10 Spray Tan Aesthetic Ideas to Elevate Your Brand

10 Spray Tan Aesthetic Ideas

To make it simple, we’ve compiled the top 10 favorite spray tan aesthetic ideas designed to help you create scroll stopping visuals that showcase your brand’s glow:

1. The Bronzed Goddess Toolkit

Gather your favorite tools: gloves, tanning solution, sticky feet, and branded aftercare products on a clean surface.

2. Strike a Pose!

Share a photo of a client in the proper position to get their spray tan. This will give your future clients a glimpse into what the service could look like.

3. The Post-Tan Glow Routine

Showcase your client doing their post-spray care: lotion application, wearing loose robes, or sipping cucumber water. This “lifestyle look” makes your brand feel like a full-body experience while giving tips on how to make their tan last longer.

4. Seasonal Promotions

5. Before & After Glow Grid

Visual proof sells. Post a clean side-by-side of a client’s results—especially on different skin tones. Use natural light and minimal edits for credibility. Some options are using the same tanning solution on different people, then photographing their arms to show the difference. Or get creative! If your client is comfortable, photograph a tan line. If they chose to use a tanning sticker, photograph the removal of the sticker for a fun option.

6. Minimalist Studio Shoot

Solid backdrop, simple smile, glowing skin. Keep props minimal to focus on the tan. This approach is perfect for rebranding or your main website image.

7. The “Clean Girl Tan”

8. Behind-the-Scenes B-Roll

Candid shots of you spraying a client, prepping the space, or mixing formulas. Consider sharing what your air filter does, or what you do when cleaning the space to build trust and loyalty.

9. Branded Merch Vibes

Do you have branded towels, robes, or candles? Stage a cozy corner of your salon for a product spotlight shoot.

10. Tanning Studio Setup

Create a Pinterest-worthy space in your studio: Neon sign, macrame wall hanging, earthy tones. Encourage clients to take post-tan selfies when they visit and make sure they tag your account!

11. Spray Tan Boss Babe (Bonus!)

The best way to build brand recognition and loyalty is connecting with your clientele. Post a photo of you in your element, posing with your equipment, smiling in front of your space, sipping a latte with a laptop open. Show the face behind the glow.

#1 software & app for beauty, wellness and fitness

START FREE TRIAL

Your Aesthetic Era Starts Now

Your spray tan business deserves visuals as glowing as your results. Whether you’re snapping beachy brand shots or designing scroll-stopping graphics for your social platforms, a cohesive spray tan aesthetic helps you attract your dream clients and stand out in a sun-drenched sea of sameness.