Vagaro vs. Booker

Booker and Vagaro are both built for beauty and wellness businesses, but they're not built the same way. Booker starts at $139/month, locks key support behind higher-tier plans, and charges a 20% commission on new clients booked through its marketplace. Vagaro starts at just $23.99, includes more built-in features, offers 24/7 live support on every plan, and sends you new clients for free. Same industry. Better platform. Lower price.

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See how much you'll save with Vagaro

How many staff members do you have?

1

$23.99
monthly total
1 staff member
$23.99
Marketplace fees
Free

Booker

$199
monthly total
1 staff member
$139
*Marketplace fees
$60
Your revenuewith Vagaro's free marketplace
$300
/mo

*Marketplace fees are based on Booker’s 20% fee on new client bookings through their marketplace. Your profit calculation is based on Vagaro's monthly average of 3 new customer bookings per staff member (at $100 per booking).

FAQ

Boulevard is specialized software designed primarily for high-end salons and spas. Vagaro is a full business operating system built for a much wider range of businesses, including salons, spas, fitness studios, wellness practitioners, and multi-location operations, with more features included at every price point.

Yes. Vagaro offers a lower entry cost, more features included at base tiers, and no mandatory contracts. Boulevard's pricing is structured around premium salons with high revenue per appointment, which can make it cost-prohibitive for independent operators, small teams, and growing businesses.

Vagaro includes several tools Boulevard doesn't provide at any tier, including a website builder, branded mobile apps, group class booking, BNPL (buy now, pay later), SOAP notes, AI marketing content tools, and Xero accounting integration.

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