/id1838817717?i=1000736338452), [Spotify](https://open.spotify.com/episode/7blybCazFDhmkKYorKSVZ9?si=V-2N7BFqSVmSBlQ4cEiMjA), or [YouTube](https://youtu.be/4YrO14k-dWg?si=u2zgwuT3afq8QuCJ) to hear Fred Helou’s conversation with OC Thomas and learn how identity, legacy, and leadership shape success in the tattoo and barber industry.  

**If you’d like to be considered as a podcast guest, please reach out to press@vagaro.com**

Fred Helou Talks Tattoo, Barbering, and Identity with OC Thomas on the Vagaro Podcast: You Know What I Mean?

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Running a beauty business takes strong leadership, ongoing education, and systems that help teams grow. These are the kinds of real conversations happening on *[You Know What I Mean?](https://www.vagaro.com/learn/fred-helou-you-know-what-i-mean-podcast)*, hosted by Fred Helou, founder and CEO of Vagaro.  

In Episode 4, Fred sits down with two leaders from one of the most well-known names in professional hair education: **Zak Moscolo**, CEO of Toni & Guy USA, and **Joshua Marzioli**, President of Toni & Guy USA.  

Together, they talk about hair education, leadership, and what it takes to guide a global beauty brand.  

<YouTubePlayer embedId="VT7zwdAo-gg" /> 

## A Founders View of the Beauty Industry 

Fred opens the episode by sharing his own story. When he entered the salon industry more than 16 years ago, [Toni & Guy](https://www.toniguy.com/) was already a respected name. Long before Vagaro became a platform used by thousands of beauty businesses, Toni & Guy was known for setting high standards in education and professionalism.  

As a beauty SaaS founder, Fred brings a practical point of view to the conversation. He understands what salon owners deal with every day, from managing teams to building systems that actually work in real life.  

The conversation feels natural, honest, and easy to follow. 

## Leading a Legacy Brand Like Toni & Guy 

As CEO, Zak Mascolo leads a brand founded by Toni and Guy Mascolo that has shaped the hair industry for decades. In the episode, Zak talks about what it means to lead a legacy brand while still moving it forward.  

He shares how important culture is in a creative industry and why people always come before processes. Instead of chasing trends, the focus stays on education, consistency, and long-term growth.  

For beauty professionals, it’s a reminder that strong leadership is about clarity, trust, and staying connected to your team.  

## Why Hair Education Still Matters 

Marzioli adds that education plays a key role in salon success. From training new stylists to helping experienced teams’ level up, education is treated as an ongoing investment, not a one-time event.  

The message is simple and powerful. When businesses invest in education, they build stronger teams, better client experiences, and more stable growth.  

## Why This Episode is Worth Listening To 

This episode of *You Know What I Mean?* is not just for big brands. It’s for salon owners, educators, and beauty professionals who want to grow without losing what makes their business special.  

Fred brings the technology and business side. Zak and Joshua bring years of industry experience. Together, they offer lessons that apply to salons of all sizes.  

Tune into the full episode of *You Know What I Mean?* on [Apple Podcasts](https://podcasts.apple.com/us/podcast/hair-education-fred-helou-with-zak-mascolo-joshua/id1838817717?i=1000736337384), [Spotify](https://open.spotify.com/episode/3MCssPlSChzy7dk0FhXvwC?si=8T-inS6yQ3m1ajZoxIx3eQ), or [Youtube](https://youtu.be/VT7zwdAo-gg?si=YIO96vUFMyGqA7Dm) to hear Fred Helou’s conversation with Zak Mascolo and Joshia Marzioli and learn how leadership and education shape the future of the beauty industry.  

**If you'd like to be considered as a podcast guest, please reach out to press@vagaro.com.**

Fred Helou Talks Hair Education and Leadership with Toni & Guy on the Vagaro Podcast: You Know What I Mean

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Episode two of *[You Know What I Mean?](https://www.vagaro.com/learn/fred-helou-you-know-what-i-mean-podcast)* builds on the foundation of the podcast with a conversation that feels intentional, reflective, and deeply rooted in real experience. The Vagaro podcast episode hosted by CEO Fred Helou, continues to focus on founder-led leadership conversations centered on growth, wellness, and values-driven decision-making.  

In this episode, Vagaro CEO Fred Helou welcomes Joanne Starkman, Co-Founder of [Innersense Organic Beauty](https://innersensebeauty.com/), for an honest discussion about leadership, wellness, and what it takes to grow a brand without losing its soul. Rather than focusing on milestones alone, the conversation explores the mindset and principles that guide long-term success in the beauty and wellness industry.  

<YouTubePlayer embedId="uyTrw2DwuNE?si=xWWxbQ6chdavadgu" /> 

## A Founder-to-Founder Discussion on Leadership and Wellness  

Joanne shares insight shaped by years of building Innersense with purpose. She speaks to the power of intuition in decision-making, the responsibility leaders have to their teams and communities, and why staying aligned with [core values](https://www.vagaro.com/learn/small-business-thrive-minimalism-trend) becomes even more critical as business scales. 

Fred brings his own founder perspective to the discussion, creating space to talk about growth, self-awareness, and the evolving role of leadership. As a tech founder and SaaS CEO, Fred approaches the conversation as a learner, exploring how personal clarity and intentional leadership directly impact long-term business outcomes. Together, they unpack why authenticity is not just a philosophy, but a practical tool for building trust and longevity.  

## Growth Without Losing the Soul of the Brand 

Episode two reinforces what *You Know What I Mean?* is all about: real conversations with leaders who understand that success is as much about people and intention as it is about strategy and numbers. For founders and beauty pros, the episode offers leadership lessons on building purpose-driven companies, staying aligned with core values, and growing without losing trust along the way.  

## Where to Listen to Episode Two of You Know What I Mean 

Tune into episode two of *You Know What I Mean?* to hear Fred Helou and Joanne Starkman explore leadership, wellness, and building with purpose. Available now on [Apple Podcasts](https://podcasts.apple.com/nz/podcast/clean-beauty-purpose-fred-helou-with-joanne-starkman/id1838817717?i=1000725924036), [Spotify](https://open.spotify.com/episode/3wqNbolhtfGEJowf9B3Mxd?si=5f8e5c71e1d74b0f), and [YouTube](https://youtu.be/uyTrw2DwuNE?si=xWWxbQ6chdavadgu).  

**If you'd like to be considered as a podcast guest, please reach out to press@vagaro.com.**

Episode Two of You Know What I Mean? Builds on the Foundation of the Podcast

For Naomi Isabella, owner of [Brows By Nay](https://www.vagaro.com/browsbynay), going solo wasn’t about walking away from something—it was about stepping fully into what already felt right. 

Naomi has been doing brows since 2008, starting her career after working in hair. At first, she wasn’t sure brows would be her thing. But it didn’t take long to realize there was something special about the work.  

> People tell you their life story in 15 minutes,” Naomi said. “What other job gives you that? 

In a short appointment window, she found connection, trust, and confidence both from her clients and in her own skill. Doing brows didn’t feel like work, which ultimately made it feel like a calling.  

## Knowing When You’re Ready for More 

After years in the beauty industry, including time in salons and retail environments, Naomi had built a loyal client base and deep experience. She had grown into the role, refined her craft, and learned what kind of professional she wanted to be.  

Eventually, the next step became clear. That’s when she chose to look at a Phenix Salon Suites for her own space: 

> It didn’t feel scary – it felt right,” she shared. “I sat in the studio and thought, ‘yeah, this makes sense.’

Opening Brows by Nay as a solo business owner was a decision rooted in readiness. Naomi wanted more control over her schedule, her space, and the client experience she had spent years perfecting.  

## Choosing Software That Understood the Industry 

When it came time to choose business software, Naomi compared [Vagaro and Square](https://www.vagaro.com/pro/vagaro-vs-square). Both were capable, but one felt truly aligned with her work. When it came to the main differentiator, she shared:  

> Vagaro just made things easier for our industry.

Vagaro stood out because it wasn’t built around products or transactions alone. It was clearly designed for beauty professionals offering services, building relationships, and managing their businesses in real time.  

The layout was easier to navigate, the features felt intuitive, and the platform reflected how beauty businesses actually operate.  

## The Feature That Sealed the Deal: Forms 

One feature mattered more than any other for Naomi: digital intake and consent [forms](https://www.vagaro.com/learn/what-custom-forms-can-do-for-your-business).  

With Vagaro, forms are automatically built into the booking flow, sent to clients [ahead of appointments](https://www.vagaro.com/learn/brow-lamination-aftercare), and stored directly with each visit.  

Naomi customized Vagaro’s form templates to fit her brow and waxing services, giving her peace of mind without adding extra tools or steps to her workflow.  

## Running a Business From Her Phone 

Like many solo professionals, Naomi runs most of her day-to-day business from her phone, and Vagaro’s mobile-first experience makes that easy. 

From scheduling and payments to service descriptions, everything she needs lives in one place. She even used [Vagaro’s AI tools](https://www.vagaro.com/learn/introducing-vagaro-ai) to help draft service descriptions, editing them to match her voice. 

> It helped me get started without staring at a blank screen.

![brow-artist-salon-suite](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmk1j77gbxny807mwcy33mgrv)

## Building What’s Next, One Appointment at a Time 

Today, Brows by Nay is a reflection of everything Naomi has built over the years. Going solo didn’t mean starting from scratch. It meant giving her experience the space to grow on her own terms.  

With Vagaro supporting her business behind the scenes, Naomi can focus on what matters most: showing up for her clients, refining her craft, and thoughtfully planning what comes next. From adding new services to exploring marketing tools and eventually expanding into a larger space, her business is evolving at a pace that feels right.  

It’s not about rushing. It’s about *readiness*.  

And when it was time to fly solo, having the right tools made the transition feel seamless—allowing Naomi to step confidently into the business she had been building toward all along.

Brows By Nay: When It’s Time to Fly Solo, Vagaro Makes the Transition Seamless

I spend a lot of time looking at how industries evolve, and the WNBA has become one of my favorite examples of what can happen when a space grows beyond its original structure. The league was founded in 1996, entering a world where professional basketball had been defined almost entirely by the men’s game for decades.  

I see that moment as a turning point in sports history because it took a sport traditionally shaped by one group and opened the door for new voices, new talent, and new perspectives. When I look at what the WNBA has accomplished since then, I see a blueprint for how any space can expand into something more inclusive, more dynamic, and more reflective of everyone who loves it.  

## A League Built with Passion 

I remember the early days of the WNBA and how much heart the athletes brought to the court. These women had world class talent and deep commitment, but the league was still gaining its footing. Fans were still learning to tune in. And media outlets weren’t initially giving the sport much consistent coverage. Most importantly, salaries and exposure were not where they are today.  

It was familiar to me, since I’ve worked in industries where passion exists long before recognition catches up. The WNBA didn’t start from a place of exclusion. It started from a place of growth. It just needed time and investment to take root.  

## A Pivotal Shift: Athletes Stepped into Their Power 

I watched the 2010s unfold and witnessed the rise of stars like Diana Taurasi, Maya Moore, and Candace Parker. These athletes brought personality, leadership, and purpose to the league. They used their platforms to talk about community, justice, and representation. Their presence and advocacy drew new fans and lifted the league’s profile.  

Looking back, I see this moment as a tipping point where the league embraced a broader identity. This wasn’t just about competing with others. It was about athletes stepping into their voices and expanding the culture around the game.   

## The 2020 CBA: A Foundation Built for Everyone 

Reading the details of the collective bargaining agreement was impressive. The intentional progress built into the agreement was refreshing. The WNBA and the WNBPA reached an eight-year agreement that improved salaries, travel arrangements, family planning support, and professional development.  

To me, this was an evolution. It showed what happens when players, leadership, and partners work together to build a healthier infrastructure. That collaboration elevated the entire league.  

## A New Generation Brought a Fresh Wave of Excitement 

I’ve been especially inspired by how young athletes have energized the sport. The recent rise in popularity for players like Caitlin Clark and Angel Reese created a surge of attention similar to what we see in men’s collegiate sports. Their confidence, storytelling, and social presence made people care in a new way.  

This is proof of something powerful. When new voices enter a space and are encouraged to bring their whole selves, the entire culture becomes more vibrant and more inclusive.  

## So, What Sparked the Shift? 

I think about how many factors lined up at once.  

The athletes grew into cultural leaders. The league invested in better support systems. Fans became more interested in authentic stories. Brands recognized new opportunities.  

This was not a story of replacing one group with another. It was a story of expanding what the space could be. The WNBA grew because more perspectives were welcomed.  

 
## What This Means for Other Evolving Industries  

I work in an industry where women are often the creative force and the cultural influence. At the same time, many of the legacy structures were built in earlier eras with different assumptions and different leadership styles. That history doesn’t make the industry flawed. It just means it’s ready for its next chapter.  

I see the WNBA as an example of how to evolve without tearing anything down. Instead of choosing between old and new, the league blended tradition with fresh voices. It honored the foundation while creating space for growth.  

Beauty, wellness, tech, sports. Any industry can benefit from that mindset.  

## A Playbook Built on Collaboration, Not Competition 

I feel genuinely inspired by the WNBA because it shows that inclusivity is not about taking power away. It’s about adding seats to the table. It’s about widening the lens. It’s about building systems that allow more people to thrive.  

The WNBA was born in a world shaped by men’s basketball, but it didn’t fight against that history. It grew alongside it and created its own identity. The league proved that evolution does not require opposition. It requires vision, collaboration, and trust.  

When I apply those lessons to the beauty industry and other fields, I see a model that invites everyone to participate in the transformation.  

I believe the WNBA didn’t simply build a league for women. It built a more welcoming version of the sport for everyone. And that is the kind of progress worth studying.

How the WNBA Showed the World What Inclusive Progress Can Look Like

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The debut *You Know What I Mean?* podcast episode opens with a founder-led conversation that’s thoughtful, honest, and rooted in real industry experience. **Fred Helou**, CEO of Vagaro, sits down with industry specialists **The Curly Scott** and **Breanna Bell**, for a thoughtful discussion on textured hair education, professional credibility, and how expert insight shapes stronger, more inclusive businesses.  

[Scott Cooper](https://thecurlyscott.com/), co-founder of [The BB Hair Collective](https://www.thebbhaircollective.co.uk/), Innersense Pro Educator, and stylist, shares his perspective as a curl specialist and educator. He explains why education is foundational to confidence, pricing, and long-term career sustainability, especially in textured hair services that have historically been undervalued. Scott highlights how expert-led education drives both professional growth and better results for clients.  

Breanna Bell, Executive Director for the Kansas Board of Cosmetology, Founder of [Curlology](https://www.instagram.com/breannabell_/?hl=en), Innersense Artistic Director and Color Artist, and Co-Owner of [Prestige Hair Studio](https://www.vagaro.com/prestigehairstudio) in Lawrence, Kansas, adds a powerful lens on representation and trust. As a hair expert deeply rooted in community, Bell speaks to the responsibility professionals have to create spaces where clients feel seen, understood, and respected. Her perspective reinforces why inclusion and experience matter in product innovation and service design.  

 

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## Why Textured Hair Education Shapes Confidence, Pricing, and Career Growth 

Together, Scott and Breanna unpack the unspoken tension many creatives feel: the pull between passion and practicality. They explore what happens when artists undervalue their work, how that mindset can quietly stall growth, and why structure and systems are essential for protecting creativity rather than limiting it. For founders and beauty pros, the episode offers leadership lessons grounded in expert feedback and community-driven insight.  

## Setting the Tone for the *You Know What I Mean?* Podcast 

This first Fred Helou podcast interview establishes *You Know What I Mean?* as a Vagaro leadership podcast focused on learning from specialists across industries. It’s a space for founder conversations on innovation, inclusion, and building businesses that listen to the people they serve.  

## Where to Listen and How to Get Involved 

Tune into the first episode of *You Know What I Mean?* to hear Fred Helou, The Curly Scott, and Breanna Bell dive deeper into expert-led entrepreneurship, leadership, and community-driven growth on [Apple Podcasts](https://podcasts.apple.com/us/podcast/curly-hair-culture-fred-helou-with-the-curly-scott/id1838817717?i=1000725793664), [Spotify](https://open.spotify.com/episode/6GOayXwQZy9U31RWBhkrFQ?si=AtYvTIJyRueFFaiIKYeyyw), or [Youtube](https://youtu.be/WsBJenuTIoE?si=aHh1JODypnv9Hwxq).  

**If you’d like to be considered as a potential future guest, please contact press@vagaro.com.** 

Fred Helou Launches Vagaro Podcast with a Founder-Led Conversation on Expertise, Innovation, and Community

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If you’ve ever been in a conversation with Vagaro CEO Fred Helou, there’s a good chance you’ve heard him say, “You know what I mean?”


Now, it’s official. 


Fred has launched a brand-new podcast, *You Know What I Mean?*, a show built around real conversations, honest stories, and the kind of unfiltered dialogue that usually only happens once the meeting ends, and the coffee cups are empty. 


In each episode, Fred sits down with guests from across industries, including entrepreneurs, creatives, founders, and industry leaders, to talk about business, leadership, and the human side of building something meaningful. No script. No buzzwords. Just a thoughtful conversation that actually goes somewhere. 


## Real Talk, Real Stories


Fred brings the same curiosity and openness that Vagaro users and partners know well. 


Conversations move past surface-level success stories and dive into lessons learned, mistakes made, and the moments that shape leaders along the way. 


“No topic is off limits,” Fred shares. “This podcast is about going off script. We talk about what worked, what didn’t and what we learned in between. That’s where real connection happens.”


Whether you’re building a business, leading a team, or simply looking for inspiration from people who’ve been there before, expect discussions that feel relatable and refreshing. 


## Kicking Things Off with Industry Voices

The podcast is launching a strong lineup of guests from organizations and brands across the beauty, wellness, and creative industries including Toni&Guy, Innersense Organic Beauty, The Curly Scott, OC Thomas, and more. 


Episodes explore themes like leadership, resilience, creativity, and personal growth, blending practical takeaways with stories that remind us we’re all figuring things out as we go. 
Some conversations offer learnings you can apply immediately. Others simply make you nod along and think, “Yep. I’ve been there.”


## Where to Listen


*You Know What I Mean?* is available now on all major podcast platforms, including [Apple Podcasts](https://podcasts.apple.com/us/podcast/you-know-what-i-mean/id1838817717), [Spotify](https://open.spotify.com/show/2fgFzGUonIqqUj48VMxhNx), [YouTube](https://www.youtube.com/playlist?list=PLj8gHwqBsN_NxbhSwEM7tbUHFWRtg25GV) and more. New episodes will be released monthly, so there’s always something to look forward to. 


Whether you tune in for business insights, candid conversations, or just to hear people talk honestly about their journeys, this podcast delivers something refreshingly real. 


And yes, you’ll hear the catchphrase. You know what we mean. 


**If you'd like to be considered as a podcast guest, please reach out to press@vagaro.com.**

Fred Helou Launches New Podcast, You Know What I Mean?

Great [nail salon](https://www.vagaro.com/pro/nail-salon-software) signage sets expectations, signals your vibe, and quietly tells potential clients whether they’ve found their salon or should keep walking.

From storefront signs that stop foot traffic to interior details clients photograph and share, the right signage works as a silent salesperson—one that never clocks out. It helps define your brand, highlight your services, and guide clients through the experience without a single awkward explanation.

This guide breaks down creative, practical [nail salon](https://www.vagaro.com/learn/nail-salon-ideas) sign ideas designed to spark inspiration and drive real-world results. Whether you’re opening a new space or refreshing what you already have, these ideas focus on visibility, clarity, and style that actually earns its keep.

## Exterior Sign Ideas

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjaddaf0alt107mzjbm7s7el)

Your exterior sign is doing the hardest job of all. It has about three seconds to catch someone mid-stride, mid-scroll, or mid-parking maneuver and convince them your nail salon is worth stopping for. No pressure.

The best exterior nail salon signs balance visibility, personality, and restraint. You want to be seen, remembered, and taken seriously all at once.

**High-impact exterior sign ideas to consider:**

- **Bold storefront signage**

Clean lettering, strong contrast, and a logo that reads clearly from across the street. If someone has to squint, you’ve already lost them.

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjadvnqqbj0l07mxe3gtc8jy)

- **Blade signs for walk-by traffic**

Perfect for downtown areas and plazas. These signs work for people moving parallel to your storefront, not just straight toward it.

- **Window-forward messaging**

Use decals or vinyl lettering to highlight one or two hero services. Gel extensions, nail art, spa pedicures. Less is more here.

- **Backlit or halo-lit signs**

Ideal for evening visibility and a more polished, professional look. Especially effective if your salon stays open late.

- **Consistent branding across the facade**

Fonts, colors, and tone should match what clients see online. Your exterior sign should feel like the physical extension of your Instagram feed and website.

A strong exterior sign does not try to explain everything. It simply answers one question for passersby: Is this a place I want to walk into?

Get that right, and the door opens itself.

## Interior Nail Salon Sign Ideas

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjadya5fbrzq07mxxt8aq4ha)

Once a client steps inside, your signage shifts roles. It’s no longer about stopping traffic. It’s about setting the tone, guiding the experience, and reinforcing that they made the right choice.

[The best interior nail salon signs](https://www.vagaro.com/learn/start-athome-nail-tech-business) feel intentional, not instructional. They help clients orient themselves, understand your services, and absorb your brand without breaking the mood.

**Interior sign ideas that actually earn their wall space:**

- **Service menus that are easy to scan**

Whether printed, framed, or digital, your menu should be readable at a glance. Group services logically, highlight upgrades, and avoid clutter. A confused client is far less likely to try something new.

- **Wayfinding signs that blend in**

Restrooms, check-in, and stations should be clearly marked, but not loudly announced. Subtle typography and cohesive materials keep these signs helpful without feeling clinical.

- **Policy signage that doesn’t kill the vibe**

Late arrivals, cancellations, and phone use still need to be addressed. The key is tone. Clean design and calm language go a long way toward keeping boundaries without tension.

- **Brand-forward wall signs**

Your logo, tagline, or a short brand phrase helps anchor the space. These signs reinforce professionalism and give the room a finished, cohesive feel.

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjae1x31by2k07mzhe0par0o)

- **Instagrammable moments with purpose**

A well-placed sign near a photo-worthy wall or mirror invites organic sharing. If clients are already taking pictures of their nails, give them something on-brand to capture in the background.

Interior signage works best when it feels like part of the design, not an afterthought. When done right, it quietly supports the experience, reduces friction, and leaves clients with a clear impression of who you are and why you’re different.

## Window Nail Salon Sign Ideas

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjaddabyalb507mx9hvdhvhr)

Your windows sit in the sweet spot between exterior and interior, which makes them some of the most valuable real estate your salon has. Done right, window signage pulls people in. Done wrong, it turns your storefront into visual noise.

The goal here is clarity with restraint. Window nail salon signs should spark curiosity and communicate value without overwhelming anyone walking by.

**Window sign ideas that work harder than they look:**

**Highlight a few hero services**

Pick one to three services you want to be known for and let those lead. Gel extensions, intricate nail art, spa pedicures. This is not the place for a full menu.

**Use vinyl lettering for a clean finish**

Vinyl decals feel polished, intentional, and easy to update. They also keep your windows looking light and modern instead of cluttered.

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjaddai6alt807mzvqfihp35)

**Add a QR code that earns its spot**

Link directly to online booking, your service menu, or current promos. Make sure it’s placed at eye level and actually works from the sidewalk.

**Balance privacy and visibility**

Frosted or partially covered windows offer discretion while still letting natural light in. Clients like feeling seen enough to be intrigued, not exposed.

**Let negative space do the heavy lifting**

Empty space is not wasted space. A single strong message on a clean window often outperforms a dozen competing ones.

Great window signage doesn’t shout. It invites. If someone pauses for a second longer than planned, you’ve already done your job.

## How to Choose the Right Nail Salon Sign for Your Brand

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjae73scc28807mzh0ohvn1x)

Not every sign belongs in every salon. What works for a bold, trend-forward nail bar can feel completely out of place in a quiet, luxury studio. Choosing the right nail salon sign comes down to alignment, not trends.

Start with your **ideal client**. Are they coming in for quick, affordable services or a high-end, appointment-only experience? Your signage should speak their language before a word is ever exchanged.

Next, consider your **brand personality**. Clean and minimalist, playful and expressive, modern and edgy—whatever lane you’re in, stay in it consistently. Fonts, colors, and materials should all reinforce the same story. A single off-brand sign can throw off the entire space.

Think about **function as much as aesthetics**. Every sign should have a purpose, whether that’s guiding clients, setting expectations, or highlighting services. If it doesn’t help the experience or strengthen your brand, it’s just decoration.

Finally, factor in **longevity**. Trendy phrases and designs can be fun, but timeless signage saves money and ages better. Look for signs that can evolve with your salon rather than lock you into a moment.

The right nail salon sign continues to support your brand, your workflow, and your client experience long after the novelty wears off.

## Final Thoughts: Turning Nail Salon Sign Ideas Into Real Results

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmjaec5ilcfc507mzxkaf4tyy)

Great [nail salon](https://www.vagaro.com/learn/salon-booth-rental-hair-beauty) signage is strategic, not decorative. The right signs attract attention, guide clients effortlessly, and reinforce your brand from the sidewalk to the service chair.

Signage works best when the rest of the experience matches. If a window sign gets someone in the door, booking and communication should feel just as seamless. Tools like Vagaro help carry that polish through, from online booking to client messaging. A [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) makes it easy to see the impact firsthand.

Thoughtful signs don’t just fill space. They help your salon show up, stand out, and stay top of mind.

Nail Salon Sign Ideas That Turn Browsers Into Bookings

[Opening a nail salon](https://www.vagaro.com/pro/nail-salon-software)—or upgrading the one you already run—starts with one deceptively simple question: what equipment do you actually need? From the chairs clients sink into, to the tools technicians rely on, to the tech quietly running your front desk, the right setup shapes everything from service quality to daily efficiency. 

This [nail salon](https://www.vagaro.com/learn/nail-salon-ideas) equipment list cuts through the guesswork, breaking down the must-haves, nice-to-haves, and smart upgrades that help your salon run smoothly now and scale confidently into the year ahead.

## Furniture for Your Nail Salon

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj8warhqsfdp07n40eu1iqdg)

Before you think about color palettes or décor, focus on the pieces that physically shape how your salon operates. Furniture impacts service flow, technician comfort, and how polished your space feels from the moment a client walks in. These are the foundational furniture items that belong on any nail salon equipment list.

### Manicure tables

The primary work surface for [nail services](https://www.vagaro.com/learn/nail-salon-business-plan). Prioritize sturdy construction, easy-to-clean finishes, and enough surface area to keep tools within reach without crowding the station.

### Pedicure chairs

Built for [longer services](https://www.vagaro.com/learn/nail-salon-menu-guide) and client comfort. Features like adjustable positioning and removable basins make a difference in both experience and maintenance.

### Technician stools

Adjustable seating that allows technicians to move freely and maintain proper posture throughout the day.

### Client seating

Chairs for waiting areas or services that don’t require a full pedicure setup, designed to be comfortable without taking up unnecessary space.

### Workstations

Defined service areas that combine tables, lighting, and seating into a consistent, repeatable setup for technicians.

### Rolling carts

Mobile storage that keeps products and tools organized while allowing technicians to transition quickly between services.

### Reception desk

The operational hub of your salon, used for check-ins, payments, scheduling, and retail transactions.

### Storage units

Cabinets, drawers, and shelving that keep supplies accessible while maintaining a clean, uncluttered environment.

### Retail displays

Purpose-built shelving that presents polish, treatments, and take-home products without overwhelming the space.

## Nail Salon Tools and Equipment

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj8wdif6sq6l07n4uk2dxkdb)

[Tools and equipment](https://www.vagaro.com/learn/opening-nail-salon-checklist) are where precision, safety, and service quality intersect. These are the items your technicians reach for during every appointment, so durability, ease of sanitation, and performance matter more than flashy extras. A well-stocked toolkit keeps services consistent and helps your team work efficiently without cutting corners.

### Nail clippers and trimmers

Core tools for shaping and length control across manicure and pedicure services.

### Nail files and buffers

Available in multiple grits for shaping, smoothing, and prep work on natural and enhanced nails.

### Cuticle pushers and nippers

Essential for detailed cuticle care, with stainless steel options preferred for longevity and sanitation.

### Electric nail drills (e-files)

Used for acrylic, gel, and dip services, allowing faster removal and refined shaping when handled properly.

### Drill bits and attachments

Interchangeable bits designed for specific tasks like shaping, smoothing, and product removal.

### UV and LED nail lamps

Required for curing gel polish, builder gel, and other light-cured systems.

### Foot care tools

Callus files, pumice stones, and exfoliation tools designed specifically for pedicure services.

### Toe separators

Simple but necessary tools that keep polish application clean and precise.

### Disposable tools and accessories

Items like files, buffers, wipes, and liners used to support hygiene standards and speed up cleanup.

### Sanitation and disinfection equipment

Hospital-grade disinfectants, soaking trays, and storage containers used to properly clean and store tools between clients.

## The Best Nail Salon Admin Tech

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj8wf2d4srly07n4r5tncedx)

Behind every smooth-running nail salon is a [stack of admin tools](https://www.vagaro.com/learn/nail-salon-monthly-expenses) clients never see—but would definitely notice if they were missing. The right technology keeps appointments organized, payments flowing, and day-to-day operations from turning into a manual mess. These are the admin tools worth including on your nail salon equipment list.

### Online booking and scheduling software

Lets clients book appointments 24/7 while reducing phone calls and scheduling errors for your staff.

### Point-of-sale (POS) system

Handles payments, tips, receipts, and checkout quickly and securely at the front desk or service station.

### Client profiles and appointment history

Stores service notes, preferences, and visit history so technicians can deliver more personalized experiences.

### Inventory management tools

Track product usage and retail stock to avoid running out of essentials or over-ordering supplies.

### Digital consent and intake forms

Collect client information and acknowledgments electronically to save time and reduce paperwork.

### Automated reminders and confirmations

Help minimize no-shows by sending appointment confirmations via text or email.

### Reporting and analytics dashboards

Provide insights into revenue, service performance, and booking trends so you can make informed decisions.

### Staff management and scheduling tools

Coordinate shifts, track hours, and manage availability without juggling spreadsheets or paper schedules.

### Marketing and client retention tools

Support promotions, rebooking prompts, and follow-ups that help keep chairs filled.

## Your Nail Salon Equipment List for the New Year

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj8wqec1sz6207n4e96e8jsl)

A well-planned nail salon equipment list is not just about checking boxes. It is about setting your business up to run better, look more professional, and grow with less friction. As you head into the new year, focus on equipment that supports your services today while leaving room to scale tomorrow. 

Pairing the right physical setup with smart admin tools makes all the difference, which is why many salon owners start with a [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing) to streamline booking, payments, and daily operations.

Your 2026 Nail Salon Equipment List

The Plastic Flamingo is a 15-room, female-oriented tattoo and beauty studio founded by artist and medical tattoo specialist, Brittany, and her husband Will, who manages operations. Built during the turbulence of the COVID era, the studio quickly became a safe, inclusive, highly aesthetic space merging traditional tattoo culture with modern beauty services.  

As their service offerings expanded from fine-line tattoos to permanent makeup, scar camouflage, waxing, medical tattooing, piercings, facials, massage therapy, and permanent jewelry, the team needed a platform that could keep up. They chose Vagaro early on and have been using it ever since to manage their fast-growing operation.  

Today, The Plastic Flamingo uses Vagaro not only as their all-in-one system for booking, forms, reminders, and reporting, but also to offer clients more flexible options through [Buy Now, Pay Later](https://www.vagaro.com/learn/vagaro-affirm-book-now-pay-later), powered by Affirm.  

> Vagaro makes running a business a lot easier. It’s intuitive and keeps everything in one place. For a business offering so many different services, that changes everything.

## A Studio Designed to Bridge Two Worlds 

Brittany spent years in tattoo and beauty environments that weren’t always approachable or welcoming to any gender. When COVID shook the industry and her previous workplace became unstable, she and Will saw an opportunity to build something different.  

Their vision: 

To create a feminine, safe, highly skilled tattoo and beauty studio where clients can get everything from medical tattooing to lashes to piercings under one roof.  

This unique blend instantly drew clients who loved the approachable aesthetic and high-level service. As demand grew, The Plastic Flamingo needed software that supported both their hybrid service model and their back-of-house systems.  

 ![IMG_6137.jpeg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj95tn3bccv907myfg1vphjf)

## Medical Tattooing That Restores Confidence for Breast Cancer Survivors 

One of the most meaningful services offered at The Plastic Flamingo is areola reconstruction tattooing for breast cancer survivors. Brittany provides this service completely free of charge, using her background in fine art and medical tattooing to help clients reclaim ownership of their bodies after mastectomies.  

These appointments go far beyond aesthetics. They are intimate, emotional, and deeply restorative experiences. Brittany’s meticulous technique, combined with the studio’s bright, feminine environment, allows clients to feel safe, supported, and celebrated during a pivotal moment in their healing journey.  

The Plastic Flamingo’s commitment to this work is a defining part of their mission: to create a space where beauty, art, and compassion intersect for every client who walks through their doors.  

## Why They Chose Vagaro 

When The Plastic Flamingo opened, Brittany had experience with tools like Square and Booksy, but nothing offered the flexibility, [customization](https://www.vagaro.com/learn/custom-service-hours), and multi-service support their studio needed.  

### What Stood Out to Them: 

- A single platform that supports tattooing, beauty, massage, and medical-adjacent services 
- Highly customizable [forms](https://www.vagaro.com/learn/tattoo-consent-form) for medical tattooing, PMU, and specialty services 
- Automated reminders and prep instructions that save time and reduce back-and-forth 
- Robust [reporting](https://www.vagaro.com/learn/the-3-reports-you-need-to-stay-on-top) and bookkeeping tools Will relies on daily 
- Online booking that eliminates paper calendars and manual scheduling 
- A unified client experience across all 15 service rooms 

> Vagaro makes running a business a lot easier. It’s very intuitive and keeps everything in one place.

 

## How Vagaro Supports Their Day-to-Day Operations 

### Digital Forms That Fit Complex Services 

Medical tattooing, scar camouflage, and permanent makeup requires detailed intake forms. Vagaro’s customizable templates became essential tools for compliance, safety, and efficiency. Clients can also receive prep instructions automatically, helping them arrive prepared and reducing Brittany’s manual workload.  

### Appointment Reminders & Prep Emails  

Automated reminders dramatically cut down on no-shows and reduce admin time. Clients love knowing exactly what to expect before every service.  

### Reporting & Bookkeeping That Keep the Studio Organized 

With so many services and providers in one space, Vagaro’s in-depth reports help Will stay on top of revenue, trends, and day-to-day logistics.  

### A Unified System for Every Type of Service 

Instead of juggling multiple apps, calendars, and payment tools, The Pink Flamingo Team can manage their entire studio from one platform.  

![vagarophoto.jpeg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj95vcjucqrl07n4rz3o9ny9)

## Adding Flexibility with Buy Now, Pay Later 

Because they offer many high-value services like tattoos, piercings, specialty beauty services, and medical tattooing, the team made sure they offered a payment option that helped clients feel more comfortable when booking.  

The first time Brittany and Will used Buy Now, Pay Later powered by Affirm, they were nervous. The checkout process should be as quick and painless as possible, and they weren’t sure that Buy Now, Pay Later would create a smooth experience for their clients. However, once that first transaction went through, they let out a sigh of relief.  

The Plastic Flamingo found that clients most often use Pay Later for piercings and spontaneous add-ons like lower or mid-tier services that are booked last-minute, not necessarily their longer-planned tattoo appointments.  

Still, the impact was clear: 

> The first time we used Buy Now, Pay Later, everything went through immediately. It took away all the nerves from checkout.

Even if their clients are planners, having the option instantly adds convenience and accessibility. 

![IMG_5850.jpeg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmj961gcncfwi07myyv3iq0dt)

## Blending Art, Care, and Flexible Payments

From tattoo artistry to medical aesthetics to luxury self-care, The Plastic Flamingo proves that a studio can blend creativity, inclusivity, and professionalism while offering clients flexible ways to book and pay. With Vagaro and Buy Now, Pay Later working behind the scenes, Brittany and Will can focus on what they do best: creating a space where every client feels confident, cared for, and welcomed.  

Powered by [Vagaro](https://www.vagaro.com/pro/tattoo-shop-software), the leading software for businesses in beauty, wellness, and fitness, The Plastic Flamingo manages booking, payments, and client experiences seamlessly. You can explore their work and book an appointment directly through Vagaro or visit [The Plastic Flamingo](https://plasticflamingo.ink/) online to see what makes their studio truly one of a kind.

How The Plastic Flamingo Elevated Client Convenience with Buy Now, Pay Later

A [tattoo shop](https://www.vagaro.com/pro/tattoo-shop-software) name is the first [story you tell clients](https://www.vagaro.com/learn/tattoo-advertising-ideas), before the needle ever even hits their skin. The right name can signal your style, your standards, and the kind of clients you’re built for, whether that’s fine-line minimalists, traditional diehards, or walk-ins chasing their first piece. [In an industry](https://www.vagaro.com/learn/tattoo-booking-form) where artistry, trust, and identity collide, choosing a name that resonates is a strategic move, not a creative afterthought. Strong tattoo shop names also help you stand out in a crowded market and anchor your brand identity, long before anyone sees your portfolio.

Before you start sketching ideas, it’s worth understanding the traits that separate a forgettable name from one that carries real brand power.

## Tattoo Shop Naming Mistakes to Avoid

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95kpqx9fi608lps7eg0q6h)

Great names feel effortless once they exist, while weak ones create friction from the moment they appear. Avoid choosing a name that is too specific to your town or region, as this can limit your ability to grow your brand across the country if you decide to expand. These are the core naming traps that often hold studios back, presented in a way that keeps your creative momentum intact.

### Locking Yourself Into One Style

A name that leans too heavily into one trend or technique, such as ultra-specific fine line branding or traditional-style imagery, can limit you as your artistry evolves. When considering style, think about whether your target audience includes first-timers or those tattooed from head to toe. Your shop name should support your direction without restricting it. Think long-term growth rather than a momentary aesthetic.

### Using Clichés or Forced Spellings

There is a noticeable difference between personality and gimmick. Overused tattoo tropes, intentional misspellings, or cliché references make a brand feel predictable instead of [distinctive](https://www.vagaro.com/learn/how-rich-in-flesh-tattoo-barbershop-leveled-up-with-vagaro-capital). While funny names can be memorable and approachable, they should be used thoughtfully to ensure your studio still feels professional and trustworthy. Choose language that feels fresh, confident, and authentic to your studio rather than relying on shortcuts.

### Choosing Something Hard to Spell, Say, or Search

If clients struggle to pronounce your name or type it correctly, they are less likely to remember it or [find you online](https://www.vagaro.com/learn/tattoo-consent-form). Short, clear, and search-friendly names create smoother discovery and reduce confusion. Always test the name aloud and type it into a search bar to see how intuitive it feels.

### Skipping Legal and Local Checks

Creativity needs support from practical research. Confirm that your name is not too similar to nearby studios, verify that trademarks and domains are available, and picture how the name will look across signage, merch, and social handles. [The name your business is](https://www.vagaro.com/learn/tattoo-tax-write-offs) commonly called—also known as a "doing business as" (DBA) or fictitious name—may differ from your official registered name. A name that clears these checkpoints is more reliable and scalable for the future.

## 150+ Tattoo Shop Name Ideas

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95j2gb9ep507lj3qipzc0q)

Finding the perfect tattoo shop name starts with inspiration! This article offers a curated collection of over 150 ideas, organized by style, to help spark your creativity and guide you toward a name that fits your studio’s identity.

### Edgy & Dark Names

These names evoke strong images of bold, dark tattoo artistry, capturing the essence of classic and edgy tattoo styles.

 1. Ink Coven

 2. Black Briar Studio

 3. Nocturne Needle

 4. Raven & Blade

 5. Iron Vein

 6. Shadowmark Ink

 7. Obsidian Needle Co.

 8. Bloodline Studio

 9. Midnight Rituals

10. Grim & Grace

11. Ash & Ember

12. Dark Lotus Tattoo

13. Hollow Needle

14. Sinister Lines

15. Blackthorn Studio

16. Veil & Vigor

17. Eclipse Ink

18. Phantom Needle

19. Bone & Ink

20. Ravenmark Tattoo

### Clean & Minimal Names

21\. Line Haus

22\. Atelier Needle

23\. Third Shade Studio

24\. Pure Form Ink

25\. Inkwell Co.

26\. Minimalist Marks

27\. Studio One Tattoo

28\. Linear Ink

29\. Needle & Thread

30\. Canvas & Needle

31\. Form Ink

32\. Mono Studio

33\. Apex Ink

34\. White Space Tattoo

35\. Prime Lines

36\. Element Ink

37\. Fine Point Studio

38\. Precision Ink

39\. Subtle Ink Co.

40\. Focused Needle

### Artistic & Abstract Names

41\. Chromatic Ritual

42\. Form & Flow

43\. Emberline Collective

44\. Art of Skin

45\. Fluid Ink

46\. Ink Spectrum

47\. Living Canvas

48\. Ink Alchemy

49\. Infinite Lines

50\. Color & Curve

51\. Ethereal Needle

52\. Ink Manifest

53\. Spectrum Tattoo Co.

54\. Abstract Ink

55\. Skin & Story

56\. Creative Vein

57\. Vivid Needle

58\. Ink Lab Collective

59\. Motion & Mark

60\. Artisan Veil

### Classic & Old-School Names

61\. Iron Anchor Tattoo

62\. True North Ink

63\. Liberty Needle Co.

64\. Sailor’s Mark

65\. Old Glory Ink

66\. Anchor & Arrow

67\. Red Barn Tattoo

68\. Vintage Needle

69\. Lighthouse Tattoo

70\. Heritage Ink

71\. Bold & Brave

72\. Ship & Skull

73\. Tattoo Tradition

74\. Classic Lines

75\. Americana Ink

76\. Timeless Tattoo

77\. The Ink Parlor

78\. Rust & Needle

79\. Old Town Ink

80\. Anchor Point Studio

### Cultural, Mythological & Narrative Names

81\. Valkyrie Tattoos

82\. Oni Forge

83\. Solstice Skin Co.

84\. Phoenix Needle

85\. Ouroboros Ink

86\. Mythos Tattoo

87\. Chimera Ink

88\. Rune & Needle

89\. Dragon’s Mark

90\. Arcane Ink

91\. Legend & Lore Tattoo

92\. Celestial Needle

93\. Odyssey Ink

94\. Titan Tattoo Co.

95\. Aether Ink

96\. Memento Tattoo

97\. Fate & Needle

98\. Griffin Ink

99\. Apollo Tattoo Studio

100\. Asgard Ink

### Location-Inspired Names

101\. Eastport Inkworks

102\. Mission Row Tattoo

103\. Desert Bloom Studio

104\. Riverside Needle

105\. Midtown Ink Co.

106\. Uptown Tattoo

107\. Bayview Ink

108\. Crossroads Tattoo

109\. Harbor Needle

110\. Southside Ink

111\. Cityline Tattoo

112\. East End Ink

113\. Highline Tattoo

114\. Northshore Needle

115\. Sunset Ink Co.

116\. Riverbend Tattoo

117\. Bricktown Ink

118\. Coastal Needle

119\. Oakwood Tattoo

120\. Downtown Ink

### Clever & Wordplay Names

121\. Marked Up

122\. The Last Stroke

123\. Needle & Nest

124\. Skin Deep Studio

125\. Inkognito

126\. Point Taken

127\. Mark My Words

128\. The Sharp End

129\. Prick & Puncture

130\. Under the Needle

131\. Tip & Line

132\. Stitched Ink

133\. Inkling Tattoo

134\. Out of Line

135\. Needle & Nook

136\. Skin Scripts

137\. Ink & Ember

138\. Drawn In

139\. Bold Impressions

140\. Sharp & True

### Inclusive, Modern & Boutique Names

141\. Collective Ink

142\. Unity Tattoo Studio

143\. Modern Needle

144\. Pure Canvas

145\. Studio Element

146\. Ink Society

147\. All Lines Tattoo

148\. Open Skin Studio

149\. Diverse Ink

150\. Infinity Tattoo Co.

151\. Skin Story Collective

152\. Thread & Ink

153\. Elevated Ink

154\. Nouveau Needle

155\. Horizon Tattoo

These modern and inclusive names show how a strong tattoo shop name can capture style, community, and professionalism all at once.

## Tattoo Shop Names: Final Thoughts

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95g47w9bdu07ljjzsyjrln)

Whether you go with something edgy, minimalist, or boutique, pick a name that’s memorable, authentic, and built to grow with your studio. Once your name is set, make running your business just as seamless with a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro.

Tattoo Shop Names 101: Everything You Need to Know (and 150 Examples)!

Thinking about [opening a tanning salon](https://www.vagaro.com/learn/are-tanning-salons-profitable)? You’re not alone. Tanning services continue to attract clients year-round, especially as more people seek a healthy glow in every season. 

But before you dive in, there’s more to it than just finding the right bulbs or tanning solution. Opening a tanning salon is an exciting business opportunity that requires planning, research, and the right tools to thrive.  

From licensing and startup costs to choosing the best software for appointments and payments, here’s what you need to know: 

## What Should You Consider Before Opening a Tanning Salon? 

Before launching your salon, start by researching your local market. Who are your potential customers? Are there already tanning salons nearby? And what services do they offer? Understanding your competitors and target audience helps you find your specialty, whether that’s UV tanning beds, spray tanning or a mix of both. 

Next, check your local business and health regulations. Many states require salon owners to obtain [specific tanning licenses](https://www.vagaro.com/learn/how-to-get-a-spray-tan-certification) or certifications for safety and compliance. You’ll also want to review health department guidelines for sanitation and ventilation to protect your clients and staff. 

When you understand your local market and regulations, you’ll be better prepared to build a strong foundation for your business.  

![young-business-people-working-in-the-office-2025-10-28-19-13-38-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3p0nyx0dmss365bh2w)

## How Do You Create a Business Plan? 

Your business plan is your tanning salon’s best friend. It outlines your goals, target audience, services, and strategies that will make your salon shine. It also includes market research, marketing ideas, operational details, and financial projections. This roadmap helps you stay organized, attract investors, and make informed decisions as you grow. 

A great business plan also helps you identify opportunities for differentiation whether it’s luxury spray tanning experiences, memberships, or skincare add-ons. The more clearly you define your path, the more confidently you can move toward success. 

## Which Business Structure is Best For You? 

Choosing the right business structure for your tanning salon can feel overwhelming, but you're not alone in figuring it out. Here's the thing: many tanning salon owners find themselves drawn to a limited liability company (LLC). An LLC has your back when it comes to protecting your personal assets, plus it can have some pretty nice tax perks. Think fewer layers of taxation, more flexibility on how you file, and the ability to write off legitimate business expenses. All of these can help you keep more of what you earn.  The flexibility it offers for management and ownership? That's the cherry on top that makes it such a go-to choice for small business owners in the tanning community. 

Now, let's be real... your salon is as unique as you are, so what works for your peers might not be your perfect fit. That's why we always encourage chatting with a legal or financial pro who can really understand your specific situation. Whether you land on an LLC, sole proprietorship, or something completely different, the important thing is that you're making this choice with confidence and clarity. When you take the time to build that solid foundation, you're setting your tanning salon up to thrive and grow in ways that'll make you proud. 

## How Much Does It Cost to Open a Tanning Salon? 

Start-up costs can vary but expect to spend between $60,000 and $145,000 depending on your location, size, and number of tanning beds. Major expenses include: 

- Equipment: Tanning beds, spray tan booths, bulbs, and ventilation systems 
- Lease or renovations: Rent, flooring, lighting, and décor 
- Licensing and insurance: Local permits and liability coverage 
- Marketing and software: Website, booking system, and promotions 

Conducting a break-even analysis is essential to estimate how long it will take to recoup your start-up costs and start making money. This financial planning step helps you set realistic sales targets and create accurate financial projections for your tanning salon. 

When choosing equipment, investing in quality equipment can improve your profit margin by reducing maintenance costs, extending equipment lifespan, and attracting more clients who value advanced, reliable technology. This not only saves you money in the long run but also enhances the overall customer experience and boosts your revenue. 

To save time and stress, look for an all-in-one business platform like Vagaro, which can handle bookings, payments, and marketing all in one place. 

## Where Should You Open Your Tanning Salon? 

If you’re a [mobile tan artist](https://www.vagaro.com/learn/mobile-tanning-checklist) looking to establish a salon, consider the location with attention to detail. A high-traffic area near gyms, beauty salons, or shopping centers can help attract walk-ins and repeat clients. Make sure your space is large enough for private tanning rooms, reception area, and storage.  

If you’re converting an existing salon or spa into a tanning business, check the electrical and ventilation requirements for tanning beds before installation. It’s also wise to design the space to feel welcoming, clean, and professional. The goal is to have clients feel more comfortable spending time there.  

![beautician-spraying-tan-on-woman-in-salon-2024-09-14-05-05-32-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3b0nyl0dmsi443ead6)

## What Services Should You Offer? 

A successful tanning salon offers a variety of services. Offering additional services such as spa treatments or beauty services can help attract a wider range of clients. Some clients prefer quick UV sessions, while others want customizable spray tans. Tanning booths are another popular option, providing clients with more choices for their tanning experience.  

You might also offer sunless tanning packages, memberships, and [retail products](https://www.vagaro.com/learn/things-to-sell-at-tanning-salon) like skincare products such as tanning lotions, moisturizers, or exfoliators to boost your revenue. 

Test your pricing and service options during your first few months. Software like Vagaro can help you track sales and determine which services are most popular, so you can adjust your offerings quickly and easily. 

## How Can You Attract and Retain Clients? 

A [strong marketing plan](https://www.vagaro.com/learn/spray-tan-aesthetic-ideas) is key to filling your appointment book. Start building your online presence before opening your doors by creating a website, social media accounts, and Google Business Profile. Leverage social media platforms to reach more clients, attract new customers, and showcase your services. 

Once you’ve gotten their attention, you’ll need to create interest for prospective clients. Run promotions for first-time clients or discounts on package deals. Offering discounts and loyalty programs can encourage repeat business and keep clients coming back, which is especially important early on.  

Ask happy customers to leave reviews and share before-and-after photos on social media. Tools like Vagaro’s automated marketing and review features make it easy to reach new clients and keep your loyal ones coming back. 

Plus, forming local partnerships with nearby businesses can help attract more clients and expand your reach. With these techniques, you can attract and retain clients while you manage your tanning salon.  

![-130.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3h0nys0dmsmhcja3hk)

## What Tools Help You Manage Your Tanning Salon? 

Once your tanning salon is open, smooth operations will make all the difference. Business management software can handle everything from scheduling and payments to payroll and inventory tracking. These tools also help you efficiently manage bookings and improve customer service.  

With Vagaro, you can: 

- Let clients book online 24/7 
- Sell memberships and packages 
- Collect reviews automatically 
- Manage your team’s schedules and commissions 

Having one system that does it all means you can spend less time on admin and more time growing your business.  

## What Are the Next Steps to Opening Your Tanning Salon? 

After planning, budgeting, and licensing, your next steps include: 

1. Finalizing your location and layout 
2. Buying and installing tanning equipment 
3. Setting up your business software 
4. Hiring and training staff 
5. Launching your marketing campaigns 

When everything’s in place, plan a soft opening to test operations, then celebrate your official grand opening with special offers and events! Opening your own tanning salon is an exciting milestone that brings the rewards of entrepreneurship, brand building, and the satisfaction of running a successful business. 

## Ready to Glow and Grow? 

Opening a tanning salon is a rewarding venture when you have the right plan and tools in place. From compliance to client care, every step counts toward building a successful business.  

With Vagaro, you can manage your appointments, payments, and marketing all in one place, helping you focus on what matters most: giving clients that perfect glow. [Start a free 30-day trial today](https://www.vagaro.com/pro/tanning-salon-software) and set up your new tanning salon for success from the start.

Opening a Tanning Salon: What You Need to Know to Get Started 

# 10 Easy Ways To Grow Your Salon Business

You’ve opened your own [salon](https://www.vagaro.com/pro/salon-software), woohoo! This article will help beauty salon owners and operators looking to take their business to the next level. Now it’s time for the part nobody mentioned: *how to grow your salon business*. Sure, there are plenty of guides detailing [how to open your salon business](https://www.vagaro.com/learn/how-to-open-a-salon), but how do you go from step 1 to step 2? In the ever-evolving salon industry, how do you not only get found by clients, but attract a consistent enough stream of clients that you’re able to grow and expand your salon?

*We’ve got you covered.*

Read on as we break down 10 easy and effective ways you can grow your salon business, with a focus on salon business growth, almost overnight:

## 1.	Strengthen Client Retention First

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlqnrrdk0dms03rboa3p)

Before chasing new clients, make sure your existing clients feel valued and appreciated. Customer retention is the foundation of sustainable growth because loyal clients spend more, refer more, and provide valuable feedback.< sup>1< /sup> Simple gestures like personalized follow-ups, remembering birthdays, or noting their preferred services can make a big difference. And consistently delivering an exceptional experience from the moment they book to the moment they leave ensures clients keep coming back. You can also encourage your existing clients to refer new clients by offering referral programs that reward them for bringing in friends or family, but more on that in a bit.

Building a strong relationship with your existing clients also gives you insights into which services are most popular and where improvements are needed.Loyal customers are more likely to provide referrals and leave positive reviews, which can help attract new clients and strengthen your reputation. A returning customer is a sign that your loyalty and referral strategies are working, helping to maximize the value of your existing client base. 

**What You Can Do Now**

* Send a quick thank-you message after appointments

* Implement a loyalty or referral program

* Track client preferences in your booking system and personalize their next visit

* Ask loyal customers for positive reviews after their visit

## 2.	Optimize Your Calendar

An efficient appointment schedule is the ultimate growth tool. Filling gaps strategically reduces downtime, maximizes revenue, and keeps your team focused. Employee scheduling software can streamline shift coverage and improve staff management, ensuring everyone knows their responsibilities and shifts. An efficient booking software, like Vagaro, can stagger appointments based on service length and client preferences, and identify peak days or times to offer promotions that attract more bookings. The goal is a rhythm that balances productivity with an exceptional client experience.

Smarter scheduling also improves salon staff morale. When salon staff have a predictable flow, they can deliver their best work without feeling rushed. Effective employee scheduling leads to happy customers by ensuring consistent, high-quality service every visit. Over time, this consistency boosts client satisfaction, retention, and ultimately, your salon’s reputation.

**What You Can Do Now**

* Analyze your booking patterns to identify peak and slow times

* Use software tools to automate reminders and reduce no-shows

* Adjust appointment lengths based on service type to reduce gaps

## 3. Expand Your Most In-Demand Services

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlqmsfo707k9rn5as6uh)

Your most popular services are the ones clients return for and rave about. Expanding or enhancing them is one of the fastest ways to grow revenue without reinventing your [entire menu](https://www.vagaro.com/learn/salon-pricing-tips-from-experts). Offering multiple services or service bundles can increase client retention and overall revenue, as clients appreciate the convenience and value of combined offerings. To further boost sales and enhance the client experience, consider offering add-on services that can be easily integrated into your service menu and promoted by your staff. Express services are also a great way to provide quick, convenient options for clients on-the-go, either as stand-alone treatments or as add-ons. Additionally, highlighting unique or specialized salon service options helps differentiate your business, attract new clients, and create a competitive edge. Look for opportunities to offer add-ons, premium versions, or service bundles that naturally complement what’s already in demand. Highlight these offerings on your website, social media, and in-salon to capture attention and increase bookings.

By doubling down on what works, you also streamline operations. Staff become experts in high-demand salon services, inventory management becomes easier, and your marketing can focus on a clear, compelling message that resonates with clients. Growth doesn’t always mean doing more, it often means *doing your best work more often*. 

**What You Can Do Now**

* Identify top-performing services from your booking system

* Create add-on or upgrade options for these services

* Promote them in your next client newsletter or social media post

* Train staff to recommend other services during appointments to increase sales and client satisfaction

## 4. Leverage Online Booking and Automations

Convenience drives client decisions. Online booking makes it easy for clients to schedule appointments anytime without waiting on the phone, while automation keeps them engaged and informed. A seamless online booking process helps convert website visitors into paying clients by providing a smooth, trustworthy experience. Automated reminders, follow-ups, and birthday or promotion messages reduce no-shows and free up your team to focus on delivering exceptional service. Salon software can automate communications such as birthday greetings, rebooking reminders, and marketing campaigns, helping increase client retention and engagement.

Using technology strategically also gives you invaluable business insights. You can track booking trends, measure client engagement, and identify opportunities to upsell or cross-sell services. When your systems work for you, not the other way around, you create a smoother experience for clients and a more efficient workflow for staff.

Optimizing your Google Business Profile can also improve your visibility in local search results and encourage more customer reviews. Appearing in Google Search results is essential for attracting new clients and making your business more discoverable online!

**What You Can Do Now**

* Enable online booking on your website and social media

* Set up automated appointment reminders and confirmations

* Use automated follow-ups to encourage repeat visits or reviews

## 5. Enhance Your Client Experience Touchpoints

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlr2sfoe07k9khs8p9tc)

Every interaction matters, from the moment a client first calls or visits your website to the follow-up after their appointment. Every touchpoint is an opportunity to strengthen customer relationships and build long-term loyalty. Small details—like a warm greeting, a clean and welcoming space, or personalized recommendations—build a lasting impression. Consistently refining these touchpoints turns routine visits into memorable experiences that clients talk about and return for.

Try displaying customer testimonials on your website or in your salon to build trust and credibility, and help  attract new clients by showcasing real experiences and satisfaction.

You'll need to pay attention to feedback at each stage of the client journey. A seamless, thoughtful experience not only encourages loyalty but also increases the likelihood of referrals.

**What You Can Do Now**

* Review every client interaction and identify areas to improve

* Train staff on personal touches that elevate the experience

* Implement follow-up messages asking for feedback or offering tips

## 6. Create Retail Displays That Actually Sell

Your salon’s retail area can be a powerful revenue booster *if done right*. Instead of cramming products onto shelves, curate displays that tell a story and highlight solutions for clients’ needs. Group complementary items together, use clear signage, and showcase best-sellers or staff favorites. Strategic placement near the checkout or treatment areas encourages impulse buys without feeling pushy.

You can even consider offering free products as part of a promotion or loyalty program to incentivize retail purchases and reward client loyalty! Free services during client appreciation events are sure to boost engagement and strengthen client loyalty.

A well-designed retail experience not only increases sales but reinforces your expertise. Clients are more likely to trust and purchase products when they see them presented thoughtfully and when staff can easily provide recommendations.

**What You Can Do Now**

* Rearrange displays to feature best-sellers or seasonal items

* Train staff to suggest products that complement services

* Use signage or small demos to show how products solve specific problems

## 7. Partner With Local Businesses for Cross-Promo

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwa0zb7t4130dmsbnoeoeic)

Collaborating with nearby businesses is a low-cost, high-impact way to expand your reach and support your local business community. Building connections with other local businesses for cross-promotion can help you attract new clients and strengthen your reputation within the community. By collaborating with other businesses in your area, you can reach new audiences and create mutually beneficial partnerships. Spas and fitness studios, coffee shops, or boutique clothing stores can help you tap into a new client base through joint promotions, referral programs, or event collaborations.

Cross-promotion works because it builds trust by association. When a client sees your salon recommended by a business they already love, they are more likely to book. Plus, these partnerships can create fun marketing opportunities and local buzz that benefits everyone involved.

**What You Can Do Now**

* Identify 2–3 local businesses with complementary audiences

* Reach out to other local businesses to build connections and explore partnership opportunities

* Propose a small cross-promo, like social media shoutouts or joint discounts

* Plan a collaborative event or workshop to attract new clients

* Offer gift card incentives for clients to purchase for a family member or friend or family member as part of your cross-promotion or referral programs

## 8. Improve Your Referral and Loyalty Programs

Your happiest clients are your best marketers. A well-designed referral program encourages them to bring friends while a loyalty program rewards their repeat visits. Referral programs are especially effective for attracting more customers and targeting quality clients, as word-of-mouth recommendations often reach people who are likely to value your services. Make it simple, transparent, and valuable. Whether it’s points per service, discounts, or exclusive perks, these programs incentivize clients to return more often and spread the word.

Tracking participation and results is key. Analyze which rewards drive the most engagement and tweak your programs accordingly. When clients feel appreciated and see tangible benefits, they are more likely to stay loyal and refer others.

**What You Can Do Now**

* Launch or refresh a referral program with clear incentives

* Offer loyalty rewards for repeat visits or service bundles

* Promote both programs through email, text, and in-salon signage

* Hand out a business card with referral program details to clients

## 9. Build a Strong Social + Content Presence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwchvntxl9s07k94vjt28fu)

A strong online presence is essential for attracting and retaining clients. Share before-and-after photos, tips, and behind-the-scenes glimpses to showcase your expertise and personality. Consistent posting builds trust and keeps your salon top-of-mind. Engaging content also encourages likes, shares, and comments, expanding your reach organically.

Social media isn’t just about promotion; it’s a way to connect with clients. [Creative marketing techniques](https://www.vagaro.com/learn/salon-holiday-email-marketing-strategies) and salon marketing ideas can help hair salons, nail salons, tanning salons, and hair stylists stand out online. Responding to comments and messages promptly strengthens relationships and demonstrates professionalism. Combined with educational or entertaining content, your social platforms can become a client magnet.

**What You Can Do Now**

* Post 2–3 times a week with high-quality photos or videos

* Respond to client messages and comments quickly

* Share tips, service highlights, or staff features to engage your audience

* Reach out to local influencers for partnerships or content collaborations

* Take inspiration from a successful salon and apply proven strategies to grow your own business

## 10.	Track Performance Metrics and Adjust Strategically

*You can’t grow what you don’t measure*. [Tracking key metrics](https://www.vagaro.com/learn/salon-business-budget-calculator)—like client retention, service popularity, average ticket size, appointment fill rates, how many clients you have, and how clients find your salon—gives you a clear picture of what’s working and what needs improvement, as well as identifying growth even [more opportunities](https://www.vagaro.com/learn/cost-to-open-salon-formula). Use this data to make informed decisions on marketing, staffing, and service offerings rather than relying on guesswork.

As a salon owner, using these insights enables you to make data-driven decisions that support business expansion and client satisfaction. Leverage paid ads and Google Ads to target potential clients and potential customers in your same city, increasing your reach to those most likely to book. When you pair insights with action, your salon can continuously evolve and outperform expectations.

**What You Can Do Now**

* Review your booking and sales reports weekly

* Identify underperforming services or slow periods

* Adjust promotions, staff schedules, or service offerings based on the data

## How to Grow Your Salon Business: Key Takeaways

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwchvntxl9s07k94vjt28fu)

Growing your salon is about focusing on what works: for any hair salon looking to grow, keep clients happy, optimize your schedule, highlight your most popular services, and make every touchpoint count. These strategies, combined with methods for attracting new salon clients, like collecting email addresses, encouraging referrals, and leveraging client feedback, will help you grow your client base effectively. Pair these strategies with smart tools and consistent tracking, and you’ll see real results.

Simplify your growth with a complimentary [30-day trial of Vagaro](https://www.vagaro.com/pro/pricing), where online booking, automated reminders, and client management tools help your salon run smoother and smarter.

## How to Grow Your Salon Business: FAQs

Stay on the lookout for updated FAQs!

**Sources:**

1. [https://www.forbes.com/](https://www.forbes.com/)

10 Easy Ways To Grow Your Salon Business

[Eyelash extensions](https://www.vagaro.com/pro/brow-lash-software) are a thriving beauty service with *real* money-making potential behind them. **But how much do lash techs actually make?** The answer varies widely depending on skill, location, business setup, and how well a tech attracts and keeps clients. Plus, things like pricing, client volume, service offerings, and marketing strategies can also influence a lash technician’s take-home earnings. 

If you’re thinking about [opening a lash business](https://www.vagaro.com/learn/how-to-become-lash-tech) or wondering how your current earnings compare, pursuing a lash career can offer significant potential for growth and financial success. 

## Average Income for Lash Technicians

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlyrut7m1f07n1jxv63uwd)

On average, lash technicians in the United States make between **$26,000** and **$84,000** per year, with the average being **$53,087/yr**.<sup>1</sup> This number shifts depending on whether the tech works in a salon, rents a booth, or runs an independent studio. Hourly or per-service rates also vary based on local demand and competition. Many lash techs earn between **$20** and **$50** per hour, but hourly rates can fluctuate depending on location, experience, and the type of services offered.

In cities with strong beauty markets and high cost of living, earnings tend to be higher, while smaller towns may offer lower pricing but steadier long-term client relationships. The income potential grows as a tech becomes faster, more skilled, and more confident in their pricing structure.

**Key income factors:**

* **Location:** Larger metro areas often support higher pricing and higher volume.

* **Experience and speed:** Faster appointment times mean more clients per day.

* **Specialization:** Volume and mega-volume artists command higher rates than classic-only techs.

* **Business structure:** [Independent studio owners](https://www.vagaro.com/learn/lash-room-ideas) usually earn more than salon employees due to fewer commission splits. Working in a lash salon or lash studio can offer different benefits, such as job stability or commission structures, while self employment gives more autonomy but also more responsibility. Profits can vary greatly depending on whether a tech is self-employed, working in a lash salon, or part of a lash studio, as business expenses and commission rates impact take-home pay.

A [lash tech’s income](https://www.vagaro.com/learn/lash-business-name-ideas) is rarely fixed. It expands with reputation, retention, consistency, and increasing skill level, which means there is room to grow once the fundamentals are in place.

## Lash Tech Income by Experience Level

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlu2an9zz509lqjzfeadnb)

Earnings tend to increase as a lash tech sharpens their skills, speeds up their application time, and builds a loyal client base. The learning curve in lashing is real, and income reflects that progression. As you gain experience, it's important to adjust your financial goals and business strategies to better fit your evolving schedule and ambitions.

Remember, building a successful career in the lash industry takes time and dedication; it won't happen overnight. Stay patient, keep developing your skills, and your efforts will pay off in the long run.

### Beginner / Newly Certified (0–6 months)

New lash techs often charge lower rates while they build confidence and refine their technique. Many start with classic sets only and may offer discounted services to attract clients. At this stage, income typically ranges from $15,000 to $35,000 per year, depending on how many clients they take and whether they’re working part-time or full-time.

### Intermediate / Working Lash Artist (6 months–2 years)

With practice comes speed. Appointment times shorten, fills become more efficient, and pricing can increase. Many techs begin offering hybrid and volume sets at this stage. Income often rises into the $40,000 to $65,000 range as client retention grows and schedules begin to fill consistently.

### Advanced / Master Lash Artist (2+ years)

Experienced techs with strong technical skills, signature styling, and consistent results can charge premium rates. At this level, loyal clients who return regularly for lash fills help create a steady, high income. Many also expand into teaching, mentorship, or private studio ownership. Master artists often earn $70,000 to $100,000+ annually, especially if they introduce additional revenue streams such as retail products or specialized services.

[Progression in the lash industry](https://www.vagaro.com/learn/licensed-vs-certified-lash-tech) isn’t just time-based; it’s tied to quality of work, client experience, branding, and how effectively a tech markets themselves. Skills compound, and so does income.

## How Location Impacts Pay

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtm4zkp8jco07n1cgorbh28)

Where a [lash tech](https://www.vagaro.com/learn/lash-extension-aftercare-communication) works plays a significant role in how much they can charge and how quickly they can build a full client roster. Areas with higher cost of living and strong beauty-centered communities typically support higher service prices, while smaller towns or suburban areas may have lower rates but offer steadier, more loyal clientele.

### Urban and High-Demand Markets

Cities with dense populations and active beauty trends, such as Los Angeles, Miami, or New York, allow lash techs to charge premium rates. Competition can be higher, but so is client volume. Well-branded techs in these areas often book out weeks in advance.

### Suburban Areas

Suburbs often offer a balance. Prices may be slightly lower than major cities, but consistent repeat clients and word-of-mouth referrals can create stable income with less turnover.
 
### Small Towns and Rural Regions

Pricing tends to be more modest, but overhead costs like rent and supplies are often lower as well. Strong relationships and community-based marketing can result in long-term retention and solid monthly revenue.

The best location for high earnings is not always the most expensive city. The techs who understand their local market, price themselves strategically, and deliver consistent results often earn the most, regardless of where they live.

## Costs to Consider When Understanding Lash Tech Salary

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlwzlea2zj09lqt7onie77)

Before you get starry-eyed at potential earnings, it’s important to factor in the costs that come with being a lash technician. These aren’t just your standard business expenses—think of them as investments in your craft and your reputation. From high-quality lash supplies and professional-grade adhesives to sanitation equipment and stylish workspace essentials, the expenses can add up quickly. Don’t forget continuing education, certifications, and insurance, which can significantly impact your take-home pay.

Understanding these costs helps you see the full picture of what a lash tech really earns and ensures you’re pricing your services to sustain a profitable and thriving business.

## Lash Tech Income Scenario Examples

Numbers can feel abstract until you see them in action. Let’s break down a few real-world scenarios to illustrate what a lash technician might actually make.

* **Entry-Level Lash Tech:** Working part-time with a smaller client base, an entry-level tech might bring in around **$20,000–$30,000** annually. After factoring in supplies and business costs, the take-home pay can feel modest but offers room for growth.

* **Experienced Full-Time Lash Tech:** With a steady roster of clients and a few premium services, an experienced lash tech could earn **$40,000–$60,000** per year. At this stage, efficiency, repeat clients, and smart scheduling play a big role in maximizing income.

* **High-Earning Lash Tech or Studio Owner:** Lash technicians with a large clientele, high-end pricing, or a personal studio can see annual earnings exceed **$70,000**. At this level, strategic marketing, specialized skills, and client retention are key factors in driving revenue. Offering add-ons such as brow shaping, lash lifts, or aftercare products can further boost income by increasing the value of each appointment.

These examples show that while income varies widely, dedication, skill, and smart business decisions can dramatically impact your earning potential as a lash tech.

## Maximizing Your Potential as a Lash Tech

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtmd6hy8xmx07n1wr8eb61u)

Success as a lash technician comes from understanding your earning potential and making smart business decisions. Hone your skills, grow your client base, set competitive pricing, and watch your business—and your income—thrive.

Continuous education and staying on top of industry trends also help you stand out in a crowded market. The numbers you’ve seen in this article are just the starting point. With dedication and a focus on delivering exceptional service, your potential as a lash tech goes far beyond the average pay.

Ready to streamline your bookings, manage clients, and maximize your revenue? Start your journey today with a [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing).

**Sources**

1. [https://www.ziprecruiter.com/](https://www.ziprecruiter.com/)

How Much Do Lash Techs Make in 2025? Average Earnings, Locations, and Tips to Boost Income

Thinking about turning your passion for brows into a thriving business? Many entrepreneurs are choosing to [start a microblading business](https://www.vagaro.com/learn/how-to-become-a-microblader) for independence, creativity, and long-term growth. Microblading is one of the fastest-growing segments in beauty, offering a unique blend of artistry, confidence-building, and [high earning potential](https://www.vagaro.com/learn/how-much-do-microbladers-make).  

With the right preparation, training, and tools, you can go from aspiring artists to successful business owners faster than you think. Let’s walk through everything you need to know to start and grow your microblading business with confidence.  

## What Makes the Microblading Industry So Popular? 

The microblading industry is thriving. Every day, new artists discover how this creative and transformative service can change lives—including their own. Clients love microblading because it gives them full, natural-looking brows that last. Artists love it because it combines creativity with real, measurable business growth.  

Starting a microblading business isn’t just about technique. It’s about connecting with clients and helping them feel confident in their own skin. When you pair artistic skills with genuine care and business savvy, you set yourself apart as a trusted beauty professional. 

## What Certifications and Training Do You Need? 

Before offering microblading services, you’ll need proper training and certification. Each state (and sometimes city) has its own licensing requirements, so check out your local health department's regulations first.  

Most professionals start by enrolling in an accredited microblading course that covers:  

- Brow design and symmetry 
- Skin anatomy and pigment theory 
- Sanitation and sterilization practices 
- Client consultation and aftercare procedures 

Hands-on training with love models helps you gain real-world experience and confidence with different skin types and brow styles. 

After certification, you may need a [Body Art Practitioner License](https://www.sf.gov/apply-permit-perform-body-art), a [Bloodborne Pathogens Certificate](https://www.cpr.io/courses/bloodborne-pathogens/), or both depending on your region. Organizations like the [Society of Permanent Cosmetic Professionals](https://spcp.org/) (SPCP) set high standards for ethical, safe practices. 

Keeping up with annual renewals and continuing education will also help you stay compliant and confident in your skills.  

## How Do You Create a Business Plan That Works? 

A clear business plan is your roadmap from dream to success. It helps you define your goals, identify your ideal clients, and plan your marketing strategy. 

Start by researching your local market to understand the competition and client demand. Then, outline your startup costs like:  

- Training 
- Licensing 
- Tools 
- Supplies 
- Marketing 

Once you have your startup costs total, you can start to estimate your expected income. Planning your budget upfront keeps you focused and financially prepared.  

Your business plan should also outline [strategies](https://www.vagaro.com/learn/new-year-plan-your-beauty-business-success) for building visibility, attracting new clients, and creating a pricing structure that grows with your skills. It’s your guide for navigating challenges and celebrating milestones as your business evolves.  

 ![018-Beauty-Alchemy-Cherry Hill-10182023.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5ojmulxu07n1lah9sufm)

## How Do You Choose the Right Location? 

Your location can make or break your business. Some artists start small by renting a chair or suite within an existing salon, while others invest in their own studio space once they build a steady client base. As your business grows, you may aspire to open your own microblading studio to establish a professional and branded environment.  

When choosing your space, consider: 

- **Visibility and accessibility:** A central, easy-to-find location helps attract walk-ins and new clients. 
- **Cleanliness and Compliance:** Your studio must meet health and safety standards. 
- **Ambiance:** Create a calm, professional environment that puts clients at ease.  
- **Good Lighting:** Ensure your space has good lighting for precision during procedures and to create a welcoming atmosphere for clients. 

Two key factors for attracting repeat clients are trust and professionalism, which come from a clean and inviting space.  

## What Tools and Supplies Do You Need to Start? 

Quality tools lead to quality results. They also protect client safety and elevate your brand reputation.  

- Essential microblading tools include: 
- Microblading pens and sterile blades 
- Pigments and color correctors 
- Brow mapping tools (rulers, pencils, string) 
- Numbing creams and aftercare kids 
- Disposable gloves, masks, and other PPE 
- Disinfectants and sharps containers 
- [Consent forms](https://www.vagaro.com/learn/microblading-consent-forms) 

Consider partnering with trusted beauty suppliers who specialize in microblading materials. Investing in professional-grade tools pays off in precision, safety, and client satisfaction.  

## How Should You Price Your Services? 

Setting the right price involves balancing your experience, local competition, and the value you deliver. Most beginners start with a lower introductory rate to attract clients and build a portfolio, then gradually raise prices as demand increases.  

A typical pricing structure includes:  

- Initial microblading session 
- Touch-up session (usually 6-8 weeks later) 
- Annual maintenance appointments 

Research competitors in your area and be transparent about pricing on your website or booking page. Clients appreciate clarity, and it helps you stand out as a professional.  

![033-Beauty-Alchemy-Cherry Hill-10182023.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5oitx9z909lq5ue03af5)

## How Can You Market Your Microblading Business? 

[Marketing your new business](https://www.vagaro.com/learn/microblading-marketing) is all about visibility and credibility. Start by creating a strong brand identity with a memorable business name, logo, and consistent aesthetic. Then, promote your services using both digital and in-person strategies.  

Here are some proven marketing ideas: 

- Create a professional website that includes online booking, service descriptions, and before-and-after photos. 
- Use social media to showcase your work, post client transformations, and share educational tips about brow care.  
- Encourage reviews and testimonials to build trust with new clients.  
- Offer referral discounts or limited-time promotions for new clients. 

Software like Vagaro can make it easier to manage bookings, payments, and marketing all in one place.  

## How Do You Keep Clients Coming Back? 

Client retention is the foundation of long-term success. Beyond delivering beautiful results, focus on building trust and communication. Follow up after each appointment, send reminders for touch-ups, and offer loyalty incentives.  

You can also use marketing tools through Vagaro to send personalized messages, appointment confirmations, and [aftercare instructions](https://www.vagaro.com/learn/microblading-aftercare-communication-guide). These small touches make a big difference in how clients perceive your professionalism.  

## What Common Mistakes Should You Avoid? 

Even experienced artists can make early business mistakes. Here are a few to steer clear of: 

- Skipping proper [licensing](https://www.vagaro.com/learn/license-to-microblade) or sanitation steps 
- Undercharging for your work 
- Neglecting online presence or reviews 
- Using low-quality tools or pigments 
- Forgetting to track expenses and revenue 

Remember, professionalism, hygiene, and client experience are what truly set you apart in this industry.  

## What’s Next After Launching Your Microblading Business? 

Once you’re fully booked, think about [expanding your microblading business](https://www.vagaro.com/learn/7-tips-for-marketing-your-microblading-business). You might add [brow lamination](https://www.vagaro.com/learn/brow-lamination-aftercare) or lash enhancements to your menu. You can also sell aftercare kits or brow products to boost retail sales.  

Staying current with beauty trends and continuing education will keep your skills sharp and your business competitive.  

![beautician-applying-permanent-makeup-on-eyebrows-i-2025-02-20-00-31-23-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5ojwx9zg09lq6pptfdal)

## How Can You Stay Ahead of Trends? 

The beauty industry evolves quickly, and microblading is no exception. Stay updated through workshops, advanced certification courses, and professional conferences.  

Engaging with online artist communities can help you learn from peers, share insights, and stay motivated. Keeping up with local health and safety regulations ensures your business stays compliant and respected.  

Continuous learning is what keeps your artistry and your business growing strong.  

## Brows, Business, and Beauty of Growth 

Building a microblading business is like shaping brows itself. The most effective business plan will ultimately shape your future, too. With the right training, tools, and mindset, you can turn your artistry into a profitable, sustainable career. Remember, every great business starts with one bold stroke of confidence.  

Ready to grow? Let [Vagaro](https://www.vagaro.com/pro/brow-lash-software) help you run your microblading business effortlessly with online booking, POS, and automated marketing tools that keep your schedule full and your clients coming back.  

How to Start a Microblading Business

Providing enchanting hair services is only half of what it takes to manage a truly [successful hair salon](https://www.vagaro.com/pro/salon-software). The other half is running a business that moves smoothly, from the moment a client books to the second they check out. That’s where certain salon software features can make all the difference. The right platform should, of course, manage appointments and booking; but also sync the rhythm of your day, elevate client experience, keep your retail shelves stocked, and give you the data to grow with intention.

In a world where time is tight and client expectations are higher than ever, the software you choose becomes the [backbone of your brand](https://www.vagaro.com/learn/how-to-open-a-salon). Let’s break down exactly which features matter and why. 

## Online Booking

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnso4667nq909lq5rhfkxxo)

Clients want convenience, not phone tag. A strong online booking feature lets them schedule appointments any time: between meetings, on the couch, or while scrolling late at night. But it’s more than just a calendar with a “Book Now” button. The best systems show real-time availability, allow clients to choose their preferred stylist or service provider, and automatically price-adjust for add on services or length of service as part of the booking customization. No back-and-forth. No confusion.

For the salon, online booking cuts down on interruptions at the front desk, frees your team from answering scheduling questions all day, and reduces no-shows with built-in confirmations and reminders. Plus, when it’s integrated with your client database, the booking process becomes personal: clients can rebook favorite services, view past appointments, and check upcoming visits seamlessly.

In short: 24/7 online booking creates a smoother experience on both sides. Clients feel in control, your staff gains time back, and your business runs with fewer bottlenecks. An online booking system allows clients to schedule appointments anytime and anywhere, enhancing convenience and accessibility. It’s one of the most essential salon software features for a modern, efficient workflow.

## Appointment and Calendar Management

Your calendar is the heartbeat of your business. One poorly timed booking can ripple into late appointments, rushed services, and stressed-out staff. That’s why strong calendar management is one of the most crucial salon software features to get right. A modern system actively *coordinates* your day.

With intelligent scheduling, services are spaced based on duration, processing times, and resource needs (like bowls, chairs, or color stations), as well as resource management for treatment rooms and equipment. No accidental double-booking. No overlapping services that force stylists to sprint across the floor. Staff schedules update in real time, so you always know who’s available, who’s running behind, and where openings can be maximized.

Better yet, appointment management tools help your front desk become *proactive* instead of *reactive*. They can quickly move appointments, fill cancellations, and even book clients directly from the waitlist. That’s how you achieve a smoother daily flow, happier employees, and a salon that feels controlled, not chaotic.

## Client Management and CRM Tools

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnsmcvj5thd07n1409xa7g0)

A memorable client experience doesn’t happen by accident, it’s built on the details your team knows and remembers. Client Management and CRM tools store everything that matters: service history, color formulas, preferred stylists, product purchases, personal notes, contact details, client history, even how they like their bangs trimmed. It’s the digital version of having a perfect memory, salon-wide.

When your software keeps track of this information, every visit feels intentional. Stylists can pick up exactly where they left off. Staff can access client information quickly from any device, ensuring efficiency and convenience. And instead of clients feeling like one appointment in a busy day, they feel recognized and valued—something that keeps them loyal.

This is also where loyalty programs and rebooking prompts shine. When your CRM is connected to your schedule and checkout, you can automatically nudge clients when they’re due for a refresh or reward them for their consistency. No spreadsheets, no manual follow-up. 

## POS Integration

Checkout is the final touchpoint of the client experience, and it should feel as smooth as the service itself. A well-integrated point of sale (POS) system connects the dots between services, retail sales, appointments, and client profiles. With custom pricing, you can easily adjust charges for different services or upgrades, ensuring flexibility for every client need. Instead of juggling separate apps or clunky card readers, everything flows through one system.

With point of sale integration, stylists can add services or upgrades directly from the chair, clients can redeem gift cards or loyalty points without awkward lookup delays, and tipping becomes natural and transparent. Integrated payment processing ensures secure and seamless transactions, supporting multiple payment methods and automating financial management. Even better, retail sales sync instantly with inventory, so you always know what’s selling and what needs restocking. No manual counts. No end-of-day guesswork.

For the business side, integrated checkout means cleaner financial reporting. Sales numbers, taxes, commissions, and payouts are automatically tracked, so you can see exactly what’s driving revenue and where opportunities are being missed. It’s accuracy without the administrative drag.

When your point of sale works hand-in-hand with your booking and client management tools, the entire salon experience feels cohesive. Faster checkout. Fewer errors. More polished professionalism. This is where the “business” piece of “beauty business” truly shines.

## Marketing and Promos

Even the best salons need visibility. Marketing and promotional tools built directly into your software take the guesswork out of staying top-of-mind. Instead of scrambling to post on Instagram or manually texting clients about openings, automated marketing lets you schedule reminders, rebooking nudges, birthday offers, seasonal promos, and last-minute fill alerts, without needing to constantly be checking your phone.

The real advantage, though, is *personalization*. When marketing connects to your CRM, you can send the *right* message to the *right* clients. It feels thoughtful, not spammy.

Speaking of spam, consistent marketing doesn’t mean shouting louder, it’s about staying relevant. When your promotions and messaging flow naturally from your daily operations, your salon starts to feel present, active, and memorable even when clients aren’t in the chair.

## Reporting and Analytics

[Your salon’s numbers](https://www.vagaro.com/learn/cost-to-open-salon-formula) tell a story, but only if you know how to read them. Reporting and analytics give you clarity: which services are most profitable, which staff members are fully booked, which products move fastest, and where gaps in your schedule appear. These tools help you track business performance and support data-driven decisions. You can also gain access to real-time analytics and insights, making it easier to stay on top of your operations. Instead of relying on intuition alone, you get real data to support your decisions.

Decisions like: Should you raise your color prices? Add another stylist on Saturdays? Keep stocking that luxury hair oil? With the right insights, you can generate financial reports for revenue and expense tracking, and adjust quickly and with confidence.

## Mobile App and Accessibility

All salon pros know that salon work doesn’t just happen behind a chair. A mobile-friendly platform lets your team access schedules, client notes, and appointment updates from anywhere, whether you’re at home, on break, or between color processing timers. Beauty businesses especially benefit from mobile-friendly platforms, as they enable on-the-go management and help streamline daily operations. It adds flexibility without sacrificing organization.

For clients, a mobile app or mobile-friendly booking experience means booking and rebooking feels familiar and convenient, just like ordering food or rides. No friction or waiting. Accessible systems meet clients where they likely already are: on their phones. And that makes your salon feel modern, responsive, and easy to work with.

## Optional/Advanced Features

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnskpc65r1m07n10eq2220l)

Once the essentials are in place, certain add-ons can take your salon’s operations to the next level. These features aren’t required to run your business, but they *can* sharpen your competitive edge, streamline workflows, and create new revenue opportunities. Advanced features help streamline operations and grow your business by improving efficiency and expanding your client base through enhanced client relationship management and marketing tools. These are the tools that help your salon operate smarter, not harder.

### Instant Payout

A good salon software should offer [instant payouts](https://www.vagaro.com/pro/card-processing), like Vagaro, letting you access your earnings the moment a service is completed. No more waiting three business days for payments. Your revenue goes straight to your account, helping you manage cash flow smoothly and confidently. This crucial feature keeps your business agile and gives you peace of mind, so you can stay focused on delivering exceptional client experiences.

### Memberships & Recurring Billing

Memberships turn occasional visits into predictable revenue. Whether it’s monthly blowouts, skincare services, or tanning minutes, recurring billing creates consistency for clients and financial stability for you. It also reinforces loyalty; clients stay engaged when they’ve already invested in their experience.

### AI Assistant & Smart Front Desk

An AI-powered front desk acts as a digital receptionist that never sleeps. It can answer common client questions, suggest services, book appointments, manage rescheduling, and send confirmations without requiring any staff time. This keeps your team free, reduces interruptions on the floor, and ensures clients always receive timely, consistent communication. It’s like having an extra team member who’s efficient, accurate, and always available. 

### Virtual Consultations

Virtual consultations let you connect with clients before they step into the salon. They’re ideal for corrective color assessments, bridal trials, or new clients who need guidance. This reduces uncertainty, sets expectations early, and builds trust, especially for high-stakes services.

### Third-Party Integrations

Integrations with accounting, payroll, and inventory systems eliminate manual double-entry and end-of-day reconciliation headaches. When comparing salon software options and other salon software options, it's important to evaluate their integration capabilities, as these can vary widely and impact how well the software fits your business needs. Some salon software, like Vagaro, have these included in their base software, so instead of juggling platforms, your data syncs automatically, making for cleaner records, fewer errors, and time saved. Integrations are especially valuable for wellness businesses that require specialized tools to manage client experiences and operations. 

## Choosing the Right Salon Software for Your Business

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnsj5qk5oyg07n16q73x47o)

The features you choose shape the way your salon business operates every single day. As a business owner, it's important to consider your unique needs when selecting software. The right system should elevate your business, not just manage it. But the key is alignment: your software should reflect the way *you* work, the experience *you* want to create, and the goals *you’re* building toward.

If you’re looking for software that can keep up with your salon, Vagaro offers a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing), giving you the space to test the tools, the workflow, and the client experience firsthand, no pressure, no commitments.

The Top Salon Software Features to Help You Succeed

Your clients love convenience and now you can offer it in a whole new way. With Affirm, you can give clients the freedom to book now and pay later, helping them say yes to more of the services they love. To make spreading the word simple, we’ve teamed up with Affirm to create ready-to-use email
and text message templates you can send right from your Vagaro Marketing Dashboard. Here’s how to use them and why it’s worth adding to your next campaign.

## Why “Book Now, Pay Later with Affirm" is a Game-Changer for Your Business

Flexible payment options aren’t just a perk, they’re a growth tool. By letting clients pay over time through Affirm, you help remove financial barriers that may prevent them from booking higher-value or more frequent services.

**Here’s what your clients get with Affirm:**

- **Ease:** Book now and pay later in simple installments.
- **Transparency:** No hidden fees or surprises.
- **Speed:** Real-time eligibility checks, online or in person.

Businesses offering flexible payments often see increased bookings, repeat clients, and higher average spend per appointment.

## Use Vagaro's Marketing Tools to Spread the Word

Vagaro’s built-in marketing suite makes it easy to let your clients know they can now pay with Affirm.

**You can:**

- Send beautiful emails in minutes — no design experience needed.
- Create SMS blasts for quick reminders or special offers.
- Track engagement and see how many clients clicked or booked.

All from your Vagaro dashboard.

## Copy & Paste: Email & Text Templates You Can Use Today

To save time, here are some plug-and-play templates to use in your next campaign:

#### Email Template

### ✉️ Book Now, Pay Later with Affirm

Good news! Booking your favorite services just got even easier. With Affirm, you can enjoy your appointment now and split your payment into manageable installments. No hidden fees. No surprises. It’s flexible and transparent so you can book what you love stress-free.

**Here’s how it works:**
1. Book your appointment online.
2. Select Affirm at checkout, or tell your provider you’d like to pay with Affirm in person, they’ll guide you through the next steps to complete your application.
3. Enter a few pieces of info for a real-time decision
4. Pay in easy, manageable installments.

It’s that simple!

**CTA:** Book Now, Pay Later
**[Book Now, Pay Later](https://www.vagaro.com/) →**

*Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: [affirm.com/lenders](https://www.affirm.com/lenders). Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see [affirm.com/licenses](https://www.affirm.com/licenses).*

#### Text Message Template

Hi [First Name], did you know you can book your appointment now and pay later? Choose Affirm at checkout to split your payment into easy installments. Terms Apply. Type “STOP” to unsubscribe.💳✨

## Keep Clients Coming Back
Offering Affirm isn't just about flexibility, it's about loyalty. When clients feel empowered to book on their own terms, they're more likely to return. Combine that with Vagaro's smart marketing tools, and you have a winning formula for growth.

You're not just giving your clients a new way to pay, you're giving them another reason to keep choosing you.

Log into your Vagaro dashboard today to send your first "Book Now, Pay Later" campaign with Affirm and make booking easier than ever for your clients. 


*Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: [affirm.com/lenders](https://www.affirm.com/lenders). Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see [affirm.com/licenses](https://www.affirm.com/licenses).*


Book Now, Pay Later: How to Tell Your Clients About Affirm with Vagaro Marketing Tools

Opening a [tanning salon](https://www.vagaro.com/pro/tanning-salon-software) is about building a space where clients feel confident, cared for, and glowing (literally). Whether you’re planning your first tanning salon or leveling up an existing one, a solid business plan is what turns a great idea into an actual, profitable operation. Think of it as your roadmap: it clarifies your concept, your market, your revenue streams, and how you’ll stand out in a beauty landscape that’s only getting more competitive, especially within the broader beauty industry.

Below, we’ll break down each part of a tanning salon business plan in a clear, practical way, so you can move forward with purpose and make your glow-up vision real. With the right planning and management, a tanning salon can be a profitable business venture for entrepreneurs.

## Executive Summary

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmbnfykd69s07n15y85hppv)

Your executive summary is the elevator pitch for your tanning salon: the fast, compelling snapshot of who you are, what you offer, and why your business will succeed. Key factors such as location, service variety, and operational efficiency are essential for building a successful tanning salon and ensuring long-term profitability. **Even though it appears first in the business plan, you’ll usually write it last, once every other section is clear and defined.**

### Your Salon Concept

Give a brief but vivid description of your salon. Are you a modern, boutique-style airbrush studio? A membership-focused tanning club with tiered beds? A hybrid beauty lounge offering glow-focused wellness treatments? Define the vibe, the services, and the core experience.

Be sure to highlight the full range of services offered, such as UV tanning, spray tanning, custom airbrush tanning, and other beauty services like teeth whitening, red light therapy, and infrared sauna sessions to enhance the overall customer experience.

**Example:**

*“A boutique tanning studio offering UV tanning, custom airbrush spray tans, and glow-enhancing retail products in an uplifting, feel-good environment focused on confidence and skin wellness. Our services offered also include other beauty services such as teeth whitening, red light therapy, and infrared sauna sessions for a complete wellness experience.”*

### Your Target Client

Who are you here for? This could be college students, gym-goers, beauty enthusiasts, pageant/competition clients, or locals prepping for events or vacations. You don’t need demographics as much as behavior and identity, the type of person who prioritizes looking and feeling radiant.

### What Makes You Different

Your *unique value proposition* is where you briefly call out your advantage:

\- Flexible hours

\- Custom spray tan artistry

\- Clean, upscale atmosphere

\- Membership savings model

\- Skin-safe education and aftercare support

This is where you tell the reader why your salon isn’t just another tanning spot — it’s *the* tanning experience.

### Financial Snapshot

Provide a short overview of:

* Startup costs (or current investment)

* Revenue goals, with a focus on maximizing the tanning salon's profitability and regularly monitoring profit margin

* Expected timeline to profitability

You don’t need spreadsheets here — just the big picture. This shows confidence and clarity.

Detailed financial statements, including income statement, balance sheet, and cash flow statement, will be included in the full plan to provide insight into the salon's financial health.

## Business Overview

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w1lcjn307n1dr02nvtu)

Your business overview lays out the foundation of your tanning salon: who you are, what you offer, where you operate, and how your business is structured. As a new business, starting your own tanning salon company gives you the opportunity to build a unique brand, develop strong customer relationships, and set your venture up for long-term growth. Think of this section as introducing your salon’s identity, not just the logistics, but the personality behind it.

### Your Salon Identity

Start by clearly stating the name of your tanning salon and the essence of your brand. This isn’t only about the logo or colors, it’s the experience you’re promising. Are you creating a chic, coastal-inspired space that feels like golden hour all day? A high-energy tanning club built for regular membership clients? A calm, glow-focused beauty lounge where appointments feel more like self-care? Define the atmosphere and ethos that make your salon memorable.

### What You Offer

Next, describe the services that shape your business model. This may include UV tanning beds of varying intensity levels, custom spray tans, automated spray booths, contour tanning, and glow-enhancing retail products. Your tanning equipment should include tanning booths for UV-based services, spray tanning booths for sunless options, and high quality tanning beds to ensure client satisfaction and safety. Investing in reliable tanning machines is essential for delivering consistent results and meeting customer needs. If you offer—or plan to offer—adjacent wellness services like red light therapy or skin hydration treatments, mention how they complement your core tanning experience. The goal is to show how your menu fits your brand identity and your audience’s needs.

### Location and Setup

Explain where your salon is located (or where it will be) and why that location makes sense. A tanning salon thrives on convenience, visibility, and accessibility. Whether you’re inside a busy shopping center, near a gym, or in a boutique-style downtown district, highlight how your placement supports steady traffic and aligns with your ideal client’s lifestyle. If your space is still in planning stages, describe the type of location you’re targeting and why.

### Business Structure

Finally, clarify how your business is organized — whether you’re operating as a sole proprietor, an LLC, partnership, or corporation. This matters because it conveys that your salon isn’t just an idea; it’s a functioning, legally structured business with clear ownership and leadership.

The Business Overview sets the stage for everything else. It shows that you’re building more than a place to tan — you’re creating a purposeful, well-defined brand with a clear direction and clientele.

## Market Analysis

Your market analysis shows that you understand the tanning industry in your area and who your salon is built to serve. By situating your tanning salon among other small businesses in the beauty sector, you demonstrate awareness and intention. This isn’t about cluttering your plan with stats — it’s about demonstrating awareness and intention.

### Industry Landscape

The demand for tanning and sunless glow services remains strong, especially as clients look for convenient, confidence-boosting beauty services. Spray tanning and upgraded salon experiences are increasingly preferred over basic, transactional tanning access. The indoor tanning industry continues to show steady market size and growth, with evolving trends and profitability factors making it a viable option for new salon owners.

### Your Ideal Client

Your salon serves people who care about looking and feeling radiant — from everyday glow-maintainers to event-prep clients. They value quality, consistency, and a space that feels clean, welcoming, and modern.

### Competitive Landscape

Your competitors may include nearby tanning salons, gyms, medspas, or beauty studios offering similar services. Indirect competitors, such as gyms, spas, and dermatologist offices, also compete for the same customer base. Understanding both direct and indirect competitors is essential for identifying your market positioning and areas of competitive advantage. Your opportunity is to stand out with a polished experience, personalized results, and clear membership or pricing value.

## Branding & Customer Experience

Your brand and client experience define how your salon is remembered. This section focuses on creating a space and service approach that leaves clients feeling confident, cared for, and eager to return.

### Brand Identity

Your brand should communicate the feeling your clients walk away with — confident, glowing, and taken care of. This influences everything from your color palette and service names to how your staff interacts with clients.

### Salon Atmosphere

Design your space to feel clean, inviting, and aligned with your brand’s energy — whether that’s luxe and polished or sunny and relaxed. Scent, lighting, music, and flow all contribute to how memorable the experience feels.

### Client Journey

Think through the full client experience from booking to post-tan care: easy scheduling, warm welcome, clear instructions, and thoughtful aftercare support. A seamless journey keeps clients returning and referring others.

## Services & Pricing Strategy

Your services and pricing should be clear, intentional, and aligned with the experience your salon is known for. This section shows how clients can choose what works for their goals — and how your pricing encourages loyalty and repeat visits.

### Service Menu

Outline the core services you offer, whether that includes UV tanning tiers, custom airbrush spray tans, or automated spray booths. Highlight the variety of indoor tanning services available, such as UV tanning, spray tanning, and airbrush tanning, to showcase your comprehensive offerings. Consider including additional services and other services like spa treatments, wellness packages, or organic product options to attract a broader customer base and increase revenue. Your menu should reflect your brand identity and give clients clear options based on their desired look and level of convenience.

### Pricing Structure

Build pricing that is transparent and easy to understand, with clear value differences between single sessions, packages, and memberships. Consistent clients often prefer subscriptions, so highlight the savings and perks that encourage repeat visits.

### Add-Ons & Retail

Enhance revenue by offering lotions, tan extenders, prep sprays, and contour add-ons that elevate the final result. Be sure to include tanning lotions as part of your retail product lineup, as they help enhance and prolong your clients' tans while generating additional revenue. These curated extras support your client’s glow while boosting your average ticket per visit.

## Operations & Management Plan

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w29dkyi09lqj6i6oubf)

Running a tanning salon smoothly requires clear systems for staff, scheduling, and equipment. This section outlines how your salon will operate day-to-day and stay consistent for clients.

### Daily Operations

From client check-in to cleaning and maintenance, every step should be streamlined to maximize efficiency and create a seamless experience. Well-defined routines reduce errors and keep your salon running like clockwork.

### Staff Roles

Clarify responsibilities for reception, tanning technicians, and management. When you hire employees, focus on recruiting qualified staff, as this is crucial for your salon's success. Proper training ensures staff deliver consistent service that matches your brand’s standards.

### Equipment & Safety

Tanning beds, spray booths, and related tools require regular maintenance and compliance with health and safety standards. A clear plan for upkeep and sanitation protects clients and the salon’s reputation.

### Suppliers & Inventory

Reliable suppliers for lotions, bulbs, and retail products keep services consistent and quality high. Maintain an organized inventory to prevent shortages or overstock.

## Marketing Strategy

A comprehensive [marketing plan](https://www.vagaro.com/learn/tanning-salon-marketing) is essential for your tanning salon, outlining promotional strategies, target markets, and customer acquisition methods to ensure business success.

Your marketing strategy shows how you’ll attract clients and keep them coming back. It’s about creating awareness, building trust, and turning first-time visitors into loyal regulars.

### Local Outreach

Partner with nearby gyms, beauty studios, or wellness centers to reach your ideal clients where they already spend time. Forming local partnerships with businesses such as spas or skincare centers can enhance your marketing efforts and foster word-of-mouth referrals. Hosting events or offering referral incentives can help get your name out quickly.

### Digital Presence

A strong online presence is essential. Leverage social media platforms like Instagram and Facebook to engage with potential clients, promote services, and share special offers. Keep your website optimized for search, maintain active social media profiles, and encourage reviews to build credibility and visibility.

### Promotions & Loyalty

Special offers, seasonal packages, and loyalty programs encourage repeat visits. Actively encourage referrals from satisfied clients to increase salon visibility and attract new customers. Highlight memberships, bundled sessions, and add-ons to maximize client retention and revenue.

### Community & Engagement

Build a community around your brand by sharing tips, behind-the-scenes content, and engaging with clients online. Implement strategies to retain customers through ongoing engagement and loyalty programs. Strong client relationships turn your salon into more than just a service — it becomes an experience.

## Financial Plan

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w2kcjne07n1lu01g1ch)

Your financial plan demonstrates that your tanning salon is not just a great idea, but a sustainable business. It shows how revenue, expenses, and investments come together to create a profitable operation.

### Startup Costs

Outline the initial investment needed for equipment, buildout, licenses, and other essentials. This sets expectations for funding and helps you plan your launch.

### Ongoing Expenses

Identify recurring costs like rent, utilities, staff wages, maintenance, and supplies. Understanding these ensures your pricing and membership models support profitability.

### Revenue Projections

Estimate income from single sessions, packages, memberships, and retail sales. This provides a realistic picture of growth potential and helps set financial goals.

### Break-Even Analysis

Determine when your salon is expected to cover costs and start generating profit. This metric guides decision-making and shows investors or lenders the viability of your business.

## Growth & Expansion Strategy

Planning for growth shows that your tanning salon has long-term potential beyond day-to-day operations. This section highlights opportunities to scale and evolve your business. To support expansion, you may need to obtain financing, such as bank loans, to fund new locations or expand your service offerings.

### New Locations

Expanding to additional locations can increase revenue and brand presence. Consider areas with similar target demographics and strong demand for tanning services.

### Service Expansion

Adding complementary services like red light therapy, skin treatments, or mobile spray tanning can attract new clients and increase revenue per visit.

### Retail & Products

Expanding your product line with lotions, tan extenders, and exclusive retail items creates additional income streams and strengthens your brand.

### Online & Membership Growth

Leverage [digital tools](https://www.vagaro.com/learn/best-tanning-salon-software) for online booking, subscription packages, and membership management to increase client retention and streamline operations as you scale.

## Appendix (Optional)

The appendix provides supporting materials that give additional context to your tanning salon business plan. Including documents that support the creation and operation of a successful tanning salon business—such as market research, competitor analysis, and customer demand studies—can strengthen your plan for investors, partners, or lenders.

### Sample Service Menu

Include a detailed example of your [service offerings](https://www.vagaro.com/learn/things-to-sell-at-tanning-salon) with descriptions and pricing to illustrate your salon’s value.

### Floorplans & Layouts

Visuals of your salon space or planned layout can help communicate your operational flow and client experience.

### Policies & Documents

Add any relevant policies, consent forms, or safety protocols to show professionalism and preparedness.

### Financial Documents

Optional supporting documents like detailed [startup costs](https://www.vagaro.com/learn/are-tanning-salons-profitable), revenue projections, or loan requests can provide credibility and clarity.

Creating a tanning salon business plan doesn’t have to feel overwhelming — it’s your roadmap for turning a glowing idea into a thriving, profitable salon. By clearly defining your brand, services, target clients, and financial strategy, you set yourself up for success and stand out in a competitive market. With a solid plan in hand, every decision you make — from marketing to memberships — becomes intentional, helping your salon shine from day one and beyond.

Ready to streamline your bookings, manage memberships, and grow your salon effortlessly? Start with a complimentary [30-day trial of Vagaro](https://www.vagaro.com/pro/pricing) and see the difference for yourself.

How to Make the Perfect Tanning Salon Business Plan (With Examples!)

A beautiful [nail salon](https://www.vagaro.com/pro/booth-renter) sets the tone for your client’s entire experience. Whether you’re [opening your first salon](https://www.vagaro.com/learn/nail-salon-equipment-list) or giving your current space a refresh, the right design can attract new clients, boost comfort, and reflect your brand’s personality.

Before diving into design ideas, it’s worth understanding why salon design is more than just aesthetics.

## Why Nail Salon Design Matters

Your salon’s design shapes client perception, staff efficiency, and even business success. A well-planned layout ensures smooth traffic flow, reduces clutter, and creates areas that feel both inviting and functional. From color palettes to furniture choice, every element communicates your brand’s vibe, whether it’s luxury, modern minimalism, or playful chic.

Investing in design is about crafting an experience clients will remember, and return for. A salon that looks polished and feels thoughtfully curated can [increase bookings](https://www.vagaro.com/learn/how-to-market-your-nail-salon), encourage longer visits, and inspire loyalty.

Understanding why design matters is just the first step. The next challenge is translating that insight into a space that reflects your brand, feels functional, and delights every client who walks through your door.

## How to Choose a Design That Works for You

Choosing the right nail salon design requires aligning your space with your brand, clients, and practical needs. Start by defining the experience you want to create: Are you aiming for a luxurious retreat, a cozy neighborhood hub, or a sleek modern studio?

Next, consider your layout and flow. Stations, waiting areas, and retail displays should feel natural and accessible, reducing congestion while maximizing comfort. Color palettes, lighting, and textures should reinforce your brand identity and set the mood — warm tones for a relaxing escape, bold accents for a high-energy vibe.

Finally, don’t forget longevity and flexibility. Trends come and go, but your design should remain stylish and functional for years. Incorporate versatile furniture, adaptable décor, and a layout that can evolve as your business grows. The goal is a space that feels intentional, inviting, and unmistakably yours.

## 10 Nail Salon Ideas to Inspire You

From bold concepts to subtle elegance, [nail salon](https://www.vagaro.com/learn/nail-salon-sign-ideas) design can set the tone for the entire client experience. Let’s explore a modern approach that uses soft tones to create a welcoming, stylish space.

## Modern, Soft-Tone Design

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto9pw2c09lqbtbbbbi1)

## Bohemian Dark Academia

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqtofpbbj07n12pvudqsr)

## Bold Industrial Glam

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto2pw2309lq2r6mrgo5)

## Rosé Blush Arc Elegance

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto0pw2009lql15c1ez7)

## Southwestern Desert Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqtnopbbc07n18xhcp8vf)

## Crystal and Velour Aesthetic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkx1kd8plct07n17t4u4zsn)

## Contemporary Urban Oasis

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkx17bppkwz07n1rk2wk6mo)

## Geometrically Chic, Gold Decadence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkxgv02qsga09lqp06xjfeo)

## Natural Zen, Organic Vibes

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkxgv0dq6y307n17ot28ht1)

## Functional and Classic Black

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkybsxssyp307n1jkgxv1hx)

## Create Your Dream Space!

The best nail salon ideas are reflections of you, inspire your clients, and make every appointment feel special. Start small, experiment, and let your creativity shape the salon you’ve always imagined.

If you're in need of software capable of managing your dream nail salon, try out a [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing), we've got your back every step of the way.

Nail Salon Ideas: 10 Gorgeous Designs + Tips to Create Your Dream Space

[Booth renting](https://www.vagaro.com/pro/booth-renter) is booming, and for good reason! It promises freedom, flexibility, and the chance to build your own brand without the stress of opening a full salon. *But independence comes with fine print.*

Before you sign that lease and claim your chair, it’s worth understanding what being a booth renter really means, from the perks to the paperwork.

## Understanding the Booth Rental Model

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji8ldnayxc09lq82u1gvlj)

In a booth rental setup, stylists, estheticians, and barbers don’t work *for* the salon, they work *within* it. Instead of being employees, booth renters lease a station or suite and operate as independent business owners. This model offers unmatched freedom: you set your own schedule, prices, and services, while keeping all your profits. 

At the same time, you handle your own taxes, supplies, and insurance, and your success depends entirely on how well you manage your [costs](https://www.vagaro.com/learn/salon-booth-rental-pricing-cost-guide) inside the larger salon environment.

Before diving into the creative freedom booth renting offers, it’s essential to grasp the backbone of it all,  your financial and legal duties. These responsibilities set the foundation for your independence and protect your business long-term.

## Financial and Legal Obligations

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhjhscmiafnp09lq0l766rsb)

Once you rent a booth, you’re officially stepping into the role of an independent contractor, not an employee. That means you’re responsible for all your own business finances and legal requirements. **This includes obtaining the proper business license or cosmetology establishment permit (depending on your state), keeping up with your own tax filings, and carrying the appropriate liability or malpractice insurance.**

When it comes to your finances, you’ll pay booth rent directly to the salon owner (usually weekly or monthly), and it’s up to you to budget for expenses like supplies, marketing, continuing education, and insurance.

You’ll also need to handle self-employment taxes, since no one is withholding them from your earnings. Many booth renters set aside around **25–30%** of income for taxes or work with an accountant to track deductions such as tools, rent, and even part of your phone bill if you use it for business.

Information about your rent and payment frequency should be covered in a *booth rental agreement*.

A solid booth rental agreement should clearly outline rent, rules, and shared space policies, protecting both you and the salon owner. Before signing anything, review it carefully (ideally with a legal or financial professional) so you know exactly what you’re committing to. Understanding these obligations early can save you from headaches—and costly surprises—down the line.

Speaking of costly surprises…

## Insurance and Liability

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji0t5sarrr09lqx4t65gur)

As a booth renter, you’re not covered by the salon’s insurance, you need your own. The most important policy is professional liability insurance (sometimes called malpractice or “chair renter” insurance). It protects you if a client claims injury, allergic reaction, or damage resulting from a service. Without it, you could be personally responsible for medical costs or legal fees.

You may also want general liability insurance to cover slip-and-fall accidents, and property insurance for your tools, equipment, and retail products. In fact, most salon owners typically require proof of insurance before signing a booth rental agreement.

Beyond coverage, you’re also responsible for maintaining a safe and sanitary workspace. That means disinfecting tools, following state board regulations, and storing chemicals properly. 

**And these aren’t just best workplace practices, they’re legal standards.**

Having your own insurance and meeting health and safety requirements safeguards your reputation and keeps both you and your clients protected.

But enough about the logistics, let’s get to the exciting stuff: how to attract clients and keep them coming back for more.

## Marketing and Branding

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji3sicaml107n1mzuzobq8)

Your success depends on how well you market *yourself*. You’re no longer relying wholly on a salon’s reputation or walk-in traffic; you’re running your own brand. That means creating a recognizable identity across your entire client experience, both virtually and in-house. It might sound a tad daunting at first, but making sure you’re using consistent visuals, tone, and messaging is a great place to start.

You should also invest time in maintaining an online presence: post before-and-after photos, collect client reviews, and keep your contact info up to date on Google and booking sites. A strong digital footprint helps you attract new clients and stay top of mind for repeat visits.

Outside of the online world, make sure you keep the basics of local marketing top of mind! Loyalty programs, referral incentives, and partnerships with nearby businesses can all help you grow your reach. Your chair might sit inside someone else’s salon, but your brand, voice, and clientele are entirely your own, and that’s where your true earning potential lies.

## Building a Relationship with the Booth Owner

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhjhv3ehaasl07n1h83dzkiv)

Even though you’re your own boss, maintaining a positive relationship with the salon owner is essential. You’re sharing their space, energy, and reputation, **so professionalism and respect go a long way.** Communication is key. You should never hesitate to chat openly about scheduling, shared areas, and any policies outlined in your booth rental agreement with the booth owner.

While you might not be an employee, you’re still part of the salon community. Show courtesy by keeping your station clean, respecting common spaces, and following house rules on things like music, product sales, or client check-ins. A good rapport with the owner can lead to **more referrals, better collaboration, and a bigger paycheck.**

Ultimately, booth renting works best when both parties view it as a mutual business relationship, not a hierarchy. The salon gains a professional who enhances its reputation, and you gain a supportive environment to grow your brand and client base. Win-win.

## Booth Renter Responsibilities: Key Takeaways

Becoming a booth renter means stepping into full business ownership: freedom, flexibility, and responsibility all rolled into one. You control your schedule, pricing, and clientele, but you’re also in charge of taxes, insurance, marketing, and maintaining professionalism within the salon space.

The most successful booth renters treat their station like a standalone business. They stay organized, follow legal and financial best practices, and cultivate strong relationships with both clients and the salon owner.

In short: booth renting is a launchpad for entrepreneurs in the beauty industry. With the right mindset and structure, your booth can become the foundation of a thriving, independent career. 

If you’re looking for a software that can help make it happen, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro. We’ve got your back every step of the way.

What Responsibilities Does a Booth Renter Assume?

Let’s get one thing straight: [Raising your prices](https://www.vagaro.com/learn/salon-price-increases-and-notices) doesn’t require an apology, a lengthy announcement, or a justifying caption on Instagram. You’re running a business, not begging for validation. And yet, in the beauty, wellness, and fitness industries, it’s become standard for service providers to preface every price adjustment with a formal PSA. But here’s the question: Why? Chipotle doesn’t post a heartfelt note when they tack 50 cents onto your burrito. Starbucks didn’t DM you about your $7 latte. So why are service providers expected to do the same when they raise their service prices? 

## Why Do Service Providers Feel the Need to Announce Price Increases? 

Service-based professionals, especially those in personal care, often feel obligated to over-explain their pricing. Maybe it’s because the work feels personal. You see your clients regularly. You know their lives, their families, their pets’ names. It’s easy to blur the line [between friendly service and friendship](https://www.vagaro.com/learn/improve-client-relationships-with-vagaro-connect).  

But professionalism and compassion can exist together with clear boundaries. Raising your prices isn’t about taking something away from your clients; it’s about sustaining your business so you can continue serving them well. Other industries raise prices quietly, trusting consumers to make their own decisions. You can do the same thing. And you don’t have to feel bad about it.  

## Does Announcing Price Increases Hurt Your Brand Image? 

Announcing every price increase can unintentionally make your business look uncertain or fragile. You’re a professional providing a skilled, valuable service that requires time, effort and continuous learning.  

When you normalize price shifts without disclaimers, you shift perception. You move from small business energy to established brand energy. You show that your business is steady, confident, and professional, not one that needs to justify every change.  

![stylist-showing-something-to-young-lady-2025-04-03-21-29-56-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhe07cm3uoc407n0mvw4bsof)

## Do You Owe Clients an Explanation? 

Not necessarily. Labor costs rise. Product [prices fluctuate](https://www.vagaro.com/learn/strategies-for-businesses-to-keep-up-with-inflation). Rent goes up. Inflation happens. Your skills and experience improve. All of these are valid reasons to raise your prices, but you don’t have to spell them out every time. Educating your clients about the value of your work is different from justifying your worth.  

You’re allowed to evolve, refine your craft, and adjust your pricing accordingly. Your growth doesn’t need a detailed announcement.  

## How Do You Teach Clients to Respect Your Business Decisions? 

When you treat price changes like a big deal, your clients start to feel that way too. When you treat them as a normal part of running a business, clients adapt quickly. You’re not hiding anything. You’re simply managing your business the same way every professional company does.  

Your clients come to you because they trust your skill and professionalism. That trust includes how you handle your pricing.  

## What’s the Right Way to Raise Prices Without Apologizing? 

Let’s break the cycle. Service providers deserve the same respect as any other business. You don’t need to ask permission to charge what your time, talent, and expertise are worth.  

[Raise your prices](https://www.vagaro.com/learn/how-to-prepare-your-salon-clients-for-annual-price-increases-and-stay-busier-than-ever). Update your menu. Keep moving forward.  

Because you’re not just providing a service, you’re running a business. And that business doesn’t run on apologies.  

 

Why Service Providers Need to Ditch the Price Increase Announcements

Running your [own chair or treatment room](https://www.vagaro.com/learn/how-to-open-a-salon) is empowering, but it’s also a lot to manage. Between appointments, payments, and client relationships, your day rarely slows down.  

That’s where the [best booth renter software](https://www.vagaro.com/pro/booth-renter) makes all the difference, giving you control over your business operations and the flexibility to manage your own schedule.  

The right tools make running your independent beauty business smoother, more professional, and far less stressful. Regardless of your service menu, booth renter software helps you [book clients](https://www.vagaro.com/learn/what-information-does-your-client-need-to-book-with-your-salon), manage payments, and [grow your income](https://www.vagaro.com/learn/hair-salon-marketing-ideas) from one easy-to-use platform.  

## What Is Booth Renter Software? 

Booth renter software is a business management system designed for independent professionals and small business owners operating withing booth rental salons but need the same level of organization as a full salon or spa.  

Think of it as your virtual assistant that handles your calendar, clients, payments, and marketing while you focus on your services.  

Instead of juggling multiple apps, you have a single platform that helps: 

- Keep your calendar organized 
- Accept payments quickly and securely 
- Enforce no-show and cancellation policies 
- Track your income and retail sales 
- Market your services to new and returning clients  
- Keep your monthly fixed [costs](https://www.vagaro.com/learn/salon-booth-rental-pricing-cost-guide) down with a single subscription
- The goal is simple: less stress, more success.

## What Features Should the Best Booth Renter Software Include? 

Before comparing platforms, it helps to understand which features truly make a difference, because not every platform is built for booth renters. The best booth renter software will focus on helping independent professionals stay organized without extra features that add confusion.  

Here’s what to look for: 

### 24/7 Online Booking 

Give your clients the freedom to book when it’s convenient for them, day or night. With 24/7 online booking, your schedule updates automatically so you never miss an opportunity. When your booking software connects to Google, Instagram, and a Marketplace, new clients can easily find you online and book instantly, helping you increase visibility and client retention. 

 ![PayProMini-Desktop-TapToPay-Lifestyle-001.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qhxtulhb407mz519tuwqs)

### Seamless Payments 

When you work independently, every part of your client experience matters, including checkout. The best booth renter software keeps payments simple, fast, and professional.  

Clients can pay the way they like, from tap to pay and Apple Pay to online prepayments. You can securely store cards on file, collect deposits in advance, and offer tipping prompts that make it easy for clients to show appreciation.  

Choose software that accepts cards, mobile wallets, and online payments with ease. An integrated POS connects booking, checkout, and reporting so every sale is tracked automatically.  

Simple payments mean quicker checkouts and more time for what matters most: your clients.  

### Client Management 

Your software should remember what makes each client unique, allowing you to manage your client list and all client information. Track preferences, formulas, birthdays, and purchase history so every visit feels personal and professional.  

### Inventory & Retail 

If you sell products in your suite, choose a platform that tracks product inventory, predicts reorders, and keeps your retail flowing smoothly.  

### No-Show Protection 

As a booth renter, your schedule is your income. Late cancellations and no-shows can quickly impact your bottom line. The best booth renter software helps prevent these losses by sending automated reminders and enforcing payment policies, such as requiring a card on file and charging cancellation fees when necessary.  

Nothing hurts more than an empty chair when you’re the solo pro. It’s time to protect your time and ensure that your chair stays profitable without uncomfortable conversations.  

### Built-In Marketing Tools 

You don’t need to be a marketing expert to fill your schedule. The best booth renter software includes salon marketing tools that automate client communication, as well as text campaigns, review collection, and loyalty rewards that keep clients coming back.  

 
![003-Generic-DeviceScreens-20220402.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qj40mlk8t07mz6l8qj4v5)
### Reporting & Analytics 

Being a booth renter or solopreneur means you also need to be a financial expert. But with the right software, you don’t need much training on the subject to understand your business. The best software helps you track your growth in clear, simple [reporting](https://www.vagaro.com/pro/reports) tools.  

You should be able to see: 

- Which services earn the most revenue? 
- Who are your most loyal clients? 
- How are tips and payments trending over time? 

With this insight, you can make informed decisions about pricing, promotions, and scheduling to increase your income and reduce stress.  

### Security & Data Protection 

As a booth renter, you have a lot of sensitive information in your software. When looking for new software, it’s extremely important to safeguard client information with end-to-end encryption and PCI-compliant payment processing.  

### Scalability & Pricing 

Imagine your business does so well that you’ll need to expand at some point. It’s not fun to have to transfer all your client information more than once, so why not think with a growth mindset? Even if you are solo now, your software should be flexible enough to grow with you. The cost of your salon software should remain fair, transparent, and scalable as you add services or staff.  

![006-CustomerSupportTeam-04232024.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qk67jlrko07mze3yxd34s)

### Customer Support & Training 

When choosing booth renter software, it’s easy to focus on booking tools and payment features. But reliable customer support and clear training resources are what truly keep your business running smoothly.  

Great support acts as your safety net. Whether you’re setting up your booking system, managing client data, or fixing payment issues, quick and helpful responses save time and prevent frustration.  

Training matters just as much. The best booth renter software offers tutorials, webinars, and help centers that make learning simple. You can master online booking, marketing tools, and inventory management without confusion.  

As a solo professional, having expert support gives you confidence and keeps your schedule on track. Strong customer support and training help you get the most from your software, improve efficiency, and deliver a seamless experience for every client.  

## Which Software Options Stand Out for Booth Renters? 

Once you know what features matter most, it’s time to see which systems deliver. Below is a breakdown of the top contenders for booth renters and individual stylists, independent contractors, and small businesses this year.  

### Vagaro 

Vagaro is an all-in-one platform built specifically for beauty, wellness, and fitness professionals. It combines booking, payments, marketing, and reporting in one easy-to-manage system, making it ideal for booth renters who need professional tools without salon overhead.  

**Why Booth Renters Love It:**

- Secure card-on-file checkout and contactless payments 
- Built-in no-show and cancellation enforcement 
- Free booking profile on the Vagaro Marketplace to attract new clients 
- Automated marketing campaigns, loyalty rewards, and review requests 
- In-depth reporting to track income, tips. And client retention 
- Transparent pricing starting at **$23.99 per month** after a 30-day free trial 

Vagaro is designed to grow with you, whether you stay independent or eventually open a full salon. It provides the most complete toolset for booth renters who want everything in one place.  

### GlossGenius 

[GlossGenius](https://www.vagaro.com/learn/vagaro-vs-gloss-genius-we-make-your-life-easier) focuses on simplicity and design. Its mobile-first platform gives independent stylists and beauty pros everything they need to book clients and collect payments without the complexity of larger systems.  

**Highlights for Booth Renters:** 

- Modern, branded booking pages 
- Sleek card readers with tipping prompts 
- Automated text reminders and simple client notes 
- Lightweight reporting for appointments and revenue 
- Starts at **$24 per month** after a 14-day free trial 

GlossGenius is best for solo professionals who value ease of use and aesthetics over advanced features. 

### Square 

Square is a payment-processing favorite that also offers basic scheduling and appointment tools. While it’s not built specifically for salons, its reliability and name recognition make it a solid option for new booth renters.  

**Highlights for Booth Renters:** 

- Accepts every major payment type, including tap-to-pay and Apple Pay 
- Card-on-file support for easy checkout 
- Simple reports showing daily totals and sales trends 
- Integrates with MailChimp for marketing 
- Plans start at **$29 per month** with a 30-day free trial 

[Square](https://www.vagaro.com/learn/square-alternatives) is best for independent professionals who prioritize straightforward payment tools and do not need advanced salon-specific features.  

### Fresha 

[Fresha](https://www.vagaro.com/learn/fresha-alternatives) offers a budget-friendly solution for booth renters who want essential scheduling and payment tools at a low cost.  

**Highlights for Booth Renters:** 

- Online booking and appointment reminders 
- Option to collect cards on file for no-show protection 
- Basic reports for revenue tracking 
- Supports major payment types, though tip prompts are limited 
- Pricing starts at **$19.95 per month** after a 14-day trial 

Fresha is good for those who want simplicity and affordability, though its marketing and analytics features are less robust. 

### Boulevard 

[Boulevard](https://www.vagaro.com/pro/vagaro-vs-boulevard) caters to high-end salons and spas, offering a refined interface and white-glove client experience. While it's more expensive, booth renters in luxury environments may find the upgrade worthwhile.  

**Highlights for Booth Renters:** 

- Smart scheduling with recurring appointments and waitlists 
- Seamless checkout and stored cards for quick payment 
- Sophisticated client management and analytics 
- Premium support and detailed performance tracking 
- Starts at **$158 per month** without a free trial 

Boulevard has a luxurious look, but the cost may be hard to justify as a booth renter or solo stylist.  

### Meevo 

Meevo is a robust platform suited for growing businesses that need deep analytics and customization. While it’s more complex, it can benefit those who are planning to expand.  

**Highlights for Booth Renters:** 

- Contactless payments options and card-on-file billing 
- Automated commissions and payroll tracking 
- Customizable dashboards for advanced reports 
- Membership and package management 
- Pricing from **$139 per month** without a free trial  

Meevo’s power lies in the data-driven features, but it may be more than what an independent stylist needs when starting out.  

### Mindbody 

[Mindbody](https://www.vagaro.com/pro/vagaro-vs-mindbody) is popular amongst fitness and wellness professionals but still offers tools for salons and spas. It’s best for hybrid businesses offering both beauty and wellness services.  

**Highlights for Booth Renters:** 

- Handles memberships, packages, and recurring payments 
- Marketing integrations with class and service promotions 
- Advanced analytics and booking flexibility 
- Pricing from **$129 a month** without a free trial 

Mindbody is strong for multi-service operations, but it can feel too broad for beauty professionals working solo.  

 ![003-Vagaro-vs-GlossGenius-Ad-05302024.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3r1ttemfv607mzsfe6xmg4)

## So, Which Software is the Best? 

The best booth renter software does more than book appointments. It protects your time, simplifies payments, and helps you grow a loyal client base.  

For 2025, Vagaro is the most comprehensive choice for independent beauty professionals. It combines everything booth renters need into one system, and at a reasonable price point. Everything from payments and marketing to reporting and client care are high priority in Vagaro’s client experience.  

But every professional works differently. Whether you want simplicity, affordability, or premium features, the right software can help you stay organized, attract clients, and focus on what you love.  

To learn more about Vagaro, [sign up for a free 30-day trial here.](https://www.vagaro.com/pro/booth-renter)  

Best Booth Renter Software of 2025 

Renting your [own booth](https://www.vagaro.com/learn/booth-rental-agreement-forms-explained) is equal parts freedom and responsibility. You set your own schedule, serve your own clients, and build your own brand. But with that independence comes paperwork, scheduling, and payment tracking that can quickly eat up your time.  

That’s where booth renter software comes in. The right system can automate your daily tasks. Help you grow your clientele and keep your business running like a well-oiled machine.  

In this guide, we’ll break down what the booth renter software is, what features matter the most, and how to choose a platform that supports your business long-term.  

## What Is Booth Renter Software? 

Booth renter software is a digital platform that helps independent stylists, barbers, and wellness professionals manage their business from one place. It handles the essentials like online booking, client management, payments, and marketing tools, giving you more time to focus on your clients.  

Unlike general salon management systems built for owners with multiple employees, booth renter software is tailored to [solopreneurs](https://www.vagaro.com/learn/5-plans-for-independent-beauty-and-fitness-pros-to-save-for-retirement) or independent contractors who want control without complexity.  

## Why Do Booth Renters Need Business Software? 

When you rent a chair or suite, you’re running your own business inside someone else’s space. That means you handle your bookings, your payments, and your [marketing](https://www.vagaro.com/learn/hair-salon-marketing-ideas). Booth renter software makes that possible without needing a full front desk team.  

With the right system, you can: 

- Let clients book 24/7 online 
- Send automatic reminders to reduce [no-shows](https://www.vagaro.com/learn/crafting-your-cancellation-and-no-show-policy-best-practices) 
- Track income and expenses for tax season 
- Accept contactless payments instantly 
- Build loyalty with [memberships](https://www.vagaro.com/learn/turn-sometime-shoppers-into-loyal-customers-with-memberships) or packages 
- Market your services with email and text campaigns 

The result? A business that runs smoothly even when you’re behind the chair.  

## How Do You Choose the Right Booth Renter Software? 

Before you commit to a booth renter software, take these steps: 

1. **List your must-haves:** Decide what features matter most for your workflow. 
2. **Check for ease of use:** If you can’t learn it in a day, it’s too complicated. 
3. **Read reviews from other booth renters:** See how real users rate the app’s reliability and support.  
4. **Try the free trial:** A hands-on test is the best way to see if it fits your business style.  
5. **Consider scalability:** Choose software that can grow with you, whether you expand to your own salon suite or open a team space later. 

 
![hairdresser-and-african-american-client-sit-in-fro-2025-03-05-08-36-35-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0s4hhvbdv60klg0czjd83w)

## What Features Should You Look For? 

Every booth renter’s needs are slightly different, but a few features make a big difference for independent professionals.  

### Online Booking & Calendar Sync 

No one wants to spend their evenings juggling DMs and text messages just to fill a schedule. A solid online booking system lets your clients choose a time that works for them without needing your direct reply.  

Look for software that syncs automatically with your personal [calendar](https://www.vagaro.com/learn/your-calendar-your-way) so you never risk a double booking. Bonus points if it lets you block off personal time, add breaks, or customize appointment types. When clients can self-book 24/7, you can actually clock out at the end of the day and know your schedule is still filling itself.  

### Payment Processing & Fast Payouts 

When you’re an independent booth renter, you *are* the payroll department. You need to know that when you swipe a client's card, that money hits your account quickly and safely.  

Choose software with secure, built-in [payment processing](https://www.vagaro.com/learn/keep-calm-and-process-payroll-with-vagaro) so you can avoid third-party apps and hidden transaction fees. Look for features like tap-to-pay, tipping options, digital receipts, and even instant payouts so your earnings don’t sit in limbo. Smooth payment systems make your checkout experience just as polished as your services.  

### Client Management Tools 

Remembering every detail about every client is impossible without help. That’s where client management tools come in.  

A great system lets you store [notes](https://www.vagaro.com/learn/give-client-relationships-more-depth-with-form-and-soap-notes-file-uploads) on preferences, product history, allergies, and formulas all in one place. So, when your client sits down and says, “I want the same as last time,” you already have it at your fingertips. The best part? You can track birthdays, send follow-up messages, and turn first-time visitors into loyal regulars with just a few clicks.  

### Marketing & Promotions 

Even the most talented stylists need consistent marketing to stay booked. Your software should make that easy.  

Look for built-in [email](https://www.vagaro.com/learn/use-email-marketing-to-strengthen-customer-relationships) and text marketing tools that let you promote new services, send discounts, or remind clients when they’re overdue for a visit. Automations can handle it for you, so you’re staying top of mind while you focus on your next appointment. Some systems even let you collect reviews or display your portfolio to help attract new clients through social media or Google search.  

### Reporting & Analytics 

Numbers don’t lie, and they can actually tell you a lot about how your business is performing. Booth renters who check their reports regularly can spot slow weeks early, notice which services are the most profitable, and track repeat bookings.  

Look for software that breaks down your income, taxes, tips, and retention rates in plain language. With those insights, you can plan smarter promotions, fine tune your pricing, and watch your business grow with confidence.  

### Mobile App Access 

If you’re an independent stylist or esthetician, your phone is your office. Make sure your software has a mobile app that’s easy to use and gives you full control of your business on the go.  

A [mobile-friendly](https://www.vagaro.com/learn/website-mobile-friendly) system means you can get your appointments between clients, process a payment after lunch, or reply to a message without having to sit at a desk. Everything should run smoothly whether you’re at the salon, at home, or traveling for a pop-up event.  

![108-Salon-Willow&Wolf-20200309.png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0spumscv7p0klghxr8u4rb)

## How is Booth Renter Software Different from Salon Software? 

For the most part, they can be very similar if built with independent owners in mind. However, most salon software often includes features for managing multiple staff members, payroll, and inventory across locations. Booth renter software focuses on simplicity and affordability, giving independent stylists only the tools they need.  

Think of it as having your own mini business suite that travels with you. You don’t need to share data with other stylists or rely on a front desk to manage appointments.  

## Why Many Booth Renters Choose Vagaro 

Vagaro is one of the few platforms built to support booth renters, suite owners, and full salons alike. It gives you everything you need to run your business from your phone, including: 

- Free online booking with custom links 
- Built-in payment processing and Instant Payouts 
- Marketing automations for text, emails, and promotions 
- Client notes, formulas, and history 
- Professional calendar and reporting tools 

Whether you’re just starting your booth rental journey or scaling your client list, Vagaro helps you stay professional, organized, and visible to new clients.A person sitting in a chair looking at her phone

![cheerful-woman-using-smartphone-at-home-2025-03-25-00-53-14-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0srpg0cxd50klg7b0e3jxy)

## Ready to Take Control of Your Business? 

Your chair might be rented, but your business is entirely yours. With the right booth renter software, you can run it like a pro, build loyal clients, and spend more time doing what you love.  

Start your [30-day free Vagaro trial today](https://www.vagaro.com/pro/booth-renter) and discover how easy independent success can be.  

The Booth Renter Software Guide: Everything You Need to Know

Running a medspa is an art and a science. For Dr. White, pharmacist and owner of [Hello Beautiful Medspa](https://www.vagaro.com/hellobeautifulllc1) in Idaho Falls, ID, that balance means offering patients a full range of aesthetic treatments from Botox and PDO threads to weight-loss injections and beyond. But with so many treatments comes another daily responsibility: filing prescriptions.  

> Pretty much every day I need to write a prescription” Dr. White explained. “Whether it’s giving acyclovir before lip filler or managing weight loss with tirzepatide, prescriptions are constant.

## Life Before Vagaro’s E-Prescribe 

Before discovering [Vagaro’s new e-prescribe feature](https://www.vagaro.com/learn/benefits-of-eprescribe), Dr. White had a process that would make most providers wince. She was personally calling in every prescription, often early in the morning or late at night.  

> I was getting up early and calling them in before patients arrived, or waiting until the evening,” she said. “If I got an answering machine, it took 10 minutes. If I had to talk to someone, it took about 20 minutes or more.

Without a receptionist or support staff, all the responsibility fell on her shoulders. And with multiple prescriptions a day, the time quickly added up.  

## Why Dr. White Tried E-Prescribe 

As an avid [Vagaro](https://www.vagaro.com/pro/medical-spa-software) user since 2021, Dr. White jumped at the chance to beta test e-prescribe.  

As both a provider and pharmacist, she already understood the [benefits of e-prescribe](https://www.vagaro.com/learn/benefits-of-eprescribe). 

> I saw e-scribing all the time in the pharmacy. It’s common practice, so I trusted the process right away. It’s easier and faster.

## First Impressions: Simple, Fast, Seamless 

Dr. White was immediately impressed.  

> I was extremely impressed with how easy it was to find the drug, how easy it was to select the direction, and how simple it was to assign each patient’s preferred pharmacy.  

That last point was a game-changer. Previously, she had to keep physical notes about which pharmacy each patient used. Now, it’s all saved in Vagaro.  

And the learning curve? She says practically nonexistent. Dr. White tried the first e-prescribe at home in case she came across any challenges, but she was pleased to find it took only a couple of minutes.  



## The Impact on Daily Workflow 

Today, instead of making calls before or after hours, Dr. White sends prescriptions in just minutes, often while still talking with her patients.  

> It makes everything so much easier,” she shared. “Now I can do it in 2 minutes, on the go, and it doesn’t disrupt my day at all.

Patients may not see the behind-the-scenes difference, but Dr. White feels it every day in her schedule and stress level.  

## Beyond Prescriptions: Vagaro as a Business Partner 

While e-prescribe has streamlined her medical workflow, Dr. White also relies heavily on [SOAP notes](https://www.vagaro.com/pro/customer-tracking), photos, and [automated booking tools](https://www.vagaro.com/pro/online-booking) on Vagaro to keep her solo practice running smoothly.  

> They make me a better practitioner and a better artist. I can track weight loss progress, before-and-after filler, or Botox placement with accuracy. Patients love seeing their results, and I love the precision.

Vagaro replaced the need to manually carry out many administrative, time-consuming tasks for Dr. White, supporting her journey as a solo practitioner.  

![IMG_8370 (1).png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgqv57h1ifcc07mzfz6oz2o2)

## About Dr. WanNell White & Hello Beautiful Medspa 

Dr. WanNell White, pharmacist and aesthetic practitioner, has over eight years of experience helping clients look and feel their best. At [Hello Beautiful Medspa](https://www.vagaro.com/hellobeautifulllc1) in Idaho Falls, ID, Dr. White specializes in a wide range of services, from injectables to PDO threads to weight-loss treatments, blending science with artistry to enhance her clients’ natural beauty.  

Her passion lies in helping people achieve their aesthetic goals with treatments that boost both confidence and self-expression. With a perfect 5-star client rating, Dr. White is known for delivering personalized, professional care and exceptional results.  

 

Ready to simplify prescriptions and streamline your workflow? Discover how [Vagaro](https://www.vagaro.com/pro/medical-spa-software) can save you time and stress every day. 

How Dr. White Simplified Prescriptions at Hello Beautiful Medspa with Vagaro’s E-Prescribe

Indianapolis-based entrepreneur, Alejandra Flores, has always believed beauty is more than polished nails—it’s confidence, care, and purpose. At just 15, she started doing nails while attending high school cosmetology classes. By 2020, in the middle of the COVID-19 pandemic, she had graduated and was ready to turn her passion into a business. 

What started as private, 1:1 nail services in a small suite has since grown into AM Beauty Studio, a full-service salon, and AM Academy, a licensed training school for future beauty professionals. Along the way, Alejandra has become an award-nominated nail artist, recognized for both her craft and her entrepreneurship.  


## From a Single Suite to a Five-Star Full-Service Salon 

In her early days, Alejandra built her clientele through word-of-mouth. Each client received carefully packaged tools and personalized attention. But behind the scenes, things weren’t as smooth.  

> One Saturday, I accidentally booked four clients for the same time slot because I was trying to manage everything through Apple Calendar,” she recalled. “Tracking deposits and rescheduling was a nightmare.

That’s when she discovered Vagaro’s [booking and scheduling tools](https://www.vagaro.com/pro/nail-salon-software). With options like card-on-file, deposits, and automated reminders, she quickly eliminated double-bookings and made her operations more professional.  

Today, AM Beauty Studio offers nails, hair, and esthetic services under one roof. It’s a one-stop destination where clients can spend the entire day getting pampered. Whether it’s nails that last 4-6 weeks or the warm hospitality of coffee and conversation, Alejandra’s salon is designed for more than self-care—it’s an *experience*.  

## A Salon That Runs on Customer Service 

For Alejandra, artistry is only part of the equation.  

> I tell my students all the time that doing nails is about 30% of the job,” she explained. “The other 70% is customer service.

With Vagaro Reviews built into her profile, her five-star reputation speaks for itself. Clients say they appreciate her punctuality, friendly atmosphere, and seamless checkout powered by [Vagaro’s POS system](https://www.vagaro.com/pro/pos-hardware). 


## Rising to New Heights: Awards and Education 

Alejandra’s proudest milestone? Opening AM Academy, where she trains the next generation of nail artists and beauty professionals. With a 20:1 student-to-instructor ratio, the school prioritizes hands-on education and mentorship.  

To make beauty education more accessible, Alejandra offers bilingual classes to students with the option to enroll using Vagaro Pay Later, giving them financial flexibility while securing their spot in class.  

Her dedication to her craft has also taken her abroad. She has traveled to four countries to master techniques such as Russian-style and structured gel manicures, bringing international trends back to Indianapolis. 

But this led to some of her highest achievements thus far: being nominated for the “Nailed It” Award at iconic.25 and as Entrepreneur of the Year by Prospanica, both in the same week! 


![4F625393-48B6-40DE-A8ED-AF9724B6C202.png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgqszqzsdsm007mzucf8c5r1)

## How Vagaro Supports Growth 

Running a salon and academy comes with challenges, but Vagaro’s tools have helped Alejandra scale with confidence. Here’s exactly what she uses to stay ahead of the game: 

### Scheduling & Calendar Management 

Vagaro’s [calendar](https://www.vagaro.com/pro/calendar) streamlined her day-to-day life. Automated reminders, deposits, and card-on-file protect her time and reduce no-shows.  

### Marketing & Client Growth 

Alejandra drives new bookings through the Vagaro [Marketplace](https://www.vagaro.com/pro/marketplace) and by linking her Vagaro profile in her social media bio.  

### Revenue & Retention 

Clients who once booked two weeks in advance now schedule six to eight weeks out, keeping her calendar full of 40-50 clients per week.  

### Access to Vagaro Capital 

“Beauty school doesn’t teach you how to run a business,” Alejandra shared, and in trying times, [Vagaro Capital](https://www.vagaro.com/pro/vagaro-capital) gave her the financial breathing room to stay afloat during school and reinvest in her salon as she grew. 

### POS & Retail Sales 

Vagaro’s integrated [point of sale](https://www.vagaro.com/pro/pos-hardware) allows her to process payments quickly and track retail sales in the same system she uses for scheduling.  

> Vagaro isn’t just about organization,” Alejandra said. “It helps you scale. If you’re serious about growing, Vagaro gives you the structure and tools to do it.

## Beauty With Purpose 

When asked to sum up her business in three words, Alejandra didn’t hesitate: “Beauty with purpose.” 

Her purpose extends beyond clients and students. She also runs a nonprofit to support beauty school graduates with resources and sponsorship opportunities, ensuring they have the foundation to succeed.  

Her advice for new entrepreneurs? 
> A smooth sea never made a good sailor. Just because you’re having a rough week or month doesn’t mean it will last forever. Stay consistent with your marketing, content, and quality—and trust the process.

With [Vagaro](https://www.vagaro.com/pro/nail-salon-software) powering her growth, Alejandra Flores proves that beauty with purpose can build both confidence and community. 

 ---

To learn more about Alejandra’s services or to book your appointment at AM Beauty Studio, visit her [Vagaro booking page](https://mysite.vagaro.com/ambstudio/services).  

For aspiring nail technicians, [explore training opportunities](https://mysite.vagaro.com/ambstudio/am-beauty-academy) at AM Academy and enroll with flexible payment options through Vagaro Pay Later.  

Beauty with Purpose: How Alejandra Flores Grew AM Beauty Studio & Academy with Vagaro

iconic.25 lit up Napa Valley with a weekend packed full of insight and innovation. October 5-6, [beauty](https://www.vagaro.com/pro/booth-renter), [wellness](https://www.vagaro.com/pro/spa-software), and [fitness](https://www.vagaro.com/pro/fitness-software) professionals gathered for inspiring keynotes, powerful networking moments, and festival-inspired experiences that brought the community together in unforgettable ways.

<BlogTipSnippet tipTitle="Stay on the Lookout!" text="This article will be updated with more pictures, videos, and details as we continue to reminisce and comb through content." />

Whether you joined us in person or are catching up from home, here’s your inside look at everything that made iconic.25 *the* event of the year.

## Inside the iconic.25 Mainstage

The energy was electric as visionaries from Google, Visa, Vagaro, and across the beauty and wellness world took the stage to share what’s next for the industry. From future-facing tech to foundational business skills, **every session gave iconic.25 attendees something tangible to take home plus the inspiration to put it into action.**

### Keynotes That Sparked a Movement

This year’s keynote lineup struck the perfect balance between technological prowess and entrepreneurial empowerment.

Google’s team shared insider strategies for turning online searches into real-world bookings, showing beauty and wellness pros how to get found and fully booked. Visa professionals Kelly Cahen, Victoria Racca, and Noel Pineda led a powerful session on financial wellness, sharing how to price with confidence, plan for growth, and build lasting stability, skills rarely taught but essential for long-term success.

Additional sessions unpacked smarter marketing, reporting, and client management tools designed to simplify daily operations and strengthen client relationships. Whether it’s building standout online brands or understanding analytics that drive smarter business decisions, the message was clear: **the future belongs to those who combine creativity with strategy.**

### Vagaro’s Vision: Building the Future, Today

Vagaro CEO Fred Helou opened the mainstage with a forward-looking keynote that unveiled the company’s bold product roadmap (stay tuned!), and a glimpse into the next evolution of beauty, wellness, and fitness tech. Vagaro’s upcoming features are set to make running your business even more seamless, from advanced automation and more in-depth reporting to powerful hardware that help professionals grow faster than ever.

Fred has a clear vision for where the industry is heading, and an invitation for every entrepreneur to help lead the way.

### Connection, Creativity, and Community

Beyond the keynotes, iconic.25 came alive through *connection*. Attendees explored vendor booths, discovered new products, and joined hands-on demos from leading brands. The outdoor festival space buzzed with music, performances, and spontaneous networking moments that reminded everyone why business thrives on collaboration and creativity.

From live hair artistry sessions with Innersense to candid panels on growth and expansion, every experience celebrated the same passionate, resilient spirit that defines these industries.

## More Than a Conference: The Iconic.25 Experience

Because iconic.25 wasn’t just about keynotes and breakout sessions—it was about making memories. From sunrise tee times to sunset music sets, attendees got to unwind, connect, and celebrate each other.

### Good Times on the Green

Monday kicked off with the iconic.25 Golf Invitational, where half the crowd traded business cards for golf clubs. Teams mixed pros, partners, and attendees in a relaxed, sun-soaked morning of friendly competition, laughter, and networking that felt anything *but* corporate.

### Ink, Beats, and Good Vibes

Back at the “festival grounds”, the energy stayed high thanks to live music from a top-notch cover band that kept the crowd dancing well into the evening. Meanwhile, tattoo artist OC Thomas and his team set up shop to offer custom ink for attendees—a first for an event like this, and a perfect symbol of the uniqueness that defines the beauty and wellness world.

### Festival Feels and Local Flavor

Between sessions, guests explored a lineup of festival-style vendor booths, featuring everything from local wines to wellness products and services from Vagaro-powered businesses. It was the perfect reminder that connection can happen just as easily over a glass of rosé as it can over a keynote.

## Until Next Time, Stay Iconic

As the lights dimmed on another unforgettable weekend in Napa Valley, one thing was clear: iconic.25 wasn’t *just* a conference. It was a celebration of creativity, innovation, and community that continues to shape the future of beauty, wellness, and fitness.

The conversations, connections, and ideas sparked here are only the beginning. Stay tuned for updates on **iconic.26**, where we’ll gather once again to learn, grow, and celebrate the people redefining the industry every day: each other.

**Can’t wait until next year? You don’t have to.**

Start your [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing) and experience firsthand the tools, features, and innovations that powered the stage at iconic.25. Your growth era starts now.

Inside iconic.25: Looking Back at an Unforgettable Weekend

While an extreme knack for creating beautiful nail art certainly contributes to [your success as a lash artist](https://www.vagaro.com/learn/how-much-do-lash-techs-make), **it's not the full picture.** Things like your client journey, service pricing, and—most importantly—your venue/studio all largely contribute to whether a first-time client books another appointment with you or not.

## The Importance of a Well-Designed Lash Space

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgjzcfonzw1w07myrz1v6clz)

Your lash studio is more than a place to work—it’s an experience that starts the moment clients walk in. Thoughtful design balances style, comfort, and functionality, shaping how clients feel, how efficiently you work, and how your brand is perceived. The right layout and atmosphere  enhance appointments, building trust, loyalty, and a reputation that speaks for itself.

### First Impressions Define Client Expectations

Your studio’s design speaks before you do. From the moment clients step inside, the layout, lighting, and décor communicate your brand’s personality and professionalism. A well-curated lash room signals care, cleanliness, and attention to detail, the same qualities clients expect from your work.

### Comfort Impacts Client Retention

Design isn’t just about appearances; it’s about how people feel in your space. Ergonomic beds, soft lighting, and calming color palettes help clients relax and enjoy the service. When clients associate your studio with comfort, they’re far more likely to rebook and recommend you to others.

### Functionality Fuels Efficiency

A beautiful space must also work hard for you. Smart storage, easy-to-clean surfaces, and strategic station setup save time during appointments and reduce stress throughout the day. Every inch of your space should support smooth movement and efficient workflow, the hallmark of a well-run business.

## 15 Different Lash Room Ideas

Your lash studio sets the stage for every client experience, and the right design can transform a simple appointment into something memorable. From bold, maximalist statements to serene, minimalist retreats, each approach creates a distinct vibe that reflects your brand and style. 

Explore these 15 lash room concepts for inspiration, and find the aesthetic that speaks to both your artistry and your clients’ comfort.

### Maximalism Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bzq3ojd07n07wwis3a4)

Bold patterns, layered textures, and eclectic décor make this space a feast for the eyes. Every corner is packed with personality, creating an energetic and memorable environment for clients.

### Luxurious Color-Coded Minimalism

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bzm3oj807n00lid8i48)

Sleek lines and carefully curated colors give this studio a refined, modern feel. Minimal clutter ensures clients focus on the pampering experience while feeling enveloped in sophistication.

### Floral Flamingo Paradise

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55byr3oj307n0wfirfrpb)

Vibrant pinks, floral motifs, and playful accents bring a sense of whimsy to every appointment. It’s fun, lively, and instantly uplifting for anyone who steps inside.

### Natural Modern

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55byd3qoy07ms5m09znw3)

Clean lines, natural wood, and soft lighting create a calming, contemporary environment. This balanced aesthetic promotes relaxation while keeping the space effortlessly stylish.

### Flower Wall Power

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55by13oiw07n0atkp4zao)

A bold floral feature wall steals the spotlight while adding a touch of elegance. Perfect for Instagram-ready moments and creating a lasting impression.

### Warm Boho Industrial

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bxg3qoo07msxd4c3u77)

Raw textures meet cozy, earthy tones for a space that feels both edgy and inviting. The combination of metal, wood, and soft textiles strikes a perfect balance.

### Industrial Color Pop

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bx43qoj07ms0pr39skx)

Neutral industrial elements get a playful twist with pops of bright color. The result is a dynamic, energetic studio that feels modern without being cold.

### Verdant Botanical Concept

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bwn3oir07n0dehds2fy)

Lush greenery and natural materials turn this lash room into a mini urban jungle. The verdant vibes help clients relax and escape the everyday.

### Neutral Organic Essence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bxh3qoq07ms1lptykv9)

Soft, muted tones and natural textures create a serene, grounded environment. Clients immediately feel calm and focused on their self-care experience.

### Southwestern Minimalist Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bwa3oig07n08pk7okbb)

Warm desert-inspired colors paired with clean lines create a welcoming yet sophisticated space. Minimal décor allows the space to feel open while still full of character.

### Rustic-Modern Glam

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bw73oid07n0onywypeo)

Blending rustic charm with glam touches, this style balances cozy warmth with high-end elegance. It’s perfect for clients who appreciate sophistication with personality.

### Scandinavian Artful Aesthetic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvx3qo607ms70j8te8f)

Crisp whites, light wood, and functional design create a bright, airy feel. Artful touches and subtle textures keep the space visually interesting without feeling cluttered.

### Monocolor Serenity

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvt3oi007n0fa3u63oc)

A single, cohesive color palette gives this studio a calm, meditative vibe. The uniformity emphasizes relaxation and lets the service itself shine.

### Multi-Textured Plush

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvf3qnz07msink7rrgg)

Velvet, faux fur, and layered textiles create a tactile, luxurious environment. Every surface invites touch, adding depth and comfort to the client experience.

### Contemporary Elegance

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvb3qnu07mstlp02wz6)

Clean, modern lines paired with refined detailing and branding make this lash room effortlessly chic. It exudes professionalism while still feeling approachable and welcoming.

## Bringing Your Lash Studio Vision to Life

Every lash room has a story to tell, yours should reflect both your artistry *and* your brand. Thoughtful design sets the tone for client comfort, builds trust, and supports your workflow. Whether you’re drawn to bold maximalism, serene minimalism, or something in between, investing in a cohesive, functional, and inspiring space elevates every appointment. 

If you're looking for a software that grows *with* your lash business, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro. We've got your back every step of the way.

for the pros

Vagaro vs. GlossGenius: Why Vagaro Doesn’t Charge Hidden Fees

Vagaro vs. Gloss Genius: The Power of Vagaro’s Base Plan

The Vagaro Guide to the Fundamentals of Marketing

Fred Helou Talks Tattoo, Barbering, and Identity with OC Thomas on the Vagaro Podcast: You Know What I Mean?

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