6 Reasons to Add Text Marketing to Your Marketing Plan

Use Text Marketing to Grow Your Business

But First, What Is Text Marketing, and Why Does It Matter?

1. Customers Love to Text

Marketing research shows that most Americans are more comfortable texting than they are with any other means of communication—and people love their phones! Text messaging functionality is included as part of just about every standard modern mobile phone service, so it’s one that’s easy for just about any customer to understand and navigate. These days, most people’s emails are flooded with unwanted junk mail and spam messages. But because customers must opt-in to receiving text marketing messages, you know that the customers you’re sending your campaigns to are interested in receiving your communications.

2. Text Marketing Delivers Immediate Results

3. Text Marketing Outperforms Other Marketing Channels

4. Simplicity

Text marketing is easy to put into action, easy to manage, and campaign performance is easy to track. It’s a means of advertising that requires minimal preparation time and doesn’t require you to gather additional materials, wait for designs, approvals, or printing. Text marketing is the height of simplicity. You’ll get notification when your messages have been sent successfully, and you’ll be able to drill down on the details of who received your texts, which links were clicked, and when they were accessed. This kind of simplicity ensures you’ll get the most from every campaign.

5. Text Marketing is Cost-Effective

Compared to similar forms of advertising, text marketing is an affordable option that’s scalable to most small business budgets, with room to scale up or scale back as you measure the performance of your campaigns. However, the return on your investment is hard to deny. For most text marketing promotions, your targeted campaign costs just pennies to implement, while the new revenue it brings in you can calculate in dollar signs.

6. Tracking the Performance of Your Campaign is Easy

Measuring success with text marketing is easier than perhaps any other marketing channel. First, you look at the delivery success of your campaign, to see that your messages reached their intended destination. Next, track the click-through rate of your calls-to-action to see how many people acted on your text marketing, whether they booked appointments or clicked on a link. Measuring the impact of your campaign has never been simpler, and helps you target future campaigns better.

Header Image and Icons: Mia Montemayor via Vagaro