Boost Your Online Sales with Connect by Vagaro

If you haven’t heard of Vagaro’s latest breakthrough communications and messaging app exclusively for businesses, Connect, first of all: where’ve you been? Second of all: there’s loads of reasons why you need to use it ASAP. Starting with the first, and probably most immediate benefit of Connect, boosting your online sales and revenue with direct purchase and booking links. Let’s break it down!

An Exciting New Way to Sell: Direct Messaging for Business

Using Connect by Vagaro, you can send direct purchase links to your clients for any of the products, services, classes, memberships & packages, or even gift cards you offer. Here’s why that’s important:

Streamlined Purchase Process

A direct link reduces the amount of steps & friction between a client and their final purchase. The more of each of these that you can eliminate, the better, since most people don’t want to jump through hoops just to book their next haircut, facial, workout, and so on. The jump in efficiency and convenience also helps reduce cart abandonment with people who might be exploring what you have to offer, but aren’t sure what to go with, giving your clients the ultimate:

Personalized Experience

Consumers, whether long-time customers or just stopping by, will be much more inclined to complete a purchase if it’s something that’s recommended by you, the professional. Direct booking and purchase links allow you to show off your expertise plus market your business to clients, while not being too pushy or gimmicky about the sales process.

Since you can send any active promotions that you’re running to clients as well, it’s easier to target who you know might be more inclined to use them, as opposed to sending them via email or text blast, social post, etc., which might not resonate with everyone.

Boosted Impulse Buys

Just like how a magician can make someone unknowingly draw a specific card, you can do the same with your direct purchase links, subliminally encouraging clients to purchase something from you. Only instead of a deck of cards, your magic is in the services and products you offer!

By eliminating the guessing game that might go into purchasing or booking something new, you can potentially sway your clients who are on the fence about doing business with you, or hook the ones who keep leaving their cart before making a purchase. On other occasions, a client might not know what specific things you have to offer, and simply showing them it exists is enough to get their business. Not to mention, the added personal touch might be just what your client needed to hear to trust doing business with you like we mentioned earlier.

Okay, you know one of the reasons why Connect is so huge for business owners right now, but how does it actually work? Is it as easy it sounds? Keep reading to find out. (Spoiler alert: it is!)

How it Works

When messaging a client using Connect by Vagaro, you’ll click this link icon beside the chat box:

When you do, you’ll see a few different link options that you can send to clients on Connect, between everything you have to offer to your general Staff page—even one for leaving a review! After sending the link, it can be used by its recipient to book or purchase whatever you recommended.

A direct messenger built exclusively for your business can yield huge revenue boosting opportunities via booking and purchase links, and that’s only the first key benefit. Be sure to stay tuned for our next deep dive!

If you’re in search of a business management software plus two-way messenger that can flex, scale, and grow with your vision, consider a 30-day complimentary trial with Vagaro. We back your success at every step.