CMO's Corner

Huddle with Charity Hudnall

Charity Hudnall's journey—from the dot-com era to overcoming personal challenges—provides crucial insights for marketing pros, women in business, and anyone keen on marketing. With her expertise and candid approach, her perspectives offer insight for Vagaro users aiming to advance their careers and businesses.

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Does Anyone Call it the ‘Internet’ Anymore?

Vagaro CMO, Charity Hudnall, discusses the past, present, and future of AI. ...

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The Evolution of Marketing

Vagaro CMO, Charity Hudnall, explains how to stand out in digital marketing by evolving, engaging, a...

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The Power of Scarcity: How Friction Shapes Demand

Vagaro CMO, Charity Hudnall, shares examples of how scarcity and friction can drive demand in differ...

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Why Paul Mitchell’s Model Continues to Define Excellence

Vagaro CMO, Charity Hudnall, describes how John Paul Mitchell Systems has continued to define excell...

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The KNOWN Effect: How Self-Reflection and Goal Setting Drive Success

Vagaro CMO, Charity Hudnall, shares how the ”KNOWN" Effect helps you set goals, track progress, own ...

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The Role of Culture and Strategy in Business Success: Lessons from a Modern CMO

Vagaro CMO, Charity Hudnall, explores how a company’s culture can be the bedrock of successful strat...

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What the Mentality of the Dotcom Era Can Teach The AI Generations

Vagaro CMO, Charity Hudnall, imparts some Dotcom-era career wisdom to young professionals entering t...

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4 Ways to Handle Every 'No' You Face With Resilience & Grit

Vagaro CMO, Charity Hudnall, shares four lessons on how to rebound from hearing "no", pivot, and tur...

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How to Own Your Place at the Table as a Minority Leader

Vagaro CMO, Charity Hudnall, shares her career experiences as a woman of color, an offers advice for...

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The Importance of Brand Testing

Charity shares her thoughts on the value that brand experimentation and testing can bring to your bu...

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Leading a Marketing Team

Marketing isn't just a tool; it's the heartbeat of success in today's competitive landscape. So, buckle up for insights that go beyond the surface on these topics, because mastering marketing means mastering your business growth.

Starting from the ground upIt's time to growGoing beyond social mediaThe art of pivotingMarketing trendsDigital marketingContent MarketingCustomer experience is a marketing toolAI marketing

More to come

CORPORATE MARKETING

Mastering Corporate Marketing for Organizational Success

Charity Hudnall's expertise underscores the vital role of corporate marketing in establishing brand identity, driving sales, and fostering customer loyalty. Strategic campaigns and targeted messaging help businesses differentiate themselves, build trust, and remain competitive. Charity's experience emphasizes marketing's pivotal role in organizational success and growth.

CMO's Roundtable

Join us for the CMO's Roundtable, an engaging virtual event featuring an interview and discussion format tailored for women professionals and entrepreneurs in the beauty industry. This interactive session allows you to drop in questions and reactions throughout the event

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Women in Leadership Spotlight

Gain valuable insights and inspiration from the success stories of Vagaro's female leaders.

Kitera Dent

Kitera is a true creative from Redding, CA. She'd been passionate about art since her childhood, eventually pursuing a path in graphic design. It was while attending Academy of Art University with a focus on Art Direction, though, that she found a new avenue of expression through photography.

Starting at Vagaro as a graphic designer, Kitera advanced to lead a team and develop a full-service Creative Department, encompassing Video, Copy, and Design Teams. She values Vagaro for its incredible people, innovation, and vibrant culture that fosters creativity and collaboration.

Renee VanderHorst

Renee Vanderhorst uses her 15 years of experience in the beauty industry to excel in grasping product value and craft resonant marketing campaigns. Her passion for authenticity and innovation drives her to deliver compelling projects. Renee deeply understands buyer and user personas from both a marketing & sales standpoint. Her broad background in salons, spas, retail, and software ensures a seamless project journey, offering a complete experience for businesses and consumers alike.

Ultimately, her mission is to create narratives that not only highlight product advantages but also build strong consumer connections, fostering loyalty and driving industry success.

Cassidee Banks

Cassidee Banks is an exceptionally talented hairstylist, colorist, and educator based in the San Francisco Bay Area. With years of experience and a passion for hair artistry, she has honed her skills to perfection. Currently, Cassidee owns Golden State Strands salon in Danville, CA, where she delivers top-tier services to her clients.

In addition, Cassidee co-owns a luxury weft and extensions brand under the same name, showcasing her expertise and commitment to quality. Her dedication to the craft and innovative approach make her a sought-after professional in the industry.

Kelly Joseph

Kelly holds a Psychology degree from Saint Mary's College and possesses an impressive sales background. She's driven by a passion for growth and innovation that she exemplifies as the Director of Talent Acquisition & Recruitment at Vagaro. Her people-centric leadership style emphasizes coaching, empowerment, and continuous learning. She leads a dynamic team & recruits top-tier talent across various departments across Vagaro.

Kelly enhances onboarding experiences and aligns recruitment strategies with the company's evolving needs. Collaborating closely with leadership, Kelly strategically matches talent with opportunities, cultivating a culture of excellence and innovation at Vagaro.

Ricola Elizabeth

Perfect Distraction Hair Gallery is a testament to what happens when dreamers become doers. Starting as an online store for hairstyling products and tools in 2013, it has now evolved into a multi-location, commission-operated, full-service salon!

Ricola Elizabeth, the visionary behind it all, is known for dreaming big and figuring things out as she goes. With a vibrant personality and a bright smile, she truly inspires any who have the pleasure to meet her.

Armita Rostamian

Armita Rostamian is an executive with a fervent drive for shaping and steering premier finance, strategy, and operations organizations. Starting from managing global finance, accounting, and human resources teams, this leader has become a trusted ally to the CEO and executive team at Vagaro.

With expertise in financial reporting, budgeting, staff management, and more, they excel in turning vision into reality. Their vibrant personality and strategic acumen inspire all who have the pleasure to work with them.

Kitera Dent

Kitera is a true creative from Redding, CA. She'd been passionate about art since her childhood, eventually pursuing a path in graphic design. It was while attending Academy of Art University with a focus on Art Direction, though, that she found a new avenue of expression through photography.

Starting at Vagaro as a graphic designer, Kitera advanced to lead a team and develop a full-service Creative Department, encompassing Video, Copy, and Design Teams. She values Vagaro for its incredible people, innovation, and vibrant culture that fosters creativity and collaboration.

Renee VanderHorst

Renee Vanderhorst uses her 15 years of experience in the beauty industry to excel in grasping product value and craft resonant marketing campaigns. Her passion for authenticity and innovation drives her to deliver compelling projects. Renee deeply understands buyer and user personas from both a marketing & sales standpoint. Her broad background in salons, spas, retail, and software ensures a seamless project journey, offering a complete experience for businesses and consumers alike.

Ultimately, her mission is to create narratives that not only highlight product advantages but also build strong consumer connections, fostering loyalty and driving industry success.

Cassidee Banks

Cassidee Banks is an exceptionally talented hairstylist, colorist, and educator based in the San Francisco Bay Area. With years of experience and a passion for hair artistry, she has honed her skills to perfection. Currently, Cassidee owns Golden State Strands salon in Danville, CA, where she delivers top-tier services to her clients.

In addition, Cassidee co-owns a luxury weft and extensions brand under the same name, showcasing her expertise and commitment to quality. Her dedication to the craft and innovative approach make her a sought-after professional in the industry.

Kelly Joseph

Kelly holds a Psychology degree from Saint Mary's College and possesses an impressive sales background. She's driven by a passion for growth and innovation that she exemplifies as the Director of Talent Acquisition & Recruitment at Vagaro. Her people-centric leadership style emphasizes coaching, empowerment, and continuous learning. She leads a dynamic team & recruits top-tier talent across various departments across Vagaro.

Kelly enhances onboarding experiences and aligns recruitment strategies with the company's evolving needs. Collaborating closely with leadership, Kelly strategically matches talent with opportunities, cultivating a culture of excellence and innovation at Vagaro.

Ricola Elizabeth

Perfect Distraction Hair Gallery is a testament to what happens when dreamers become doers. Starting as an online store for hairstyling products and tools in 2013, it has now evolved into a multi-location, commission-operated, full-service salon!

Ricola Elizabeth, the visionary behind it all, is known for dreaming big and figuring things out as she goes. With a vibrant personality and a bright smile, she truly inspires any who have the pleasure to meet her.

Armita Rostamian

Armita Rostamian is an executive with a fervent drive for shaping and steering premier finance, strategy, and operations organizations. Starting from managing global finance, accounting, and human resources teams, this leader has become a trusted ally to the CEO and executive team at Vagaro.

With expertise in financial reporting, budgeting, staff management, and more, they excel in turning vision into reality. Their vibrant personality and strategic acumen inspire all who have the pleasure to work with them.

Online Digital Series

Join our exclusive online digital series featuring discussions with accomplished women in leadership and entrepreneurship. Explore topics ranging from marketing strategies to navigating the business landscape successfully, alongside insights into emerging trends in the self-care industry. Gain valuable expertise and practical advice to advance your career and stay ahead in today's competitive market. Tune in to elevate your knowledge and skills for personal and professional growth.

EMPOWERING WOMEN

KNOW Your Worth: Our Women's Empowerment Collective

Joining KNOW means gaining access to valuable resources, nurturing relationships, seizing opportunities, and being part of a community that champions women's success.

K - Knowledgeable: Emphasizing the expertise and intelligence of women in their professional pursuits.
N - Nurturing: Highlighting the nurturing and supportive qualities that women bring to workplaces and communities.
O - Opportunity: Focusing on creating opportunities for women to excel and advance in their careers.
W - Women-centric: Putting women at the forefront, celebrating their achievements, aspirations, and contributions.
N - Network: Cultivating a network of inclusive, professional communities.

Join the Group

Be in the KNOWN by joining our women-led empowerment collective today!