Starting a Spa Business? Here's Your Spa Website Template!

A business website’s design is incredibly nuanced. However, it all begins with understanding what you want your site to accomplish, as this dictates its layout. Is your main goal simply to connect to your booking page, or, to maintain consistency of brand? Is it strictly to highlight your work portfolio and sell services? All the above?

Homepage

A well-designed website is usually the first point of contact between potential customers and your business, and its homepage is what they’ll arrive at first. As such, it will determine their first impression—and first impressions matter. Remember that most of the homepage rules also apply to your internal pages.

Accuracy

Make sure the information on your homepage is up to date. Vagaro users have an advantage here in that updates made on their Vagaro accounts regarding their businesses are seamlessly reflected on their website. That’s right—MySite websites are synced with your Vagaro account, and any changes made in your account are automatically reflected on your site.

Navigation

Make your homepage as easy as possible for your users to navigate. Establish a clear visual hierarchy and make sure all essential information and buttons are visible.

Website headings, subheadings, and other visual elements create this visual hierarchy. Some ways to set up visual cues include:

• Size
• Color
• Proximity
• Space
• Texture
• Contrast
• Alignment

Color

Always stay on brand and make choices within your brand that look easy on the eyes and create a sense of relaxation. Bright, louder colors can be paired with cooler, more soothing colors to give it balance.

Consistency with your website colors is also important for brand recognition. Always use the same fonts and color palette. Vagaro’s Design Services Team has helped many spas establish their brand with designs that are professional and eye-catching.

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Service Menu Page

The spa’s service menu is its bread & butter. As with your homepage, ensure that every detail on your services menu is updated. Always be on the lookout for outdated info or typos. These can hurt your professional credibility in the eyes of potential customers. Again, Vagaro users have an advantage here in that updates made to their Vagaro accounts are reflected on their website automatically.

Your website is also a tool for search engine optimization (SEO), so be sure to tag your images with exact, SEO-friendly alt text (text that describes images on a page). Use attention-grabbing headlines that are keyword-rich so they can be effectively crawled and indexed by search engines.

Booking Page

Online booking capability on your spa’s website should be a given, and we suggest including a separate booking page. Having a “Book Now” button on its own page reduces website friction and increases the efficiency of your site by removing unnecessary steps between visitors and your booking page.

In other words, it makes it easier for customers to book services with you. That’s why MySite places a link to a booking page in the navigation menu, which allows customers to skip right to booking if they like.

Gift Card Purchase Options Page

There are always opportunities for spas to use gift certificates & gift cards. A day at the spa will always make a great birthday present, and seasonal sales (Mother’s Day, Valentine’s Day, etc.) are big opportunities to cash in on the influx of gift card purchases. With MySite, Vagaro users can also group their Daily Deals on their gift card page.

Products Page

Retail is an effective and easy way for spas to diversify their revenue streams and having a good retail strategy is important to make it happen. Selling your products online is like a power retail wall does for your physical spa, a website page draws attention to the quality wellness products you sell and use in your services. Moreover, while spa memberships & packages can potentially be grouped with your services page, products logically make up their own category, and should therefore have their own page. You can place gift cards on this page as well if you don’t want to have a separate page for them.

Always use crisp, eye-catching photos of the products you sell, organized on the page in the same professional way that reputable online retailers have them. Vagaro users enjoy a nifty feature that enables them to swap out the natural background of product photos they take for your website. Your front desk might be gorgeous, but we don’t need to see it in product pictures.

As with every other internal page, make sure your products page is up to date. Vagaro customers using MySite can keep products synchronized with their Vagaro account automatically, so clients always know if you are sold out of, running low on, or have stopped carrying certain items in your inventory.

Memberships & Packages Page

While it is common for many spas to list them on their services pages, memberships, packages and subscriptions are major revenue drivers, and create consistent passive income.

For this reason, we suggest drawing as much attention to them as possible on their own page. Use the best, most alluring descriptions and photos possible to represent the total experience that you’re selling.

Client Reviews Page

Like it or not, customer reviews and testimonials matter to potential customers about as much as a positive endorsement from a trusted friend or family member. For this reason, you should highlight your complimentary reviews as much as possible.

There is no hard rule about having a separate page on your website for reviews, but the more positive reviews you have, the more you should show them. That’s why we suggest either giving them their own page or utilizing a carousel component to feature them.