Customer Spotlight: Accessible Skincare for All with Alchemy Face Bar

Zachary Stewart|January 9, 2025

As a client navigating your way through the labyrinth of the skincare world, the last thing you want to do is sacrifice luxury for affordability, or vice versa. Thankfully, Bre Morris, owner of Alchemy Face Bar, is setting out to bridge the gap by offering affordable facials, peels, injectables, and more in a luxurious, open-concept style studio. With five locations spanning across Colorado and now Texas, Bre explains how she originally opened Alchemy Face Bar after noticing a strange pricing trend occurring in the industry. As we learn more about Alchemy’s story, let’s also find out why Vagaro was their first choice for all things business management.

Pamper Without the Price Tag

So, how did it all start? Well, Bre recalls her time with some of her first clients, remembering how she would recommend that they receive their skincare treatments on a monthly basis, sometimes even more frequently than that. After realizing that even she couldn’t afford that type of luxury, Bre knew it was time to make a change. She wanted to connect people with the amazing skincare they deserved, at a price they could handle. It was then that Bre began to brainstorm and conceptualize what would soon be known as Alchemy Face Bar.

“I saw this gap in the industry where people like myself needed to go in regularly and couldn’t afford to do so!” —Bre Morris

Bre sought out to bring a sense of community to the skincare scene, envisioning an open-floor style studio that wouldn’t require any of the expensive tune-ups or remodeling that a privately operated studio might. With the help of Taylor Kamura, Alchemy’s Regional Director (and sister to Bre), Alchemy’s been able to grow beyond what Bre had originally dreamt of. She explains, however, that her end-goal for Alchemy was never to create an enterprise business, even though that’s what it’s become. Instead, she wanted to spread her love for skincare and make it more accessible for all. Everyone, she thought, should have the opportunity to experience the Alchemy Effect.

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Glow Up & Grow Up

It’s no secret that both Bre and Taylor love what they do, but they also enjoy letting Vagaro do some of the heavy lifting behind the scenes while they do more of what they love. Taylor particularly loves Vagaro’s multi-location capabilities. Since multi-location features make it easy for you to grow your business and manage each location with ease, you get to spend more time on your craft. Between their team of dedicated Customer Success Managers and scalable premium features, Vagaro is a top choice for enterprise businesses. This was a huge plus for the Alchemy Face Bar team. Bre and Taylor both like how flexible Vagaro’s reporting feature is, allowing them to see even the most minute of details for any of Alchemy’s locations at the click of a button.

While Bre and Taylor lead the charge, they’ve got some amazing teammates by their sides. Alchemy Face Bar is comprised of an entire web of intricately designed and female-owned studios. Let’s meet Tina Merli, the manager at Alchemy’s Hale, CO location.

Worry-free Waxing

Tina personifies Alchemy’s mission, driving Bre’s vision home by saying, “We want our clients to feel like they’re walking into their best friend’s room…and leave feeling their best self” It’s all about the community that Alchemy fosters—not just for their clients, but their estheticians, too! Tina’s a big fan of the Vagaro Pro app and likes that her estis can view and manage their schedules anytime, anywhere. Even for estheticians who work at more than one Alchemy location, Vagaro’s booking and calendar management features make scheduling a breeze. How did Bre find Vagaro, though? Well, what started out as a recommendation from a friend has now evolved into what feels like an exclusive business partnership, Bre says. She applauds Vagaro’s ability to grow with her business, from day one to day 100 & on. That’s because Vagaro is able to meet you at any step of your entrepreneurial journey. Since Vagaro also offers live and local 24/7 support, both Bre and Taylor can make each next move confidently, knowing that they’ve got an entire team of dedicated individuals backing them.

“Any time we have a question, we always have someone to call—and somebody always picks up. Even if they don’t have the answer, they find us the answer.” —Taylor Kamura

It doesn’t matter how big or how small your vision is—Vagaro will help you make it a reality. If you’re not sure about making that first leap, just remember: Version one is better than version none. Bre, your efforts to make skincare accessible for all, while still managing to grow your business beyond what you ever planned is an incredibly inspiring feat. Thanks for taking us along, every step of the way.

If you’re an esthetician, beauty professional, or other business owner and you’re searching for software that can grow with your business, consider a complimentary 30-day trial with Vagaro—your partner in success at every stage.

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