More Than An Outlook: Be Rosy Elevates Nail Care & Makeup

When you step inside Be Rosy, you know you aren’t in a typical nail salon. It’s not just the cleanliness, great lighting or absence of that harsh chemical smell, either. The luxurious pedicure chairs with copper bowls, long wood manicuring table and organic skincare ingredients all look foraged rather than bought to create the atmosphere of an intimate, natural self-care setting.

You don’t come here to book a quick mani/pedi or makeup application. In fact, you might not even want to leave—and that’s exactly what Be Rosy’s founder, Catherine Dambrosia, has in mind.

“Within this market, there really wasn’t a place for wellness—or not the way I had envisioned it,” Dambrosia said.

That vision combines self-care, environmental sustainability, clean ingredients, and educating clients on what is best for their skin & nails. All makeup and nail polishes used at Be Rosy are designated as Clean Beauty products. All scrubs, soaks, oils and masks are carefully crafted from certified organic ingredients, like jojoba, safflower, and rosehip oils.

The blend of products used in every treatment or service are chosen by Be Rosy’s clients for a personalized experience.

“Customizing products and services like that may take longer, but it’s worth it,” said Dambrosia.

Catherine never doubted that she’d get her Pacific Palisades community to embrace Be Rosy’s blend of informed self-care and clean beauty when she opened in 2019. She poured everything into her business that she learned in her 25 years of working for major cosmetic companies and as a makeup artist for television, fashion shows & other venues.

She had passion, knowledge and a dedicated staff in place, but those elements make up only half of the equation for running a successful business.

“There is a lot to consider when starting a business, and one of them, obviously, is making sure that you have a good system in place,” she said.

Choosing Vagaro nail salon software helped Dambrosia run a profitable and efficient salon from the start. Its customer-friendly booking system helped keep her schedule full. Be Rosy’s Marketplace listing and email marketing tools helped her stay in touch with clients about pandemic closures, revised hours of operation and mask rules in 2020.

Dambrosia also liked that she didn’t have to rely on other software for things like a POS (point of sale) system.

I wanted to have one easy solution for everything, so Vagaro was perfect.

While there’s barely a Vagaro feature that Be Rosy doesn’t use, these five, in particular, enable them to maximize bookings without ever sacrificing a single moment of the Be Rosy touch.

There’s an Add-On for That

Educating clients on nail and skincare means empowering them to choose the services that are best for them—and Be Rosy’s clients have a lot to choose from.

The Vagaro Add-Ons feature makes it easy for them to offer a nail strengthening treatment, or handcrafted moisturizing mask to one of their many manicures. However, Dambrosia relies on Vagaro’s Add-Ons feature for more than just upselling.

“Add-Ons are really important to my business because they help us run a lot more smoothly than we used to,” she said.

Dambrosia explained how, previously, her clients would book services like gel manicures, forgetting to also book a gel removal when necessary.

Other clients would book immediately after, so we couldn't accommodate the gel removal. On busy days, which are common, this usually meant that Catherine’s staff either couldn’t accommodate the gel removal at all or had to delay the very next appointment. This caused a ripple effect that, by simply having the Add-On visible on the service menu of their booking page, Be Rosy can avoid.

“With this little bit of knowledge, they can go ahead and add the feature,” Catherine said. “This ensures a pleasant, stress-free experience for everybody.”

Weightless Wait List

Be Rosy enjoys a loyal customer base and a consistently full schedule. Which is great news, except that Be Rosy is a smaller salon that doesn’t have the luxury of a dozen or more technicians on staff.

Clients often call in to request to be added to Be Rosy’s waitlist—until they realized they could easily do that themselves by using the Vagaro app.

“As soon as something like a cancellation comes up, the client is automatically booked,” Dambrosia said.

Schedule management features like these do more than make Be Rosy’s clients happy. Being able to quickly pivot in case of a cancellation means that Dambrosia and her staff can recover that lost revenue with minimal time and effort on their end.

It's nice to know that Vagaro is working hard for us in this sense, without us having to do much at all.

Cutting Time with Contactless Checkout

Taking the time required to give every client the full Be Rosy experience means that Ambrosia and her staff must save time wherever they can. If features like the Automated Waitlist and Add-Ons make for seamless scheduling and punctual service, Contactless Checkout gets everyone through the finish line.

In fact, Be Rosy uses Contactless Checkout almost exclusively because it’s fast, efficient and incredibly convenient for clients. It has even given Dambrosia’s salon an air of sophistication.

“Clients are like, ‘Oh my gosh, your place is so technologically advanced—how cool is that?!’” she said, with a laugh. “Our clients love that feature, especially those who come here for the first time.”

Daily Deals That Drum Up Interest

As good as business is, even Be Rosy isn’t immune to a slow day here & there. When Catherine notices there aren’t that many bookings on a particular day, she turns to Vagaro’s Daily Deals to give her calendar the jolt it needs.

This is an especially effective strategy in the summer months, said Dambrosia. She and her staff can turn service specials or limited-time packages into effective Daily Deals in just a few minutes thanks to Vagaro’s intuitive Daily Deal templates. Advertising them on the Vagaro Marketplace and in automated emails is just as easy and super effective for getting people through the door.

“I'll just go ahead and shoot it out to clients and, next thing I know, I've got bookings for that particular day,” she said.

Constant Support System

While Be Rosy usually runs like a rose-oiled machine, they have their share of hiccups, according to Dambrosia. When things happen that neither she nor her employees can resolve, they call Vagaro’s Customer Support Team.

“I believe that customer support at Vagaro is easily the best that you can ask for, especially for businesses that are starting out,” said Dambrosia.

What Dambrosia and her team appreciate most is being able to communicate a problem to an actual human being on the other end of the phone, instead of an automated prompt or a chat bot. There is a human connection during these potentially stressful moments for which the Be Rosy team is incredibly grateful.

“Sometimes you just have to ask so many questions all at once or give a detailed background on what's going on, and Vagaro takes care of it immediately,” she said.

Prepping for The Future

Catherine Dambrosia’s goal is to grow Be Rosy’s services beyond the realm of manicures, pedicures and makeup.

She is thinking about expanding the number of onsite educational workshops and events she offers, and perhaps introducing a line of products under the Be Rosy name. What she isn’t thinking about is how she’ll manage an increase in clients, growing staff, nor where her booking system will be able to handle the uptick or whether her marketing emails will be sent on time.

She doesn’t have to consider these things, because she has full faith in her business management software. That's probably the biggest reason Dambrosia recommends Vagaro, especially for businesses that are just starting out.

You can sleep soundly without worrying about 100 different things.

From nails, skin & hair to personal training and even dog grooming—whatever your niche may be—if you’ve got the vision and drive, Vagaro will provide you with the tools to turn them into a successful business. Focus on what you love—we’ll take care of the rest. Sign up for Vagaro today and get a FREE 30-day trial to see how seamless running your salon can be!