How to Connect With Clients as a Personal Trainer
The way we interact with one another has changed, not just due to COVID-19, but advancements in technology in general. Personal trainers have been among the many business owners to adapt to the modern age, creating online classes for their clients in addition to in-person training. But there’s a fundamental part of being a personal trainer that’s worth more than any physical product — YOU. People workout because they want to get in shape or maintain their health, but it’s your relationship with them that keeps them loyal.
Whether you’re online, in-person, or a hybrid of the two, developing a rapport with your client is the ultimate key to success, especially in 2020 and beyond.
Define Their Goals, Develop a Strategy
Before you’re able to begin training, you and your client need to be on the same page about their goals. Do they want to lose 15 pounds in 3 months? Do they want to get chiseled abs and toned arms? Or maybe your client wants to get back in shape after having a baby. Whatever it is they hope to accomplish, there needs to be mutual understanding between both parties.
Once you’ve jotted down their mission, it’s time to develop an outline that you can present to the client with the best plan of action. Walk them through the step-by-step process and explain how you’re going to make their vision a reality.
Communicate in a Manner They Relate to
It’s easy to forget that not everyone thinks and communicates the same way, and it’s important to be mindful of this as a personal trainer. Since you’ve been hired to serve as their hype man, finding a communication style that boosts morale needs to be a priority. Your feedback is a key part of your service, so provide tips in a manner that’s respectful and unique to your client. For example, say your client responds positively to motivational speeches from famous athletes, figure out who their favorite is and compile some of their best quotes. Above all, the experience needs to be fun because people are relaxed and more at peace when they’re laughing and smiling.
Be Patient and Teach Fundamentals
Working out can be uncomfortable, but through clear communication, positive reinforcement, and a little patience, you can help your clients feel confident in their workout. Form and technique go a long way and poor execution can lead to potential injury so it’s crucial that you educate your clients. They might feel awkward using certain equipment, so it’s up to you to build their confidence early. By selling the same equipment in your online store that you use for training sessions, your clients will gain familiarity and will be more inclined to purchase for at-home use. Whether it’s with or without equipment, teaching your clients the basics will give them the foundation to progress in their training with an air of confidence.
Maintaining Relationships Virtually
Although training virtually can be a little more challenging, there are a few ways you can still connect with your clients.
Become an Insider
Stay up to date with your industry & all things Vagaro by joining our newsletter list!