3 Free Holiday Email Templates for Small Businesses to Engage Clients

Looking for ways to celebrate the holiday season with your clients?

Why not plan to send your clients some holiday greetings or an end of year thank-you this winter?

If you’re wondering how to write a holiday email marketing newsletter, we have you covered.

Here are three holiday email newsletter templates we love.

We wrote them as copy-and-paste (our gift to you!) that you can customize depending on your industry, your business, and the holidays you celebrate.

Because who doesn’t love a marketing email template example? 😎

3 Free Holiday Email Marketing Templates

1. The “Year in Review” Email Template

Think about the holiday cards you receive from family and friends that detail what their kids accomplished, where they traveled, and life’s big wins.

Your business can also send a quick holiday letter recapping how you grew in the last year.

It’s also a great way to let your clients know what’s coming in 2024.

Try to keep it relatively short.

(We all have an Uncle Bob who sends a 6-page typed letter folded up in his “Season’s Greetings” card each year, right? it’s just…a lot.).

Here’s a holiday email template to get you started:

Holiday Email Subject Line Examples:

Happy Holidays from [Your Business Name]
A Very Merry Season from the [Your Business Name] Team
‘Twas a Year, For Sure…
A Fond, Festive Farewell to 2023

Email Body:

Hi [Name],

It’s been a wild year, and I couldn’t have done it without clients like you.As I sat down to write this seasonal thank-you note, I began to think about all the things that have happened here at [Business Name] in [Year].

Just to name a few:

[Insert an accomplishment/event, such as “We launched an entirely new product line!”]
[Insert another accomplishment/event, such as “We moved not once but twice!]
[Insert a personal fact if you’re comfortable sharing, such as “On a personal level, Anna and I got married in October with our family present and closest friends cheering us on.”]

With all of life’s ups and downs, it’s easy to forget the great, wonderful things that we all managed to pull off.

I hope you have a list of personal wins going, too.

(Hit reply and tell me one of them, please!) They count for so much!

Above all, I’ve been so grateful for the care and support clients showed me throughout this year. Thank you for [get specific, e.g. “booking advance appointments, purchasing gift cards, your emails and texts of support when I was closed”].

I’m wishing you a very merry holiday season, winter solstice, and the happiest New Year.

[If needed, add some details about when you’ll be closed and/or special holiday hours. Or, better yet, add a special holiday discount offer here!]

Much love to you and yours, and I look forward to seeing you in the New Year!

[Your Name]

2. The Holiday Booking Email Template

Does your appointment calendar tend to fill up fast around the holidays?

Are you often responding to people who try to book way too late and beg you to “just squeeze them in”?

Worried that people won’t know that you’ve decided to take an extra (much-deserved) week off this year?

This “happy holidays” template + out of office message = what you need.

Holiday Email Subject Lines:

Holiday Hours + Some Holiday Love
Our Holiday Plans and Hours
Spend Your (Pre-)Holidays With Us!
It’s Not Too Late to Book in [Year]!
Clock’s Ticking on [Year] Availability…

Email Body:

Hello [Name]!‘Tis the season for booking [pick a term! Examples: holiday services / pre-holiday classes / “treat yourself” appointments / etc.]! Our hours tend to fill up fast around this time of year, so book early to make sure we can get you in!Our holiday hours are [XYZ]. We’ll be closed from [dates you’re taking off].The easiest way to book an appointment is online through Vagaro [link here to your business profile!].If you don’t see an appointment that works for you, please [call me/send me an email/whatever you want people to do who can’t get in!], and we’ll try our best to accommodate you!

We also want to take a moment to say thank you. Thank you for all your support this year. We weathered so much, and we couldn’t have done it without you!

In the spirit of the season, [insert a special holiday offer here!]. Use it when you book!

We can’t wait to see you again whether it’s this holiday season or in the New Year. Cheers to you and yours!

[Your Business Name]

3. The Holiday Marketing Sale: Black Friday / Cyber Monday Email Template

If your favorite thing to do each year is throw a seasonal open house or offer a special Thanksgiving, Black Friday, or Cyber Monday in-person sale, try this holiday email template on for size.

It’s like the digital version of a holiday party.

Oh, and pro tip: Consider throwing a sale before or after the most common sale days. It’s a way to stand out in people’s inboxes.

Holiday Email Subject Line Examples:

Ho-Ho-Ho-liday Sale!
This is a Holiday Party in Your Inbox
The No-So-Black-Friday Sale!
It’s a Digital Holiday Open House!
A Very Merry Holiday Sale
The “Too Cool for Cyber Monday” Sale
A Gift from [Your Business Name]

Email Body:

What better way to wind down the year than with a bright and merry sale?

For a limited time only, [Business Name] is offering current clients [your offer].Book with us on Vagaro between now and [deadline of sale] to take advantage of the best sale of the year!

(And the sooner you do, the better! Pre-holiday appointments fill up fast!)

**[Book button or link]**PS. We’re also offering a special deal for referrals. Any new clients get [new client offer], and the referring client gets [another offer].

Send your favorite people our way for all their holiday needs, and we’ll send some yuletide cheer right back at you!

Merry, merry, and a Happy New Year!

Your friends at [Business Name].

Looking for ways to celebrate the holiday season with your clients?

Why not plan to send your clients some holiday greetings or an end of year thank-you this winter?

If you’re wondering how to write a holiday email marketing newsletter, we have you covered.

Here are three holiday email newsletter templates we love.

We wrote them as copy-and-paste (our gift to you!) that you can customize depending on your industry, your business, and the holidays you celebrate.

Because who doesn’t love a marketing email template example? 😎