iconic.23 Session: Strategic Marketing Unleashed with Alec Sukoski

Hundreds of beauty, barber, wellness & fitness professionals from around the world met at our iconic.23 conference for a weekend filled with empowering breakout sessions, keynote presentations, and networking with new connections. Our very own Alec Sukoski, Vagaro’s Director of Product Design, shared his expert insight explaining how YOU can unleash your business’s marketing potential. Before we dive into some of the key takeaways from Alec’s presentation, check out the 1min teaser for his keynote, below:

Vagaro’s Key Marketing Features

Sukoski opened his presentation by sharing some of the different marketing features that Vagaro has to offer, like:

• The Vagaro Marketplace
• Daily Deals
• Getting Featured
• Email & Text Marketing

Since many of these features are free to begin using too, you can very easily start to dabble with creating your first pieces of marketing content. Why should you be using these features, though? Well, Sukoski covers exactly this in his next topic:

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The Benefits of Vagaro Marketing

By creating personalized content for your clients, you foster longer-lasting relationships, Sukoski explains. He also mentions how Vagaro’s marketing allows you to target specific audiences, track your revenue and client interaction, and drive engagement between you and your client base.

Tips for Effective Marketing

To wrap up his presentation, Sukoski touched on how important it is that the marketing content you create doesn’t just look good, it needs to perform as such, too. He further explains that by personalizing your messaging, being more concise in your content, and tracking your metrics, you can ensure that you’re always playing your marketing A-game.