How to Get More Clients: A Guide to CTAs and Book Now Buttons [With Examples]

But maybe the best feeling?

You see them everywhere, and you use them whether you’ve heard of a “CTA” before or not. 

Call-to-action examples include:

• Book Now buttons on salons’ Instagrams
• Pop-up banners for advertise holiday sales
• Form fills on websites to sign up for a newsletter

But just because they’re everywhere doesn’t mean you’re using them to their full potential. 

A CTA done right can double or triple your new client sign-ups, package purchases, or studio memberships.

We’re sharing handy call-to-action words and examples that will make someone who’s totally unfamiliar with your business want to book an appointment with you ASAP. 

Make the Words Time- and Cost-Sensitive

One of the main reasons “Book Now” buttons work is because the word now feels urgent.

The same goes for “limited time” offers, “one-time only” sales, and “flash deals”.

The less time someone has to hesitate, the more likely they’ll be to jump in. 

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Speak Directly to Your Clients

It gives your buttons authority and urgency, and active voice feels less formal — like you’re talking directly to a new client before they book.

As a rule, we typically prefer copy that speaks directly to us. It’s more personal and makes us feel like we’re seen. 

Think about buttons like JOIN NOW or SIGN UP versus CLICK HERE. 

Urgent and active vs passive/lazy.

Don’t Be Afraid to Get Creative

Get playful or clever with your CTAs, especially if they include a custom discount code.

After all, your hair salon or yoga studio isn’t boring, right? 

Use Only One CTA at a Time

Why? You’re splitting your audience.

Partner (or Bundle) Up

Most CTAs are pretty straightforward. You offer a site visitor one link and hope they take the action you want.

Like our last tip, you want to keep things simple because those are the most effective CTAs. That said, there’s power in the art of the upsell. 

Have you ever received a cart abandonment email from a brand after you left something in there?

Or bought something extra after seeing things “Similar customers also bought”?

That’s an upsell, and you can do it, too, with your CTAs. 

Why not offer them their favorite hair products while they’re scheduling an appointment? You can have the goodies waiting for them when they arrive.

Once someone books a class, consider offering them a discount if they purchase a package instead.

The main takeaway: Once you got their attention with a brilliant CTA, you can still get creative with how you finish the process to make more money per transaction. 

Examples of Good and Bad CTAs

Now that we established best practices for writing great calls-to-action, let’s talk through the good, the bad, and the ugly.

Take these two examples — which sounds more urgent to you? 

Until 12/27/19 at 12AM ET, try a monthly membership for only $150. [REGISTER HERE]

Only 23 hours left to get $50 off a monthly membership. Use the code NOWORNEVER at checkout. [BUY NOW] 

If you prefer Option A, we’re not judging — but the truth is that most people wouldn’t.

If the goal is to get the most people to sign up for a membership, go with Option B. Why? 

• “Only 23 hours left” or any “only X amount of time left” gives you FOMO. It implies that if you don’t book now, you’re going to miss out. 
• $50 off makes it clear how much money they’d save. In Option A, you assume someone knows how much a monthly membership costs — but why would they? Instead, they look at the copy and think “$150 is pretty expensive.” Not if it normally costs them $200 — that’s a 25% discount, which is a steal. Use the language that makes the offer look best.
• Option B is also playful with a custom discount code that ups the urgency even more.
• A button that says [BUY NOW] is a lot stronger than [Register Here]. In fact, get rid of [Here] from any of your buttons. It’s superfluous. 

How to Use CTAs and Book Buttons on Social Media

Here’s a quick explainer, then we’ll dive into adding Book buttons and CTAs to your website as well.

How to Add a Book Now Button to Instagram

How to Add a Book Now Button to Facebook

Facebook makes it really simple to add a Book Now CTA right to the top of your business page. Head to your Facebook business page. Just below the cover photo, press the “Add Button” to get started.

How to Add a Book Now Button to Your Website with Vagaro

Need more help getting clients to book with you? Or want to get started with our online scheduling app?

P.S. Vagaro also integrates with Reserve with Google, so that millions of Google users can better discover your business on Google Search and Maps, and then easily be redirected to your Vagaro site to make an appointment with you.

It’s another business-building CTA that doesn’t cost you a dime.