Help Stressed-Out Clients with Online Massage Classes

Where is the Value in Online Massage Therapy Courses?

You’re probably wondering: How can I provide the same care and expertise that my clients receive in my clinic via a video chat? The short answer is: You’ll offer a very different service, but with the same end goal of relieving tension and pain for your clients. Let’s explore ideas: 

• One-on-One Consultations:  Offer virtual health consultations to discuss any physical symptoms such as neck pain, back pain, headaches, or specific body cramps. Provide advice, tailored relaxation techniques, and stretches to clients.  
• Basic Self Massage Techniques: Focus on simple self-care techniques for relaxation or to soothe achy muscles. The key here is to make the exercises fun, interactive, and easy to learn. You can introduce a variation of this class by focusing on a specific part of the body: Offer a basic foot massage class or a session focused on essential face massage techniques. 
• Introduction to Popular Massage Techniques: Give students an overview of the different massage types you offer: deep tissue, Swedish massage, prenatal massage,  sports massage, hot stone massage, shiatsu massage...Then help them choose which one is right for them. Include simple self-massage methods to illustrate each massage type. You can even email discounts and promo codes to get clients to try your services out later.  
• Couples Massage: Why not teach quarantine buddies to give each other amazing backrubs? Develop a basic massage routine that will help each partner reduce muscle tension and enhance relaxation.  
• Gua Sha from Home: Gua sha is the practice of using a tool to apply pressure and scrape the surface of the skin to relieve pain and tension. Use the popularity of this trending technique to attract clients to your class and educate them about the massage technique and the popular stone tools. 
• Beat the Slouch: If your clients are currently working from home, chances are they’re not sitting in their favorite ergonomic office chair. This may quickly aggravate aches and pains, so why not jump in and offer a class focused on posture and stretching exercises.  
• Virtual Wellness: Consider expanding your online offering to online meditation sessions, naturopathic consults, aromatherapy classes, or other complementary services.  
• Massage for Babies and Children: Teach your clients how to bond with their children through gentle massage exercises. 

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Teach Virtual Massage Classes to the World

Granted, your current clients will be thrilled to try your new online offering. But what about setting yourself the more ambitious goal of marketing your online sessions to a wider audience – at no additional cost to you? If expanding your reach sounds compelling, read on. 

No Tools, No Problem

You’ve discussed your virtual classes with a few clients and discovered they don’t have any professional massage tools available at home; one of your regulars has pointed out she’s cash-strapped and unwilling spend a bundle purchasing massage tools online. Now what? Fret not, there’s a good chance your clients already own one or more of these common household items:  

• Tennis, golf or lacrosse balls 

• Rolling pin or paint roller 

• Broom 

• Frozen water bottle 

These items can be easily fashioned into great home-made massage tools to help clients work out some of the knots that have been bugging them. You can demonstrate the use of these household tools in your virtual lesson and throw in some complimentary video clips to further illustrate how clients can use them after class.

Upsell Opportunities at your Fingertips

While some clients may be reluctant to invest in massage tools, others may be looking to recreate the total massage experience from home. Do you typically provide a cozy robe, aromatherapy, and a set of sweet-smelling hand towels along with your massage service? Consider selling these add-ons in your online store or offer them for curbside pickup. You can also combine various items into attractive product packages: 

• Stress Relief or Couples Massage Kit: Offer a combination of different massagers for whole body care or combine massage tools with aromatherapy candles, eye masks and other feel-good items. 
• Infant Massage Kit: Package a variety of infant massage oils with a massage mat, infant neck rest, and detailed massage instructions. 
• Lower B****ack M****assage or Facial Massage K****it: Target specific parts of the body with tailored kits containing various massage tools and add-ons such as creams and oils. 
• Foot or Body Scrub Kit: Offer an array of body scrubs to exfoliate and soften the skin after the massage. 
• Aromatherapy Kit: Suggest a range of essential oils to use in conjunction with any of your self-massage classes. 
• Gua Sha Massage Tool Set: Gua sha tools are typically made of jade, rose quartz, crystalline, and other semiprecious stones and are carved to have a firm, flat surface. They’re effective tools and beautiful keepsakes, so why not offer them in your online store as perfect add-ons to your online gua sha course?  
• Bliss in Bali Kit: No way to go on holiday? With a little imagination and a themed relaxation kit, transport your clients to their dream destination. All they need to do is close their eyes. Consider designing different kits such as Walk in the Woods, Day at the Beach, Hawaii Getaway…  

There’s a (Virtual) Market for Your Massage Business

Images: Giorgio Trovato via Vagaro

Icons: Mia Montemayor via Vagaro