Why Should a Salon Go Digital

Salon management is no easy feat, and running such a business requires you to sport many hats. You will find yourself tending to clients and dealing with the day-to-day business management tasks like admin & payroll, marketing, and taking care of everyday tasks, like making sure your salon is nice and clean!

Increasing Client Engagement & Reducing the Phone Calls

The main feature of a salon going digital is the ability for the client to book their appointments online. They get access to your diary, are able to check your availability, can book appointments at your business in advance, and see your menu of services & prices—all at the touch of their fingertips! This alleviates any potential errors that can occur with the pen & paper method. Not to mention, the awkwardness when two clients turn up at the same time as you’ve accidentally double-booked yourself.

What’s more, it’s said that 46% of bookings happen outside of booking hours, so clients have better engagement with you by being able to book ‘round the clock. This actually means you get paid while you sleep! Clients appreciate feeling like they’ve got access to you at all times (or your booking diary, at least), and a seamless experience with your salon is what’s going to keep them coming back.

You’re always going to get clients who prefer to speak to someone at the other end of the phone, but an online booking system gives you time back in salon management as the phone will certainly be ringing a lot less! That leaves more time for you to do what you love.

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Why Your Salon Should Go Digital: Efficient Features to Up Your Game

As well as an online calendar, there are plenty of other features that decent salon software should offer. Here are some of Vagaro’s features that are extremely helpful to our salon owners:

Why Your Should Salon Should Go Digital: Income Protection

If you do not wish to secure bookings for your business with a deposit, you can take client card details instead. That way, if they do cancel, you can charge a cancellation fee. Cards are stored safely & securely within your account, so both yourself and your client are protected.

Professionalise, Revolutionise & Glamourise

Going digital with your salon gives your business that…va va Vagaro! You can carry out your business management in a much more professional & efficient way. Don’t be put off by the potential overwhelm you may feel of transitioning from pen & paper to software. Once our local Import Specialists get you set up, you’ll never look back!

You have reporting tools at your fingertips, where you can access real-time data on your payments, bookings, and where they’ve come from, plus so much more. This information can help inform some of your business decisions by helping to identify trends and patterns through client behaviour.

How to Choose the Right Booking Software

There are a few things you need to consider when you go digital as a salon. Here’s a quick overview of the details & features you want to keep an eye out for when

choosing which booking & business management software is right for your salon:

Features – Think about everything you’re going to need for seamless business management. Will you need to send forms? Do you want to take payments? How about automated reminders? Make sure you book a demo, and make sure you get all your questions answered before making any decisions.

Salon LA has been an established business for 16 years, and salon owner, Lynzie, made the decision to go digital with her salon early on; here’s what she had to say about it!

I love that my clients can book an appointment 24/7. Early in the morning, late in the evening—it gives the clients the impression that I’m open 24/7 and they love that. With Vagaro, I use the Forms feature, which is great for getting reviews! My clients get instant confirmation emails when they book through Vagaro and then Vagaro reminds them again closer to their appointment time. It’s great—I’d definitely recommend it.