7 Mother’s Day Marketing Ideas

Create Mother's Day Deals & Promotions

What services and products shout Mum! to you? If you’re hard-pressed for ideas, just take a moment to think about what your own mother might like. In fact, you might even be a mum yourself. Some popular sales include:  

• A Mother’s Day blowdry coupled with a customary deep-conditioning treatment to make mums shine.
• A discounted promotion around a relaxing massage or body wrap treatment for the relaxation she deserves.
• Let mum sweat her way to stress relief & centeredness with some hot yoga, or a bootcamp-style HIIT class.
• Bundle & discount any beauty, wellness or fitness products or you sell. Include one with the purchase of another, or with a corresponding service.

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Create Mother's Day Packages

Product or service packages around a holiday like Mothering Sunday is a fantastic way to increase revenue as well. What you package depends on the services that your business offers, but if it makes sense and provides value for buyers without costing you any money, have at it.  

Think about experiences mum would enjoy by herself, or perhaps shared with someone. Give plenty of consideration to mums-to-be, as well. 

Here are some package ideas to get you started: 

• Nails Package: Manicure, Deluxe Pedicure with Sea-salt Scrub, Paraffin Hand Treatment
• Hair Package: Deluxe Blowdry with Scalp Scrub & Conditioning treatment, 20% off any retail product purchase, Complimentary MUMosas
• Skin Package: Signature Facial with LED Light Therapy, Brow Wax, Anti-Aging Hand Treatment
• Mum-to-be Spa Package: 1-hr Prenatal Massage, Organic facial + lip treatment, £25 gift card, or 20% off any retail purchase
• Warrior Mum Package: Discounted Power Yoga class, personal training sessions or HIIT classes. Pair this with swag like a water bottle, towel, or discounted yoga blocks. You can also offer specialised sessions to help new mothers regain their pre-pregnancy fitness or sessions focused on core strength & flexibility.

Create a Mother’s Day Gift Guide

If you sell Mother's Day products & services online, be sure to include a gift guide for your customers. If you have the digital savvy to pull it off, you can turn this guide into its own landing page, but creating a simple PDF to distribute will do just fine. 

An uncomplicated way to create your gift guide is to select the top products or services your business sells that you believe to be great Mother's Day gifts. Be sure to promote this gift guide on your business’s website, social media pages & email marketing. 

Sell Through Your Online Store

Having an online shop makes it even easier to sell these promotional items & service packages, in large part because you can make sales while you sleep. There are plenty of well-meaning people who find themselves shopping for mum at the eleventh hour. Or at 2:30am in the morning. It’s futile to try and change these poor folks, so why not let them shop 24/7? 

Here are a few simple tips for selling with your online shop. First, if you’ve run Mother’s Day promotions in the past, pull up your sales data from the last year or two to see which deals and packages were the most effective. If you’ve never run dedicated Mother’s Day specials or promotions, pull general sales data from this time of year. What were people buying or booking the most of? 

Stock Those Mother’s Day Gift Cards

You can never go wrong with gift cards on Mother’s Day, or any time of year. They’re perfect for those who’d rather let mum decide how she’ll pamper herself on her special day. 

Be sure to price gift card deals so that they benefit both you & your customers. For example, a very simple Mother's Day promotion could be offering a £10 gift card for free with purchase of a £50 gift card, or two £50 gift cards for £75. 

It’s also wise to package gift cards with products—particularly the ones that have been slower to sell: “Get a free ___ with the purchase of a £100 gift card!” Check your inventory and sales reports again for this one. 

You want to order your gift cards so that they arrive well in advance, or perhaps order some for next year, and place them at your front desk. Be sure that your gift card deals are advertised through email marketing as well for full effect. 

Host a Mother’s Day Event

Organise an event that your clients will remember & associate with your business. Offer exclusive perks for visiting your business such as double loyalty points, gift bags filled with branded product samples or discounts on services. And be sure to include light snacks & beverages. Here are a few ideas: 

• Yoga Sessions: Customise a class with poses and sequences that focus on relaxation, rejuvenation & mindfulness. Perhaps with a flute of champagne or glass of wine at the end.
• Bring Mum to Work (Out): Remember when mum brought us to work when we were young? Well, channel a bit of that nostalgia here. After an intense class or training session, have complementary smoothies & healthy, protein-rich snacks ready.
• Mum & Me Spa Day: Swap out the exercise for massages, body wraps & facials, or offer hair & nail services. Include a beverage, snacks and perhaps a lovely swag bag of samples. Be sure to include a piece of marketing material, like a nice little gift voucher, in any goodie bag given out.
• Partner With Another Business: You can elevate your event by partnering with a local business. Is there a shop that sells healthy food or supplements nearby? What about a florist, chocolatier, or even a local winery? Make their product a part of your experience. Co-hosting an event can introduce your respective clientele to one another. If it’s a success, plan promotions with these businesses next year. Everyone wins here.

Mother’s Day Social Media Giveaways & Contests

Take to your social media platforms to run giveaways for free salon services, spa treatments or personal training sessions. This is a great way to get new customers interested in your services and engage with your current followers. A simple and effective strategy is to start your giveaway with an open-ended prompt. Ask a question to spark engagement, like “Share This Post & Tag your Mum to Enter”, or “Tell us Why Your Mum Deserves...” 

Photo competitions are also fun and highly engaging. Pick a theme, such as Mum When She was Younger or Mum & Me. Require entrants to upload a photo and tag your business. This, in turn, increases your business’s reach. 

Mother’s Day, or Mothering Sunday, presents many wonderful opportunities for salons, spas and fitness businesses. By offering special deals, packages & events, you can create a unique and memorable experience for mums while giving your bottom line a boost. With the right promotional ideas and the tools to seamlessly execute them, you're sure to make this Mother’s Day a special one for your customers.