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Gym Marketing Ideas: 10 Proven Strategies to Attract and Retain Members

**Google “yoga marketing strategies” or “fitness studio marketing,” and you’ll quickly find a slew of articles on why you should offer packages or holiday discounts and BOGO incentives to draw in new clients.**

And sure enough, once you start thinking about your own yoga marketing strategies, you start to see the new client offers everywhere — usually in the form of free trials.

[Orangetheory](https://www.orangetheory.com/en-us/) offers a free first class.

[Core Power Yoga](https://www.corepoweryoga.com/content/2-free-weeks?utm_source=google&utm_medium=cpc&utm_campaign=2-free-weeks&utm_source=google&utm_medium=cpc&utm_campaign=14602933879&utm_term=workout%20class&utm_content=549657693827&gclid=CjwKCAjwzOqKBhAWEiwArQGwaIRw7mVKt2hhHCOieGO34WFuYzPoj44_-iMGNF0pRXopmE8EU0uUfxoC34MQAvD_BwE&gclid=CjwKCAjwzOqKBhAWEiwArQGwaIRw7mVKt2hhHCOieGO34WFuYzPoj44_-iMGNF0pRXopmE8EU0uUfxoC34MQAvD_BwE) goes with two free *weeks*.

Everywhere you look, there’s a yoga studio offering a free class — or two or three — as a marketing strategy.

But does offering a free first yoga class or 7-day trial *actually* work as a marketing strategy?

Giving all your expertise away for free is a big ask unless it positively affects client retention and, of course, revenue.

We spoke to a group of industry experts — personal trainers, yoga instructors, pilates studio owners — on the good, the bad, and the ugly of offering your services for free.

## Yoga Marketing Strategies 101: Are Free Classes a Good Idea?

### Why Free Classes *Don’t* Exactly Work

#### They Make the Classes Feel Less Valuable

“A one-off free class is often deemed a good sales technique and a way to boost your client list. However, doing so can also cause problems later down the line when you charge full price,” says Melissa Albarran of the U.K.-based non-profit organization, [Yoga Alliance Professionals](https://www.yogaallianceprofessionals.org/).

“Clients struggle to understand why they are paying $15 for a class they previously attended free of charge and will tend to look for cheaper options elsewhere. In essence, it creates the mindset that yoga isn’t worth paying for.”

#### They Increase the Temptation to No-Show

Sarah Aspinall, owner of [Breaking Ballet](https://www.breakingballet.com/) tried offering free trial classes when she first started her studio — unsuccessfully.

“People didn’t value it. It meant they either didn’t turn up at all or messed me around swapping days,” says Aspinall. “It made me feel undervalued and also increased my admin!”

#### They Don’t Always Reach the Right Audience

Aspinall also noticed that her free offer attracted folks who were never going to become return clients in the first place.

“I had many local pilates instructors and other teachers coming to check out my classes for their own professional interest. I don’t have a problem with sharing what I do with other teachers (in fact, I think it’s a great way for us all to learn), but these people had no intention of continuing with classes and were just snooping!”

Aspinall now has people pay for their trial — in advance.

“They always turn up,” she says, “and they’re far more likely to then commit to paying for the full term up front.”

#### They Bring the Wrong Kind of Energy

Michelle Maslin-Taylor, owner of the yoga studio, Live Happy Live Healthy agrees that paying for classes makes clients more invested — literally.

And she finds that it positively affects everyone’s experience, including the teacher’s.

“Psychologically, students are more committed to the class when they have paid for it, meaning they actually get more out of it than they would if it were free,” she says.

“For the teacher too, the energy exchange feels fair, and I believe will help them feel valued and deliver a better class.”

### Why Offering a Free Trial Might Work — with a Caveat

“When I launched my virtual studio, [Love Revolution Yoga](https://loverevolution.yoga), I didn’t start by offering anything free,” says Kimberlee Morrison, a yoga teacher who also has a career as a content marketer.

“However, since I began offering a free trial (7 days), I’ve seen my subscriber numbers grow much faster. In this case, the free trial is functioning as a lead magnet that automatically feeds into revenue.

And, unless the person cancels the membership before the trial is over, their paid membership starts automatically.”  
  
But, like our other experts, Morrison also advises caution.

“There is a balance between creating useful, relevant, and authentic content as part of your content marketing strategy, and not undermining the value of your work,” she says.

“A 7-day free trial seems fine, but it’s not good to get into the habit of hosting a bunch of free or donation-based events, unless you are being sponsored by a larger organization. Even then, that sponsorship should include you be compensated for your work in some way.”

### Alternatives to Free Trial Classes

#### Packages

Both Albarran and Maslin-Taylor prefer the package model instead because it encourages new students to commit to more time at the studio.

For Maslin-Taylor, it also makes business more predictable.

“I have found that teaching in blocks/terms of classes works best for cashflow and income planning, though I do always offer new students the chance to just pay for a single class to trial the class and see if it’s right for them before committing to a block of classes.”

**Pro Tip:** Vagaro offers seamless package management tools for both classes and services.

#### Discounts

While discounting runs some of the same risks as offering a free trial, when done right, it can serve as a savvy marketing tool.

“Instead of offering one-off free classes, a better option is 50% off when you bring a friend,” says Albarran. This results in more new business coming through your door — literally double — but you’re still bringing in revenue.

#### Consider a Free Consultation Instead

“I always offer a free consultation to any potential clients,” says Phung D. Tran, an ACSM certified physiologist who founded Be Active is Easy.

“My work as an exercise physiologist/personal trainer is very unique and personal to each client. We have to ensure that our ways of thinking and solving problems have to be similar. We do not want to waste each other’s time — and the client’s money — by figuring out how we want to move forward.”

Certified personal trainer, [Daniel Richter](http://www.strengthlog.com), agrees and suggests keeping these consultations shorter than a full session.

“You have a 30-minute conversation in which you ask your potential client for his or her goals, needs, and circumstances, and then you suggest how to do it all – and how you could help,” he says.

“This way, the client has qualified herself to you by basically talking about how she needs help, and thus have done all your marketing for you. Hiring your services is simply the remaining logical step.

Are Free Trials a Smart Yoga Marketing Strategy?

Do you ever stop and think about just how much time you spend on [Instagram or TikTok?

No?

Yeah, we probably wouldn’t either. The answer would *terrify* us. But if you can’t beat your Instagram addiction, why not try to make some good come from it?

What if you populated your feed with the best yoga and fitness accounts on Instagram or TikTok — ones that made you feel inspired, energized, and like you were a part of a community?

We rounded up more than thirty of the best yoga influencers to inspire your practice — or just remind you that *Om* feels (and looks) different for everyone.  
  
These yoga influencers will motivate you to focus on deep breathing, get yourself to yoga class, kick your wellness business up a notch, and encourage you to be mindful — even when it’s just scrolling and scrolling (and scrolling).

## The Best Yoga Influencers on Instagram

### 1\. [@biggalyoga](http://www.instagram.com/biggalyoga)

Valerie Sagun runs one of the most body positive yoga Instagram accounts on my feed. While some people think of yoga as exclusively for thin people, Sagun flies directly in the face of that prejudice, proving that every body is a yoga body.  
  
Sagun posts demonstrations of poses, pictures of her living her best life on the beach, reviews of workout clothes that come in extended sizes, and celebrations of other bodies that are typically excluded from the prevailing image of yoga.  
  
Click Follow to feel seen — and to gawk at the beautiful locales she visits.

### 2\. [@mynameisjessamyn](https://www.instagram.com/mynameisjessamyn/)

You’ve probably seen Jessamyn on the internet and, likely, you’ve thought: finally!

As a yoga instructor and activist working against fat phobia, Jessamyn is a breath of fresh air — and one of our favorite yogis dedicated to body positivity.

### 3\. [@maryoschner](https://www.instagram.com/maryochsner/

Need some fresh yoga flows or new ideas when you get stuck in a rut with your routine? Mary Ochsner is the solution to your problem.  
  
She creates videos featuring poses with purpose: flows to help you sleep, [home workouts you can do without a gym](/learn/the-best-fitness-youtubers-to-inspire-your-next-workout-class/), and helpful corrections for common poses.

### 4\. [@masteringthebusinessofyoga](http://www.instagram.com/masteringthebusinessofyoga)

After receiving her [yoga instructor training](/learn/online-yoga-certifications/), Amanda Kingsmith realized she was having trouble managing her yoga business — even with an MBA. Looking for solutions to demystify the money-making side of yoga, she started an incredibly successful [wellness podcast](/learn/best-health-fitness-wellness-podcasts-2020), aptly called Mastering the Business of Yoga.

Her feed is full of [business tips](/learn/schedulicity-guide-marketing-fundamentals/) and motivation to keep [working toward your goals](https://www.schedulicity.com/essentials/maintain-momentum-course), as well as drool-worthy photos from her world travels.

### 5\. [@blackgirlyoga](http://www.instagram.com/blackgirlyoga)

Yoga practitioner Vanessa Lherisson started BlackGirlYoga in 2013 after struggling to see herself represented in mainstream yoga circles. BlackGirlYoga provides much needed visibility to Black yoga practitioners, and features photos of different Black yogis posing and smiling.  
  
The community is engaged and close-knit, and the feed is a welcome break from accounts that ignore all the diverse and wonderfully unique bodies that practice yoga.

**PS**. If you’re looking to [support Black businesses](/learn/how-to-support-black-owned-businesses) in the health and wellness industry, [check out these amazing Schedulicity businesses](/learn/black-owned-businesses-schedulicity).

### 6\. [@theconnectedyogateacher](https://www.instagram.com/theconnectedyogateacher/?hl=en)

Shannon Crow, or The Connected Yoga Teacher, is another successful yoga podcaster and entrepreneur. She posts insightful quotes from her podcast interviews, travel photos, and the occasional adorable snap of her cat.  
  
Follow to get in touch with the Connected Yoga Teacher group, a community to support you as your [grow your yoga business](/learn/fitness-marketing-for-trainers-and-yoga-studios).  
  
Also, make sure you never miss an episode of her critical [podcast](https://www.theconnectedyogateacher.com/podcast/). Check out our [interview with Shannon Crow here](https://www.youtube.com/watch?v=-PZ6nv6c-BM).

### 7\. [@adrienelouise](https://www.instagram.com/adrienelouise/)

Chances are you know Adriene—as in Yoga with Adriene, the wildly [popular YouTube channel](/learn/best-hair-barber-youtube-channel). But did you know you can also follow her (and her adorable blue heeler) on IG?

#### 8\. [@jvn](https://www.instagram.com/jvn/)

There’s a reason why the world loves Jonathan Van Ness, Queer Eye’s biggest personality. While a lot of JVN love comes from how often he shouts, “Yaasssss, Queen!,” he’s also known for being a huge proponent of radical body positivity — and a dedicated amateur yogi.

### 9\. [@yoga\_girl](https://www.instagram.com/yoga_girl/)

If you’re a mom (or someday mom) who wants some major inspiration, look to this feed for honest insights into balancing raising children and practicing yoga long-term.

Hint: It’s all about being kind to yourself.

### 10\. [@yogspiration](https://www.instagram.com/yogspiration/)

A fun feed (expect corgi puppies in cobra poses and yoga-related memes) brought to you by the one and only Melissa Metrano. Speaking of…

### 11\. [@melissametrano\_](https://www.instagram.com/melissametrano/)

Metrano fills her feed with a balance of lifestyle photos and instructional posts that will get you in perfect form — literally.

### 12\. [@lovefola](https://www.instagram.com/lovefola/)

It’s a bit reductive to call Folasade Titilayo Adeoso a “yogi” because her passion for yoga — she recently [partnered with Outdoor Voices](https://www.instagram.com/p/BydLXGkJ8Ve/) to put on a park class and outdoor discussion in New York—is just one small part of who she is.  
  
If you’re looking for a truly inspirational woman who cares about fitness, art, spirituality — oh, and one who owns an [African comfort food restaurant meets community space](https://www.instagram.com/itsteranga_/?hl=en) in Harlem that’s committed to activism…well, you found her.

### 13\. [@isabelbey](https://www.instagram.com/isabelbey/)

Another woman involved with the recent inclusivity-focused Outdoor Voices yoga class, Bey is also the woman behind @tangerineyoga. Follow for postures, vacation pictures, and news from New York.

### 14\. [@kathrynbudig](https://www.instagram.com/kathrynbudig/)

Kathryn is pretty much @yogaglo royalty and as a gay woman who recently wrote [this phenomenal piece](https://blog.glo.com/2019/06/kathryn-budig-on-the-meaning-of-pride/?utm_source=kathrynbudig&utm_medium=blog_glo&utm_campaign=pride_month) about falling in love with a woman at 34 years old, she’s part of a growing number of LGBTQ yogis that are changing the yoga studio landscape in favor of more inclusivity.

**PS**. If you’re looking to further [support the LGBTQ community, check out these beauty and hair brands](/learn/show-your-pride-by-supporting-these-lgbtq-owned-hair-skin-and-beauty-brands).

### 15\. [@inflexibleyogis](https://www.instagram.com/inflexibleyogis/)


### 16\. [@colleensaidman](https://www.instagram.com/colleensaidman/)

Your yoga practice will carry you through decades if you stick with it, but sometimes it feels like all the yogi accounts on Instagram are 22 years old.

Cue Colleen Saidman, who reminds us that bliss never ages (and neither, seemingly, does she).

### 17\. [@acroyoga](https://www.instagram.com/AcroYoga/)

If you’re looking for a dizzying update to your practice, search no further than this mix of yoga and acrobatics.

### 18\. [@koyawebb](https://www.instagram.com/koyawebb/)

Koya Webb is a fitness coach and eco vegan expert based in Los Angeles. Follow for her envious yoga wardrobe, and stick around for her beach pics, product reviews, and contagious smile.

### 19\. [@laurasykora](http://instagram.com/laurasykora)

Yoga teacher Laura Sykora is an inspiration to mothers and yogis alike —her account is littered with pictures of Sykora and her daughter trying out poses in tandem.

### 20\. [@hollybentley\_yoga](http://www.instagram.com/hollybentley_yoga)

Are you expecting and not sure what to make of your yoga practice? Holly Bentley documented her own pregnancy, so scroll backwards for the tools you need to keep up your yoga routine — even with a baby bump.

### 21\. [@spirituallyfly](http://www.instagram.com/spirituallyfly)

Faith Hunter came to yoga as a way to cope with grief after the loss of a family member, and Spiritually Fly is the philosophy she developed for living in —and celebrating —the moment. Follow for mindful motivation and beautiful pictures.

### 22\. [@beachyogagirl](http://www.instagram.com/beachyogagirl)

Follow Kerri Verna for her beach-side pictures from sunny California, posture tutorials, and adorable dog snaps.

### 23\. [@ChinTwins](http://www.instagram.com/chintwins)

Twins Cristen and Kimberly Chin are a must-follow for anyone missing their sister and wanting some inspo for getting in sync. Cristen and Kimberly are former dancers, and their graceful poses are breathtaking.

### 24\. [@wanderlustfest](http://www.instagram.com/wanderlustfest)

Looking to find your pack? Every year, the Wanderlust festival brings together holistic wellness practitioners and yogis in a community of bliss-following.  
  
Stay up to date with events and updates on their IG.

### 25\. [@beachyogagirl](https://www.instagram.com/beachyogagirl/)

If you’re struggling to stay motivated working out from home, Kerri Verna is just for your!

With at-home yoga, pilates, and resistance-based workouts, you’ll find the inspiration you need to *get after it*.

### 26\. [@hannahshaller](https://www.instagram.com/hannahshaller/)

A yoga teacher with experience teaching all over the world, Hanna Haller keeps things fun and light — all while giving you the tips you need to expand your yoga practice.

## The Best Yoga Influencers on TikTok

### 27\. [@katiecapecod](https://www.tiktok.com/@katiecapecod?lang=en)

### 28\. [@thedailyvictorian](https://www.tiktok.com/@thedailyvictorian)

### 29\. [@annaxoxowilson](https://www.tiktok.com/@annaxoxowilson)

### 30\. [@omstarsyoga](https://www.tiktok.com/@omstarsyoga)

---

30 Best Yoga Influencers on TikTok and Instagram


**Making your** [**fitness classes**](/learn/50-creative-group-fitness-class-names) **more disability-inclusive is a great thing — for clients with special needs** ***and*** **for your** [**fitness business**](/learn/best-fitness-certifications-and-program)**.**

Whether it’s clients with mobility issues or cognitive impairments, training disabled clients can be fun and rewarding for everyone involved.

But how exactly do you make your [group fitness classes](/learn/50-creative-group-fitness-class-names) more disability-inclusive? And what does adaptive fitness for clients with special needs look like?

In this blog, we’ll answer some of those big questions around disability-inclusive fitness. 

We’ll also give you the info you need to incorporate disabled fitness classes into your [regular fitness offerings!](/learn/8-personal-training-services-to-add-to-your-roster-in-2022)

## Pro Guide to Making Your Fitness Classes More Disability-Inclusive

### How do you make your fitness classes more disability-inclusive?

Since it is oftentimes difficult for clients with physical or intellectual disabilities to participate in [group fitness classes](/learn/50-creative-group-fitness-class-names), it’s important that instructors and coaches do what they can to [be more inclusive](https://hapana.com/how-gym-can-be-more-inclusive-for-members-with-disabilities/) when it comes to disabilities.

Here are **6 ways to make your** [**fitness classes**](/learn/8-personal-training-services-to-add-to-your-roster-in-2022) **more inclusive** for folks with disabilities: 

### **1\. Exercise positive communication.**

The first thing you can do to make your fitness classes more accessible is keep communication open between you and your clients.

Keep in mind: When communicating with clients who may or may not have disabilities, be sure to treat them as any other client in class.

Simply let them know that you and your staff are there to help if they need assistance.

### **2\. Make it easy to move around your gym or studio.**

Of course there are basic amenities that all gyms and studios must follow, per the [Americans with Disabilities Act (ADA)](https://www.ada.gov/), but to truly be inclusive for disabled clients, you can [go above and beyond the basics](https://www.ihrsa.org/improve-your-club/5-ways-to-make-your-health-club-more-inclusive/#).

Take a walk around your gym — in between workout equipment, in between stations, through hallways — and ask yourself if there is truly enough space for someone with a walker or a wheelchair?

Thoughtful changes like this can make a huge difference.

### **3\. Modify exercises and movements.**

Be open to modifying exercises and movements to accommodate different abilities and disabilities.

This can involve offering variations of an exercise to cater to different levels of mobility, strength, and coordination.

For example, offering seated or supported versions of standing exercises for participants with mobility issues.

### **4\. Choose images that represent *everyone*.**

Gyms and studios tend to have posters on the wall, or images in marketing materials, and you want those images to r[epresent *everyone*](https://www.ihrsa.org/improve-your-club/5-ways-to-make-your-health-club-more-inclusive/#) who comes into your space.

Since most stock images for fitness tend to show able-bodied athletes, it’s worth taking the time to seek out more inclusive images for all your clients.

### **5\. Offer classes for special populations.**

Building a gym or studio that’s open to all body types — including those with mobility issues or cognitive impairments — is an easy way to expand your business.

It also opens your doors to a wider reach of folks in your community.

How about a workout class specifically designed for folks in wheelchairs? Or a program made just for folks with down’s syndrome? 

The more diverse your offerings, the more inclusive your classes can be!

### **6\. Offer gym discounts for disabled clients and clients with special needs**

For folks with chronic disabilities and special needs, the [cost for gym memberships](https://hapana.com/how-gym-can-be-more-inclusive-for-members-with-disabilities/) may feel like a burden financially — especially if they’re on a fixed income.

Consider offering a gym discount or waive initiation fees for disabled clients to help minimize barriers for attending your classes.

**Pro tip:** Are you a fitness pro or personal trainer looking for an online scheduler to manage your classes and help you communicate with clients? [Vagaro's](https://www.vagaro.com/pro/personal-training-software) all-in-one class management app gives you the tools to build your classes, email clients, and accept payments — all under one roof!



[Learn More About Vagaro](https://www.vagaro.com/pro/personal-training-software)



## Are There Any Certifications for Teaching Special Needs/Disabled Clients?

Yes, there are few special certifications out there for coaching and training disabled clients or clients with special needs.

First up…

#### [Certified Inclusive Fitness Trainer](https://www.nchpad.org/614/2577/Certified~Inclusive~Fitness~Trainer)

The go-to certification for training disabled clients is the Certified Inclusive Fitness Trainer Certification. 

The [National Center on Health, Physical Activity and Disability (NCHPAD) resource center](https://www.nchpad.org/) partnered with the [American College of Sports Medicine](https://www.acsm.org/) (ACSM) to create this inclusive fitness trainer certification.

The purpose of [this certification](https://blog.gyminsight.com/1669-want-to-work-with-the-disabled-theres-a-certification-for-that/) is “to help you work with people with a physical, sensory or cognitive disability.”

#### [Adaptive Fitness & Special Needs Certification](https://www.certifystrong.com/)

[Certify Strong’s](https://www.certifystrong.com/) Adaptive & Special Needs Certification is a fully online training program to help trainers work with special needs such as Autism or Down syndrome.

Through their course you’ll learn:

-   Skills for manage meltdowns
-   Techniques for simplifying exercises
-   Counseling methods
-   Nutrition recommendations

## What Is Inclusive Fitness Training?

[Inclusive fitness training](https://www.nchpad.org/1490/6434/Inclusive~Fitness~Training) is a special type of training for fitness instructors and personal trainers to learn importation information about working with disabled clients.

This valuable training involves both lectures/classwork and hands-on experiences, where attendees learn terminology and exercises for helping folks with a variety of disabilities.

## What Is the Planet Fitness Disability Discount?

With a “mission to provide an inclusive and welcoming environment to anyone” who comes in their doors, [Planet Fitness](https://www.planetfitness.com/newsroom/press-release/planet-fitness-home-judgement-free-zone-and-coalition-inclusive-fitness) is there to provide access and opportunity to clients with disabilities.

To help eliminate barriers, some locations may provide discounts or waive certain fees.

### Additional Gym and Fitness Discount for Clients with Disabilities 

[**YMCA**](https://www.fdlymca.org/membership-for-all.html): While not specifically a discount for clients with disabilities, the YMCA offers a “membership for all” program that allows clients to pay for their membership based on their income.


How to Make Your Fitness Classes More Disability-Inclusive


**If you’re a personal trainer, you probably enjoy ab crunches *wayyy* more than you do crunching numbers.**

And I totally get it. When I start thinking about [filing my taxes](/learn/tax-prep-resources-for-small-businesses), all I want to do is go for a long run or hit the gym, too.

That’s why [Vagaro](https://www.vagaro.com/pro/fitness-software) called in a few experts: to help eliminate the dreaded tax stress and make filing your personal trainer taxes a breeze this year.

In this guide, our tax pros will cover all things taxes for [personal trainers](https://www.vagaro.com/learn/tax-season-guide), including the most common tax deductions and expenses — some you may have never considered!

## Personal Trainer Taxes, Deductions, and Expenses

### Personal Trainer Taxes 101

Before we get into specific deductions, here’s some tax advice our experts had for personal trainers *before* they file…

#### Know Your Business Structure

To set your personal trainer business up for success during tax season, you have to first consider your business structure.

Leo Yeo, cofounder of [Cubo](https://cubo.to/) — an online platform designed to help individuals manage their business — told us that the first step to filing taxes as a small business owner is “establishing a legal entity for your company.” 

*But why?* 

Forming a business structure, Leo says, such as an LLC or S-Corporation, can have “favorable tax implications.”

By setting up your business this way, it’s much easier to keep personal and business finances separate. 

It also safeguards your assets and potentially reduces your overall tax burden.

#### Keep Your Accounts Separate

Our next expert made it crystal clear that keeping separate accounts for personal and business expenses will save trainers a *ton* of headaches.

Gates Little, CEO of [AltLine](https://altline.sobanco.com/), told us: “…trainers should know that their lives will be *so* much easier if they have separate bank accounts and credit cards for their business.”

Keeping separate accounts makes it “easier to spot purchases that are eligible for deductions,” Gates said, “and easier to account for every transaction if you are audited.”

#### Keep Solid Financial Records

When it comes to filing your taxes, this one might sound like a no-brainer. But two of our experts, Mark Lindquist and Andril Pominov, had plenty to say on this topic.

Mark Lindquist, Head of Marketing for [Community Phone](https://www.communityphone.org/business), told us that record keeping is *essential*. 

For Mark, this means you have to “track your income, keep accurate records of your customers and the services you provide, and keep receipts and invoices for all of your company’s spending.”

Andril Pominov is CEO of [Digital Skills Blog](https://digitalskillblog.com/), and he gave us great advice on record keeping, too. 

“Keeping meticulous records allows you to identify potential tax deductions,” Andril said, “such as the depreciation of business equipment, expenses for professional development, or deductions for a home office.”

#### Don’t Forget About State and Local Taxes

Director of [Storm Internet](https://www.storminternet.co.uk/) — a private cloud hosting company for software developers and agencies — Salim Benadel wanted to remind personal trainers to keep state and local taxes in mind as well.

“Personal trainers and other fitness professionals may have state and local tax duties,” Salim said, “in addition to their federal tax obligations.”

This could be “income taxes, sales taxes, and local taxes imposed on businesses within the state.”

At the end of the day, “Be sure that you are aware of your obligations for state and local taxes and that you comply with all tax regulations.”

#### You Can Always Ask for Help

Tom Miller, Chief Marketing Officer at [Fitness Volt](https://fitnessvolt.com/), wanted personal trainers to remember that they can always ask for help.

“If you aren’t sure what your tax responsibilities are,” Tom said, “or if you want to be sure you’re taking advantage of all the deductions that are available to you, consider consulting with a tax expert that specializes in assisting people in the fitness industry.”

## 8 Most Common Personal Trainer Tax Deductions

Our experts had a lot of great suggestions for personal trainer tax deductions, so we rounded them all up for you in one place!

### Gym Memberships

Paul Koullick is the Founder and CEO of [Keeper](https://www.keepertax.com/) — a tax software designed with independent contractors and freelancers in mind — and he suggested personal trainers write off gym memberships on their taxes.

“In general, it’s really hard to deduct the cost of a gym membership,” Paul said. “But personal trainers and other fitness pros are almost uniquely positioned to treat it as a business expense.”

**Pro tip**: “For something to be considered a business expense,” Paul told us, “it has to be *ordinary* and *necessary*, which means it’s common for other people in the same line of work and helpful for doing that work — the IRS actually says that an expense doesn’t have to be indispensable to count as necessary.”

### Home Expenses

Home expenses can be a big one for a lot of fitness pros, especially if you meet clients at your home for workouts.

Again, we’ll turn to [Paul Koullick of Keeper](https://www.keepertax.com/) for the scoop.

“If you meet with clients in a home gym and only use that space for work,” Paul said, “you can claim the home office deduction. That lets you write off a portion of all your home expenses: rent, utilities, even driveway repairs — since you want to prevent your clients’ cars from getting damaged on the drive in.”

To find this dollar amount, “you’ll take the business-use percentage of these costs… by dividing the square footage of your home gym by the total square footage of your place.”

### Business Expenses

Business expenses can be a variety of items, but for personal trainers specifically, we’ll turn to Michael Hamlin, a personal trainer himself and Founder of [Everflex Fitness](https://everflexfitness.com/). 

“You can deduct any expenses that are directly related to your business,” Michael said, “such as equipment, advertising and marketing costs, and office supplies.”

Michael also mentioned travel expenses: “If you travel for business purposes, you can deduct expenses such as airfare, hotel stays, and rental cars.”

### Education Expenses

As a personal trainer, too, Michael Hamlin pointed out that education can be considered a deductible expense.

“If you take courses or attend seminars to improve your skills or knowledge in your field, you may be able to deduct the cost of tuition, books, and other related expenses.”

### Equipment and Supplies Expenses

Jon Morgan, Founder of [Venture Smarter](https://venturesmarter.com/), pointed out a big deduction for personal trainers: **equipment and supplies**.

This could include any gear your clients use, such as weights and machines. It could also be water stations, uniforms, and even your Spotify subscription, as long as you use it for your sessions.

### Health Insurance Premiums

Michael Hamilin also pointed out that personal trainers can deduct health insurance premiums on their taxes. 

As long as you’re considered “self-employed,” Michael said, “you can deduct the cost of health insurance premiums for yourself, your spouse, and any dependents.”

### Business Insurance Deductions

Most business insurance premiums are tax deductible as well.

Coverage like general liability or workers’ compensation can often be deducted as well. But be sure to check the [IRS guidelines](https://www.irs.gov/forms-pubs/guide-to-business-expense-resources) before claiming a deduction.

### Retirement Plan Deductions

This was a great suggestion from a certified personal trainer, Hannah Shine, who works as a Fitness Coach with [Hourglass Waist](https://hourglasswaist.com.au/).

She told us personal trainers who “set up a retirement plan, such as an Individual Retirement Account (IRA) or a Simplified Employee Pension (SEP) plan” are able to deduct the contributions from their taxes.

Vagaro's Ultimate Tax Guide for Personal Trainers and Fitness Pros


**Yes, there is a *right* way to write a fitness class description.**

When you’re using an [online scheduling software](https://www.vagaro.com/pro) to [run your fitness studio’s calendar](/learn/best-scheduling-apps-for-personal-trainers), a class description is the [first experience a new client has](/learn/gym-fitness-social-media-post-ideas) with your business.

Picking the right [workout class](/learn/the-best-fitness-youtubers-to-inspire-your-next-workout-class/) already feels intimidating, especially if they’re just [starting out on their fitness journey](/learn/tips-for-training-disabled-clients) or if they’ve never done your type of workout before. 

A good fitness class description makes a client feel seen and heard long [before they book your class or workshop](/learn/fitness-class-packages-and-marketing-promotions).

It answers their burning questions.

It excites them.

It tells them where to park. (Aside: Please tell them where to park!)

That’s why we’re going over a few best practices for writing good class descriptions that work for barre, pilates, and yoga studios.

(They’re also great for other fitness classes, too!)

## How to Write a Good Fitness Class Description for Yoga and Barre Studios

### Give a Clear Overview of the Class Vibe

Right off the bat, use the class description to let them know *exactly* what to expect if they sign up.

The first couple of sentences of any fitness class description should break down the personality of your studio and classes.

Are you a classic Pilates studio? Do you get a little funky with upbeat hip hop or punk music? (If so, [check out our go-to fitness playlists](/learn/best-playlists-for-salon-spa-fitness-and-yoga).)

Talk about the format of classes and [what the actual room is like](/learn/how-to-design-organize-a-fitness-studio).

If you offer a 60-minute class but really it’s 45 minutes of cardio plus a final 15-minute stretch and cooldown, say that in your class description.

Don’t forget to mention if they should bring anything with them — like grip socks or a yoga mat.

And please (please, please!) warn them if your yoga studio is heated. 

### Tell Them Who (and What) the Class Is Good For 

Are some of your classes better for beginners than others?

Do you [organize your class calendar](https://www.vagaro.com/pro/calendar) to tone different areas on different days of the week? 

These are the details clients long for. So, add a clear “**This Class is Good For:”** section to your class description. 

Tell them which workout classes are good for arms and abs, or flexibility, or body repair/maintenance.

This gives them a clear picture of what they’re in for, and it gives them a sense of control over their decision to [book a class with you](https://www.vagaro.com/pro/fitness-software).

Empowered clients are the *best* clients.

Don’t forget to cover experience level, too. If you have classes that are good for total newbies, call those out!

Likewise, if you have intermediate classes listed on your calendar, explain how much experience you recommend before booking.

You can even detail which classes a client should take with you first. 

This insight builds trust — they’ll get a sense that you’re a thorough and deliberate fitness instructor (which, of course, you are).

### Introduce Your Class Instructors

If you’re using [Vagaro for your fitness classes](https://www.vagaro.com/pro/fitness-software), instructor names are automatically included with each list.

Easy.

If you’re not with our [scheduling app](https://www.vagaro.com/pro/fitness-software) yet, it’ll be harder, and you should [sign up for Vagaro today](https://www.vagaro.com/pro/fitness-software) to make it easier. 😉


Stay on top of keeping your instructor bios and photos updated.

Many people book a class based on instructor personality alone. In-depth bios help clients get a feel for both the teacher and your fitness studio.

Don’t feel limited to a “Born in \_\_\_\_, she specializes in \_\_\_\_, \_\_\_\_\_, and \_\_\_\_\_.” format. **Get super creative with bios to build excitement.**

### Give First-Time Class Attendees Clear Instructions

This is crucial because your [health and wellness business](/learn/latest-health-and-wellness-trends/) needs to [turn first-timers into studio diehards](/learn/make-new-clients-feel-welcome). Make it easy for them.

Include the following information for first-timers, either in the class description or on your business profile.

Make it as straightforward as possible, which make new clients more comfortable and saves you a lot of questions and time.

Here’s the golden list: 

-   How early to arrive
-   What to bring versus what you provide
-   Which classes are ideal for beginners (if applicable)
-   What benefits they’ll get out of your classes
-   That you’re excited to meet them

### Tell Them When to Arrive, Where to Park, and How to Find You

It’s not fun for anyone if clients for your next class show up while you’re in the middle of a current class.

Use your class description to let clients know exactly how early they should get there. (If you’re a tight space, it might just be five minutes before!) 

It’s as simple as: *When to arrive: 10 minutes before. (First-timers, please show up 15 minutes before.)*

Now, parking.

Sometimes, this situation is totally straightforward, so feel free to skip it in your fitness class descriptions. But, especially in bigger cities, figuring out where to park is an issue.

Let clients know where the best parking is, if there are better streets to park on than others, and if it’s free or paid. If finding parking takes some time, warn them to arrive to class early. No one wants to stress about running late, because they don’t know where to leave their car.

One last note: If your studio is tucked in a big commercial complex or otherwise hard to find, give clients some tips on finding you in the building, too.  

### Break Up the Fitness Class Description

Last but not least, clients are here to book classes, not to read a novel.

Don’t write your class description as one huge chunk of text.

Instead, break up your description into smaller paragraphs that are easy to read, scan, and understand. (Use this section as an example!)

## Bonus: The Ideal Fitness Class Description Example

Here’s a quick recap of the above, broken down into a simple checklist for your fitness studio:

-   Class title
-   Date and time + when to arrive: \[x minutes before\]
-   Class instructor / teacher
-   Class description (no more than 3-4 sentences!)
-   Difficulty level: This class is good for: \[insert info here\]
-   What to bring: \[insert info here about bringing mats, water, towels, etc.\]
-   Getting here: \[insert info here about when to arrive, where to park, etc.\]
-   Information for first-time clients

**Pro Tip**: If you’re in the market for a [scheduling software](https://www.vagaro.com/pro/fitness-software), Vagaro has it all — with everything from class management to waitlists and [payment tools](/pro/card-processing).

[Sign Up for Vagaro](https://www.vagaro.com/pro/fitness-software)




How to Write Better Barre, Yoga, and Fitness Class Descriptions


**Finding the perfect yoga booking system for your business isn’t easy…**

With so many yoga scheduling software options out there, it can feel a little overwhelming deep-diving the internet to compare the pros and cons of so many yoga scheduling solutions.

Luckily, we did the legwork for you!

In this blog, we’re breaking down the best yoga booking software systems in the scheduling industry, giving you the details you need to choose the right one for you.

## A List of Popular Yoga Booking Software Systems

### [Vagaro](https://www.vagaro.com/pro/yoga-software)

Vagaro has all the scheduling tools that yoga studio owners need to be successful, including: 

-   Intuitive class calendar
-   Class roster 
-   Cass waitlist options
-   Multi-instructor and location

Vagaro makes it easy to manage your yoga classes, accept online bookings, and process client payments, including automatic payments for recurring classes. 

This booking software also offers [built-in marketing tools](https://www.vagaro.com/pro/marketing) to help promote your yoga classes and boost class engagement off the mat. 

#### Key Features:

-   **Class Scheduling**: This booking software offers flexible scheduling for classes or individual appointments, which is useful for one-on-one sessions. You can also bundle classes into packages, and sell them as monthly yoga memberships. 
-   **Multiple Instructors:** Vagaro has the ability to manage multiple instructors. It can separate class schedules, payments, and client lists. 
-   **Class Waitlist:** If your yoga studio is super popular, your classes probably get booked up pretty quickly. Vagaro's Class Waitlist allows people to wait on a virtual list to see if a spot opens up. 
-   **Social Media Marketing**: [Vagaro integrates with Instagram](/learn/how-to-add-a-book-now-button-to-instagram), Facebook, and website builders, like [Wix](https://www.wix.com/) and [WordPress](https://wordpress.com/). You can also add your yoga business to [Our Marketplace](https://www.vagaro.com/), where people search for local classes. 
-   **Easy Automated Communication Tools:** This booking software offers automated email marketing, booking notifications for instructors, and text reminders for instructors *and* clients. 
-   **Payment Processing:** Vagaro has payment integrations, which makes it easy for you to charge for classes, accept tips for instructors, and more. 
-   **Waivers & Policies:** Keep the zen in your yoga studio, knowing Vagaro asks clients to sign safety waivers and acknowledge your studio’s customizable policies. 

#### Summary: 

Vagaro is made for hair and beauty businesses, but its pivot to health and wellness is a smooth one. You can still offer appointments while offering classes, which gives your yoga business some flexibility in scheduling. 

Many of Vagaro's features are also necessary to protect small yoga studios or solo yoga instructors, especially its Waivers and Policies. 

(Plus, its customer service is known to be the *best* in the scheduling industry.) 

It’s not impossible, but if you’re a large or franchise yoga studio, however, you may need a few workarounds with Vagaro. 

*Check out all of Vagaro's* [*scheduling features*](https://www.vagaro.com/pro/yoga-software) *to learn more.* 

#### Cost:

When it comes to pricing, simple is best.

Vagaro offers a [free 30-day trial](https://www.vagaro.com/pro/yoga-software) for new businesses to explore its features as a yoga booking system. Pricing starts at $23.99/month

If you have more than one instructor, it’s an additional $10/month/instructor. 

#### What About Payment Processing?

[Vagaro's built-in payment processor](/pro/card-processing) allows you to easily accept client payments online or in-person.

The best part? An industry-low one rate for *all* payment options: **2.6% + $0.10**.


### [SimplyBook.me](http://simplybook.me)

Another booking software option for yoga studio owners is SimplyBook.me. 

This yoga booking system is known for its customization, giving studio owners the option to tailor their booking system, according to their specific business needs.

One of SimplyBook.me’s biggest features is that it integrates with other popular platforms, making it a versatile choice for yoga instructors.

#### Key Features:

-   **Class Scheduling**: SimplyBook.me integrates with your website (which you can also build in SimplyBook.me), Google, Facebook, or Instagram for easy booking. 
-   **Multiple Instructors:** This software has the ability to manage multiple instructors and their class schedules. It can also email and/or text instructors about booked, canceled or rescheduled classes.
-   **Monthly Yoga Memberships**: Sell yoga membership subscriptions to secure recurring revenue. You can also sell tickets to special yoga events that you’re hosting.
-   **Business Integrations**: SimplyBook.me gives you options to integrate with other popular business platforms, such as [Quickbooks](https://quickbooks.intuit.com/) or Google Analytics.  
-   **Payment Processing:** SimplyBook.me uses third-party payment processors. Scroll down to see details.
-   **Client Reviews.** “Send automatic requests for reviews and post on your website to get invaluable social proof for new potential yoga clients.”

#### Summary: 

SimpleBook.me is a very popular choice for yoga studios. Its Client Reviews feature is especially independent of its competitors and could give it an edge if client feedback is important to your studio. 

It does fall a bit short on limiting features in its free version and its confusing pricing structure. 

*Learn more about SimplyBook.me* [*here*](https://simplybook.me/en/scheduling-software-for-fitness--coaches-and-sports-classes/online-booking-app-for-yoga-classes)*.*

#### Cost:

SimplyBook.me has a [free 14-day trial](https://simplybook.me/en/pricing).

It also offers a free version with limited features. If you’re using the free version of SimplyBook.me, you don’t get integrations or payment processing.

You also get a cap on how many bookings you can accept per month.

For the paid version, it costs **$8.25/month to $49.99/month** — depending on the features you need and the amount of instructors on your account.

#### What About Payment Processing?

SImplyBook.me doesn’t have their own built-in payment processor, so its processing fees vary.

Instead, they offer integrations with other payment processing companies, such as [PayPal](https://www.paypal.com/us/business/accept-payments), [Stripe](https://stripe.com/), and [Mollie](https://www.mollie.com/).

### [Setmore](https://www.setmore.com/)

Setmore is a yoga booking system that aims to help “grow your brand” and give you the tools to “highlight what makes your business special.”

Setmore allows yoga studios to easily create and manage class schedules, track class attendance, and accept online bookings.

#### Key Features:

-   **Class Scheduling**: Setmore offers seamless scheduling for classes or one-on-one sessions.
-   **Social Media Marketing**: Setmore integrates with Instagram, Facebook, and website platforms.
-   **Business Integrations**: Setmore gives you the option to integrate with other popular business platforms, including CRMs like [Salesforce](https://www.salesforce.com/) and [HubSpot](https://www.hubspot.com/).
-   **Payment Processing:** This software uses third-party payment processors, like Stripe or Square.
-   **Client Reviews**: Display client reviews on your booking page.
-   **Automatic Confirmations and Email Reminders**: Get class notifications automatically sent to both your staff and your clients, so everyone stays in the know. (However, email marketing isn’t built into the software. You have to integrate with [Mailchimp](https://mailchimp.com/) or [Constant Contact](https://www.constantcontact.com/).)
-   **Virtual Communication.** In addition to email and text message capabilities, Setmore offers [Google Meet](https://meet.google.com/) and [Zoom](https://zoom.us/) integrations for virtual yoga classes. 


#### Summary: 

Setmore has a lot of the same features that its competitors do when it comes to being a great yoga booking software, but what might set it apart is the ability to teach virtual yoga classes –– if you’re still doing that. 

The downside is that some important features, like email marketing, aren’t built into the software. Unlike its competitors’ streamlined features in a single software, Setmore users have to link multiple apps to get the same functionality.

*Learn more about Setmore* [*here*](https://www.setmore.com/features)*.*

#### Cost:

Setmore offers [three different subscriptions](https://www.setmore.com/pricing), depending on the features you need and the size of your studio.

The plans range from **$5/month** ***per user*** **to $12/month** ***per user*****.**  

**Note**: These pricing options are based on Setmore’s annual subscription at a discounted rate. 

#### What About Payment Processing?

Setmore doesn’t have their own built-in payment processor. 

However, they do offer payment integrations with Stripe, Square, and PayPal — each one comes with their own processing fees.

As a baseline, Stripe’s payment processing fee is **2.9% + 30** per transaction.

### [Appointy](https://www.appointy.com/yoga-scheduling-software/)

Appointy is another strong option for yoga booking software.

However, one notable difference is **Appointy does not offer mobile apps** for business owners or clients. 

That said, they do have great all-around business management features that work well for a lot of yoga studios.

#### Key Features:

-   **Class Scheduling**: Appointy offers class and appointment scheduling for yoga studios and instructors. 
-   **Social Media Marketing**: Appointy integrates with Instagram, Facebook, and website platforms.
-   **Business Integrations**: Appointy has a handful of integrations yoga studios can use, including [Google Calendar](https://apps.apple.com/us/app/google-calendar-get-organized/id909319292), [Microsoft Outlook](https://zapier.com/), and [Zapier](https://zapier.com/).
-   **Payment Processing:** This software uses third-party payment processors, including Stripe, Square, and PayPal.
-   **Text and Email Reminders**: Send automated text and email reminders to class attendees. 
-   **Virtual Communication.** Appointy has a [Zoom](https://zoom.us/) integration, so you can teach virtual yoga classes. 
-   **Policies:** Enforce cancellation and no-show policies. 

#### Summary:

Appointy shares a few cool features with its competitors: Editable class rosters, multi-location functionality, [Reserve with Google](https://www.google.com/maps/reserve/) integration, client intake forms. 

It’s good at what it does, but unfortunately, nothing about Appointy stands out as the *best* yoga booking software. 

*Learn more about Appointy* [*here*](https://www.appointy.com/online-class-scheduling-software/)*.*

#### Cost:

Like most yoga booking software systems, there are a few different subscription tiers:

-   **Free**: Appointy’s free plan has limited access to features and is only available for businesses with one provider and up to five services.
-   **Growth**: The Growth Plan costs $29.99/month (or a discounted rate for an annual subscription). It also includes only one provider, but you can access additional features, such as payment processing and *unlimited* services.
-   **Professional**: The Professional Plan is $59.99/month (or a discounted rate for an annual subscription). It allows up to five providers, and you get even more features, like gift certificates and staff logins. 
-   **Enterprise**: The Enterprise Plan is $99.99/month (or a discounted rate for an annual subscription). It allows up to two *locations*, and you can customize client text messages and remove Appointy branding from your booking site.

#### What About Payment Processing?

Like other yoga software, Appointy doesn’t have its own built-in payment processing.

They have integrations with third-party payment processors: Stripe, Paypal, and . 

As a baseline, Stripe’s payment processing fee is **2.9% + 30** per transaction.

### [Mindbody](https://www.mindbodyonline.com/business/fitness/yoga-software)

One of the biggest brands in the fitness and yoga booking industry, Mindbody is a widely-used yoga booking app that offers a variety of features, including class scheduling, client management, marketing, and financial reporting.

#### Key Features:

-   **Class Scheduling**: Mindbody offers class and appointment scheduling for yoga studios. It also offers self check-in for clients who arrive to class early. 
-   **Marketing**: Mindbody has a lot of marketing features, including lead generation tracking, a [ClassPass](https://classpass.com/) integration, and a built-in AI-powered messaging platform. 
-   **Business Integrations**: Mindbody has over 90 integrations with popular business management programs, such as Zoom, Salesforce, and Mailchimp.
-   **Payment Processing:** This fitness software has built-in payment processing and offers Mindbody Capital, which “offers fast, flexible funding designed for wellness businesses.”
-   **Virtual Communication.** Mindbody has a [Zoom](https://zoom.us/) integration for virtual yoga classes. 
-   **Branded App**: Unique to Mindbody is the opportunity for yoga studios to create their own branded app for their clients to book with them.

#### Summary:

There’s no doubt that Mindbody is a stellar yoga booking software. It comes with everything you need to run a fun, successful yoga studio. 

The potential downside is that its plethora of scheduling and marketing features might be too much –– and too expensive –– for a smaller studio or a solo yoga instructor. 

You might pay for more than you need if you sign up for Mindbody as a party of one. (Plus, you can’t trial or demo Mindbody for free.) 

*Learn more about Mindbody* [*here*](https://www.mindbodyonline.com/business)*.*

#### Cost:

**Mindbody does not have a free version or a free trial**. 

Their monthly subscription pricing is as follows: 

-   Starter Plan is $159
-   Accelerate Plan at $279 
-   Ultimate Plan at $499
-   Ultimate Plus Plan for $699

#### What About Payment Processing?

Mindbody has built-in payment processing, but it’s a little higher than their competitors with a processing rate of **2.75% for each transaction**.

***Note***: According to their website, fitness businesses who process over $25,000 monthly may qualify for a lower rate.

### [Momence](https://momence.com/)

Momence is a yoga scheduling software that simplifies the administrative tasks involved in running a yoga studio. This gives studio owners and instructors more time to teach and engage with clients. 

#### Key Features:

-   **Class Scheduling**: Manage all yoga classes and appointments in one platform. (You can even restrict bookings by customer level and type.) Create & sell memberships and packs
-   **Multiple Instructors:** Seamlessly manage all yoga instructors and studio locations, including instructor substitutions and clock-ins. You can also create multiple staff roles that adjust varying levels of access to your account based on these settings. 
-   **Community Posts and Groups**: Momence has client reviews, plus it allows users to create and post in community group discussions within the app. 
-   **Automated Communication Inbox:** Momence’s Inbox feature can send two-way text messages, in-app messages, emails, and social media direct messages in your account. 
-   **Virtual Communication.** Instead of offering live virtual yoga classes, Momence has an on-demand video library (and LMS courses for instructors) that you can bundle with in-person classes or charge as an additional item to class memberships. 
-   **Payment Processing:** Schedulicity has [built-in payment processing](/pro/card-processing), which makes it easy for you to charge for classes, accept tips for instructors, and more. 
-   **Sequences**: Momence’s Sequences feature is like a lead generation tracker. It allows you to create client journeys by creating automations that send communications, create staff tasks, or execute logic in your account.

*Learn more about Momence* [*here*](https://momence.com/#features)*.*

#### Summary: 

For yoga studios, Momence’s time management features for its staff are some of the best in the yoga scheduling software space. (They even have a comparable branded app, like Mindbody.) 

For yoga clients, Momence’s choose-your-mat feature and self check-in are neat additions to the basic class scheduling functionalities of its competitors. 

However, the nondisclosure of its pricing structure doesn’t bode well for software transparency. 

#### Cost:

Momence doesn’t disclose [subscription costs on their website](https://momence.com/#pricing). 

Instead they lay out features included in their plans and request that you “get in touch” to learn how they can best help you. 

However, according to [Momence’s page on Capterra](https://www.capterra.com/p/229516/Ribbon/reviews/), they have a free version (with transaction fees). Its paid monthly subscriptions vary from $20-$60 plus transaction fees. 

#### What About Payment Processing?

Momence offers built-in payment processing. 

However, be aware of the different transaction fees based on how your client is charged:

-   3.9% + $0.30 for online card payments
-   3.7% + $0.05 for in-person card payments
-   1.8% for ACH Payments (direct debit)

## How to Choose the Best Yoga Booking Software

Choosing the best yoga booking software app for your studio, or as a solo yoga teacher, isn’t easy. 

It takes some research and free trials to really find the scheduling system that works for you.

Also, take the time to read through reviews and get a feel for real user experiences! 👇

-   [Schedulicity Reviews](https://www.capterra.com/p/121154/Schedulicity/)
-   [SimplyBook.me Reviews](https://www.capterra.com/p/140086/Simplybook-me/)
-   [Setmore Reviews](https://www.capterra.com/p/122035/SetMore/reviews/)
-   [Appointy Reviews](https://www.capterra.com/p/122249/Appointy/)
-   [Mindbody Reviews](https://www.capterra.com/p/40229/MINDBODY/reviews/)
-   [Momence Reviews](https://www.capterra.com/p/229516/Ribbon/reviews/)

The Best Yoga Booking Software

As a fitness instructor, you probably feel like seeing your clients succeed is rewarding enough, right?

But with all your hard work — all that hustle! — you deserve a little *extra* reward now and then — just for you.

There’s more to being a [fitness instructor or personal trainer](https://www.vagaro.com/learn/gym-fitness-social-media-post-ideas) than simply earning a paycheck.

You know this more than anyone.

You’re invested in your clients. You work hard to help them work hard, making each training session feel special, pushing them to be the best they can be.

All that passion you bring each day doesn’t go unnoticed.

In fact, a lot of brands and companies out there see your hustle and want to pass along a thank-you deal on their products, such as activewear, nutritional supplements, and fitness certifications.

We’ve put together a list of the best personal trainer and fitness instructor discounts out there.

So, you can treat yourself to a new pair of sneakers or get a deal on that protein bar you wanted to try out before the gym.  

## 11 of the Best Discounts for Fitness Instructors and Personal Trainers

### Lululemon Trainer Discount

While yoga is at the core of who they are, Lululemon offers much more than yoga pants and tank tops. Their quality activewear is made for runners, cross-trainers, and, in their words, just about any other “sweaty pursuit.”

As a member of what they call the [Sweat Collective](https://tools.lllapps.com/register/sweat-collective?CID=PHG_inf&clickref=1011lhuX7vc9) — their group of inspirational and influential leaders — you’ll have a voice in their community and a connection with fellow members.

Oh, and with your Lululemon personal trainer discount, don’t forget to treat yourself to a new pair of running shorts or a jacket with your **25% off discount**.

### Quest Nutrition NASM/AFAA Partnership

With their goal to “make the foods your crave work for you, not against you,” [Quest Nutrition](https://www.questnutrition.com/pages/nasmdiscount) offers up a healthy discount to NASM/AFAA members. Look to Quest for a **30% discount** on all their protein products.

### Athleta Fit Pro Discount

This one’s easy.

Just stop by your local [Athleta](https://athleta.gap.com/browse/info.do?cid=1074427&mlink=55287%2C15864962%2CFooter_FitPros&clink=15864962&irgwc=1&clickid=zrR0Ql0GJxyITbvyo0WQI33oUkBW8xyty06iyo0&ap=6&tid=ataff9025252&siteID=atafcid383280#FitPro) store with your ID and fitness certification, and they’ll get you added to their community of Fit Pros.

According to Sarah at [The Fit Cookie](https://thefitcookie.com/fitness-pro-discounts/), Athelta offers you a **30% discount**, so you can stay outfitted to do all the things you love to do.

“You champion fitness and motivate others. Now get rewarded for it with an exclusive loyalty program that gets you. You deserve it.”

Yep, Reebok gets it.

Join their [ReebokONE trainer appreciation program](https://www.reebok.com/us/reebokone) and receive a **25% discount** on Reebok products.

You’ll also earn points as you spend and unlock new membership levels, including career development opportunities — with workshops and fitness certifications.

### prAna Influencer Program

Making clothes that inspire you to find your own adventure, work hard, and still look good in what you’re wearing, prAna offers special perks to those in their [influencer program](https://www.prana.com/influencer.html).

Apply now to join, and once you’re a member, you’ll receive a **40% discount** on their clothing, as well as sneak peeks at new collections, product releases, and their blog.

### Rykä’s Fit Reward Program

Rykä makes some of the comfiest shoes out there. In their words, they build shoes “specifically for a woman’s unique foot shape, muscle movement and build.**”**

As a member of their FIT Program, you can hook yourself up with a new pair of training shoes or a new pair of sandals to wear around town.

[Apply for Rykä’s reward program](https://ryka.com) to start browsing their online shelves!

### ACE Fitness Discount

So, if you’re looking to up your credentials and earn new certifications, use the promo code “GOACEPT” to get the deal you deserve.

### Sweaty Betty

Sweaty Betty offers a **20% discount** to their group of fitness pros, who they just love supporting!

With a goal to empower women through fitness and beyond, Sweaty Betty is known globally for creating clothes sustainably and with women in mind.

While you need to shoot them an email at [customercare@sweatybetty.com](mailto:customercare@sweatybetty.com) to get your deal rolling, they may become your new go-to store for not just a new pair of leggings but a new dress or jumper as well!

### Alala Pros Program

The Alala Pros program is all about hooking up personal trainers and fitness instructors for all they do. Recognizing your hard work and passion, [Alala](https://alalastyle.com/) applauds your efforts and wants to reward you with a **25% discount**.

Apply [here](https://alalastyle.com/pages/pros) and find your next training outfit.

### Fitness Pro Travel

This one involves a little travel, a little teaching, but who wouldn’t want to spend a week in the Caribbean as a resident yoga instructor? Through [Fitness Pro Travel](https://fitnessprotravel.com/), you’ll get free or discounted vacations in exchange for being a certified instructor.

---

10 of the Best Discounts for Fitness Instructors and Personal Trainers


**Coming up with funny and** [**creative yoga class names**](/learn/50-creative-group-fitness-class-names) **can be a bit of a *stretch* for some yoga instructors.**

**Others might find it *om*\-possible.**

We’ll admit it: we love a good pun around here.

We also love a good workout.

So, gathering a list of some of the funniest and most creative yoga class names together wasn’t really a stretch for us.

(Sorry, last one!)

In hopes of [inspiring you](/learn/top-yogis-to-follow-on-instagram-in-2019) to get creative — maybe even punny — we reached out to a few experts in the yoga world for their wittiest class names.

We also took the time to jot down a few of our personal favorites.

So, whether you’re looking to add some flair to your regular classes or catch the eye of new clients with a funny pun, our list of creative yoga class names is sure to spice things up!

## 38 Creative Yoga Class Names

### Inspo from the Experts

International yoga teacher and founder of the [Wild Yoga Tribe](https://wildyogatribe.com/), Lily Allen-Duenas has a couple fun class names she’s used over the years.

- **Hip, Hip, Hooray!** (for opening up those hips)
- **Slowga** (for her slow-paced hatha classes)

Jeanine Duval is editor-in-chief of [Edelwyn](https://www.edelwyn.com/), a leading online resource for tarot and astrology enthusiasts, as well as a certified Kaivalya yoga teacher and practitioner for over 10 years.

She has a way with words and loves to have fun with her class names.

- **Om Is Where the Heart Is** (a focus on unlocking the heart chakra)
- **Double Espress-Om** (for early morning yoga sessions)
- **Work Your Asana Off!** (for high-intensity classes)

Helena of [Seven Sundays Yoga](https://www.sevensundaysyoga.com/) plays on the Gin and Tonic cocktail for her yin classes…

- **Yin and Tonic** (playing on the relaxing effects of both yin and the drink)

### Creative Yoga Class Names — from the Schedulicity Team

- **Mind Over Mat(ter)**
- **Planks for Nothing**
- **Plank Me Later**
- **Strike a Pose**
- **(Over)Flow**
- **Core O’Clock**
- **That’s a Stretch**
- **Calm and Com-posed**
- **Every Now and Zen**
- **Warrior > Worrier**
- **Abs-Om-Lutely Killer**
- **Om Sweet Om**
- **It’s Like Asana In Here** (for hot yoga sessions)
- **Om-M-G**
- **Om-Believable!**
- **The Sym-Pose-Ium**
- **Get Your Asana Mat**
- **Yoga Crazy for These Poses**
- **Pro-Pose** or **Friends with Zenefits** (for couples yoga classes)
- **Get Flow, Get Flow**
- **Don’t Get Bent Out of Shape**
- **Pose for the Camera**
- **Yoga on the Rocks**
- **Zen and Tonic**
- **Chit Happens**
- **Yoga-ta Try This** / **Yoga-ta Try Harder**
- **Yoga-ta Be Kidding Me!**
- **Yo-gonna Love It**
- **Paws and Reflect** or **Nama-Stay!** (for puppy yoga sessions)
- **Kitten My Yoga On** (for kitten yoga sessions)

[Learn More About Schedulicity](https://www.schedulicity.com/essentials/learn-more)


Take Inspo from These Creative (& Witty!) Yoga Class Names

When you look at the numbers, the future seems bright for owners of [yoga](https://www.vagaro.com/pro/yoga-software) and [Pilates](https://www.vagaro.com/pro/pilates-software) studios, and boutique [fitness](https://www.vagaro.com/pro/fitness-software) studios generally \[1\]. However, ongoing [challenges](https://www.vagaro.com/learn/solving-4-yoga-studio-challenges) with member retention, competition, and economic fluctuations mean you'll need revenue streams that work for you even when your doors are closed. 

Whether it's doubling down on digital and video content or forging profitable partnerships with established brands and reputable local businesses, there are plenty of ways to generate recurring revenue. These methods not only supplement your studio's income but also provide modern fitness and wellness consumers with what they expect. Let's dive into them below, with steps for implementing each approach. 

## **Digital Products – Scalable Income from Your Expertise**
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxp5fu2grxl07lpitx4eps0)
Digital products represent one of the most scalable passive revenue streams for fitness businesses, and they can be a real boon during [slowdowns](https://www.vagaro.com/learn/dynamic-fitness-classes-summer-slowdown). However, their effectiveness varies based on execution and market positioning. We’ve covered the most common below.

### **E-books & Guides: Crafting Problem-Solving Content** 
These digital resources work best when they solve specific problems your specific audience faces repeatedly. Nutrition guides for busy professionals, posture correction for desk workers, or beginner yoga sequences tend to perform well because they address pain points that in-studio clients already discuss.  

Price points typically range from $9-39, with higher prices justified by comprehensive content and professional design. The key is leveraging your existing expertise and client questions to create genuinely useful resources rather than generic fitness advice. 

### **Workout Plans: Extending Studio Methodology** 

These digital programs ($19-79) work well because they extend your studio's methodology into home practice. Progressive training plans for specific goals (strength building, flexibility, post-injury recovery) tend to outperform generic routines.  

The most effective plans include video demonstrations, progress tracking, and modification options. They're particularly valuable for studios with signature methodologies or specialized approaches. 

### **Digital Downloads: Low-Cost Lead Magnets & Stepping Stones** 
Lower-priced items ($5-19) like workout trackers, meal planning templates, or motivational resources serve as excellent lead magnets and low-commitment purchases. While individual profit margins are smaller, they can drive significant volume and serve as steppingstones to higher-value offerings. Success depends on creating genuinely useful tools rather than really basic printables. 

Remember, too, that digital offerings like the ones above work best when they complement rather than compete with your in-person services. They require ongoing marketing for sustained sales and are therefore most effective for studios with: 

* Strong personal brands 

* Existing email lists 

* Clear expertise in specific areas 

### **Online Courses: High-Value, Evergreen Content** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxp5fuegrxv07lptyhu8j6u)
Pre-recorded online course series can generate substantial revenue per course but require significant upfront investment in video production and course structure.  

Most successful fitness courses focus on specific skills like learning to teach yoga, mastering proper form, or achieving particular fitness goals. The challenge is creating content that remains valuable without live instruction and feedback.  

Studios often bundle course access with membership tiers to increase perceived value. 

## **Affiliate Marketing** 
Yoga, Pilates, and fitness studios are well-positioned for affiliate programs because they have engaged client bases actively seeking wellness products. Popular categories can include yoga mats, activewear, supplements, fitness equipment, and wellness apps. 

However, while affiliate marketing and partnerships can provide meaningful passive income, success depends on an authentic alignment with your brand and audience trust. 

### **Product-Based Partnerships: Commissions & Retail Opportunities** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxp5fudgmr707my7pryf0iq)
Many studios develop ongoing relationships with brands, featuring products in classes or retail areas while earning commissions on sales. Yoga studios might partner with mat companies, essential oil brands, or meditation apps. Pilates studios often work with equipment manufacturers or specialized apparel brands. Fitness studios pair well with protein powder brands, wearable fitness tech companies, or special water bottle companies. 

It’s important to distinguish between two working relationships here: 

**Product Referral:** In this dynamic, you're a referral source earning commission. You’d earn a percentage of each sale (typically 5-25%) 

**Product Selling:** With this dynamic, you're a retailer or collaborator earning profits/benefits. Payment structure follows wholesale pricing, flat fees, or barter arrangements. 

Remember that either relationship works best when products enhance the studio experience rather than feeling like obvious sales pitches.  

**(Pro Tip – Not So “Passive” Revenue**: This is less of a tip and more of a disclaimer. We admit that generating product revenue isn’t completely effortless, as it requires regular inventory management and maintenance, as well as consistent [marketing](https://www.vagaro.com/learn/10-gym-marketing-ideas) on social media and elsewhere.) 

### **Service-Based Partnerships: Mutual Referrals & Integrated Offeringss** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxp5fsrgmqt07my56q3dh4d)
In this model, collaborating with [complementary](https://www.vagaro.com/learn/a-guide-to-complementary-and-alternative-holistic-therapies) wellness providers creates mutual referral income. Partnerships with massage therapists, nutritionists, physical therapists, or wellness coaches can generate referral fees.  

Payment type ranges here: 

* **Referral fees:** Ex. $15-30 per successful referral 

* **Percentage splits:** Ex. 10-20% of service fees 

* **Reciprocal arrangement:** Ex. Equal referral exchange (no money changes hands) 

* **Package partnerships:** Ex. Create package deals or integrated service offerings that benefit all parties. 

(**Pro Tip** – **Authenticity**: The most successful partnerships should be like natural extensions of your studio experience rather than obvious sales attempts. Do some product testing yourself and always choose partners whose values and quality standards match yours. Then share your genuine experiences with your community.) 

## **Optimizing Core Revenue – Mastering Memberships** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxp5fsogmqo07myepuc75sj)
Okay, this one may seem so “inside-the-box" that it doesn’t belong on a creative list of passive fitness revenue streams. But regular, sustainable revenue begins and ends with selling long-term [memberships](https://www.vagaro.com/learn/how-to-increase-gym-membership-sales) or class packages. In fact, your sales, marketing, and pricing strategies should revolve around these money makers.  

Renewable memberships and class packages should be creatively structured to attract and retain customers. The key to it all is balancing accessibility with profitability. 

### **Tiered Memberships: Attracting Diverse Clientele** 
A way to sell more of your traditional, unlimited monthly memberships is to sell them alongside mid-tier options and entry-level class packages. This tiered approach may look like the following: 

**Entry Level - "Starter" ($59-79/month)** 4-6 classes per month, perfect for beginners or those with limited schedules. Some studios add a small fee ($5-10) for premium class formats or peak times. 

**Mid-Tier - "Regular" ($99-129/month)** 8-12 classes per month, often the most popular option. May include one guest pass per month and a small retail discount (10%). 

**Unlimited - "All Access" ($139-179/month)** Unlimited classes with priority booking (can book 2-3 days ahead of lower tiers). Often includes guest passes, retail discounts (15-20%), and access to workshops. 

**Premium - "VIP" ($199-249/month)** Unlimited classes plus exclusive perks like monthly private session, priority booking up to a week ahead, complimentary towel service, exclusive member events, and significant retail discounts (25-30%). 

(**Pro Tip** – **Off-Peak Pricing**: Many studios offer discounted versions of each tier (typically 20-30% off) that restrict access to non-prime hours, helping fill slower time slots while accommodating price-sensitive members.) 

### **Tiered Packages: Encouraging Commitment & Value** 
Now, let’s apply the tiered approach to class packages: 

**Drop-In & Small Packages** Single class: $25-35 (highest per-class rate to encourage packages) 3-class package: $65-90 ($22-30 per class) 5-class package: $100-140 ($20-28 per class) 

**Mid-Size Packages** 10-class package: $180-250 ($18-25 per class) 15-class package: $255-345 ($17-23 per class) 20-class package: $320-420 ($16-21 per class) 

**Large Volume Packages** 30-class package: $450-570 ($15-19 per class) 50-class package: $700-850 ($14-17 per class) 

(**Pro Tip – Expired Packages:** Customers might need to stretch class packs out, and that’s fine—within reason. Set up expiration dates that are reasonable for them and profitable for you. For example, short-term packages (3-10 classes) might have a 3-month expiration, while medium packages (15-20 classes) have a 6-month expiration. 

### **Psychological Pricing Strategies: Mind Over Muscle**
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcxppu8ohgep07mycwc1mmh3)
You may have noticed a trend in the hypothetical prices that we attached to the samples above. While you offer many membership and package options, the goal is to price them to make lengthier, higher-priced options seem like the best choices. 

There’s a good deal of psychology at work when you [advertise](https://www.vagaro.com/learn/fitness-studio-digital-ads-facebook-instagram-google) your memberships (mind over muscle, if you will), and we’ll break a few of these pricing concepts down below. 

* **Price Anchoring:** Price your drop-in rates ($30-35) to make everything else look reasonable. If a single class costs $32, a 10-class package at $220 suddenly feels like substantial savings. 

* **The Decoy Effect:** Sometimes, a studio’s mid-tier offering becomes a "decoy" that exists primarily to make the premium option attractive. For example, if 12 classes cost $129 and unlimited is $149, the $20 difference makes unlimited seem almost foolish to pass up. 

* **“Strategic” Loss:** Okay, hear us out – your intro offers (like "3 classes for $49") should be priced *below cos*t to acquire customers—because conversion to higher-value memberships will make up the difference. You’re creating a low-barrier entry point that leads to higher-commitment relationships. 

* **Subscription Prioritization:** Many studios deliberately price packages to be less attractive than memberships on a per-class basis. If someone attends 8+ classes monthly, unlimited memberships become clearly superior value. 

While they don't replace your core income, successful implementation of multiple passive streams can add significantly to your studio revenue over time. The best approach is to start with 1-2 revenue streams that align closely with your existing services and member needs, then gradually expand as your audience—and bandwidth—grows. The right software should enable you to sell all the membership and package types you need, manage your product inventory, and promote all your offerings. [Try Vagaro](https://www.vagaro.com/pro/pricing) free for 30 days and experience how the platform can help open doors to new profit streams at your studio. 

**References** 

1. [https://www.news.market.us/boutique-fitness-studio-market-news/](https://www.news.market.us/boutique-fitness-studio-market-news/)

Beyond the Studio Doors – Unlocking New Revenue Streams for Fitness Businesses 

Summer is here, and the chilly weather that keeps people from working out is far in the rearview. The sweat is flowing, warmups are a breeze, and the vibes are high—only, your fitness classes seem kind of… empty? As it turns out, the “summer slowdown” is a common challenge for yoga and Pilates studios, as well as small [fitness businesses](https://www.vagaro.com/pro/fitness-software). There are plenty of reasons behind these seasonal dips in attendance, but the good news is that there are also simple ways to keep your classes dynamic, your clients engaged, and the energy strong—no matter the headcount. Below, we’ll cover six strategies to help you do just that. 

## **Reasons For Summer Attendance Dips** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb3ij003lfj07n09rza3m3f)
If January is a peak in gym and fitness class attendance, then June through August represents the valley. This “summer slump” can be due to many reasons, though there are two we want to focus on. 

**(Check out these [New Year’s marketing strategies](https://www.vagaro.com/learn/fitness/fitness-marketing-strategies-for-the-new-year) for dealing with post-resolution drop off)** 

### **Outdoor Fitness Activities** 

The thing about pleasant weather is that it’s—well, pleasant. Even your most active and dedicated clients may choose to take their yoga or Pilates mats to the park rather than your indoor studio. They might power through their AMRAP circuits at home in the backyard or with the garage door open (who can resist putting on a show for passing neighbors?). Then again, they could be biking, hiking, running, swimming, or diving into other outdoor activities instead. 

### **Vacations & Family Time** 

Chances are, your clients are at the beach, on vacation, or out of town visiting friends and family. They’re probably attending concerts, music festivals, professional sports games—things that interrupt their normal routines and temporarily reroute their “leisure activity” budgets. 

Many are also spending more time with their kids, who, let’s not forget, are on their annual extended summer break. Depending on their children's ages, this can significantly disrupt a regular workout schedule. 

While it can be tricky to keep the momentum without an energetic crowd, it’s far from impossible. Once you understand what pulls people away in summer, you can adapt your classes and services to remain effective—even with smaller turnouts. 

## **1. Make Smaller Classes A Perk, Not a Problem** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb3iizn3lf807n0dybw0mn4)
Lean into your smaller class sizes this summer. Emphasize that smaller classes can be a benefit to attendees in that they allow more personal attention, provide space for deeper connections, and give time to refine techniques or modify them for individual goals. 

In other words, when attendance numbers go down, quality should go up. Encourage your instructors to provide a more high-touch experience by: 

* Offering more individual adjustments, modifications, or hands-on support (when appropriate) 

* Tailoring sequences to the people in the room—ask what they’re working on or need that day 

* Giving deeper feedback or mini goal-setting moments *before* or *after* class 

This personal attention builds loyalty, even if clients aren’t attending as frequently in summer. When advertising these classes on your website or social media accounts, use language in marketing like “intimate,” “customized,” “limited spots for a tailored experience.” 

## **2. Add Variety to Your Classes** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb3iizc3o1z07lklausum5f)
When was the last time you refreshed your class offerings? Keeping your schedule dynamic and engaging is always important—but it’s especially crucial during this time of year. Variety isn’t just about novelty; it’s about sustaining energy, giving clients a reason to return, and helping them stay excited about their fitness routines amid the summer chaos. 

This is your opportunity to shake things up in ways that feel intentional, creative, and aligned with your brand. Here are a few easy ways to get started: 

* **Take Things Outside**: Offer a few classes outdoors to mix up the routine and take advantage of the season, adding novelty to otherwise familiar formats. Imagine Sunrise yoga or Pilates sessions in a park or weekend “pop-up” bootcamps or mat classes at scenic spots nearby. 

* **Offer Seasonal Class Formats:** Summer is the perfect time to experiment. Consider offering fusion classes that combine modalities to create something new, like *“Pilates + Stretch”, or “Core & Restore” (HIIT + deep stretch).* Or think bigger with 3–4-week themed programs (e.g., “Build Your Backbend,” “Reformer Foundations,” or “Balance + Core Intensive”). 

* **Embrace Themes**: Infuse structure and intention into your class calendar by using themes that tie sessions together. For example, July can officially be “*Core Confidence Month*,” followed by “*Ground + Glow*” August, with a focus on grounding poses, mindfulness, and heat regulation. 

Remember, you aren’t alone in adapting your classes for the season. Give your instructors the freedom to try new class plans or styles they’ve been wanting to test. Their excitement will naturally boost class energy and client interest. 

## **3. Keep The Energy High** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb487e048zl07lkvojuhrmi)
When a class that normally has 15 people suddenly has 5, it can feel… a little deflated. But small classes don’t have to feel low energy. Encourage instructors to bring extra enthusiasm and presence, keeping things upbeat, intentional and motivating. 

### **Music Sets the Mood** 

We all know how important music is to a good workout. It can transform a “low turnout” vibe into a private party. Create seasonal playlists loaded with client favorites. Some genre Ideas include: 

* Chill summer acoustic for yoga 

* Upbeat tropical house or Latin beats for mat Pilates or strength work 

* Client-curated playlists (ask clients for song requests—they love hearing “their” music in class) 

If you’re unsure about specifics, take to [social media](https://www.vagaro.com/learn/50-powerful-yoga-quotes-for-social-media), or music streaming platforms to see what’s trending (and remember who your primary client demographics are!). 

### **Add Interactive Elements** 

With fewer people, there’s room to experiment with interactive elements. This transforms clients from passive participants to co-creators of the experience—and helps build connections, not just sweat. 

Here are a few simple examples: 

* Partner or team-based moves (e.g., paired balance work, mirrored flows) 

* Group circuits or stations if space allows 

* Check-in questions at the start of class (“What’s one area you want to focus on today?”) 

## **4. Offer Scheduling Flexibility** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb3ij0x3lfo07n08p6bgtrr)
It’s no secret that your class attendance can take a hit during summer, thanks to vacations, events, and shifting priorities. Weekends tend to fill up quickly, and early mornings can become complicated now that the kids are home from school. 

### **Add Shorter, Time-Efficient classes** 

Add express formats to your schedule—30- or 45-minute sessions that still deliver impact but respect clients’ time. Shorter, more intense classes never lag or lack energy, whether you’ve got 5 signups or 25. These could be:  

* “Lunch Break Flow” (30-minutes of movement + breath),  

* “Quick Core Burn” Pilates sessions 

* “Sunrise Stretch” early morning mobility classes. 

### **Offer Summer Seasonal Passes** 

Create a seasonal class pass designed with summer in mind. This kind of pass caters to clients who can't commit to memberships but still want to stay active when they’re in town. They might look something like: 

* A 5- or 8-class pack that doesn’t expire until fall 

* A “Bring a Friend Free” option once a week 

* Drop-in rates slightly discounted to encourage spontaneous visits 

## **5. Focus On Community Building** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb3iizr3lfc07n0ij680jig)
People may skip workouts in the summer in favor of concerts, block parties, barbecues—or even smaller things like “Wine Wednesdays” with the neighbors. The takeaway? They’re far less likely to miss out on a space where they feel connected, seen, and supported. 

So how can you recreate that sense of community at your studio? Start by putting a few seasonal social events—big or small—on the calendar. These gatherings can give clients a reason to stick around after class or reconnect outside of it. Here are a few low-effort, high-impact ideas: 

* **Post-class smoothie or iced tea socials** (partner with a local café) 

* **Sunset stretch + wine night** 

* **Weekend coffee walks or hikes** for wellness outside the studio 

* **"Bring a friend" community classes** where clients can share the vibe 

Even if attendance is modest, these events deepen bonds between clients and instructors. 

## **6. Test-drive Your Fall Programs** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmcb4z2cc4pk007n05x4a6ix0)
This one’s more for you, the business owner, than anyone else. Smaller class sizes create the perfect opportunity to test out new class styles or programming ideas you’ve been considering for the fall and winter. Frame it to your members as a “sneak peek” of what’s coming—and let them know you need *their help* to shape it. 

After class, send a quick follow-up email with a simple feedback form asking what they liked, what didn’t land, and what they’d love to see more of. The insights you gather can help you fine-tune your schedule, class length, pricing, and format—so you can nail the rollout when the busy season returns. 

The summer slowdown doesn’t have to mean a dip in value, vibe, or vitality. With the right mindset and strategies (and some creativity), small classes can offer big results. With the right tools at your disposal, you should be able to easily create packages, memberships, and individual classes and events that meet the seasonal needs of clients. Reports that monitor attendance, revenue, and other data will enable you to test their effectiveness over time. Vagaro’s software for yoga, Pilates studios, and fitness centers fully equips businesses for success in all seasons. Start your [30-day free trial](https://www.vagaro.com/pro/pricing) and see for yourself. 

How to Keep Your Fitness Classes Dynamic Despite Summer Slowdowns

As [yoga](https://www.vagaro.com/pro/yoga-software) increases in popularity, differentiating your [studio](https://www.vagaro.com/learn/fitness/how-to-open-a-yoga-studio) becomes more and more challenging. How do you ensure that your unique teaching gifts don’t get lost in the mix? Building a community around your practice starts with finding your authentic voice—one that welcomes students into your yoga journey. Sharing inspiring yoga quotes on your social media creates a warm invitation to connect. These little pieces of wisdom help potential students understand what makes your approach special while creating meaningful connections with those who resonate with your path. 

We've gathered yoga quotes that speak to various practices, ready to help your social media become a welcoming gathering place for the community you're meant to serve. 

## The Importance of Captions for Yoga Businesses 
Yoga caption quotes offer so much more than simple promotional content. In just a few thoughtful words, they reiterate your [mission statement](https://www.vagaro.com/learn/wellness/yoga-mission-statement), expressing how your teaching creates space for transformation and nurtures holistic well-being. These mindful messages gently remind people it’s okay to prioritize their practice and explore the profound connection between breath, body, and consciousness. 

When shared on social platforms like Instagram, these captions naturally boost engagement, draw in curious newcomers, and reinforce your unique approach to yoga. They offer glimpses into your teaching philosophy, create meaningful conversations with your community, and add wonderful variety to your content! Remember, your followers want to connect with YOU as a yoga teacher or studio owner, so feel free to infuse your captions with genuine warmth, earned wisdom, and heartfelt authenticity.

So, what might these yoga captions look like in practice?

## 10 Effective Ways to Use Yoga Quotes in Your Social Media Strategy 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cma5mehavztrm07k59mb2h171)
Thoughtfully weaving yoga quotes into your social media presence can deepen community engagement and attract aligned students to your practice. Yoga quotes can also highlight the spiritual practice aspect of yoga, encouraging deeper reflection and connection. Here are creative approaches to incorporate these wisdom nuggets into your digital [advertising](https://www.vagaro.com/learn/fitness/effective-yoga-advertising-how-to-yoga-ads) strategy:

**1. Post Captions with Your Yoga Philosophy**

Transform ordinary posts with meaningful yoga wisdom that invites reflection and connection.

**Example**: *\[Photo of morning sun streaming into your studio\] “The morning sun reminds us that each day offers a new beginning. How will you use today’s practice to reset your perspective?”*

**2. Develop A Themed Quote Journey**

Guide followers through yogic concepts with a consistent series that builds anticipation.

**Example**: *“Introducing our ‘Yamas & Niyamas’ exploration: Each week we’ll unpack these foundational principles of yoga ethics. Beginning with Ahimsa (non-violence): ‘Peace in our world begins with peace within ourselves.’”*

**3. Enliven Your Stories with Wisdom**

Add contemplative elements to your ephemeral content to encourage deeper engagement.

**Example**: *\[Background image of a peaceful meditation space\] Text overlay: “Between stimulus and response, there is space. In that space lies our freedom to choose.” Add a slider asking, “How much space do you create between reaction and response?”*

**4. Design Shareable Quote Visuals**

Create visually appealing graphics that embody your studio’s aesthetic while sharing timeless teachings.

**Example**: *A sunrise gradient background with silhouette of a tree pose and text: “Your practice is a living thing—nurture it daily and watch it transform your life.” \[Your studio logo subtly placed\]*

**5. Infuse Email Newsletters with Inspiration**

Open your communications with thought-provoking concepts that set a mindful tone.

**Example**: *Email subject line: “Root to rise: Grounding practices for uncertain times” with opening line “When everything feels overwhelming, return to your breath. This month, we’re exploring practices that build stability in changing circumstances…”*

**6. Complement Student Experiences with Relevant Teachings**

Pair authentic student stories with philosophical concepts that illuminate their journey.

**Example**: *\[Photo of diverse students in a circle after class\] “The true meaning of yoga is connection—with ourselves and with others.” Below, student reflection: “Joining the sunrise flow community has given me not just physical strength but a sense of belonging I didn’t know I was missing.”*

**7. Anchor Blog Content with Philosophical Depth**

Use meaningful quotes to introduce and frame your longer-form content.

**Example**: *Blog title: “Finding Balance: On and Off the Mat” with opening quote: “Yoga is not about touching your toes, it’s about what you learn on the way down.”*

**8. Create Meditative Video Moments**

Develop brief visual experiences that pair movement with meaningful teachings.

**Example**: *20-second video showing gentle movement transitions with soft music and text appearing: “The body expresses what the mind suppresses. Move to discover what lies beneath.”*

**9. Align Messaging with Natural Rhythms**

Connect your quotes to seasons, transitions, and natural cycles to foster relevance and timeliness.

**Example**: *Autumn equinox post: “As the world balances between light and dark today, we invite you to explore balance in your own practice. Join our special equinox workshop to find your center amidst change.”*

**10. Introduce Offerings Through Philosophical Gateways**

Use profound teachings to frame new classes or workshops in meaningful contexts.

**Example**: *“The journey of a thousand miles begins with a single breath.” Introducing our new Beginners Series—four weeks to build a foundation that will support your practice for years to come.”*

By thoughtfully implementing these approaches, you’ll create a social media presence that not only attracts students but nurtures a genuine community around your yoga business while establishing your authentic voice in the wellness landscape.

## 50 Engaging Yoga Quotes to Connect with Your Community 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cma5n0p2213im07k5h4yyt1kb)
Ready to infuse your yoga business with inspiring messaging? Below you’ll find thoughtfully curated yoga quotes designed to resonate with your community and showcase your unique approach to yoga. 

These yoga quotes can strengthen your digital presence across all platforms. They can also inspire self love and personal growth, which are fundamental aspects of yoga practice.

Each collection addresses different aspects of yoga practice and teaching. Feel free to use these phrases exactly as written or adapt them to reflect your personal teaching philosophy and studio values.

### **Mindfulness & Presence: Quotes to Inspire Awareness** 

These yoga quotes remind students that what they’re doing extends beyond physical postures to cultivate awareness and being fully present in each moment.

 1. “The present moment is your most powerful teacher on the mat.”

 2. “Yoga begins with listening—to your breath, your body, your intuition.”

 3. “Find stillness in movement, awareness in breath.”

 4. “Your practice isn’t about perfection; it’s about presence.”

 5. “The journey inward is the most important adventure you’ll ever take.”

 6. “The quality of your breath reflects the state of your mind.”

 7. “When you’re on your mat, be nowhere else.”

 8. “Mindfulness isn’t something you do; it’s a way you are.”

 9. “Your attention is your most valuable resource—yoga helps you reclaim it.”

10. “Today’s practice is simply showing up for yourself, exactly as you are.”

11. “In the present moment, the mind exists in its truest form.”

### Physical & Mental Benefits: Quotes Highlighting Yoga's Holistic Impact 

These yoga quotes highlight how the art’s postures nurture both body and mind as an integrated wellness practice.

 1. “Flexibility in body creates flexibility in mind.”

 2. “Yoga doesn’t just change the way we see things, it transforms the person who sees.”

 3. “Strength isn’t just what you can hold—it’s also what you can let go of.”

 4. “Your nervous system speaks the language of yoga.”

 5. “Every posture has a purpose beyond the physical shape.”

 6. “The mind strengthens what the body explores.”

 7. “Balance on your mat creates balance in your life.”

 8. “Yoga is the dance between control and surrender.”

 9. “The body expresses what the mind suppresses—move to discover what lies beneath.”

10. “A regular practice doesn’t just change your body—it rewires your brain.”

11. “The body benefits from movement, and the mind benefits from stillness.”

### Community & Connection: Quotes That Build Your Yoga Sangha 

These yoga quotes emphasize how the practice creates meaningful bonds and shared experiences that nurture belonging.

 1. “We rise by lifting each other in our practice.”

 2. “Each breath in this room connects to every other breath.”

 3. “A sangha supports you when your personal practice wavers.”

 4. “Your energy affects everyone in the room—make it beautiful.”

 5. “True yoga happens when we practice together with intention.”

 6. “Our community holds space for your growth and transformation.”

 7. “In Sanskrit, yoga means union—we find it together.”

 8. “Your struggles and triumphs on the mat inspire everyone around you.”

 9. “Every time we practice together, we weave stronger community bonds.”

10. “The most advanced yoga pose is helping another person up.”

11. “Achieving world peace begins with cultivating peace within ourselves.”

### Philosophical Wisdom: Ancient Teachings for Modern Practice 

These yoga quotes connect modern practice to the art’s ancient philosophical roots.

 1. “Between stimulus and response lies the space of your practice.”

 2. “The postures are the gateway; the philosophy is the destination.”

 3. “Practice and all is coming.”

 4. “Yoga is not about self-improvement—it’s about self-acceptance.”

 5. “The outer pose is temporary; the inner transformation is permanent.”

 6. “Your mat is the laboratory where philosophy becomes experience.”

 7. “Yoga teaches us to cure what need not be endured and endure what cannot be cured.”

 8. “The ultimate goal isn’t to master the pose, but to understand yourself through it.”

 9. “You are not your thoughts—you are the awareness watching them.”

10. “First we practice asana, then we discover why.”

11. “The Yoga Sutras guide us to a deeper understanding of our practice.”

### Teacher's Perspective: Yoga Quotes That Share Your Authentic Voice 

These quotes reflect your yoga takes, or, the wisdom you’ve gained through teaching and holding space for others.

 1. “As teachers, we don’t put students into poses—we guide them into awareness.”

 2. “Each student teaches me more than I could ever teach them.”

 3. “Teaching yoga is creating possibilities, not prescribing paths.”

 4. “We don’t teach poses; we teach people.”

 5. “A great teacher is a great student first.”

 6. “Words guide, but energy teaches.”

 7. “The most powerful adjustments happen through clarity of instruction.”

 8. “Teaching is the art of seeing potential before it manifests.”

 9. “When I teach from my own practice, authenticity flows naturally.”

10. “Holding space requires emptying yourself first.”

11. “Yoga cares not about your past, but about your journey and transformation.”

## How to Craft Impactful Yoga Captions: Tips for Engagement 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cma5meh73timi07n35oppnrui)
Effective yoga captions blend timeless wisdom with your personal teaching experiences, creating authentic connections that resonate more deeply than philosophical concepts alone.

This approach, combined with strategic hashtags, thoughtful calls to action, and consistent posting rhythms, transforms casual followers into dedicated students while establishing your unique voice in the wellness community.

### Mindful Brevity 

A thoughtfully composed caption should flow as naturally as your teaching. While Instagram allows up to 2,200 characters, only the first 125 appear before the “…more” break. Honor this space with intentional, clear language that captures the essence of your yoga philosophy.

Create mindful spacing between thoughts and consider incorporating meaningful symbols that reflect your teaching approach and studio energy.

### Authentic Expression 

Transform these yoga quotes by weaving in your personal practice experiences or teaching insights. This genuine connection resonates more deeply with your community than simply sharing philosophical concepts in isolation:

Sharing how yoga helps the body, mind, and soul create harmony can deepen your connection with your audience.

**Example 1:** Quote: “Your practice isn’t about perfection; it’s about presence.”

**Authentic Addition:** “*I learned this lesson during my first teacher training when I struggled with handstand. My mentor showed me that my frustration was blocking my progress. Now I guide students to focus on the journey rather than the destination. How has letting go of perfection transformed your practice?*“

**Example 2:** Quote: “Flexibility in body creates flexibility in mind.”

**Authentic Addition:** “*I’ve witnessed this transformation countless times in our 6-week beginner series. One student, Michael, came in adamant he was ‘too stiff to do yoga.’ By approaching each pose with curiosity rather than judgment, not only did his hamstrings open, but his perspective on his capabilities completely shifted!*“

### Strategic Hashtags for Yoga Studios: Expanding Your Digital Reach 

Hashtags serve as pathways connecting your yoga wisdom with those seeking guidance. Using hashtags that reflect the canvas of body mind can attract followers interested in holistic wellness. Incorporate mindfully selected tags such as:

*  #YogaJourney

*  #MindfulMovement

*  #BreathAwareness

*  #YogicPhilosophy

*  #InnerTransformation

Regularly explore trending wellness and yoga hashtags that align with your teaching philosophy to help your content reach seekers who would benefit from your unique approach.

### Effective Calls to Action: Turning Followers into Students 

Complete each post with a clear invitation for your community. Thoughtful calls to action paired with aligned hashtags extend your reach while guiding potential students toward deeper connection:

Encourage your followers to join your classes by reminding them that peace begins with their personal practice.

* Tag a friend who embodies this wisdom on their mat!

* Reserve your spot in our mindfulness workshop through the link in profile!

* Finding balance in every breath, #YogaForAll that transforms—join us on the mat this week!

* Discover the teacher within through #MindfulPractice. Register for our upcoming immersion!

### Developing a Yoga Content Calendar: Maintaining Consistent Engagement 

Your teaching extends beyond the studio—maintain a consistent online presence through intentional planning. Rather than posting spontaneously, develop a content calendar that reflects the rhythm and values of your yoga business. Plan your content to reflect how yoga practice can positively impact the whole world, starting with individual transformation.

**Example Weekly Flow:**

**Monday – Morning Mindfulness:** Share a grounding quote about presence or beginning anew.

**Wednesday – Wisdom Wednesday:** Offer a yogic philosophy concept with practical application.

**Friday – Flow & Freedom:** Highlight the joy of movement with an inspirational quote about embodiment.

**Sunday – Sacred Stillness:** Encourage rest and reflection with a meditation-focused quote.

To keep your Instagram engaging and balanced, alternate between philosophical teachings, practice-oriented wisdom, and community-building content. Planning your yoga quotes and wellness content in advance helps maintain a cohesive voice that resonates with authentic seekers.

### **Tracking Social Media Success: Metrics That Matter for Yoga Businesses** 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cma5n0p6put4j07n3c2vdyjjv)
Observe your analytics to discover which expressions of wisdom truly resonate with your community. Notice which types of quotes inspire deeper engagement—does your audience connect more with ancient philosophical concepts, accessible practice tips, or messages about self-compassion? Every yoga community has unique needs and interests.

Track which posts highlighting the mind benefits of yoga resonate most with your audience.

Pay attention to these engagement signals:

💬 **Comments** – Are followers sharing their own experiences or asking for guidance?

❤️ **Likes** – Which philosophical approaches receive immediate resonance?

🔄 **Shares** – Are certain teachings being passed along to friends or saved for later reflection?

📌 **Saves** – Which wisdom do students want to revisit during their personal practice?

📈 **Reach & New Followers** – Are particular teachings drawing new members to your community?

## Bringing Your Yoga Quotes to Life 

Whether you’re illuminating the subtle benefits of consistent practice, sharing student transformation stories, or offering timeless wisdom about presence and awareness, the perfect caption can transform casual browsers into dedicated practitioners.

Your yoga teaching already creates meaningful change—now ensure your digital presence reflects that transformative energy! Ready to deepen your Instagram engagement and grow your yoga community? Save these quotes and begin sharing to create authentic connections with your audience and establish yourself as a trusted guide in the wellness journey.

50 Powerful Yoga Quotes for Social Media: Grow Your Studio's Online Presence

The [software](https://www.vagaro.com/pro/fitness-software) you use at your gym should help you focus on fitness, not on the backend. If your current system is making your work more stressful, it might be time for an upgrade.

Whether you're an established gym owner or new to the world of fitness management software, this guide will cover everything you need to know—from the essential features to pricing and top POS solutions for your gym.

*First things first…*

## What IS Gym POS Software?

![104-Fitness-InsaneAthlete-20200117-min.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm9lqcdqr00dl07luiqb94y3j)

Gym POS software is the foundation of a smooth-running fitness facility. It simplifies everything from membership management to payment processing, ensuring your gym runs efficiently and your clients stay satisfied.

Let’s dive into the key functions of gym POS software and see how it can help you stay organized and improve your business.

### Core Functions

**Point of Sale (POS)**: A strong POS system should make it easy to process payments, sell memberships, manage retail products, and offer upsells. Bonus points for options like digital wallet payments and membership add-ons!

**Membership Management**: Manage memberships with ease, including sign-ups, renewals, and cancellations. Look for features that include automated billing, member tracking, and flexible membership plans to keep your gym operations seamless.

**Client Management**: Keep detailed profiles of your members, including their fitness goals, preferences, and visit history. The best POS software allows you to create a personalized experience and strengthen client relationships.

**Class & Schedule Management**: Streamline the scheduling of fitness classes, personal training sessions, and gym events. Look for tools that enable online booking, class reminders, and waitlist management for smooth operations.

**Inventory Management**: Keep track of gym merchandise, supplements, and other retail products with automated stock alerts and reordering options. Never run out of your best-selling protein powders or gym gear again.

**Staff Management**: Simplify employee scheduling, track performance, and manage payroll. A good gym POS system can handle staff commissions, shift scheduling, and payroll reports to reduce admin time.

**Marketing & Promotions**: Use built-in marketing tools to attract new members and retain existing ones. Look for features like automated email campaigns, SMS promotions, and referral programs to keep your gym in your members' minds.

**Reporting and Analytics**: Understand your gym’s performance with real-time data on revenue, membership trends, and class attendance. The best POS software gives you insights that help you make data-driven decisions for growth.

Now, let’s look at some real-world examples of how gym POS software works in action:

### Gym POS Scenarios

1.	*Flex Fitness* is a boutique gym in a trendy urban area, offering personal training, group classes, and specialized fitness programs. The owner, Lucas, finds it challenging to keep up with membership renewals, class bookings, and retail inventory using multiple systems. After switching to gym POS software:

**How Gym POS Helps**:

- **Financial Insights**: Lucas can access real-time reports on membership growth, class revenue, and client retention, helping him make informed business decisions.

- **Streamlined Membership Management**: Lucas’s members can now sign up, renew memberships, and upgrade plans through an online portal. The software automatically tracks renewals, saving time and reducing admin work.

- **Class Scheduling**: Clients can book classes and training sessions online, reducing phone calls and allowing staff to focus on delivering exceptional service.

- **Inventory Control**: The software alerts Lucas when fitness supplements and retail items are low in stock, so he can reorder in time.

**Outcome**: *Flex Fitness* thrives, offering a more personalized experience for members while running a smoother operation that leads to higher client satisfaction and profitability.

2.	*Pulse Gym* is a mid-sized facility offering group fitness, personal training, and wellness programs. The gym manager, Olivia, struggles to juggle the demands of booking classes, managing memberships, and tracking retail sales manually. With gym POS software in place:

**How Gym POS Helps**:

- **Centralized Operations**: Olivia can manage everything from one platform—tracking memberships, managing bookings, and monitoring retail sales all in real time.

- **Staff Scheduling**: The software automates shift scheduling, ensuring enough trainers are available at peak times and helping to avoid overstaffing or understaffing.

- **Personalized Member Experience**: The software allows Olivia to track each member’s progress and preferences, tailoring services and follow-ups to create a better experience.

- **Analytics and Reporting**: Detailed reports show revenue per class, peak membership times, and retention rates, helping Olivia identify areas for improvement.

**Outcome**: *Pulse Gym* becomes more organized, streamlining operations and providing a better experience for both staff and members, leading to smoother day-to-day management and greater profitability.

## Key Features and Considerations

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm9lp7zvv2fcj07lka7yso9qr)

As you can see, gym POS software offers a range of benefits, from eliminating scheduling chaos to streamlining your booking process. Here’s what to consider when evaluating options for your gym:

### Point-of-Sale (POS)

A reliable POS system is the backbone of your gym's operations, ensuring smooth checkouts and accurate financial tracking. When evaluating POS options for your gym, consider software that supports a variety of payment options, including credit/debit cards, gift cards, digital wallets, and online payments. This flexibility not only enhances customer convenience but also streamlines transactions.

Beyond payment processing, your POS should efficiently manage product sales, track inventory in real-time, issue invoices, and generate comprehensive financial reports. These features provide invaluable insights into your business's financial health, empowering you to make informed decisions and optimize your operations seamlessly. When choosing a POS system, prioritize scalability and integration capabilities to future-proof your gym's management processes.

### Online Booking and Calendar Management

A solid online booking system is essential for any modern gym. It allows clients to book sessions, classes, and personal training appointments at their convenience, reducing administrative overhead. Look for software that offers real-time availability, automated reminders, and the ability to manage multiple trainers and locations.

Integration with Google Calendar, Outlook, iCal, and other tools will help you sync schedules across platforms and prevent double bookings.

### Client Management

Fostering strong member relationships is key to long-term success. Your gym POS should store detailed profiles for each member, including contact info, fitness goals, visit history, and preferences.

Features like progress tracking, automated follow-ups, and appointment reminders create a more personalized experience. Look for loyalty programs, direct messaging, and easy client interaction options to reduce admin time and improve member engagement.

### Employee Management

Efficient employee management is essential to keeping your gym running smoothly. Gym POS software should simplify scheduling, payroll, and performance tracking for your team.

Some systems also track staff commissions and help manage payroll, ensuring your staff is organized and motivated. A user-friendly employee system reduces administrative work and enhances overall workflow.

### User-Friendliness

Your gym POS should be intuitive for both staff and members. A clean, well-organized interface ensures that even those with minimal technical experience can use it effectively.

Look for software that offers training resources and minimizes the learning curve, so you can focus on delivering an exceptional gym experience.

### Customer Support

Technical issues can arise at any time, so reliable customer support is crucial. Choose a gym POS provider that offers support via phone, email, or live chat, and has a robust knowledge base for self-help troubleshooting.

Good customer support keeps your gym running smoothly and reduces downtime due to technical difficulties.

### Integrations

The more your gym POS integrates with other systems (accounting, marketing, CRM), the easier it is to keep everything organized. Check if your software integrates with tools you already use to eliminate manual data entry and save time.

### Cost Considerations

When choosing a gym POS, make sure the software aligns with your budget and business goals. Many solutions offer tiered pricing, with basic packages covering essentials, while premium versions offer advanced features like automated marketing and advanced reporting.

Consider your current needs and growth trajectory—don’t pay for features you don’t need yet. A simple, cost-effective solution can provide significant value for smaller gyms, while larger facilities may require more complex systems.

### Pricing Structures

Gym POS pricing typically follows subscription-based models, with monthly or annual fees, but you may also find options for one-time purchases. Subscription models allow for ongoing updates and support without upfront costs, while a one-time purchase could be more affordable in the long term if your needs remain stable.

## Gym POS Software is an Investment

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm9lp9wsh2h1f07lke91trdxf)

Investing in gym POS software is more than a cost—it's a smart investment in your gym’s efficiency and future growth. The right system can streamline operations, enhance the member experience, and ultimately increase revenue. 

Though the upfront cost may seem high, the time saved on scheduling, payment processing, and member management will quickly pay off. Plus, as technology evolves, newer features will help you stay competitive in a fast-growing market.

## Top 7 Gym POS Platforms
 
Now that you know not just what to look out for in spa software—but why it’s important to you—let’s take a look at some of the top contenders in today’s market! 

Up first on our list:

### [Vagaro](https://www.vagaro.com/pro/fitness-software)

Overview: Vagaro excels with its robust online booking, marketing tools, and POS integration. It’s perfect for small, medium-sized, and enterprise spas seeking a comprehensive and streamlined system that supports both client engagement and business growth without complexity.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 4.5/5 (293 reviews)

G2: 4.6/5

Capterra: 4.7/5 (3,458 reviews)" />

**Price**: Starts at $30/mo.

**Free Trial**: Yes

### [PushPress](https://www.pushpress.com/)

**Overview**: PushPress excels in simplifying gym management with its user-friendly interface and robust member management tools. It integrates seamlessly with payment processing and offers detailed analytics to optimize business operations and member engagement.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 4.9/5 (172 reviews)

G2: No rating available

Capterra: 4.7/5 (182 reviews)" />

**Price**: $0-$229/mo

**Free Trial**: Yes

### [Wellyx](https://wellyx.com/)

**Overview**: Wellyx stands out with its comprehensive suite of features that include membership management, scheduling, and CRM functionalities tailored for fitness businesses. Its intuitive design and customization options make it a top choice for enhancing member experiences.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 3.9/5 (9 reviews)

G2: 4.6/5 (16 reviews)

Capterra: 4.7/5 (14 reviews)" />

**Price**: $75-$199/mo

**Free Trial**: Yes

### [Gymdesk](https://gymdesk.com/)

**Overview**: GymDesk is known for its affordability and ease of use, making it ideal for small to medium-sized gyms. It offers essential POS capabilities alongside membership tracking and class scheduling features, all designed to streamline operations efficiently.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: N/A

G2: 4.5/5 (151 reviews)

Capterra: 4.4/5 (532)" />

**Price**: $75-$200/mo

**Free Trial**: Yes

### [GymMaster](https://www.gymmaster.com/)

**Overview**: GymMaster is a versatile software solution that caters to gyms of all sizes. It offers extensive member management tools, billing integration, and customizable reporting. Its mobile-friendly design allows gym owners to manage operations on the go.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 4.7/5 (680 reviews)

G2: 4.7/5 (19 reviews)

Capterra: N/A" />

**Price**: $89-$209/mo.

**Free Trial**: Yes

### [GloFox](https://www.glofox.com/)

**Overview**: GloFox specializes in delivering a premium member experience with its intuitive app-based platform. It features seamless booking and payment processing, automated marketing tools, and real-time analytics, empowering gyms to grow and retain their member base.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 3.6/5 (58 reviews)

G2: 4.5/5 (137 reviews)

Capterra: 4.4/5 (346 reviews)" />

**Price**: Starts at $100/mo

**Free Trial**: Demo available for booking

### [RhinoFit](https://rhinofit.ca/)

**Overview**: RhinoFit excels in providing scalable solutions for fitness businesses. It offers flexible membership management, class scheduling, and customizable reporting tools. Its focus on affordability and user-friendly interface makes it a preferred choice for many gyms.

<BlogTipSnippet tipTitle="Verified User Reviews:" text="Trustpilot: 2.9/5 (21 reviews)

G2: 3.6/5 (15 reviews)

Capterra: 4.0/5 (268 reviews)" />

**Price**: $57/mo

**Free Trial**: Yes

## Final Checklist: How to Choose the Right Gym POS Software

No matter which platform you choose, your gym POS software should be able to flex and scale to meet your specific goals and operational flow.

To help you make the best decision, we’ve compiled a final checklist of key features and considerations to ensure the software you select supports both your back-end processes and your members’ experience.

**Payment Processing Integration**

- Is payment processing secure and integrated seamlessly with your system?

- Does it support multiple payment options (e.g., credit cards, digital wallets, memberships)?

**User-Friendly Interface**

- Is the system easy for staff to learn and use—especially during busy hours?

- Is the check-in, sign-up, or purchase experience smooth for members?

**Customization Options**

- Can you tailor pricing, memberships, and class packs to fit your gym’s offerings?

- Does the software support various types of fitness services like drop-ins, personal training, and recurring classes?

**Class and Session Scheduling**

- Does it offer intuitive scheduling tools for classes, trainers, and equipment?

- Can members easily book, cancel, or reschedule sessions online or via mobile?

**Member Management Features**

- Can you track member attendance, preferences, fitness goals, and payment history?

- Does it offer built-in CRM tools to engage members and improve retention?

**Reporting and Analytics**

- Does it deliver clear insights into revenue, class attendance, and trainer performance?

- Can you generate reports to monitor KPIs like membership growth and churn?

**Inventory and Retail Management**

- Can you track in-house retail products like supplements, apparel, or gear?

- Does it provide low-stock alerts or auto-replenishment options?

**Marketing Tools**

- Does it offer built-in email and SMS campaigns to promote events and offers?

- Can you segment audiences and measure the impact of your marketing efforts?

**Security and Compliance**

- Does the platform protect sensitive data with secure encryption?

- Is it compliant with any necessary standards for handling member health and billing information?

**Customer Support**

- Is support available 24/7 in case of issues during operating hours?

- Are there self-service tools like tutorials or a knowledge base?

**Scalability**

- Can the software grow with you—whether you open a second location or add more trainers?

- Does it support integrations or advanced features as your gym evolves?

**Cost-Effectiveness**

- Is the software pricing transparent and within your operating budget?

- Are all essential features included, or are there additional fees?

At the end of the day, your POS software should be more than just a transaction tool—it should help streamline your operations, elevate the member experience, and free up time so you and your team can focus on what you do best: building a stronger, healthier community.

The Best Gym POS Software of 2025

Your [personal training](https://www.vagaro.com/pro/personal-training-software) mission statement is the foundation of your brand and business identity. It’s more than just a catchy phrase—it’s a declaration of your purpose and the core values that shape everything you do.

Read on as we cover the do’s and don’ts of crafting a personal training mission statement and why having one is essential. Let’s dive in!

## Why You NEED a Mission Statement

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8x913wt35m007lpp68kl9f5)

A well-crafted personal training mission statement defines your goals, influences your business decisions, and keeps you aligned with your vision. It also attracts clients who resonate with your philosophy and training approach.

An effective mission statement gives you clarity, ensuring that your messaging, services, and client interactions all reflect your core values. Whether you specialize in strength training, weight loss, or holistic wellness, a clear mission statement sets the tone for your business.

In a competitive fitness industry, your mission statement helps differentiate you from other trainers. It communicates what makes your approach unique and fosters a sense of trust and connection with your clients.

With that in mind, here’s how to create a personal training mission statement that reflects your identity and purpose.

## How to Write a Personal Training Mission Statement

Crafting a compelling mission statement requires thoughtful reflection. Start by defining the core purpose of your business—why did you become a personal trainer?

### Define Your Core Purpose

Your core purpose is the driving force behind everything you do. It provides direction and clarity in your business. What inspired you to become a personal trainer? What do you want to offer your clients?

Maybe your goal is to empower individuals through fitness, help people build confidence, or create personalized training plans for long-term health. Whatever your purpose, articulating it clearly helps both you and your clients stay focused and motivated.

### Identify Your Core Values

Your core values shape how you train clients and run your business. They influence the way you approach fitness coaching, program design, and client relationships.

Do you prioritize inclusivity and making fitness accessible to everyone? Are you committed to evidence-based training methods? Do you emphasize discipline, motivation, and personal growth?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8x950zn38yb07lpe6c8b4oa)

Your core values might include integrity, empowerment, and education. Or they might focus on building a strong, supportive community and helping clients achieve long-term results. Take time to identify what truly matters to you as a trainer.

### Emphasize What Makes You Unique

In a crowded personal training market, your uniqueness helps you stand out. Think about what sets you apart from other trainers.

Is it your specialized knowledge in functional training, post-injury rehab, or sports performance? Your one-on-one coaching approach? Your ability to create personalized fitness plans tailored to each client’s needs?

Highlighting your unique strengths in your mission statement adds depth and personality to your brand. Whatever makes you different, ensure your mission statement reflects it.

### Keep It Concise and Clear

Your mission statement should be powerful yet easy to understand. A strong statement captures your identity as a trainer in a few well-chosen words that leave a lasting impression.

<BlogTipSnippet tipTitle="Important!" text="Some personal trainers choose to have both a detailed mission statement and a shorter, shareable version. This allows for clear communication while maintaining a strong brand identity." />

Avoid jargon or overly complex language. Keep it straightforward and impactful by focusing on your purpose, values, and unique approach to training.

## Personal Training Mission Statement Examples

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8x913olh9e507n2sfmlstay)

Here are 20 mission statement examples to inspire your own:

**Empowerment Focused**: *"Helping clients unlock their potential through personalized fitness, education, and motivation."*

**Holistic Approach**: *"Guiding individuals toward total wellness by integrating strength, mobility, and mindset coaching."*

**Science-Backed Training**: *"Combining evidence-based training methods with expert coaching to deliver sustainable results."*

**Strength & Conditioning**: *"Building stronger, healthier bodies through functional movement and progressive training programs."*

**Confidence Boosting**: *"Helping clients gain confidence and strength through expert coaching and personalized support."*

**Results-Oriented**: *"Delivering tailored training programs that maximize results efficiently and effectively."*

**Community-Driven**: *"Creating a supportive training environment where every individual feels valued and motivated."*

**Functional Fitness**: *"Focusing on movement patterns that enhance daily life, longevity, and overall health."*

**Inclusive & Accessible**: *"Making fitness approachable and accessible for all, regardless of age, ability, or experience level."*

**Performance Optimization**: *"Helping athletes and fitness enthusiasts reach peak performance through structured programming and expert guidance."*

**Sustainable Health**: *"Providing long-term fitness solutions that prioritize overall well-being over quick fixes."*

**Motivation & Accountability**: *"Empowering clients to stay consistent, motivated, and accountable on their fitness journey."*

**Rehabilitation & Recovery**: *"Helping individuals rebuild strength, mobility, and confidence after injury or surgery."*

**Weight Loss & Lifestyle Change**: *"Guiding clients toward sustainable weight loss through balanced training and nutrition."*

**Personalized Approach**: *"Crafting customized fitness plans that align with each client’s goals, abilities, and lifestyle."*

**Body Positivity & Wellness**: *"Encouraging self-love, confidence, and strength through non-restrictive, health-focused fitness programs."*

**Strength for Life**: *"Helping clients build strength, resilience, and confidence for a lifetime of health and movement."*

**Transformational Coaching**: *"More than workouts—we provide mindset shifts, motivation, and strategies for lasting change."*

**Youth & Family Training**: *"Creating fun, engaging fitness programs for kids, teens, and families to promote lifelong health."*

**Above & Beyond**: *"Offering expert coaching, personalized training, and unwavering support to help clients surpass their fitness goals."*

Your personal training mission statement should capture the essence of what you do and why you do it. It serves as your guiding principle, helping you connect with clients, inspire progress, and build a fitness business aligned with your vision.

Write a Personal Training Mission Statement!

Your [gym's mission statement](https://www.vagaro.com/pro/gym-software) is the foundation of your brand and business identity. It’s so much more than just a catchy phrase—it’s a declaration of your purpose and the core values that drive everything you do.

Read on as we cover the do’s and don’ts of gym mission statements and why having one is essential. Let’s dive in!

## Why You NEED a Mission Statement

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8t0lspv75s507llglxc2wl8)

A well-crafted gym mission statement defines your goals, shapes your business decisions, and keeps your team aligned. It also helps attract members who connect with your philosophy and vision.
An effective mission statement gives your staff a clear direction, ensuring everyone is on the same page about your gym’s values, approach, and member experience.

<BlogTipSnippet tipTitle="Bonus!" text="Use our FREE mission statement builder to craft the perfect gym mission statement." />

In a competitive fitness industry, a strong mission statement sets you apart. It communicates what makes your gym unique and fosters an environment where members and staff feel part of something bigger.

With that in mind, here’s how you can create a gym mission statement that reflects your gym’s identity and purpose.

## How to Write a Gym Mission Statement

Crafting a compelling mission statement for your gym requires thoughtful reflection. You can start by defining the core purpose of your business—why does your gym exist?

### Define Your Core Purpose

Your core purpose is the driving force behind everything you do. It gives your gym direction, clarity, and a sense of mission. Why did you open your gym? What do you aim to provide your members?
Perhaps your goal is to create a community where people feel supported in their fitness journeys. Maybe you focus on providing cutting-edge training programs or an inclusive space where everyone feels welcome, regardless of fitness level.

By clearly stating your purpose, you also provide your team with a unified goal. This ensures everyone understands what your gym stands for and how their work contributes to its success.

### Identify Your Core Values

Your core values shape your gym’s culture and philosophy. More than just words, they influence how you interact with members, design workouts, and build your community. Do you prioritize inclusivity and making fitness accessible to everyone? Are you committed to high-quality coaching and personal development? Do you emphasize accountability, motivation, and consistency?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8t0m023malu07lleswrotfd)

Your core values might include integrity, empowerment, and community. Or they might focus on results-driven training and long-term health. These values are unique to you, so take time to identify what truly matters to your gym.

By clarifying these values, you ensure that your mission statement reflects the deeper principles that drive your gym forward.

### Emphasize What Makes You Unique

In a crowded fitness industry, your gym’s uniqueness helps you stand out. Take some time to reflect on what sets your gym apart from others.

Is it your state-of-the-art equipment and innovative training methods? Your commitment to fostering a welcoming and supportive atmosphere? Your focus on group fitness, personal training, or specialized programs like strength training or high-intensity interval training (HIIT)?

Highlighting your uniqueness in your mission statement adds personality and depth. Whatever makes your gym special, make sure your mission statement conveys it in a compelling way.

### Keep It Concise and Clear

Your mission statement should be powerful yet easy to understand. A strong statement captures your gym’s identity in just a few well-chosen words that leave a lasting impression.

When writing your mission statement, avoid jargon or overly complex language. Keep it straightforward and impactful. Focus on what matters most—your purpose, values, and what makes your gym unique.

<BlogTipSnippet tipTitle="Important!" text="Some gyms choose to have both a detailed mission statement and a shorter, shareable version. This allows for clear communication while maintaining a strong brand identity." />

In a world where attention spans are short, a concise mission statement ensures that potential members immediately grasp what your gym stands for. It should inspire them to sign up, keep coming back, and recommend your gym to others.

## Gym Mission Statement Examples

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cm8t0psda79xn07ll96dlhv0g)

Here are 20 mission statement examples to inspire your gym’s vision. They range from community-driven to results-oriented approaches, so choose what resonates most with your brand.

**Classic & Timeless**: *"We empower individuals to achieve their fitness goals through expert guidance, innovative training, and an inclusive community."*

**Community-Focused**: *"More than just a gym—we’re a hub for motivation, support, and lifelong fitness, welcoming members of all levels."*

**Modern & Trendy**: *"Blending cutting-edge fitness technology with expert coaching, we create training experiences that deliver real results."*

**Luxury Experience**: *"A high-end fitness experience designed for those who demand the best—state-of-the-art facilities, elite training, and unparalleled service."*

**Inclusive & Diverse**: *"A gym where every individual is valued, supported, and empowered, regardless of fitness level or background."*

**Precision Training**: *"With a science-backed approach to fitness, we provide expert coaching and structured workouts for maximum performance."*

**Relaxed Atmosphere**: *"A stress-free, welcoming gym where fitness is about feeling good, moving well, and enjoying the journey."*

**Bold & Unique**: *"We redefine fitness by making training fun, engaging, and tailored to your unique goals."*

**Old-School Strength**: *"Combining classic strength training principles with modern fitness science, we build stronger, healthier bodies."*

**Confidence Boosting**: *"Helping members gain confidence and strength through expert coaching, personalized training, and a supportive environment."*

**Expert Training**: *"Our experienced trainers provide top-tier coaching and personalized programs to help you reach your peak performance."*

**Growth-Oriented**: *"Fostering personal growth through fitness, we help members push limits, break barriers, and unlock their potential."*

**Efficient & Results-Driven**: *"Delivering effective training programs that maximize results in minimal time—because your time matters."*

**Personalized Fitness**: *"We take the time to understand your unique fitness goals, creating training experiences as powerful as you are."*

**High-Performance Training**: *"Utilizing the best fitness strategies and equipment, we help members achieve peak physical and mental performance."*

**Comfort & Care**: *"A gym where members feel at home—supportive, welcoming, and dedicated to their success."*

**Above the Rest**: *"More than a workout, we provide a transformative fitness experience tailored to each member’s goals."*

**Fitness for Everyone**: *"No matter where you are on your fitness journey, our gym provides the tools and support you need to succeed."*

**Timeless & Trendy**: *"A perfect mix of traditional fitness principles and modern training techniques for lifelong health and wellness."*

**Mastery of Strength**: *"We specialize in building strength, endurance, and confidence through expert coaching and a results-driven approach."*

Your gym’s mission statement should capture the essence of what you do and why you do it. It serves as your guiding light, helping you connect with members, inspire your team, and make business decisions that align with your vision.

Write a Gym Mission Statement!

Owning a [yoga studio](https://www.vagaro.com/learn/fitness/how-to-open-a-yoga-studio) is a rewarding journey, but when [tax season](https://www.vagaro.com/learn/beauty/tax-season-guide) rolls around, managing finances can feel overwhelming. The good news? Tax deductions can significantly reduce your taxable income, helping you keep more of your hard-earned money. Whether you own a yoga studio, rent space, or teach independently, this guide will walk you through the essential tax write-offs that can save you thousands. With this guide, you’ll find the complexities of tax season as a yoga teacher, much less complex. Let’s dive in: 

## What Are Tax Deductions? 

Tax deductions allow you to subtract qualified business expenses from your income, lowering the amount you owe in taxes. The key is that these expenses must be considered “ordinary and necessary” for running your yoga business. If it’s essential to your operations, there’s a good chance you can deduct it! 

Tracking your expenses is a game-changer for your business. Keeping organized records ensures you maximize deductions and reinvest in your yoga practice. 

## Understanding Your Yoga Business Classification 

Before forward folding into deductions, determine how your business is classified: 
- **Independent Contractor (1099-NEC):** You’re responsible for self-employment taxes, including income tax, Social Security, and Medicare. If this is you, file a **[Schedule C](https://www.irs.gov/forms-pubs/about-schedule-c-form-1040)** to report your business income and expenses. 
- **Employee ([W-2](https://www.irs.gov/forms-pubs/about-form-w-2)):** Your employer withholds taxes for you, but if you itemize deductions, you may still be able to write-off certain business-related costs. 

Knowing your classification ensures you file the right tax forms and claim every deduction you deserve.  

## Essential Tax Deductions for Yoga Studio Owners 

Maintaining detailed records of your expenses is crucial for maximizing deductions as a yoga teacher. Understanding yoga instructor tax deductions can help keep more earnings by reducing your taxable income. Here are the key write-offs every yoga studio owner and instructor should know about: 

### Studio Space & Rent 
- **Studio Lease or Rental Fees:** Fully deductible if you rent a space as a yoga teacher. 
- **Home-Based Yoga Studio Deduction:** Teaching yoga from home? You may qualify for a home office deduction as well as writing off home office supplies. 
- **Utilities:** Electricity, water, heating, and Wi-Fi costs for your studio can be written off. 
- **Studio Maintenance & Repairs:** Cleaning services, repairs, or maintenance costs are deductible. 

### Yoga Equipment & Supplies 
- **Mats, Blocks, & Straps:** Essential yoga equipment qualifies as a deductible business expense.  
- **Studio Furniture:** Mirrors, lighting, speakers, and waiting area seating are deductible. 
- **Cleaning & Sanitation:** Disinfectants, hand sanitizers, towels, and air purifiers can be written off. 
- **Decor & Ambiance:** Plants, candles, and essential oils to enhance the studio environment are deductible. 

### Business & Operational Expenses 
- **Marketing & [Advertising](https://www.vagaro.com/learn/fitness/effective-yoga-advertising-how-to-yoga-ads):** Website costs, [social media](https://www.vagaro.com/learn/fitness/fitness-studio-digital-ads-facebook-instagram-google) ads, flyers, and online promotions qualify. 
- **Business Insurance:** General liability, property, and professional liability insurance are deductible. 
- **Licensing & Permits:** Business permits and health or safety certifications are fully deductible. 
- **Software & Subscriptions:** [Booking platforms](https://www.vagaro.com/pro/yoga-software), accounting software, and music streaming services qualify. 

### Instructor & Employee Costs 
- **Salaries & Wages:** Payments to yoga instructors, assistants, or receptionists are deductible. 
- **Payroll Taxes:** Contributions to Social Security, Medicare, and other payroll-related expenses can be deducted. 
- **Independent Contractors:** Payments to guest instructors, marketing consultants, or freelancers qualify. 

### Professional Services & Continuing Education 
- **Tax Preparation Fees:** Hiring an accountant or tax professional is a deductible expense. 
- **[Legal](https://www.vagaro.com/learn/fitness/the-core-4-legal-essentials-every-studio-owner-must-know) & Business Consulting:** Professional advice related to your yoga business can be written off. 
- **Workshops & Training:** Attending yoga certification programs or [business seminars](https://www.vagaro.com/learn/keep-your-skills-sharp-or-start-a-new-career-with-online-education) can lower your taxable income.  
- **Travel for Training & Retreats:** Expenses for travel, lodging, and registration fees for yoga conferences or retreats qualify. 

### Online Marketing & Digital Presence 

A strong online presence helps grow your yoga business, and related expenses are tax-deductible. 
- **Social Media Advertising:** Paid promotions on platforms like Facebook and Instagram are deductible. 
- **Email Marketing Software:** Subscriptions to [email marketing](https://www.vagaro.com/learn/get-more-clicks-with-email-and-text-marketing) services are business expenses. 
- **Website Costs:** Expenses for design, hosting, and domain renewals qualify. 

![caucasian-females-legs-on-yoga-mat-with-yoga-props-2025-01-10-15-08-23-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/0sc7sly4TPey0dkq1wtF)

## Understanding Depreciation & Section 179 Deductions 
Some business investments, like equipment and furniture, lose value over time. Instead of deducting the full cost upfront, depreciation allows you to spread deductions over multiple years. Items that qualify include: 
- **Yoga Studio Equipment:** Speakers, furniture, and specialty props. 
- **Furniture & Fixtures:** Reception desks, lounge seating, lighting, and shelving. 
- **Studio Renovations:** Upgrades to flooring, mirrors, or HVAC systems. 

Alternatively, [Section 179 Deductions](https://www.section179.org/) allow you to deduct the full cost of qualifying equipment in the year of purchase, significantly reducing taxable income.  

## Vehicle Expenses as a Tax Write-Off 

If you travel for workshops, private sessions, or studio visits, you may qualify for vehicle deductions. You can deduct business-related mileage using the [standard milage rate](https://www.irs.gov/tax-professionals/standard-mileage-rates) (currently 58 cents per mile) or track actual expenses such as gas, maintenance, and insurance. Keep detailed mileage logs and consult a tax professional to ensure compliance.  

## Tips to Maximize Your Tax Write-Offs 

To ensure you make the most of your deductions, follow these best practices: 
- **Keep Detailed Records:** Save receipts and track expenses using bookkeeping software. 
- **Work with a Tax Professional:** An expert can help identify additional deductions and ensure compliance. 
- **Avoid Common Mistakes:** Maintaining accurate records throughout the year simplifies tax season.  

## What Your Yoga Studio Can’t Write Off 
While it’s tempting to claim every expense as a tax deduction, some things just don’t fly with the IRS. For yoga studios, there are a few key items that simply can’t be written off: 
### Personal Expenses 
Anything unrelated to your business operations like your daily coffee run or personal clothing won’t qualify as a business expense. So, leave those personal yoga mats and gym clothes out of your deductions.  

### Non-Business Travel 
If you take a vacation, even if it’s to a yoga retreat, unless the primary purpose is for business, it’s not deductible. Only travel specifically for business, like attending conferences or workshops, is allowed. 

### Home Office Space (If You Don't Meet the Requirements)  
You can deduct your home office, but only if it’s used exclusively for your studio’s operations. If you’re using the space as a guest room or for other purposes, the deduction won’t stick. 

### Fines and Penalties 
Any fines from parking tickets, tax penalties, or violations are considered personal costs, and they are not deductible. 

By sticking to the rules and claiming only legitimate business expenses, you’ll avoid a red flag with the IRS. Keep your records tidy and consult with a tax pro to make sure you’re on the right track! 

 ![a-large-group-of-people-are-doing-hero-pose-with-p-2024-07-23-00-30-50-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/QPtrpL2zQZCX3REniL8B)

## Final Thoughts: Keep More of Your Hard-Earned Money 

By understanding and utilizing tax deductions, yoga studio owners and yoga teachers can save thousands each year. Staying organized, keeping thorough records, and consulting with a tax expert will help you optimize your tax return. This way, you can focus on what truly matters: Sharing your passion for yoga.  

 

 

**Resources:**
1.  https://turbotax.intuit.com/tax-tips/ 
2. https://www.irs.gov/credits-and-deductions-for-individuals 
3. https://www.investopedia.com/terms/d/deductible.asp 

 

 

 

*Disclaimer: This guide is for informational purposes only and should not replace professional tax advice. Always consult with a tax expert to ensure compliance with financial and legal requirements.*

Tax Write-Offs for Yoga Studio Owners: The Ultimate Tax Deduction Guide 

**Success doesn’t happen by chance.** As a [fitness professional](https://www.vagaro.com/pro/fitness-software), you’re well aware that success is really driven by the power of accountability and goal-setting. At the same time, you’ve likely seen how easily clients can lose motivation or veer off track without clear direction.

That’s where the power of an accountability form excels. 

Let’s break down the dos and don’ts of crafting an accountability form that actually works, and discuss why they’re crucial to your mission in the first place. Plus, we’ll include a downloadable accountability form example/template for you to use!

## Understanding Accountability in Fitness/Coaching

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/9jkKhkByRi6xaJl33uAh)

Accountability is the difference between wishful thinking and real progress. It’s what turns *one day* into *day one*.

In fitness and coaching, accountability is the driving force behind keeping clients from making excuses and pushing them to stay consistent, even on tough days. When people know they’ll have to check in, whether with a trainer, a coach, or even themselves, they’re far more likely to follow through. 

In fact, according to a recent study from the *Association for Talent Development*, people that set specific accountability appointments with a life coach or personal trainer have a **95%** probability of completing a goal.1

Accountability can take many forms: scheduled progress reviews, habit-tracking sheets, digital reminders, or even group challenges that foster a sense of community. It’s not just about tracking actions; **it’s about creating a mindset shift**. Clients start to see their efforts add up, reinforcing their commitment and driving them toward their goals. With the right system in place, accountability transforms fleeting motivation into a habit that sticks.

## Why Goal Measurement Forms Are Essential

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Fd4Tteh3Rsqt1fXNW5wD)

Without a clear way to measure progress, goals can feel farfetched. That’s why goal measurement and accountability forms are paramount. They turn vague aspirations into concrete, trackable steps (but more on that in a bit!) When clients see their improvements in black and white, whether it’s increased reps, faster times, or healthier habits, they gain a sense of achievement that fuels their motivation. 

These forms also help identify patterns, making it easier to spot what’s working and what needs adjustment. Beyond benefiting clients, they give valuable insight into your professional coaching effectiveness, allowing for smarter, more personalized guidance. 

In short, goal measurement isn’t only about tracking numbers—it’s about creating momentum, boosting confidence, and ensuring steady, measurable success.

## Key Elements of an Effective Accountability Form

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/mLk3tGxJSQOiBptkvpgO)

Beyond collecting data, an effective accountability form keeps your clients focused and motivated. **The key is to make it structured yet simple.**

Thankfully, accountability forms are relatively basic and only require a few thoughtful minutes to put together. You’ll start with a well-defined section for goal-setting, include space for tracking progress, and, most importantly, provide an area to create a check-in schedule with your clients. Let’s take a closer look!

### Clear Goal-Setting Section

A strong goal-setting section is the foundation of any reliable accountability form. Progress becomes vague and difficult to measure without clearly defined goals. So, encourage clients to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to give them a concrete target to work toward. 

Instead of broad aspirations like “get in shape,” a well-structured SMART goal might be “complete three strength-training sessions per week for the next month.” This level of clarity makes success feel tangible.

<BlogTipSnippet tipTitle="Bonus!" text="If you’d like to explore SMART goals more in-depth, check out our previous article, [How to Start Your Own Private Practice](https://www.vagaro.com/learn/wellness/how-to-start-a-private-practice)." />

A dedicated space for both short-term and long-term goals ensures that clients can track their immediate progress while keeping their bigger vision in mind. **The more precise and intentional this section is, the easier it becomes to celebrate wins, adjust strategies, and maintain motivation.**

### Progress Tracking Area

Seeing progress in real time is one of the most powerful motivators. A well-structured tracking section allows clients to log their efforts and recognize improvements over time. Whether it’s recording workout frequency, weight changes, personal bests, or habit streaks, this section provides measurable proof of consistency. 

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/q48iLYxEQRiCt0SyJDuz)

Simple checkboxes, weekly logs, or even space for quick notes can make tracking easy and sustainable. The key is to keep it structured yet flexible. If tracking progress is too complicated, and clients might abandon it. When clients can visually connect their daily actions to long-term results, they stay committed and confident in their journey with you.

### Self-Reflection & Challenges

Numbers and stats are great, but mindset matters just as much. A self-reflection section gives clients space to assess their experiences beyond the data. What’s working well? What isn’t? How do they feel about their progress? Encouraging clients to check in with themselves fosters awareness and helps them identify patterns—whether it's habits that contribute to success or obstacles that slow them down. 

This section also makes room for mindset shifts. A missed workout doesn’t mean failure; it’s an opportunity to reassess and adjust! When clients actively engage in self-reflection, they take ownership of their journey, making lasting progress more likely.

### Check-in Schedule

Consistency is the foundation on which success is forged, and regular check-ins ensure clients remain steadfast in their journey. A structured review schedule, whether weekly, bi-weekly, or monthly, helps maintain momentum and prevents goals from slipping out of focus. 

Scheduled check-ins create accountability by giving clients a moment to pause, assess, and adjust. Are they meeting their targets? Do they need to tweak their approach? These moments of reflection are just as important as the work itself. Check-ins can be self-guided, with a coach, virtual, or in-person, but either way, they provide a sense of structure that keeps progress moving forward.

### Coach Feedback and Adjustments

Even the most self-motivated clients benefit from outside perspective. A dedicated space for coach feedback lets you offer encouragement and constructive insights beyond face-to-face interactions, keeping your clients on track. Think of it as a virtual “homework” hub.

Sometimes, clients don’t realize they’re overtraining, stuck in a plateau, or focusing on the wrong metrics. These moments are where your expert input makes all the difference. Feedback can be as simple as a quick note of encouragement or as detailed as a personalized adjustment plan. The key is to make it actionable, so clients leave each session knowing exactly what steps to take next. Thoughtful, consistent feedback strengthens trust and improves results for the long haul.

An accountability form goes beyond paperwork and serves as a tool that keeps clients on track and invested in their success.

## Design Goal Measuring Forms

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/xAeosQ3HRfeS2kuOZEkn)

A well-designed goal measurement form is like a roadmap, it shows clients where they’re headed and how far they’ve come. To make it effective, start with a dedicated section for goal-setting, ensuring each objective follows the SMART criteria we discussed previously: Specific, Measurable, Achievable, Relevant, and Time-bound. 

<BlogTipSnippet tipTitle="Bonus!" text="Download our accountability form template!" />

Break goals down into short-term and long-term milestones, giving clients a sense of progress along the way. A tracking section should capture key data points, whether it’s workout performance, nutrition habits, or mindset shifts. Space for self-reflection helps clients recognize challenges and celebrate wins, while a coach’s feedback section ensures ongoing support. 

The simpler and more intuitive the form, the more likely clients are to use it consistently, and that consistency drives lasting results.

## Form Best Practices to Track Progress and Keep Clients Engaged

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/gYzP83DHSGKVIcoeLSyi)

Tracking progress isn’t about filling out a form; it’s about keeping clients engaged and committed. So, use your check-ins as opportunities for conversation, not merely number-crunching. Ask clients how they feel about their progress, what’s working, and where they need more support. 

Aside from progress tracking, small wins should be celebrated, and setbacks should be reframed as learning experiences. The more interactive and dynamic the process, the more invested clients become. **That’s what leads to real, lasting change.**

## Accountability Forms: A Step Towards Success

**Accountability forms are the first step toward turning aspirations into results.** These forms provide you with a clear, structured way to track progress and measure success, helping your clients stay on course. Progress builds momentum, and momentum fosters consistency—the very foundation of success, as we mentioned

Above all, as a fitness professional, you know what’s best for your clients, and these forms can help you communicate it effectively!

---

**Sources**:

1. [https://www.afcpe.org/](https://www.afcpe.org/)

Accountability Forms in Fitness: A Must-Have for Coaches & Trainers (with Downloadable Template!)

A robust digital marketing strategy is absolutely necessary to make it as an independent business owner in the fitness industry, and the faster you implement yours, the better. \[1\] Paid advertising, or those online ads that businesses pay for to promote their offerings, are hugely important to this strategy. 

Paid fitness ads enable you to target specific audiences based on things like demographics, interests, behavior, and location. But there’s a science to effective paid ad campaigns, and it involves more than just throwing a lot of money at them and hoping something sticks. Let’s dive into what makes the best fitness ads work, explore the most common platforms (Google, Facebook, etc.) for fitness ads. We'll also go over some basic paid ad tips for each platform--*with* samples. 

## 1. The Power of Digital Ads for Fitness Studios
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/dZVqLl3qQzepJetlJ9o5)
From content and influencer marketing to paid ads, health and fitness advertisements have become as nuanced as a CrossFit Hero WOD. Digital ads are a major part of this nuanced marketing plan.  

Unlike billboards and print advertisements of old, digital fitness ads operate on a Pay Per Click (PPC), Cost Per 1000 Impressions (CPM) basis. They enable you to target specific audiences based on demographics, interests, behaviors, or search intent, or bid on certain keywords relevant to your business. 

Modern yoga and Pilates studios and independent fitness centers rely on digital ads to increase or improve the following: 

* **Lead Generation**: Attract potential clients by targeting people interested in fitness, yoga, or Pilates. 

* **Member Acquisition**: Convert leads into paying members with intro offers, free trials, or exclusive promotions. 

* **Brand Awareness**: Increase studio visibility and credibility within your local fitness community. 

* **Community Building**: Digital ads foster engagement by creating a loyal following through [social media](https://www.vagaro.com/learn/fitness/8-social-media-post-ideas-gyms) and interactive content. 

And they do *work*. Recent averages put the click-through rate (CTR) of fitness ads on the Google Ads platform alone at almost 7%, with a conversion rate of 7.4% \[2\] (both higher than the overall average). There are, however, a few things you must consider before you can reap the rewards of digital ads. 

## 2. Crafting a Winning Fitness Ad Campaign Strategy 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/o5Z3LsCOTQy8hi5d0Q4n)
Before you execute the perfect ad for your [fitness studio](https://www.vagaro.com/learn/fitness/fitness-ad) or [yoga](https://www.vagaro.com/learn/fitness/effective-yoga-advertising-how-to-yoga-ads), or Pilates studio, you must have a clearly defined ad campaign strategy (which is, in turn, part of your overall [marketing](https://www.vagaro.com/learn/fitness/10-gym-marketing-ideas) strategy). 

Here is a quick primer on just that. 

### Set Clear Campaign Objectives 

Is your goal to increase brand awareness for your fitness business, or to drive more traffic to your [website](https://www.vagaro.com/learn/fitness/websites-for-your-fitness-business)? Is it to generate new leads, or to increase sales (via [memberships](https://www.vagaro.com/learn/fitness/how-to-increase-gym-membership-sales))? This is important because you’ll need to identify key metrics like Cost Per Lead (CPL) or Cost Per Acquisition (CPA) to track success (more on costs below). 

### Define Your Target Audience 

When planning a paid ad campaign for a fitness business, understanding your target audience is crucial. Fitness, yoga, and Pilates studios serve different demographics than traditional gyms. While there is some overlap, these members have distinct preferences and behaviors.  

Of the ideal recipients of these ads, you must understand the following: 

* **Demographics:** Age, gender, income, location, etc. 

* **Interests:** Activities, topics, or hobbies that people actively follow or engage with (primary, related & complementary). 

* **Behaviors:** Specific actions people take online or offline that indicate interest in fitness. 

* **Life Events/Situations:** Major changes or current circumstances in someone's life that might make them more likely to seek fitness services. 

If these categories sound familiar, it’s because you examined them in your original business plan—which may be helpful to revisit.

### Make Your Ad Budget 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/VXhPw6TsTj2MrH8DvWlg)
No surprise here: digital health and fitness advertisements aren't free. However, a successful ad campaign requires more financial finesse than just throwing a bunch of money into the machine and hoping for the best. In fact, the money for your paid fitness advertisements can run out quickly if you didn't budget properly. 

To create this budget, you will have to:

* **Determine Members’ Lifetime Value (LTV)**: LTV is the revenue each member is going to generate in their lifetime for your studio. Use the following equation to calculate your LTV: *LTV = (Monthly Member Fees) x (Average Length of Membership) x (Referral).*  

* **Understand Fitness Industry Benchmarks**: Figure out the cost per click, per 1,000 impressions, per new member acquired. Use these numbers to estimate your ad spend. 

* **Calculate Conversion Rates at Each Stage**: Map out your entire funnel with conversion rates - from ad impression → click → lead → scheduled visit → membership. This helps predict how many impressions you'll need to hit your member goals. 

* **Work Backward from Your Revenue Goals**: If your goal is 10 new members per month and your CPA is $75, then you could expect to spend at least $750 per month. 

### Measure Success & ROI 

Measuring the return on investment of paid fitness advertisements involves several key parts, which we’ve simplified a bit here. To figure out your ad’s ROI, you must: 

* **Identify Key Performance Indicators**: Metrics that show if your ads are working, such as number of *leads, class bookings, or membership sign-ups.* 

* **Use Tracking Tools & Analytics**: Utilize platforms and software that integrate with your ad platforms and collect data about their performance, like *Facebook Ads Manager* or *Google Analytics*. 

* **Identify Cost Per Acquisition Analysis**: Calculate how much you spend on ads to get one new customer by *dividing total ad spend by number of new customers gained*. 

* **Test & Adjust**: Start with a small(ish) budget ($500-$1,500/month), analyze performance, and scale up if results are strong. If they’re low, tweak your targeting, messaging, or offers. 

Using the sample numbers from the budgeting section above, let’s say your main membership is $100/month, and you figured out that members stay 8 months average. That means that each member brings in $800 lifetime value, so 10 new members generate $8,000 in lifetime revenue. 

This means your $750 ad spend generates a 10.6x return ($8,000/$750).

Once you have a plan in place and a way to measure its effectiveness, you’ll need to familiarize yourself with the main digital ad platforms you’ll be using. Let’s cover those next—with sample ads. 

## 3. Facebook Ads for Fitness Studios: Get More Leads & Members
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/qdFKaAAiRxCqziDZUgQ3)
Facebook ads are paid promotional content and messages that appear on Facebook and its affiliated platforms (like Instagram—but more on them in a minute). They appear in users' news feeds, side columns, stories, and elsewhere and look like regular Facebook posts but are marked as "Sponsored" or "Ad". 

Facebook advertising is important to your social media marketing strategy and any marketing campaign. The platform enjoys high engagement rates for fitness-related content, and makes it relatively easy to reach your target audience. The best Facebook ads for gyms or fitness studios always feature eye-catching visuals and client success stories that effectively showcase transformations, attracting potential customers. 

There are several types of paid Facebook ads, but we’ll focus on the four most common: 

* **Image Ads:** The simplest of the group, these are single photos with text and a call-to-action button. 

* **Video Ads:** Facebook video ads consist of a single video with text and call-to-action button. 

* **Carousel Ads:** Carousel ads are multiple photos and/or videos that users can swipe through. 

* **Story Ads:** These are full-screen vertical ads that appear between Facebook Stories. 

### Facebook Ad Example: Yoga Studio 

***Primary Text:**** "🧘‍♀️ Find Your Inner Peace at \[Studio Name\] New Student Special: 2 Weeks Unlimited Yoga for $49* 

* *All levels welcome* 

* *Expert instructors* 

* *Peaceful atmosphere* 

* *Variety of classes from gentle to power yoga"* 

***Headline:**** "Begin Your Yoga Journey - 2 Weeks Unlimited $49"* 

***Call-to-Action:*** "Sign Up Now"* 

#### Facebook Ads Tips 

* Use social proof (member testimonials) 

* Include clear offer details 

* Add multiple images/video 

* Keep text concise but informative 

## 4. Instagram Ads for Fitness Studios: Visual Storytelling & Engagement 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/94BvaPMvRz2vvH5PdZsm)
Who hasn’t come across videos, collaborations and other inspiring fitness content on Instagram? Similar to Facebook ads, Instagram ads are paid posts or stories that appear in users' feeds, Stories, Explore page, and Reels. 

Like Facebook ads, Instagram ads are also marked as "Sponsored" or "Ad." They can appear in multiple places on the platform and look like regular Instagram posts but with added features like buttons.  

The most common ads you see on this platform are: 

* **Feed Ads**: Photo or video ads that appear in users' main Instagram feeds. 

* **Story Ads**: Full-screen vertical ads that appear between Instagram Stories. 

* **Reels Ads**: Perhaps the most famous on the list, reels are short-form vertical videos that appear between Reels. 

* **Explore Ads**: These ads appear when browsing—no surprise—Instagram’s Explore page. 

* **Carousel Ads**: A slideshow of images or videos that users can swipe through in one post

### Instagram Ad Example: Fitness Studio Carousel Post 

***Images:*** 

* *HIIT class in action* 

* *Strength training session* 

* *Recovery/stretching* 

* *Happy clients* 

***Caption:*** "🔥 Not your average workout Join \[Fitness Studio Name\] for:* 

* *High-energy group classes* 

* *Personal attention in every session* 

* *Expert programming* 

* *Real results* 

*Limited time: 3 classes for $49 #FitnessStudio #\[City\]Fitness #BoutiqueFitness"* 

#### Instagram Ad Tips 

* Focus on visual appeal 

* Use relevant hashtags 

* Include location tags 

* Leverage Instagram Stories features 

## 5. Dominate Google Search: A Guide to Google Ads for Fitness Studios
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/UsT3Te8Qw6PBrxspfRXe)
Let's hop off the social media marketing train for a minute. Google Ads are online paid advertisements that appear in Google's search results and across their network of partner websites (which includes YouTube—more on that below). 

Google also leverages a variety of tools for crafting compelling ads for gyms and other fitness businesses that reach your intended target audience.

**Types of Google Ads**:

* **Search Ads**: These text ads appear at the top and bottom of Google search results when people search for terms and are marked with an "Ad" label. You only pay when someone clicks your ad. 

* **Display Ads**: Visual advertisements including images, animations, or interactive elements that appear on websites partnering with Google, such as blogs or news sites. These ads are typically paid based on either impressions (views) or clicks. 

* **Video Ads**: Video ads play before or during YouTube videos and on partner sites. These can be either skippable or non-skippable, with various payment options based on views or specific user actions. 

* **Shopping Ads**: Product-focused listings that show images, prices, and store information directly in Google Shopping and search results. These ads operate on a pay-per-click model. 

### **Google Ad Example: Pilates Studio Search Ad** 

***Headline 1:**** "Private Pilates Studio \[City\]" **Headline 2:** "Reformer & Mat Classes Daily" **Headline 3:** "New Client Special - Save 30%"* 

***Description 1:**** "Expert instructors, small classes, personalized attention. Equipment & mat Pilates available." **Description 2:** "Transform your body with classical Pilates. Book your first session online today."* 

#### Google Ad Tips 

* *Include pricing and special offers* 

* *Mention unique selling points* 

* *Use location-specific keywords* 

* *Include call extensions* 

## 6. TikTok Ads for Fitness Studios: Reach the Next Generation 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/ym8O6kvEQkK7OHi2oPhi)
Most people think of TikTok and YouTube as social media channels on which to post and view organic (unpaid) video content. However, in the realm of paid video ads, TikTok and YouTube (more on them below) are the main players for fitness advertising.  

While similar, each offers certain strengths based on its use case. For example, TikTok's paid advertising platform enjoys a high engagement among a younger audience base, with users spending over 90 minutes daily on the app, and boasts strong ROI potential \[3\]. It also has: 

* Lower cost per click compared to other social platforms 

* Advanced AI targeting to reach relevant viewers 

* A native-feeling ad format 

* Built-in creative tools that make creating ads relatively easy

Those last two make it easier to create impactful short-form video content that naturally blends with organic posts. 

**Types of Paid TikTok Ads:** 

There are four types of paid ads utilized on TikTok. These include: 

* **In-Feed Ads**: These appear in a user’s For You Page (FYP) with the "Sponsored" label 

* **TopView Ads**: TopView ads are full-screen ads that appear when users first open TikTok 

* **Branded Effects**: These are custom filters/stickers for paid campaigns 

* **Branded Hashtag Challenges**: Sponsored hashtags with dedicated landing pages attached 

### TikTok Ad Example: Yoga Studio

***Video Content (15 seconds):*** 

* *Opening shot: Sunrise yoga flow* 

* *Quick transitions between:*  

* *Beautiful studio space* 

* *Instructor guiding pose* 

* *Students in synchronized flow* 

* *Peaceful savasana* 

* *Text Overlays: "Find your Zen 🧘‍♀️" "Join our yoga family" "First class FREE"* 

***Caption:**** "Your sanctuary awaits ✨ New students: First class FREE Link in bio to book #YogaLife #MindBody #\[City\]Yoga"* 

#### TikTok Ad Tips 

* Keep content fast paced 

* Use trending music 

* Show authentic results 

* Include text overlays 

## 7. YouTube Ads for Fitness Studios: Build Your Brand & Authority
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/h1UDW1wVSzuzprd7oRnX)
Of course, YouTube’s ad platform has many of its own perks. YouTube is the world's second-largest search engine, offering unmatched reach across all age demographics. The YouTube platform: 

* Provides flexible advertising options including pre-roll, in-stream, and discovery ads. 

* Only makes you pay for engaged viewers who don't skip ads.  

* Integrates with Google Ads, which enables precise audience targeting and analytics for optimizing campaigns. 

* Helps many in the [fitness](https://www.vagaro.com/learn/fitness/how-to-start-fitness-youtube-channel) industry build brands and establish authority.

**Types of Paid YouTube Ads** 

There are more paid ad options with YouTube, and they function similarly to many we’ve covered already. These are: 

* **Pre-roll Ads**: Ads that play before videos and are skippable after 5 seconds 

* **Bumper Ads**: These 6-second ads are non-skippable 

* **In-stream Ads**: In-stream ads that play during longer videos 

* **Discovery Ads**: These appear in search results and recommended videos 

* **Display Ads**: These show up on the right side of watch page 

### YouTube Ad Example: Pilates Studio 

***In-stream Success Stories Ad (30 seconds)**** Scene 1: Client testimonial Scene 2: Reformer class overview Scene 3: Instructor guidance Scene 4: Results showcase* 

***Voiceover:**** "Looking for a workout that transforms your body and mind? Our certified Pilates instructors help you build strength, flexibility, and confidence. Try our new client special today."* 

***On-screen text:*** 

* *"Private Session Special"* 

* *"3 Sessions: $199"* 

* *"Limited Time Offer"* 

#### YouTube Ad Tips 

* Hook Viewers Instantly 

* Keep It Concise & Engaging (15-30 secs.) 

* Optimize for Sound-Off Viewing 

* End with a Strong CTA 

By strategically utilizing platforms like Facebook, Instagram, Google, TikTok, and YouTube, fitness studios can effectively reach their target audience, generate leads, acquire new members, and build brand awareness. Remember to consistently analyze your ad performance, adjust your campaigns based on data, and prioritize creating engaging and high-quality content that resonates with your ideal clients. With a well-defined strategy and a data-driven approach, digital advertising can be a powerful tool for driving growth and success for your fitness studio

**References:** 

1. [https://www.linkedin.com/pulse/digital-muscle-how-marketing-revolutionizing-fitness-tory-buchan-7iinc/](https://www.linkedin.com/pulse/digital-muscle-how-marketing-revolutionizing-fitness-tory-buchan-7iinc/)  

2. [https://www.wordstream.com/blog/2024-google-ads-benchmarks](https://www.wordstream.com/blog/2024-google-ads-benchmarks)  

3. [https://ads.tiktok.com/business/en-GB/solutions/ecommerce/shoppingads](https://ads.tiktok.com/business/en-GB/solutions/ecommerce/shoppingads?acq_banner_version=73350444)  

Fitness Studio Digital Ads (2025): Facebook, Instagram, & Google Ads Guide

In the endlessly-dynamic fitness realm, one thing remains constant: *the need to stand out*. With competition growing and consumer preferences shifting, finding your unique space in the market has never been more important. 

One of the *most* effective ways to do this is by "niching down"—focusing on specialized fitness classes that cater to a specific audience.1 While it might seem counterintuitive to narrow your offering, the benefits of offering niche fitness classes can have a massive impact on your business's growth and success.

<BlogTipSnippet tipTitle="Important!" text="If you haven’t discovered your niche just yet, or might need some help doing so, check out our [guide](https://www.vagaro.com/learn/finding-your-niche)!" />

## 1. Easier and More Effective Marketing

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/kaYBZBPTHq1uQsV130Eg)

A niche market is easier to target, which means your marketing efforts can be more precise and cost-effective. Instead of broad advertising campaigns that appeal to a general audience, you can home in on messaging that speaks directly to your ideal clients. Your social media content, email campaigns, and advertising strategies can all be tailored to the needs, interests, and challenges of your niche audience. 

For instance, you could run a targeted ad campaign for an online yoga class designed specifically for office workers with sedentary lifestyles.

Having a specific niche also means your content can resonate more deeply with your audience, leading to higher engagement rates and better conversion rates. The more you speak to their pain points, the easier it will be to turn prospects into loyal clients.

## 2. Pricing Flexibility and Increased Revenue

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/m2Jjh9C2QsyvGWnguoYn)

To cut to the chase, people are willing to pay more for expertise. In fact, in **2024**, **51% of U.S. consumers** reported that *service* is always more important than *price*.2 

Offering niche fitness classes positions you as a specialist in that area, and your clients will recognize the value in having access to a coach who understands their unique needs. Specialized programs often demand a premium price point, too, especially if they cater to a particular lifestyle or demographic—think of yoga classes for athletes or rehab-focused workouts for those recovering from injury. Given these severe, life-altering reasons that lead people to seek help from a fitness professional, they’re often willing to pay more. 

At the end of the day, the perceived value of niche offerings can be significantly higher than general fitness classes, allowing you to fairly increase your prices and boost your revenue.

## 3. Less Competition, More Authority

When you focus on a niche, you face less direct competition. Instead of trying to be everything to everyone, you're focusing on a specific market with fewer players (competition) in the game. This allows you to carve out a distinct space for yourself in the industry. Your niche expertise gives you credibility and authority, making you the go-to expert in that field. For example, if you specialize in post-natal fitness, you can become a trusted resource for new mothers seeking support and guidance, all of which can build your reputation and establish you as a leader in that specific fitness category.

## 4. Strategic Partnerships Opportunities

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/kBjvLBzyROEbsJUOQcRW)

Focusing on a niche can open doors to unique partnerships with like-minded businesses, organizations, or influencers. If you offer fitness classes for seniors, for instance, you might collaborate with local senior care facilities, health insurance companies, or even aging-related product brands! Check out some of these other partnership opportunities per niche for more inspo:

### Pre/Postnatal Fitness Classes

Maternity boutiques or baby product retailers are excellent collaborators for cross-promotions, like special discounts or events. You could also host fitness or nutrition workshops specifically for expecting or new mothers to further position you as a trusted expert.

### Youth Sports Conditioning

School P.E. programs, community sports leagues, and local teams can be great opportunities for offering training programs to young athletes. Athletic stores in your area might collaborate on co-branded promotions, while nutritionists can help you provide comprehensive programs tailored to youth wellness.

### Corporate Fitness Classes

Many companies nowadays prioritize employee wellness, making them ideal partners for offering workplace fitness classes or stress-management workshops. Through these, you could provide exclusive discounts or organize virtual and in-person sessions to improve employee health and productivity.

No matter the fitness niche you decide to pursue, partnering with similarly-aligned businesses can help you tap into new audiences and expand your reach within your market.

## 5. Deeper Client Connections and Relationships

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Fi3IN5WMQVIAFj6sE6g6)

When you niche down, you become more in tune with your clients' specific needs, preferences, and goals; you build a connection.

This deeper relationship results in a more supportive, motivating environment where clients feel seen, heard, and understood—leading to greater client satisfaction and higher retention rates.

## Here’s Why Less Is More

In the fitness world, there's an overwhelming temptation to cater to as many people as possible. However, offering niche fitness classes allows you to focus on what you do best and truly serve a specific community. The benefits of niching down—building a loyal customer base, charging premium prices, gaining reputation, and simplifying marketing—are all compelling reasons to consider offering specialized fitness programs.

If you’re ready to stop competing and start leading, narrowing your focus could be the smartest business move you ever make. Find your niche, own it, and watch your business thrive.

___

Ready for a software that’s got your back as a fitness professional? Flex, scale, and grow with a [30-day complimentary](https://www.vagaro.com/pro/pricing) trial of Vagaro, and see what you can achieve!

Sources:

1. [https://insurefitness.com/fitness-niches/](https://insurefitness.com/fitness-niches/)
2. [https://www.forbes.com/](https://www.forbes.com/)

5 Ways Niche Fitness Classes Help Your Business Thrive

Improving health is at the top of mind for many people these days, particularly at the start of a new year. In fact, Fitness goals make up nearly half of all New Year’s resolutions1. Fitness memberships surge during the New Year—but so do drop-off rates. To maximize this seasonal opportunity, your gym, yoga studio, or Pilates school needs a marketing plan that addresses both the influx of new members and the high potential for membership attrition. 

Below we cover some actionable and effective marketing strategies to not only attract more clients this year, but how to keep them motivated and turn them into regular members. 

## 1. Understanding New Year’s Resolution Clients 
To launch a successful marketing campaign for the new year, one that effectively attracts and *RETAINS* the resolution” crowd, you need to understand who this crowd is.  

In the fitness industry, this term often refers to the surge of new members who join gyms or fitness studios after the holiday season with high enthusiasm but low commitment, leading to what's commonly called the "January boom."  

By February or March, many New Year's clients have already stopped showing up, though they might continue paying for their memberships for a while longer. These are referred to as “ghost memberships.” 

### Why Do So Many Resolutions Fail? 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/WKboMpitQve45Gksq177)
The average resolution has a shelf-life anywhere from a few weeks to about a month. In the fitness world, nearly half of those who resolve to build healthier bodies give up by February1. Why is this?  

There are many reasons why new members discontinue their fitness quests. Likely, it was because they: 

* Set unrealistic fitness targets (like "get six-pack abs in a month") or keep goals vague (like "get in shape", or “lose weight”). 

* Don't track key metrics like workouts completed, weight, measurements, or strength gains. 

* Abandon their fitness routine after the initial motivation wears off. 

* Try to overhaul everything at once (diet, cardio, strength training, flexibility) rather than building habits gradually. 

* Start exercising without a structured workout plan or proper guidance 

* Don't tell anyone about their fitness goals, missing out on accountability and support. 

* Set unrealistic expectations about their body's transformation timeline. 

Fizzled motivation. Lack of support and community. Unclear or unrealistic goals. No accountability, or way to track progress. As the owner of a fitness business, you can market yourself as the cure for these. Doing so can help you attract more clients this resolution season and turn them into committed members.  

Let's dive into how.

## 2. New Year's Memberships & Packages 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/3xGTHvujQqWVWNVZyFQZ)
Selling [Memberships](https://www.vagaro.com/learn/fitness/how-to-increase-gym-membership-sales) and class packages should be the goal for any fitness business because they provide sustained revenue streams. You can—and should—form memberships and packages around New Year’s resolutions. 

What makes these slightly different from the memberships and packages you already sell is that, beyond some basics (studio access, group classes, etc.), they address the specific needs of new members who make New Year’s resolutions.  
In addition, you should go beyond the typical "free trial membership" and offer multiple membership tiers that range from short- to long-term commitments. 

Here are some New Year's membership examples for a range of fitness businesses: 

### "New Year New You" Launch Package (Boutique Fitness Studio, 3-month Membership) 

* Regular price: $199/month 

* New Year Offer:  

* Month 1: $99 (50% off) 

* Month 2-3: $179/month 

* Total savings: $240 

**Features/Perks**: 

* Early bird (December sign-up): Additional free private session 

* 2 private sessions to establish proper form 

* Weekly check-ins with an instructor 

* Custom progress tracking journal 

* Access to members-only "Resolution Success" workshops 

* Unlimited classes during peak morning or evening hours 

### "Resolution Warrior" Package (yoga, or Pilates studio, 6-month Membership) 

* Regular price: $179/month 

* New Year Offer:  

* Months 1-2: $129/month 

* Months 3-6: $159/month 

* Total savings: $340 

**Features/Perks:** 

* Private posture assessment & alignment session 

* Monthly flexibility/strength benchmarking 

* 4 "Form & Flow" technique workshops 

* All mat classes + 2 reformer/equipment classes per week 

* Access to meditation sessions 

* Monthly restorative workshop 

* 15% off props and wellness items 

* Bring-a-friend passes (1 per month) 

###  "Sustainable Success" Package (Fitness Studio, Class Focus, 12-month Membership) 

* Regular price: $159/month 

* New Year Offer:  

* Months 1-2: $99/month 

* Months 3-12: $139/month 

* Total savings: $680 

**Features/Perks:**

* Paid in full bonus: Two free months added 

* Early bird bonus: Retail discount increases to 25% 

* Weekly technique workshops in first month 

* Partner-assigned for accountability 

* Quarterly fitness assessments 

* Unlimited group fitness classes 

* Free guest passes each month 

* Priority booking for premium classes 

* Access to online workout library 

These membership packages provide maximum support during the initial high-motivation period while building long-term success factors like accountability, community, and progress tracking. They also combine immediate perks with sustained engagement opportunities. 

The pricing strategy combines appealing initial discounts with gradual increases, rewarding longer commitments while maintaining revenue. Strategic incentives for paid-in-full memberships and friend referrals boost both cash flow and community building. 

How do you advertise all this succinctly and effectively? Check out these 6 [fitness ad](https://www.vagaro.com/learn/fitness/fitness-ad) examples. 

## 3. Develop a New Year Social Media Strategy 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/6Ue13LwOSNWSq2HdDy4e)
[Social media](https://www.vagaro.com/learn/fitness/8-social-media-post-ideas-gyms) is central to any business’s marketing campaigns, and it’s particularly important for fitness businesses at the start of the year. Why? Because of how social media content can engage people and create communities, as well as provide things to strive for and look forward to.  

As we covered, it’s the absence of these things that kill resolutions, preventing new clients from sticking with your business long-term. They should be central to your social media campaign.

Two particularly effective post types include: 

### Success Stories 
Success stories, or testimonials, are a great piece of evergreen marketing content that work all year, especially for seasonal campaigns. For our purposes here, however, showcase fit regular clients who stuck out their resolutions *last year*.  

With their consent, show these clients’ before and after photos and a quote, or, if both of you are up for it, a quick video describing their journey (video content has the highest engagement rate).  

If these stories have high engagement, you can encourage people to do more than just read or watch; ask them to use the thread to share their own long-term resolution successes. Encouraging people to share like this helps a community form around a shared purpose or aspiration. 

### Beginning-of-the-Year Challenges 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/zNsaq59QT8C0QNGTgBnh)
Social media competitions and challenges are a fantastic way to recognize and celebrate achievements, and keep people engaged.  

Here's a compelling social media contest example: 

#### The Anti-Resolution Revolution Challenge 

**Structure**: 

* This runs January through March 

* Members post monthly progress photos/updates with the gym's custom hashtag (#GymNameAntiResolution) 

* Each month has different mini-challenges (e.g., attendance streaks, trying new classes, bringing friends) 

* Points system:  

* Regular check-ins = 1 point 

* Progress photo updates = 3 points 

* Bringing a friend = 5 points 

* Completing monthly mini-challenges = 10 points 

**Prizes**: 

* Quarterly winner (most points by March 31) gets:  

* 3 months free membership 

* Custom gym apparel package 

* Personal training session package 

* Monthly prizes for mini-challenge winners: Merchandise, protein shake vouchers, guest passes to share 

The key differentiator here is positioning this as an anti-traditional resolution challenge. Its focus is building sustainable habits over a longer period rather than unsustainable January goals. 

This helps combat the "Resolution Client" dropout rate while generating engaging social content during the most crucial retention period. 

## 4. Plan Workshops & Seminars 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/G4TqXksR2CkwIbzaJbpq)
Many people begin their fitness resolutions lacking the foundational knowledge to succeed. So, plan New Year’s-themed workshops or seminars that provide them with the foundations they need.  

A few examples can include: 

### Beginner's Yoga, or Pilates sequences  
Introduces clients to the movements, vocabulary and equipment they can expect in beginner’s classes, so that they won’t feel lost when they start. It also gives them enough knowledge to practice these sequences at home and potentially encourages them to buy equipment (yoga blocks, Pilates rings, etc..) from you. 

### Basics of Strength Training  
Cover the beginner’s barbell, dumbbell and Kettlebell exercises that effectively target major muscles groups, basic rep and set structures, and weekly workout breakdowns (Mon, Wed, Fri, etc.). New gym members should leave with a foundation and a formula to follow in those all-important first weeks. 

### HIIT or Cross Fit Basics
For those who prefer more dynamic movement and good sweat. Show proper movement technique, timing, and how to flow through periods of recovery and intensity. Also show exercises that make sense together, so new gym members can use them on certain days. Clients will leave realizing they need little equipment and space to hit the entire body. 

In addition to instilling foundational fitness skills, workshops and seminars bring people with similar fitness goals and interests together, just like group fitness classes do. Community, and working out with friends is especially important, which we'll cover below.

## 5. Start a Referral Program 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/7xVxE2IyQeWHwhF0ksZI)
Referral programs do more than bring in new clients and short-term revenue. They create natural support systems while addressing both immediate and long-term engagement. They are also a way to reward current members.

Here's an example of an effective New Year's referral program**:** 

### "New Year, New Friend" Referral Program 

**Initial Rewards**: 

* Referring member gets one free month 

* New member gets 50% off first month 

* Both receive a buddy pass for premium workshop 

**March 1st Bonus**: 

* Another free month for referrer if friend stays active 

* Both get branded gear (water bottle or yoga mat) 

* Both get priority spring event registration 

**Added Perks**: 

* Multiple referrals stack (more friends = more free months) 

* Exclusive buddy-only class times 

* Weekly partner workout suggestions 

When friends join, they become accountability partners, making fitness a shared experience rather than a solo journey. The two-tiered reward system targets both initial signups and long-term attendance, and leverages current members to help combat the typical resolution drop-off. 

## 6. Keep in Touch with Email & Text Marketing 
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/rTx2PDW2Qe6aX56chIty)
In the end, mastering the January rush and the resolution crowd is all about [member retention.](https://www.vagaro.com/learn/fitness/13-gym-membership-retention-tips) Your regular clientele care about value for their money and may look elsewhere if you don't provide it. The resolution crowd is a bit...different  

As we said above, they will pay for a long-term membership or package and not use it. That’s still money for you, at least until they cancel, but if you want to convert them into long-term clients, you must keep them engaged.  

Stay connected with your members through regular newsletters, emails, and texts that highlight what's happening at your gym. Keep them in the loop about new offerings, upcoming programs and workshops. Share links to your latest social media content, workout tips, and healthy recipes that help members stay on track with their New Year's goals.  

Reeling the resolution crowd back in, you’ll master the win-back email, which is sent to inactive members to encourage them to interact with you again. They aren’t lost, not quite. The goal is to turn into repeat customers. 

### Fitness Win-Back Email Example
A win-back email could look like this: 

*Subject: We Miss You! Here's Your Fresh Start (No January Required)* 

*Hi \[Name\],* 

*We noticed you haven't visited \[Studio Name\] in a while, and we wanted to check in. Remember that amazing energy you felt after your first few classes? That feeling is still here, and we'd love to help you get it back.*  

*No pressure, no judgment - just a welcoming community ready to support your return.* 

*To make coming back easier, we've got a special offer just for you:* 

* *A free private session with one of our instructors to refresh your practice* 

* *Priority booking for our most popular class times*  

* *A spot in our Pilates Foundations workshop* 

*Ready to roll out your mat again? Simply click below to book your welcome-back session or reply to this email if you'd like to chat about what class might be the best fit for you right now.* 

*See you on the mat!* 

*\[Name\] \[Studio Name\] \[Book Now Button\]* 

*P.S. Did you know we've added several new beginner-friendly classes to our schedule? They're perfect for easing back into your practice!* 

### Fitness Win-Back Text Message Example
Texts are short and urgent and enjoy higher open rates than email. An effective win-back text could look like this: 

*Hi \[Name\]! We miss seeing you at \[Studio Name\]! 💪 Ready to jump back in? We've got a free private refresh session waiting for you this week. Reply YES to claim it and get back to feeling amazing! (No judgment, just high fives 🙌)"* 

*Alternative version with different offer:* 

*"\[Name\], your spot at \[Studio Name\] misses you! Come back this week and your first class is on us - plus a free smoothie to celebrate your return. 🎉 Reply YES to book your comeback class*! 

Using your email marketing software to segment your clients is particularly important. As we said, committed clients and resolution clients are a bit different, and may be interested in different things. You can target participants of a recent event or fitness challenge. You can also check in with members who you haven’t seen in a while. 

**References:** 

1. [https://www.driveresearch.com/market-research-company-blog/new-years-resolutions-statistics](https://www.driveresearch.com/market-research-company-blog/new-years-resolutions-statistics) 

2. [https://www.loyolamedicine.org/newsroom/blog-articles/new-years-fitness-resolutions](https://www.loyolamedicine.org/newsroom/blog-articles/new-years-fitness-resolutions)

Fitness Marketing Strategies for the New Year: Keeping Clients Beyond Resolutions

Just like that rewarding full body burn after a great workout, Pilates has been steadily taking over the fitness and wellness worlds by storm. What was once considered a niche form of exercise is now a global sensation, attracting people from all walks of life. 

In today's entrepreneurial era, turning a passion into a thriving business has never been more accessible. Pilates enthusiasts are embracing this trend, combining their love for movement with business savvy to create studios that cater to the growing demand for mindful, body-centric fitness.

If you’ve been dreaming of opening your own Pilates studio but haven’t taken the plunge yet, this guide is for you!

While beginning your own Pilates business from the ground up is no easy feat, it doesn’t need to be as daunting as you think—and it all starts with finding your niche.

## Unleash Your Niche: What Makes You Special?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/13ppgOTOQ2r2BnrvhLA1)

Simply put, a niche is something that sets you apart from the rest of the competition. It’s your *special sauce*. 

You’ll know what your secret ingredient is better than anyone, but if you need a little help narrowing down your internal search, here’s a couple of Pilates-specific niches you could consider:

<BlogTipSnippet tipTitle="What's Your Pilates Niche?" text="- Rehabilitation and Injury Recovery
- Pre and Postnatal Pilates
- Pilates for Seniors
- Athletic Performance and Sports-Specific Pilates
- Corporate Pilates
- Pilates for Mental Wellness" />

Maybe your niche isn’t the type of Pilates that you choose to teach, instead, maybe it’s how you teach it. Do you like to play a particular type of music while you work out? Is your teaching style more unorthodox or unique than others? Will you offer group or private training? 

All of these unique identifying traits can be capitalized on to help you stand out in an increasingly saturated market. Once you’ve decided what your niche is, it’s time to:

## Draw up a Business Plan

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/A2RpWUedQMn7Wck02M2B)

A business plan is like a roadmap for your business. It outlines your goals, how you'll achieve them, and what resources you'll need. It includes key details like your target market, products or services, marketing strategies, and financial projections. 

Whether you're starting a new Pilates business completely or growing an existing one, a business plan helps you stay organized, attract investors, and stay focused on your vision. Plus, it’s a handy tool to track your progress along the way!

Your business plan can look and function however works best for you, but it usually includes the following sections:

### Executive Summary

The executive summary is the heart of your business plan—a concise snapshot of your Pilates studio’s vision and goals. Here, you’ll outline your Pilates business’s purpose.

Your business goals, like opening day, how you plan on growing your client base, and projected revenue targets should all be included here, too.

### Business Description

The business summary is where you introduce the key elements of your Pilates studio. You’ll explain your concept—whether you’re focusing on group classes, private sessions, or a mix—and describe the clients you aim to serve, such as beginners, athletes, or those recovering from injuries. 

This section also defines your business structure, like whether you’ll operate as a sole proprietor or an LLC. Most importantly, it highlights your unique selling point—the aspects of your studio that set it apart from the competition (your niche!) 

Ultimately, the Business Summary gives a clear, engaging overview of what your studio offers and who it’s designed to help.

### Market Research

Market research highlights your understanding of the Pilates industry and your target audience. Here, you’ll describe the clients you’re aiming to serve—whether they’re beginners, fitness enthusiasts, or people seeking rehabilitation.1

You’ll also analyze your local competitors, identifying their strengths and any gaps in their offerings that your studio can fill.1 Additionally, this section covers industry trends, showing how Pilates is evolving and how your studio will tap into current demands, such as hybrid classes or wellness packages. 

An effective market research section demonstrates that you’ve done your homework and are prepared to meet the needs of your market!

### Marketing Plan

Your marketing plan outlines how you’ll attract and retain clients for your Pilates studio. It begins with your branding—how you want your studio to be perceived, from your logo and studio vibe to the messaging you use. 

From there, it details your strategies for reaching your target audience, whether through social media, community events, influencer partnerships, or SEO. 

You’ll also explain your pricing strategy, covering everything from single class rates to membership packages, and any special promotions you plan to offer. The marketing plan is all about how you’re going to build your studio’s presence and ensure long-term growth.

### Operations Plan

The operations plan outlines the day-to-day details of running your Pilates studio. This includes your studio’s location, size, and layout, as well as the equipment you’ll need—like reformers, mats, and other apparatus. You’ll also cover staffing needs, from certified instructors to front desk staff, explaining their roles and responsibilities. 

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/hto3HsLRQUuesDG9Mu2f)

This section ensures that every logistical aspect, from class scheduling to equipment sourcing, is well thought out. It shows how you’ll keep the studio running smoothly, providing a seamless experience for both clients and staff.

### Financial Plan

Arguably one of the most important sections of your business plan, the financial plan is where you break down the numbers behind your Pilates studio. It covers your startup costs, including expenses like rent, equipment, insurance, and marketing. 

You’ll also project your revenue, estimating income based on class pricing, membership options, and expected client growth. 

It might be good to include a break-even analysis, too, which shows how long it will take for your studio to become profitable. If you’re seeking funding, this section outlines how much you need and how you’ll use it. 

Overall, the financial plan demonstrates that your business is not only inspiring and uplifting the community, but financially sustainable!

<BlogTipSnippet tipTitle="Did you know?" text="The Pilates market is estimated to reach USD 377.1 billion in value by 2032.2" />

### Appendix

Finally, the appendix serves as the supporting documentation for your business plan, providing additional information that might not fit in the other sections, but is still good to have on-hand. 

Here, you can include instructor resumes, highlighting their qualifications and experience, as well as detailed market research data that backs up your claims. Visuals such as branding mockups or studio layouts can also be included to give readers a clearer picture of your vision. 

This section is an opportunity to provide depth and context, ensuring that stakeholders have all the relevant information at their fingertips to understand and support your Pilates studio’s journey.

## Register Your Business: Becoming a Legitimate Entity

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/lxizliERQCQSLQUaed3h)

Now that you know how you want to run your Pilates studio, it's time to make sure you can actually do so—legally, that is. To do that, you’ll need to register your business with the state. While the process itself is rather transparent, it always requires:

### An Official (or Temporary) Business Name:

A business name is absolutely required in order to register your Pilates studio as a legitimate business, and you probably have some great ideas already! If you haven’t been able to come up with something that speaks to your brand, it’s completely okay to use a fictitious, temporary name for the time being. However, if you ever change your business name or address, be sure to report it to your state government immediately to avoid any possible penalties.

### File Taxes/Employer Identification: 

Be sure to file any needed documents with the state in order to verify your identity and ability to perform the services that you want to offer. It's also important to consider opening a business bank account to maintain separation between personal and business finances.

### Business License: 

Getting a business license can feel like a big step, but it's usually a straightforward process! Start by figuring out what type of license you need based on your business and location. Then, choose your business structure (like an LLC or sole proprietorship) and register your business name if necessary. After that, head to your local city or county office—many have online options—and apply for the license, making sure to check if any special permits are needed. There might be some fees involved, so be prepared just in case!

<BlogTipSnippet tipTitle="Note:" text="Requirements for operating a business in the US often differ by state. To find out what’s needed for your location, conduct a quick web search! Most states have a government website dedicated to new business owners.3" />

After completing your state's requirements for registering with the Secretary of State’s office, your business is officially registered!

## How to Find Clients: Quickest 3 Ways to Attract Business

Now that the foundation of your Pilates business is solid, the next step is attracting clients. No matter how excellent your studio is, without clients, it’s just an empty room! So, a comprehensive marketing strategy will help you get your name out there and establish a steady flow of clients.

### 1.	Leverage Social Media

Create profiles on platforms like Instagram, Facebook, and TikTok, and regularly post engaging content that resonates with your target audience. Videos of workouts, testimonials from clients, or tips on maintaining a healthy lifestyle can generate interest and engagement. Use hashtags, geo-tags, and collaborate with local influencers to maximize your reach.

### 2.	Online Marketplace

An online marketplace is a great way to increase your business’s visibility and extend its reach with minimal direct oversight. It provides a low-maintenance way to keep your business consistently active, allowing it to attract both new and existing clients. 

### 3.	Google My Business

Make sure your studio is listed on Google My Business. This not only helps with SEO but ensures that potential clients in your area can easily find you when looking online. Encourage clients to leave reviews—it boosts your credibility and improves your ranking in local searches.

With some ideas and ways to attract clients and generate excitement, it’s time to get everything in order for your big launch! Before you step into the spotlight and welcome your first customers, let’s take a moment to ensure every detail is accounted for. 

## Final Checklist

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/SI6jtWpyRh6LSCyycOUS)

This final checklist will guide you through all the essentials to ensure your Pilates studio is fully prepped and ready to shine from day one. Let’s make sure you’re all set for success!

### 1. Business & Legal
- Business plan complete
- Licenses/permits obtained
- Business entity registered
- Insurance secured
- Lease signed

### 2. Financials
- Funding secured
- Business bank account opened
- Payment system set up

### 3. Studio Setup
- Renovations/build-out done
- Equipment purchased/installed
- Safety measures in place

### 4. Team & Training
- Instructors hired/certified
- Staff trained
- Contracts/waivers signed

### 5. Tech & Software
- Booking/payment software set up
- Website live
- Social media ready

### 6. Marketing
- Brand identity complete
- Pre-launch marketing active
- Grand opening event planned

### 7. Client Experience
- Memberships/pricing set
- Client policies in place
- Amenities stocked

### 8. Compliance & Safety
- Health/safety protocols ready
- Emergency procedures established

With your final checklist complete and all the key elements in place, you're one step closer to bringing your vision to life. As you prepare to launch your Pilates studio, remember that this is just the beginning of an incredible adventure.

So, take a deep breath, embrace the moment, and get ready to inspire your community with the transformative power of Pilates. Your passion and dedication will not only create a thriving business but also foster a supportive environment for your clients. We’re cheering you on every step of the way, confident that your journey will be as rewarding as those satisfying post-workout stretches. Here’s to your success!

___

If you’re in search of a software that can flex, scale, and grow with your Pilates vision, consider a [30-day complimentary trial](https://www.vagaro.com/pro/pricing) of Vagaro. We back your success at every step.

**Sources:**

1.	[https://www.doxee.com/](https://www.doxee.com/)
2.	[https://www.expertmarketresearch.com/](https://www.expertmarketresearch.com/)
3.	[https://www.sba.gov/](https://www.sba.gov/)

*Disclaimer: This guide is provided for informational purposes only and is not intended as a substitute for legal advice. Before starting your Pilates business, it is important to consult with a legal professional to ensure all regulatory, licensing, and financial requirements are properly addressed.*

How to Open Your Pilates Studio: The Essential Guide

Here’s an exercise in mindfulness: Take a stroll downtown and see if you can count the yoga studios between each block. It’s no illusion that yoga’s popularity increased significantly, by 64% from 2010-21, in fact, with over 34 million people practicing some form of it in the US alone1. Yet, statistics also show that many many a yoga business have difficulty taking advantage of that popularity and finding success.  

Opening your own yoga studio involves careful planning and preparation that requires you to think like a business owner. To that end, here’s a comprehensive guide for how to open a yoga studio.

## 1. How to Open a Yoga Studio? Start Teaching NOW
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/4WCkFLSBoFTuzO80KqQ2)
You don’t need a physical studio to teach or practice yoga. No, we’re not suggesting that you abandon your goal of opening one, but that you start building a client base by teaching classes wherever and whenever you can, including offering online yoga classes.

Having your own yoga business often starts with renting space in gyms, teaching in rec centers or public parks, or by streaming classes online and posting them to your social media pages.

By doing so, you’ll have started building a brand and reputation around yourself as an instructor. You can start amassing customer reviews even before you open your doors, which establish trust.

Customer reviews are especially important for yoga businesses, as word of mouth (WOM) is still the primary mode of *attracting new clients*, which, along with client retention, consistent cashflow and differentiating from competition, is one of [4 major challenges](https://www.vagaro.com/learn/fitness/solving-4-yoga-studio-challenges) for yoga studios.

## 2. Draft A Business Plan for Your Yoga Business
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/COOhuv6KRdqavf9h1tz8)
Even a boutique yoga studio requires a comprehensive business plan that outlines that studio’s goals, target market, and financial projections. 

A solid business plan will serve as a roadmap. It organizes your goals & how you plan to achieve them and is especially important if you plan to secure outside funding.  

Your business plan should be a living document that can change as your yoga studio evolves. However, the main components are: 

### Executive Summary

The executive summary is a short, however engaging, high-level overview of your business. 

**Clearly state:** Business name, location, service offerings, vision, and mission statement. 

### Company Description
This section provides a more granular description of your yoga business.

* **Target market:** Determine who you want to attract to your yoga studio. Are you targeting beginners, advanced practitioners, or a specific demographic like seniors or athletes? Understanding your audience will help you tailor your offerings.

* **Goals:** Outline short-term and long-term goals, including plans for growth and expansion.

* **Market needs:** Identify the specific needs and preferences of your target market. 

* **Legal structure:** Specify your business’s legal structure (e.g., corporation, sole proprietorship).

* **Growth forecast:** Provide a projection of your business’s growth over time.

### Your Vision and Mission
Defining your vision and mission is a crucial step in opening a thriving yoga studio. Here are some tips to help you get started:

* **Mission Statement**: Develop a clear and concise mission statement that reflects your values and goals. This statement will guide your decision-making and operations, ensuring that everything you do aligns with your core values.

* **Vision Board**: Create a vision board or visual representation of your studio’s atmosphere and aesthetic. This can help you stay focused on your goals and inspire you as you work towards opening your yoga studio.

* **Studio Values**: Consider the values that will guide your yoga studio. These could include inclusivity, community, wellness, or sustainability. Your values will influence your business practices and help attract clients who share similar beliefs.

### Organization
This is where you’ll detail your yoga studio’s organizational structure. You may begin this journey solo, but as your studio grows, you will have a team working with you. 

* **Organizational chart:** Visualize the structure of your business, including key employees, their positions, and responsibilities (e.g., senior instructors, managers, etc.). Include brief biographies of key employees.

### Services
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/qunmwqLRd6WnuvcQ3v7w)
This outlines the scope of services you provide for clients—with a strong emphasis on the benefits to them.

* **Scope of services:** Clearly define the types of yoga classes, workshops, or retreats you offer. Emphasize the importance of studio space in relation to class capacity and ambiance. Consider factors like size, layout, and design elements that create a calming atmosphere for students. List here if you plan to sell products, like yoga mats, yoga clothes and other equipment.

* **Benefits:** Highlight the benefits of your services to clients, such as stress reduction, improved flexibility, and enhanced mental well-being.

* **Market differentiation:** What sets your yoga studio apart? Whether it’s specialized classes, unique workshops, a particular teaching style or a unique studio space, identify the features that make your studio unique and beneficial to your clients. Explain how your services differ from competitors.

### Marketing Your Studio 
Marketing plans are huge for any fitness and wellness-related business. 

* **Marketing tactics:** Outline your planned marketing strategies, including social media, [email marketing](https://www.vagaro.com/learn/get-more-clicks-with-email-and-text-marketing), [text marketing](https://www.vagaro.com/learn/sms-marketing-and-text-messaging-tips-for-small-business), content marketing, paid advertising, and local partnerships. Local partnerships are co-marketing opportunities with complementary businesses. Think of a local healthy food market, or even a nearby hotel. 

* **Marketing materials:** Develop high-quality materials that align with your brand identity for all your marketing efforts. There are certain elements that ALL good fitness ads should have. Check out these [6 ad examples](https://www.vagaro.com/learn/fitness/fitness-ad) to see how an effective fitness-oriented ad is executed. 

* **Public relations:** Explore opportunities for media coverage. Is there an interesting niche your new yoga studio will occupy? Local news outlets might want to cover it as a piece of local interest. 

### Industry Analysis
The industry analysis section provides research on your local market, current trends & how your yoga studio aligns with where the market is headed.

* **Market research:** Analyze the local yoga market, including trends, competition, and customer preferences.

* **Industry trends:** Identify emerging trends in the yoga industry, such as specialized yoga styles or wellness retreats.

* **Market needs:** Assess the unmet needs of your target market and how your yoga studio can address them.

### Competitor Analysis
Your competitor analysis is detailed research on your direct competitors—or businesses that offer the same services you do. 

* **Direct competitors:** Identify other yoga studios offering similar services in your area. 

* **Competitive analysis:** Compare your competitors' services, pricing, marketing strategies, and customer reviews. 

* **Competitive advantage:** Identify your unique selling points and how they help you stand out from competitors. 

### Target Audience Analysis
Your target audience is the group of people most likely to book services and become loyal customers. Create detailed profiles of your ideal clients, including demographics, psychographics, and behaviors. 

### Financial Projections
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/NpikEFkRsuC0jJL6o4Eg)
Finances can be intimidating when opening a yoga studio, but you’re in the business of conquering fear and attaining peace of mind. 

* **Five-year projection:** Create a detailed financial plan with monthly and annual earnings projections. 

* **Financial statements:** Include projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. 

* **Financial analysis:** Use financial analysis tools to assess the viability of your business plan. 

### Funding
A yoga studio has an edge on traditional fitness studios or even Pilates studios in that, outside of yoga mats, light weights and foam wedges, the human body is all the equipment you need.  

Still, the startup costs for traditional and modern yoga facilities can be steep. If you’re starting with little money, there are several avenues available to fitness professionals for funding. 

* **Small Business Loans:** Banks, credit unions, and online lenders often offer small business loans with flexible terms and interest rates. 

* **SBA Loans:** The Small Business Administration (SBA) provides various loan programs with favorable terms and government guarantees. 

* **Equipment Financing:** If you need to purchase new equipment or renovate your studio, equipment financing can be a good option. 

* **Small Business Grants:** Some local, state, and federal governments offer grants to support small businesses, including yoga studios. 

* **Small Business Funding**: Funding solutions, like [Vagaro Capital](https://www.vagaro.com/learn/beauty/small-business-funding-vagaro-capital), may be an alternative for fitness business owners to small business loans and bank loans, with their lengthy approval processes, high interest rates and rigid payment terms. 

## 3. Find the Best Location
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Ke7ojlJrRq2UpbskfwPw)
There are several factors at play when choosing the ideal location for your yoga studio. The most important among them are: 

### Your Target Demographic
It was crucial to fully flesh out your target demographic in your business plan for this reason. Choose a location in neighborhoods where this demographic is *likely to live* or work. 

### Accessibility
Ensure your yoga studio is easily accessible via public transport or has nearby parking. Choose an area that is pedestrian-friendly, especially if you want to attract walk-in traffic. 

### Competition
Research if there are already established yoga businesses in the area. Too many competing studios might make it hard to build a client base, unless you offer something unique. 

### Visibility
High foot traffic areas can bring walk-in clients. Look for areas near shops, cafes, or other wellness-related businesses. Ensure that your yoga studio is visible from the street with clear signage. 

## 4. Obtain Permits
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/5SXzTvvZRIa5tbNkoJLW)
While specific requirements may vary depending on your location, here are the most common licenses and permits you may need to consider when opening a yoga studio: 

* **Business License:** A general business license is usually needed for any business operating within a jurisdiction. 

* **Occupancy Permit:** This permit ensures that the building meets safety and zoning regulations. 

* **Health and Safety Permits:** Depending on your location, you may need health and safety permits related to sanitation, food handling (if offering refreshments), and fire safety. 

* **Zoning Permit:** This permit ensures that your business follows zoning regulations for the area. 

* **Sales Tax:** Register for a sales tax license if you're selling products or services. 

* **Employer Identification Number (EIN):** If you plan to hire employees, you'll need an EIN for tax purposes. 

## 5. Insure Your Yoga Studio
A yoga studio, like other fitness business, must carry insurance for liability, safety, and legal requirements. It reassures staff and clients alike that they will be compensated for any damages or injuries.

Here are the basics: 

1. **General Liability Insurance**: Protects against third-party claims for bodily injury or property damage that may occur on your premises. 

2. **Professional Liability Insurance (Errors & Omissions**): Covers claims arising from the professional services you offer, such as teaching yoga. 

3. **Commercial Property Insurance**: Protects your physical location and its contents from damage due to fire, theft, vandalism, or natural disasters. 

4. **Business Interruption Insurance**: Covers lost income if your business operations are temporarily halted due to a covered event (e.g., fire, natural disaster). 

5. **Workers' Compensation Insurance**: Provides coverage for medical expenses and lost wages if an employee is injured or becomes ill on the job. 

6. **Cyber Liability Insurance**: Covers losses related to data breaches or cyberattacks, particularly if you store sensitive client information (e.g., credit card info, health details) online. 

## 6. Hiring Yoga Teachers
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/P9jguoA2TdWrdzSW71ej)
Hire experienced and qualified teachers who share your vision and values. Their expertise and teaching style will significantly impact the quality of your classes and the overall client experience at your yoga studio. Consider, also, hiring a studio manager or assistant to help with day-to-day operations. 

### Credentials & Certifications
When hiring potential instructors, ensure that they hold recognized yoga certifications from reputable organizations, including: 

* **Yoga Alliance:** This is the largest and most well-known yoga certification organization in the United States. They offer various certifications, including Registered Yoga Teacher (RYT) at different levels (200-hour, 500-hour, etc.). 

* **American Council on Exercise (ACE):** ACE offers a certified group fitness instructor certification that includes yoga. This certification is recognized by many fitness facilities and health clubs. 

* **International Yoga Federation (IYF):** IYF offers a variety of yoga certifications, including basic, intermediate, and advanced levels. 

* **Yoga Alliance of the UK:** This organization offers yoga certifications in the United Kingdom and is recognized internationally. 

* **National Council for Certified Yoga Teachers (NCCYT):** NCCYT offers a certified yoga teacher certification program in the United States. 

### Finding the Right Fit
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/PtlFyL5ATPWugxpQ7Km0)
To ensure that your instructors are the right temperamental and cultural fit for your new studio, consider the following: 

* **Teaching experience:** Consider the instructor's teaching and their ability to connect with students. Generally, a yoga instructor should have at least 2 years of yoga practice before leading their own classes. To lead teacher trainings, that number is closer to 4.2 

* **Specializations:** If you're offering specialized yoga classes (e.g., prenatal, restorative, hot yoga), look for instructors with relevant certifications or experience. 

* **Communication skills:** Effective communication skills are crucial for building relationships with clients and providing clear instruction. 

* **Teaching style:** Make sure their teaching style aligns with your studio's philosophy and target clientele.   

## 7. Set Up Your Yoga Classes
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/xfPFO0DQwCNY1SnXtPgE)
Setting up your yoga classes is an essential part of opening a successful yoga studio. Here are some tips to help you get started:

### Types of Classes
Determine the types of yoga classes you will offer. Options include Hatha, Vinyasa, Restorative, and specialized classes like prenatal or hot yoga. Offering a variety of classes can attract a broader audience.

Consider offering workshops, special events, and online classes to supplement your regular class schedule. These can provide additional revenue streams and attract more clients to your studio.

### Class Schedule
Develop a schedule that meets the needs of your target audience. Consider offering classes at different times of the day, including mornings, evenings, and weekends, to accommodate various schedules.

### Registrations and Payments
Create a system for managing class registrations and payments. Online booking and payment processing can streamline this process and make it more convenient for your clients.

With clients’ payment info on file and automated payment processing enabled, you can effectively sell renewable class packages and monthly memberships. This is crucial, especially when you're just getting your yoga studio off the ground. 

## 8. Management & Scheduling
![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/BqGBMRq1TUO9K7v2RM29)
Managing your finances and scheduling is essential to the success of your yoga studio.

Consider implementing a studio management software, like Vagaro, to help manage bookings, finances, scheduling, inventory tracking and customer relationships. This software can automate many of your administrative tasks and improve your overall efficiency.

**Class Scheduling System**: Create a system for managing class scheduling, including online booking and payment processing. A streamlined scheduling system can improve the client experience and make it easier to manage your classes.

Vagaro also includes a range of key features like inventory tracking, advanced reporting, and marketing tools, to support almost all operations at your yoga studio. 

**Expense Tracking**: Develop a system for tracking and managing expenses, including rent, utilities, and equipment costs. Keeping a close eye on your expenses can help you stay within budget and avoid financial pitfalls. Advanced reporting features found in Vagaro's platform give you a detailed, daily view of all this data from the palm of your hand.

**Payroll**: You'll likely employ a mix of full- and part-time yoga instructors. This can be tricky as far as employee payroll and tax records are concerned—unless you have the right software. In fact, payroll can be complex. Here is a detailed [guide to setting up payroll](https://www.vagaro.com/learn/small-business-guide-to-payroll-setup) at your new business. 

By following these tips and integrating them into your business plan, you’ll be well on your way to opening a thriving yoga studio.

------ 

Opening a single yoga studio was challenging and replicating that success in a new location for a new demographic may seem daunting. But, with a well-crafted business plan and the right tools, you can seamlessly nail your studio’s opening the way you do a Warrior II pose. Vagaro can be an asset in your journey to successful yoga studio ownership, providing essential [yoga software](/en-au/pro/yoga-software)features to streamline your operations and enhance the customer experience. Start business journey with 30-day FREE trial and experience it for yourself.

Sources: 

1. [https://www.yogitimes.com/yoga-statistics](https://www.yogitimes.com/yoga-statistics)

2. [https://www.yogajournal.com/teach/yoga-teacher-income/](https://www.yogajournal.com/teach/yoga-teacher-income/)

How to Open a Yoga Studio: A Comprehensive Guide

You probably hear the word *networking* at least **5x a week** as an [industry pro](https://www.vagaro.com/pro) living in the fast-paced grind of today’s hustle. That being said, you also likely have a good idea of WHY you need to be networking amongst your industry (and even outside of it!), too, but might not be as sure where to start. Don’t worry! We’ll walk you through all the essentials of networking for your small business, share some handy tips you can even try out today, and more. But first…

## What Really IS Networking?

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/hFu2Lb3OTlGXIuQgOHMD)

Networking is all about building connections with others in your industry or related fields, with the aim of supporting each other's career or business growth. It's not just about advancing professionally—it's about forming **meaningful relationships** where you can **exchange advice**, **share information**, and **offer support**.1 Whether you're attending industry events, joining professional organizations or clubs, or even just chatting casually, *every* interaction is an opportunity to connect. 

The core of these relationships and interactions are created in a mutually beneficial way, key word: *mutually*. Networking means you both grow and learn *together*; it should never be one-sided. Over time, you’ll see that these connections can lead to new opportunities, collaborations, and valuable insights that help you and everyone else involved. And it all starts with your *elevator pitch*.

## Let’s Hear Your Elevator Pitch…

First thing’s first when it comes to networking for your business: know your *elevator pitch*! It’s a short, engaging summary of your idea or business you can share in the time it takes to ride an elevator—or about **30 seconds** to **2 minutes**. Think of it as your golden opportunity to spark someone's interest about your vision. It's about making a strong first impression in a friendly, clear, and confident way, so whoever you’re talking to wants to know more! Here’s an example:

<BlogTipSnippet tipTitle="Example Elevator Pitch:" text="*Hi, I'm [insert name], founder of [insert business name], an eco-friendly Pilates studio. I want to help people of all fitness levels and ages achieve their goals in a space designed to reduce environmental impact. Let's connect and make a positive change together!*" />

Simple, quick, effective, right? You don’t need to go too far into the details or try to sell yourself too hard when it comes to your elevator pitch. Instead, focus on letting your passion infectiously shine through your pitch and organically captivate who you’re speaking with. Focus more on the *why* of what you do, and less on the *how*. Often times, strangers are more drawn to a genuine connection with another human as opposed to being sold on something. Once they’re hooked, you can dive into the specifics!

## Get Plugged In: Where to Find Networking Opportunities Near You

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/8BatV1MvTqeEFiE3Uhx6)

Alright, you know what networking is: *check*. You have your elevator pitch: *check*. Now, how do you actually network amongst other growing or established industry pros? How do you get your foot in the door? Truth be told, there’s tons of different methods, but these next few are the easiest to start out with while keeping costs low, and still maximizing your connections. Up first on our list:

### Online Communities

You can find forums, blogs, or other communities online using services like Facebook Groups, LinkedIn, or Reddit—to name a few—that help connect you with other individuals or businesses with similarly-aligned missions or offerings. It can be hard to choose which one works best for you since each app comes with its different pros and cons, so we’d recommend giving each a fair shot!

For example, Reddit is great for finding entire communities of people who are interested about a specific topic, from Pilates coaching or best practices (r/pilates) or even a place for tattoo artists to mingle, share advice, and show off their work (r/tattooartists)! On the other hand, something like LinkedIn is used to keep your fingers on the pulses of your favorite companies, and meant more to connect you directly with other individuals in your field. 

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/TpmTX1yyTTeshO0uu7YT)

### Local Business Chambers

Local business chambers and industry associations are fantastic resources for small businesses looking to grow and connect with the community. Chambers of Commerce, like the ones in **Los Angeles** and **Manhattan**, offer a huge range of events like mixers, luncheons, and workshops where you can meet local professionals and gain entrepreneurial insight. Industry associations, like the [American Marketing Association](https://www.ama.org/), also host conferences and provide online forums & training that bring together people from your field to share experiences or advice. 

You can also try scouting out local business alliances, like the [Times Square Alliance](https://www.timessquarenyc.org/about-the-alliance), who focus on building a community of professionals and supporting businesses in specific areas with events and promotional opportunities. As a blooming professional engaging with these organizations, you not only expand your network but also find a supportive community that can help your business thrive in the long run. Speaking of finding a supportive community…

### Shared Workspaces

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Qn5H7PPQPO7jOUeZe2PR)

Coworking spaces are fantastic environments for small business owners and freelancers looking to expand their network. They offer more than just a desk—they’re vibrant communities where you can attend regular networking events, mixers, and professional workshops. For instance, **WeWork** and **Spaces** are known for their engaging events that help members build valuable connections with one another.2 The collaborative atmosphere and energy encourage natural interactions and partnerships that you might not find in a coffeeshop or alone at your front desk after hours. 

 A handful of shared workspaces facilitate mentorship and collaboration opportunities as well, connecting you with experienced professionals in your industry, or in general, who can offer guidance. Plus, they often provide you with essential tools or resources, like meeting rooms and high-speed internet, to support both your relationship building and everyday business needs. Overall, coworking spaces create supportive environments where you can thrive and build meaningful connections.

### Local & Virtual Events

Online and local networking events, like [Vagaro’s yearly iconic conference](https://vagaro.registration.goldcast.io/events/fe18c071-0136-488b-8b85-8b779cfb9e7d), are a great way for small businesses to connect and grow, no matter where you’re at in your professional journey, or even geographically! If your goal for now is to sharpen up your skills or expand your industry knowledge, an online webinar where you can learn from experts and interact with fellow attendees should be your first stop. If you’re looking to focus on just networking and less on the educational aspect, then maybe virtual conferences, like iconic.24, that bring the energy of live events online, are going to be best for you. Plus, they’re often complete with keynotes and virtual networking lounges!

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/VcpipYhCRae1E8pVA2u1)

When it comes to things like in-person (and virtual!) trade shows, such as Premiere Orlando and the Bronner Brothers Beauty Show, you’re often able to showcase your business and talent while networking with a global audience. It’s way easier to expand your network on a broader scale at once because of this, plus get a chance to source talent or employees who align with your mission or services.

<BlogTipSnippet tipTitle="Pro Tip!" text="Try using the [Vagaro Marketplace](https://www.vagaro.com/) to connect with another business owners near you that offers services or products that might go hand-in-hand with your own! You can search the marketplace by business name, location, or a specific service itself." />

Networking takes many shapes, but at its heart, it’s about building genuine relationships with those in or around your industry. It can be daunting at first, and that’s absolutely okay, but what matters most is that you don’t let that fear stunt yours or your business’s growth. Be confident; be fearless; be YOU—and the rest will follow suit. We’re rooting for you!

---

Looking for a software that grows *with* your vision? Consider a [30-day complimentary trial](https://www.vagaro.com/pro/pricing) with Vagaro and see what you can accomplish, we’re with you at every step!

**Sources:**

1.	[https://www.leavedates.com/articles/10-networking-tips-for-small-businesses](https://www.leavedates.com/articles/10-networking-tips-for-small-businesses)
2. [https://www.wework.com/solutions/events](https://www.wework.com/solutions/events)

The Beginner's Guide for Effective Networking

Vagaro Master Class is your connection to the underground hair, beauty, and wellness industry knowledge that’s usually kept behind closed doors or tight lips. Own a tattoo shop? Pilates studio? Maybe a spa? No matter your vision or passion, this series will equip you with insider business tips and tricks for nurturing customer relationships, building an online presence, effectively marketing your business, and so much more.

In this latest installment of Vagaro Master Class, Luka Hocevar, owner of Vigor Ground Fitness and expert business coach & author, will show you how to create the first 60 days of the customer experience (CX) journey at your business, plus share some interesting points proving exactly why fostering a CX culture is so crucial to your success. 

<BlogTipSnippet tipTitle="Before You Continue!" text="Make sure you don't miss out on any exclusive tips by watching the [full series](https://www.vagaro.com/pro/master-class/luka-hocevar) and following along with our [downloadable guidebook](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/dOXvkEIJRAC925itqNMO)!" />

## Episode 1: Does Your Customer Service Suck?

As a business owner, it can be hard to not get too swept up in the *grow-grow-grow* mindset. Client acquisition is huge, absolutely, but emphasizing your efforts on the retention side of things might prove to be more beneficial for your business’s operations, and Luka’s here to explain why.

On the flip side, it’s important to think *proactively*, NOT *reactively* when approaching the customer experience at your business. A proactive CX outlook generates *warmth* towards anyone who might interact with you, like a metaphorical welcome mat or pat on the back that encourages repeat business—whether it’s a new or long-time client. 

> Customer experience is about building a set of remarkable interactions delivered consistently to all customers.

## Episode 2: Why the Customer Experience is Important

The heart of customer experience boils down to the **70/30** ratio: **70%** of the customer experience is telling clients what they can expect from your business, and **30%** of delivering *WOW* items or moments to your customer (ex: merch, free sessions or services, discounts, etc.).

So, where does the CX journey actually start? Believe it or not, it’s the *research* phase that takes up most of the customer experience at your business, no matter the industry. Here’s what that means: before people decide to do business with you, they’re going to research your business, look for pros and cons, and try to find out why *you* should be the one they visit. This is exactly why the content your pushing out as a business needs to **captivate**, **resonate**, and **educate**. How do you that? Why does it matter? Don’t worry, we’ll let Luka explain.

## Episode 3: Creating the First 60 Days of Your Customer Experience

We’ve talked the talk, now it’s time to walk the walk and create the first 60 days of your CX journey. In this third episode of Luka’s master class, Luka will take you through *his* first 30 days of the customer experience journey at Vigor Ground Fitness, plus share some creative strategies YOU can start using ASAP to immediately level-up your CX expertise.

> People will refer the most others to your business in the first 30 days of their time with you.

Whether you own a barber shop, hair salon, yoga studio, or tattoo shop—what’s something you can do at the end of every session that’s going to improve the experience? What small or large, expected or unexpected things can you do with or for your clients to enhance the end of their interaction with you? These questions should be playing on repeat inside your head as a business owner. Why? Well, sure, you may be in the beauty, fitness, or wellness business—but you’re also in the hospitality industry just as much. 

## Episode 4: Shaping a Customer Experience Culture

Now that you have a vision for the CX journey at your business, it's time to put it into action. Before you begin, though, Luka’s going to take a look under the hood and make sure you have the resources necessary to start.

In this grand finale of the Luka Hocevar Vagaro Master Class, Luka explains how to foster the ultimate CX culture in your business. He covers essential aspects like hiring the right employees, leading by example, providing actionable feedback, and other key processes you might not have seen in action before—you definitely do *not* want to miss this one.

> Are you being a great example inside of your business? Are you shining a light in meetings?

Perfecting the customer experience is tough, there’s no doubting that. At that same time, though, it might not ever be! *That’s* the beauty of it all. The CX journey at your business should be fluid, always evolving and changing to best meet your clients’ needs, and Luka Hocevar’s Vagaro Master Class series will show you exactly where you need to begin. 

---

If you’re looking for a software that can flex, scale, & grow with your business, try a [30-day complimentary trial](https://www.vagaro.com/signup) of Vagaro, we’ve got your back every step of the way.

Vagaro Master Class: Customer Experience Optimization with Luka Hocevar

With the fitness industry taking the social media & digital realms by storm over the last decade, it’s incredibly important for [your business’s](https://www.vagaro.com/pro/fitness-software) success that you start to create an online presence with a fitness website. How do you get started? Well, let’s first think about what a website does for you. Your fitness business’s website often serves as the first point of contact between you and potential clients. For that same reason, it needs to mesh with the rest of your brand cohesively, while still functioning in a way that can keep up with your busy day-to-day. But how does a website help you out in the long run? Well...

![005-Fitness-InsaneAthlete-20200117-min.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/3zUYIPfrTojz2g7T5z1m)

A website is accessible 24/7, unlike an actual brick-and-mortar location, so clients can learn about your business, book with you, and purchase from you online even after you’ve closed shop for the day. No more losing while you’re snoozing! Ultimately, this helps attract clients with busy schedules who might prefer to research services at their own convenience. It also sets you up to appear as the professional you are, fostering trust & added client acquisition.

A website also serves as a powerful marketing tool, allowing you to showcase your expertise, highlight customer testimonials, and showcase before-and-after photos of satisfied clients. You can even use your website to publish information related to the fitness industry, positioning yourself nicely as a thought-leader in your field. This can help drive organic traffic and bookings for you, and improve the effectiveness of [paid digital ads](https://www.vagaro.com/learn/fitness/fitness-studio-digital-ads-facebook-instagram-google).

![036-Fitness-InsaneAthlete-20200117-min.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/bN465rbCSiOmY8T9d6Qy)

If you’re ready to make the leap, take a peek at some of the websites below, created by & for actual fitness businesses using the [Vagaro MySite](https://www.vagaro.com/pro/booking-website-builder) website builder!


**360 Performance Sports**

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/9sxQ4hLjRUGf8BbfP0Er)
[https://mysite.vagaro.com/360performancesports](https://mysite.vagaro.com/360performancesports)

360’s MySite boasts a cohesive color scheme and incorporates their *own* photos to enhance the overall visual appeal. The homepage also features clear call-to-action (CTA) buttons, which guide visitors seamlessly throughout their site. Additionally, there’s a notable high contrast between the text and background colors, ensuring readability and visual impact of what it says.

**Adapt365 Fitness & Health**

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/WQWLYoIRW4LkZFn9amKg)
[https://mysite.vagaro.com/adapt365](https://mysite.vagaro.com/adapt365)

Adapt365 achieved a modern, simple, and effective MySite design by leveraging Vagaro’s premade styles and layouts within the MySite builder, all on their own. With a beautiful custom logo and clear CTA to follow, Adapt365 nailed their MySite design and did it by practicing perfect web design restraint. Excellent work, guys!

**Eden Beach Pilates**

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/HjPeokQVqzTObsRT8low)
[https://mysite.vagaro.com/edenbeachpilates](https://mysite.vagaro.com/edenbeachpilates)

This MySite incorporates engaging video content and prominently spotlights positive reviews on its homepage. It also uses consistent shapes and other visual elements to reinforce overall brand identity. Last, but certainly not least, Eden’s MySite also features clear CTAs for membership and package sales, streamlining the user purchase experience and potentially boosting recurring revenue.

**NeuFit**

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/26QErVmxS7CtxOMKKW0a)
[https://mysite.vagaro.com/neufit2](https://mysite.vagaro.com/neufit2) 

NeuFit’s MySite features a clear venue image to help familiarize existing and potential clients with the space, as well as a portfolio that showcases a few of the services they provide. Consistency in NeuFit’s brand colors is also maintained throughout their MySite design perfectly. As a cherry on top, detailed information about each team member is provided on their site, and complemented by displayed reviews, enhancing their transparency and credibility.

---

Don’t just join the online fitness movement—conquer it! Vagaro MySite allows you to sell your memberships, products, and classes online, while syncing with your Vagaro account. This means any changes you make in your account are automatically copied over to your fitness business’s website so you don’t have to do it manually! While it’s drag-and-drop style website builder is incredibly user-friendly, you can also enlist the help of our talented [Design Services Team](https://www.vagaro.com/pro/design-services) if you’d like your website to be professionally designed.

If you’re a gym, yoga or other fitness business owner in search of robust business management software that syncs with your fully customizable website, consider a 30-day [complimentary trial](https://www.vagaro.com/signup) with Vagaro—your partner in success at every step.

Top Fitness Website Designs for Your Business

Starting a new hobby can feel a bit intimidating at times, especially when it comes to something like martial arts. In a sport where the goal, at least from a first glance, seems to be to potentially *hurt* one another—how do you *not* get a little nervous? Well, A-Side Jiu Jitsu General Manager Janice Gopez and Head Instructor, Professor Arman Gopez, are setting out to break the stigma and stereotypes that turn many individuals away from practicing martial arts in the first place. How? Well, A-Side offers enriching new *and* old-school Jiu Jitsu classes & workshops to students and families of all ages & walks of life in an aesthetic environment that’s not just comfortable, but fun to train in. With their incredibly structured curriculum and focused instruction, A-Side prides itself on creating a space that is a rare find.

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/S8249J7rQSCBjUpHRvNo)

According to both Arman and Janice, the martial arts environment can be cliquey or even jaded towards new members since its rapid growth in popularity within recent decades. The first thing that they want people to notice when stepping into A-Side, however, is how welcoming it is. Professor Arman explains how he doesn’t even need to ask his students to be friendly to newcomers anymore, “They just go up and introduce themselves, and make sure the person feels welcome.” No sweaty gis scattered about, funky smells, or strange looks. Between the high-quality, 2-inch padded floors, the genuine smile worn by other students, and the upbeat music they keep pumping in the background, it’d be impossible to *not* feel positive when training at A-Side.

<YouTubePlayer embedId="C-H14G1GPBg" />

A powerful business such as A-Side requires a powerful management system, though. Which is exactly why A-Side chooses Vagaro. As we learn more about A-Side’s story, let’s find out why Vagaro was their choice for booking and all things business management.

## Rolling with Respect

When it comes to something like Jiu Jitsu, you need to leave your ego at the door, Professor Arman explains. If you don’t, someone can get pretty badly hurt. Both Janice and Arman say how, at the end of the day, everyone trains to be better, to relieve stress, or cure some type of physical or mental ailment they might be struggling with. If you can’t train without hurting one another, and if the mutual *respect* for one another isn’t there, there’s no point in training at all.

<BlogTipSnippet tipTitle="Expert Advice" text="“We have a saying here at A-Side. *Train with passion, not with ego*.” –Professor Arman" />

Arman and Janice agreed that respect for one another starts at the top, no matter what kind of studio or business you might be trying to run. It’s important as professionals and business owners to always understand the value that someone can bring to your team, regardless of position or title. 

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/y5siRlM7TNuAp9ivoArQ)

“If another coach or student comes in, and sees that *I’m* in a bad mood, then they’re going to be as well” Professor Arman continues. Negativity can be infectious, but so can positivity! Professor Arman and the A-Side team ensure that they’re always trying their best to foster a wholesome environment for all who enter, even on the rough days.

## Stop Grappling with Time

In martial arts, or [any fitness-related business](https://www.vagaro.com/en-au/pro/fitness-software), tracking client progress plays a monumental part in not just their success, but your business’s as well. It can be difficult to stay on top of it when you’re rummaging through piles of unorganized forms and miscellaneous notebooks, as Janice says she once had. The team at A-Side heavily relies on Vagaro’s general tag feature, which allows you to mark or tag client profiles for organizational/tracking purposes. Things like belt ranks, names of classes, or weight class could all be listed as a general tag for your client-management needs. Thus, minimizing your time behind a desk and maximizing your time on the mats.

<BlogTipSnippet tipTitle="Expert Advice" text="“Because opening a Jiu Jitsu gym was so new to us and opening a business was so new to us, it was important that we had a system that was easy and could pretty much do everything for me. *Vagaro does that*.” –Janice Gopez" />

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/t9CQgQ2ySVqX52mEL5FH)

Real progress takes true dedication, and with over 13 years of experience under his belt, Professor Arman is a firm believer in this. It can be hard these days to find a school that really invests in your mental and physical growth, though. By using Vagaro, Professor Arman and his fellow coaches can spend *that* much more quality time with their students.

## Wallet-Friendly Wrestling

Something Janice and Arman both appreciate about Vagaro is not just affordability, but transparent pricing. Janice recalls her experiences with previous software, saying, “There’s always hidden fees.” At the moment, she says she gets just about everything she needs within Vagaro’s base $30/mo. subscription. Even still, a majority of Vagaro’s add-ons are just $10/mo. more to your subscription—plain & simple, which Arman and Janice both appreciate. Janice mentioned how she plans on using Vagaro’s Forms feature ASAP, especially since it falls in that $10/mo. category, so she can start sending intake forms to her new students. From being able to charge their students automatically for their monthly memberships to booking out the mats when necessary with Vagaro’s resource-booking capabilities, there’s plenty of tools for anyone looking to get their martial arts or fitness businesses started, Janice mentions.

## No More Sparring with Support

Nowadays, it feels rare to connect with an actual human on the other end of the line when you need over-the-phone support for, well, just about anything. A-Side mentions how they love having a team of actual people in their corner who are there for them whenever they reach out to Vagaro Customer Support. Vagaro prides themselves on their live *and* local [Support Team](https://www.vagaro.com/en-au/learn/inside-vagaro/vagaro-employee-spotlight-customer-support), who work 24/7 to ensure its entire userbase is taken care of.

<BlogTipSnippet tipTitle="" text="“Sometimes I can't even explain my problem [but] they help me figure out what the problem is, and then they figure out how to solve it.” –Janice Gopez" />

---

If you’re a martial arts instructor or business owner, and are searching for simple booking & management software, consider Vagaro. If you think you might be interested, give us a try for [30 days entirely free](https://www.vagaro.com/en-au/pro)!

Customer Spotlight: Creating a Community with A-Side Jiu Jitsu

Whether you’re opening your next location across town, or taking your business nationwide, it can be a feat that’s both exciting & intimidating—we get it. That’s exactly why we’ve released our latest feature: [Multilocation Flagship Syncing](https://support.vagaro.com/hc/en-us/articles/19644014118939-Multi-Location-Flagship-Syncing). Now, opening your next location—and managing it—can be a little less of a challenge. This new feature enables you to share settings between all of your business’s locations, allowing you to easily manage all your locations from the main flagship location. You can even automate the process to sync every single day, or manually sync your locations on your own time. Let’s take a look at just a few of the cool things you can do with flagship syncing

**Services & Classes:** One of the more time-consuming pieces of building your business’s online presence is creating your first service menu. Having to enter or reenter all of your pricing, service descriptions, photos, etc. can get old quick. Now, you can easily share your Vagaro Service and Class Menu between all of your locations at the click of a button. Set it up once, and it’s done everywhere! Gone are the days of having to build out your menu from scratch each and every time you open a new location.

**Memberships & Packages:** [Memberships](https://www.vagaro.com/pro/memberships) and packages are a great way to drive service sales, foster long-lasting relationships with your clients, and generate a regular income on top of the appointments or services that you already provide. With Multi-Location Flagship Syncing, you can now share the memberships and packages that you offer between all of your locations, without having to repeat any of the setup.

**Online Shopping Cart & Inventory Settings:** Now you can sync things like your [Inventory](https://www.vagaro.com/pro/inventory) and [Online Shopping Cart](https://www.vagaro.com/pro/online-store) settings to ensure that your booking process or product stock remains streamlined across all of your locations. If you’re looking to maximize your online booking potential, it’s best that the booking process is uniform for your clients no matter where they’re booking.

As a business owner, there’s no reason for you to spend time on things that can be automated, like setting up each individual business location that you open in your software. Let us take care of that for you, with features that streamline business and make life easier. Whether you’re prepping for the grand opening of your first location, or the twenty-first, let Vagaro be your partner in success! [Get started](https://www.vagaro.com/signup) with Vagaro for 30 days at absolutely no cost to you!

Now Introducing: Flagship Syncing

They tell us what it’s like to run a family business and work with spouses & relatives, and why adaptability is one of the greatest tools a business owner can possess. Let’s meet the directors & co-founders of The Dance Lab in Putney. 

[Vagaro](https://www.vagaro.com/pro/dancing-studio-software) caught up with husband and wife, Stefano & Natasha Soldati, and Husband and wife-to-be, Damiano Soldati & Laura Fox, as they gave their insight into how they’ve sustained what was once a mere dream and formed it into a thriving business, approaching its 10th anniversary in September. 

The couples teach ballroom and Latin dancing & could be seen as the industry’s very own Fantastic Four. They explain that possibly the most important quality to have within business and yourself is the ability to adapt, be flexible & not be scared to take risks. 

### Adapt, Be Flexible & Take Risks 

<LeftImage width={300} height={300} alt="" src="https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/imurmCwnSZyiA0ZK9MTD" />

Italy-born cousins, Stefano & Damiano Soldati, and Australian-born Natasha Soldati have been the epitome of adaptability from the start. They all relocated to London, which is what they refer to as the “centre of the world for dance” to further their careers. Brit-born Laura joined the business as a director upon her engagement to Damiano. 

 Flexibility also covers a broad range of topics for the Fantastic Four, from their living space to their business choices, right through to managing family life. 


Natasha says, “I was supposed to come to London for two years after uni to better my dancing. Now, 22 years later, I’m still here with twins and a business I run alongside my husband, his cousin & fiancé. We must work around each other to manage our family vs. business life. We may not see each other a lot, one of us will be with the kids while the other is at work, but we have a successful business and happy children, which is what matters. It is a challenge that the only family we have in the country who would be able to help with childcare also run the business! However, we do what we have to, to make it work.” 

 The opportunity to begin The Dance Lab was something that came out of the blue for Stefano, Damiano & Natasha. They decided to take the risk, start their business and nurture it into the huge success that it is today. 

 “We used to teach a class here. Then the opportunity arose to rent the space and we took it.” says Stefano. “We were busy competing; starting a business was the last thing on our minds, although it had always been a dream. The venue was so sought after that we had to act quickly.” 

 The business faced one of its greatest opportunities to show off its adaptability skills during the COVID-19 pandemic, being one of the first in the industry to act fast and transfer its services online to help stay afloat. 
 
<RightImage width={300} height={300} alt="" src="https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/pNWnAG1IT9OZishDYPGh" />

 “We had to learn to think outside the box,” begins Laura. “A big challenge for us was space. We were at home trying to teach ballroom dancing—not ideal. So, we switched to holding technique master classes, fitness classes, and so on. I now have massive respect for TV presenters; dancing doesn’t involve that much talking and it’s all about live interaction during classes. I had to do one video that took about 50 takes!” 

 Stefano says, “Being adaptable is about being able to amplify what you know, to provide a great experience for the client, no matter what.” 

 Damiano finished the point perfectly with a golden nugget of wisdom: “With great challenges come great opportunities, right?” 

 These family has made it part of their mindset to naturally see opportunities when challenges surface. Their natural adaptability means they’ve been able to evolve & survive periods of transition and uncertainty. 

 The next factor that they feel makes a successful business is the team that you surround yourself with. 

### Teamwork makes the Dream Work

<RightImage width={300} height={300} alt="" src="https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/q8dSQoTQDa0OdoyW5S3t" />

When asked about the reality of working with your spouse and family, the Fantastic Four had some really positive things to say. Stefano explains how trust and teamwork is easier with a pre-existing relationship. 

“As dancers,” Stefano explains, “We are constantly practising, and doing what we know. When it comes to business, not everything is in your control and not everything in your day-to-day is going to be within your skill set. The four of us each bring something different to the table. We know each other’s strengths & weaknesses and can capitalise on—and compromise with—those. Laura is good with teaching the children, Natasha is good with using the Vagaro software and is very good with customer management. I enjoy looking through my Vagaro reports and making business decisions, and Damiano is good with the sales side and understands all of Vagaro’s features. We trust each other because we are family, and we are spouses. It strengthens our relationships.” 

Damiano added, “If you pick the right people to go into business with, you will be successful. It’s important, as you spend so much time with that person or those people. The same goes for your team around you.” 

Natasha says, “Of course, it has its moments, working with your spouse, but you have to be able to cope under pressure and you have to be able to deal with stress. Lucky for us, we competed together, so working under pressure is all we know.” 

Laura explains, “The atmosphere and the environment that you work in is so important and that is created by the team that you work with. We always get told by our customers that we have a lovely family environment, which we do, and each of us truly loves what we do & loves to share it.” 

### Customers Always at the Forefront

No business would be successful without its customer base, right? Where is the money coming from otherwise? Check out some of The Dance Lab’s top tips when it comes to keeping customers coming back for a great experience: 

### Be authentic with your product 

As Stefano put it, “We don’t teach Hip-Hop, because it’s not what we know. We have won championships and worked with some of the best ballroom dancers in the world. So, we teach ballroom dancing.” 

### Think outside the box & innovate the experience 

Natasha tells Vagaro, “You have to make your customers feel things. Our next venture is adding a coffee shop here. Not only is it extra revenue, but it adds to the friendly & sociable environment here.” 

Laura also added, “Our innovations through the pandemic helped us gain new clients and we have a good reputation for a great experience, which keeps people happy.” 

### Tailor everything to the needs of the client 

Damiano explains, “If you truly love what you do, stay true to yourself, and listen to your clients, you will be able to easily identify key areas where there is room for improvement.” 

Lastly, the four professionals offered some more golden nuggets of wisdom to always remember in your checklist: Great communication is essential, always be open-minded, and flexibility, adaptability, proactiveness & planning is key. Vagaro can help you to take your business to the next level, with managing your schedules, helping you to get creative with marketing and so much more. Learn more about using Vagaro as your [dance studio software](/en-au/pro/dancing-studio-software).

Your Checklist for a Successful Business: Top Tips from The Dance Lab

So, you opened your own yoga studio and business is going well except you haven’t gotten any new clients lately. Or perhaps you teach online yoga courses and have a faithful following, but want more viewers to tune in. 

Updating your advertising campaign may be the boost your yoga business needs to help reach new audiences. 

In this post, we’ll explore the best practices for creating [digital](https://www.vagaro.com/learn/fitness/fitness-studio-digital-ads-facebook-instagram-google) yoga ads, which social platforms to advertise on, and we’ll give examples of what high-performing yoga ads should look like. 

But first, let’s look at the different types of advertising, and which is best for yoga businesses. 

## Types of Advertising 

- Paid Advertising: Any type of advertising you have to pay for (ex: pay-per-click) 
- Social Media Advertising: Digital marketing that utilizes social networks to deliver targeted ads to audiences 
- Display Advertising: Images, videos or GIFs shown to users on a website 
- Print Advertising: Printed media such as newspapers, magazines, fliers or direct mail 
- Digital Advertising: Online advertisements such as websites, streaming content, social media sites & more 
- Outdoor/Out-of-House (OOH) Advertising: Any kind of advertisement that is displayed outside (ex: billboards, bus wraps, etc.) 

You don’t have to use all these ad types to create a successful advertising campaign, and keep in mind that different types of advertising can & do overlap (e.g., paid advertising is also social media advertising). 

## What to Include in a Yoga Ad 
There are a few key details that should be included in yoga advertisements, but let’s start with pictures. Always include an image, whether it’s a pic from your business or a stock photo—just make sure it’s high-quality and yoga-focused. 

Videos are also effective but should be no longer than 15 seconds and should include captions since most people watch with the sound off. 

Next, make sure to include a call to action, or CTA. CTAs are important because they prompt the customer to act. A few examples are: “Learn More”, “Buy Now” or “Book Your Class”. The CTA should then lead the customer to your business website or someplace where they’ll enter your [marketing funnel](https://sproutsocial.com/glossary/marketing-funnel/). From there, consider where the yoga advertisement should take the customer. The best practice is to have the yoga ad link to your business’s website or registration page. 

Lastly, the copy. Copy refers to the text or messaging that is written in a yoga ad. It should be clear, straight to the point, value driven and not too long. Bold titles and bullet lists are great to get information across in as few words as possible. 

## Best Platforms for Yoga Ads 
For a yoga business, Facebook, Instagram, YouTube & Pinterest are the optimal platforms to focus on. And even though they are all digital sites, each requires a specific set of details for effective advertising. 

It’s also important to note that digital ads need to be optimized (sized correctly for different screens) for both mobile and desktop users. You should also optimize your visuals and ad text to fit mobile screens to ensure a comfortable user experience on any device. 

Now, let’s look at the specifics needed for the above-mentioned social sites when creating a yoga ad. 

## Facebook (FB) 
Facebook stands as one the most-used social sites to date. It has an estimated 2.9 billion active users each month—making it a prime place for advertising to consumers. It’s also known as a site that people use during their downtime to engage with casual posts that interest them. So, ads about hobbies and fitness, like yoga, usually do well. 

Yoga ads for Facebook should include: 

- Your business name & logo 
- Bold header 
- Photo or video: High-quality resolution & no longer than 15 seconds; videos should always have captions 
- Effective messaging: Bullet lists work best in yoga ads to keep copy to a minimum & aid in readability 
- Description/Caption: No longer than 140 characters, describing your service and/or product 
- Clear CTA: Leading to a website, booking page or registration site, ex: “Sign Up for Classes Now”

Here’s an example:
<CenteredImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/KVxHfuXLSPW3p7zxtDpa' />

## Instagram (IG) 
Instagram has a higher engagement rate at 3.8 billion daily active users. Both Facebook & Instagram have a lot of similarities, but Instagram has a younger audience as compared to the crowd on Facebook & LinkedIn. 

With that said, yoga ads posted on Instagram can be more fun & playful and show off your yoga studio’s personality. It’s also a great place to connect and engage with your followers. For example, whenever a follower leaves a comment, be sure to like it and respond back. This will help build engagement and create a community around your business. 

Yoga ads for Instagram should include: 

- High-resolution photos: Take advantage of the swipe feature and add multiple relevant images or short videos 
- Short-form vertical video: An inspiring story or a testimonial is highly effective; no longer than 15 seconds with captions 
- Bold header 
- Effective messaging: Bullet lists work best in yoga ads to keep copy to a minimum & aid in readability 
- Clear CTA: Leading to a website, booking page or registration site, ex: “Claim Your Free Session!” 

Here’s an example:
<CenteredImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Fjfa1qsLQtK2GkDCqk2N' />

## YouTube 
YouTube is quickly growing into one of the most-used online sites for video content, especially since releasing [YouTube Shorts](https://www.youtube.com/creators/shorts/) in 2020. If you teach online yoga courses, YouTube Shorts is a great place to showcase a quick “How-To” video or client/member testimonials. 

For yoga ads, [YouTube Ads](https://www.youtube.com/intl/en_us/ads/?subid=us-en-ha-yt-bk-c-cd!o3~CjwKCAjw04yjBhApEiwAJcvNoQgMlBKhl3YVMH14k-fP_jjPFh11D_HN-qXC3rcswhr134IEhi2tFxoCISkQAvD_BwE~100891695317~kwd-419600792851~10008768431~626067006603&gad=1&gclid=CjwKCAjw04yjBhApEiwAJcvNoQgMlBKhl3YVMH14k-fP_jjPFh11D_HN-qXC3rcswhr134IEhi2tFxoCISkQAvD_BwE&gclsrc=aw.ds) provide a unique benefit since ads can appear at the beginning, middle or end of scrolling, and even while a video is being watched, giving more opportunity for your yoga ad to be seen. 

Yoga Ads for YouTube should include: 

- Clear title header with specific keywords that relate to your yoga offerings 
- An SEO-friendly description of your video with pertinent links 
- Your business name & logo 
- High-resolution video with captions 

Here’s an example:

<YouTubePlayer embedId='50LvyT_GQWA' />

## Pinterest 
Pinterest is the place where people look for content that relates to their interests or when they want to try something new. On Pinterest you can create pins (hence the name) and boards filled with things like pictures & videos, then pin them to the top of your business page. 

You can also showcase the different types of yoga, (like Restorative or Vinyasa) that your studio offers on your boards to further advertise your services. 

Yoga ads for Pinterest should include: 

- Your business name & logo 
- Photo or video: High-resolution; adequately showcasing your classes & yoga offerings 
- Clear CTA: Don’t forget to include the link to continue your customer journey 

Here’s an example:

<CenteredImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/gbfc78MaS8SL67omRYEo' />

Updating your digital ads can help your current clients reconnect with your yoga business and also help you attract new ones. But if your yoga business needs help with getting found, booked and paid, Vagaro can help! Visit us to learn more about our [yoga studio management software](https://www.vagaro.com/pro/yoga-software) & claim your 30-day free trial.

Effective Yoga Advertising: How To

Many fitness professionals, from personal trainers & powerlifting coaches to yoga instructors & martial arts teachers, dream of becoming business owners. It isn’t always their first choice, but opening a fitness franchise could be the best one for success, stability and growth. 

Why is this? Some of the most popular and successful franchises in the United States are gyms and other fitness businesses. In fact, many cracked [Entrepreneur’s 2023 Franchise 500](https://www.entrepreneur.com/franchise500) list. Another figure for context: The fitness franchise industry makes up about [$6 billion](https://www.ibisworld.com/united-states/market-research-reports/gym-fitness-franchises-industry/) of the broader $35 billion fitness industry. 

Before you begin your journey, however, you should know that opening and operating a franchise business is different from opening an independent gym. There are different hurdles, obligations and expectations, and, of course, financial realities. Franchising a gym requires a large investment and a long commitment. Below, we cover what that investment entails, the pros & cons of opening a fitness franchise, and a list of the 10 top gym & fitness club franchises to own. 

### Why Open a Gym Franchise? 

<RightImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/Ea7AJeeUTIeSnm7jVjt8'/>

There is a level of give and take to consider when opening a fitness franchise. Here is a list of points to think about. 

### Pros: 
**Name Recognition: ** One of the most difficult aspects of running an independent fitness business is building your brand and reputation in a sea of competition. This difficulty sorts itself out when you franchise a well-known fitness brand with an established member base. 

**Marketing:** The franchisor most likely handles all the marketing and advertising, from the high-level messaging to seasonal promotions. 

**Set business model:** Established franchises already know how to build a successful business and sell gym memberships. 

**Consistent Support & Growth:** Franchisees can count on the regular support of their franchisor, from the initial stages of opening and onward. Resources and consistent training on new software, hardware, equipment, strategies, rules and regulations are always available. 

**High Profit Potential:** The initial investments required to open certain gym franchises can be high, but franchises usually see higher profits than other kinds of gyms. This is because they have an established name, formula and membership base. 

### Cons: 
**Lack of Independence & Autonomy:** This is probably the biggest on the list. While you may own your franchise location, you are still beholden in many ways to your franchisor. As we mentioned above, franchises have formulas that work, and they like to stick to them. They have the final say on things like your business strategy, marketing, location, decor and equipment. 

**Costs:** Despite the higher profit potential of franchises, the initial investment required to open one can be very high. You may be priced out altogether if you don’t have the necessary capital or don’t qualify for a bank loan. There are also several ongoing fees you’ll have to pay to your franchisor, from royalties to term renewal fees. 

### How to Open a Gym Franchise 
After weighing the general pros and cons of franchising a gym or fitness business, do some research into the franchises that make the most sense for you. Learn the different terms, conditions, requirements and fees connected to each franchise. Speak to franchise owners for their input and guidance on the franchising process. 

### Get the Process Started

Now that you’ve figured this out, it’s time to contact your finalists for more information. The process is straightforward. Fill out a preliminary application on the franchise’s website, after which the franchisor will contact you with more information. Thus begins the application & interview process.

This is more than proving to them that you are financially fit and capable of running a location. Use this time to see if their franchise is the right fit for you as well. Ask pointed questions about rules, agreement length, fees and other aspects. 

Eventually, a franchise representative will share their franchise agreement, which includes your: 

**Franchise Disclosure Document (FDD):** Sometimes referred to as Uniform Franchise Disclosure Document, the FDD is a legal requirement and details how the business relationship between the franchisee & franchisor will be conducted. 

**Term of Agreement:** Your term of agreement is the length of time your franchise agreement will last. Franchise terms can be anywhere from 5–20 years but may depend on factors such as the term of your lease. You may have the option to renew your agreement at the end of your term, which often requires a smaller fee than the original franchise fee. 

At this point, you will want your business attorney present to review all materials carefully. 

### Choose Your Franchise’s Location: 

<LeftImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/u3SKN3eRIeTzVaLZ25eg' />

This would also be a suitable time to formulate your own [business plan](/learn/fitness/how-to-start-a-fitness-business). Yes, franchises already have tried and true business plans, but there are other factors to consider—such as where to open your franchise location. 

Think about what’s best and most convenient for your target members. In fact, who are your target demographics and who are your competitors? Is the town or city you have your eye on the right market for a Pure Barre or Club Pilates? Or is it better suited to HIIT-based franchises like Orange Theory or F45? The area may already be flooded with Planet Fitness locations and independent gyms, but maybe there’s a demand for yoga franchises, like YogaSix or CorePower. What are the age and gender demographics for the areas you are considering? 

A well-thought-out business plan will answer these questions. Speaking of budget & costs… 

### Gym Franchising Costs 

Opening any kind of business can be daunting, especially when considering the many costs you face. These are broken down into several different types, the amounts of which vary per franchise. 

<RightImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/ny9RTMoRSNSerupqjVCE' />

**Preliminary Gym Franchising Costs:**

**Initial Franchise Fee:** This is a one-time cost paid upfront by a franchisee to a franchisor to join their system. The initial franchise fee is typically due at the signing of the franchise agreement and covers the right to use the franchisor’s trademarks, name & related business systems. It may be a flat fee, though the cost can vary based on factors such as territory size and experience. The initial franchise fee is included in the initial investment amount. 
**Initial Investment:** The initial investment is the amount necessary to begin operating the franchise. It includes such startup expenses as real estate, equipment, supplies, business licenses & working capital. It’s possible to take out different business loans to cover your fitness equipment and supplies. 
**Net Worth Requirement:** This refers to the minimum net worth you must have to qualify as a franchisee. Figuring out your net worth is straightforward. Take the value of your assets (cash, stocks, retirement accounts, real estate, etc.) and subtract your liabilities (mortgages, car payments & debt). 
**Cash Requirement:** This is the minimum capital you must have available to qualify as a franchisee. The term used here is liquid capital, also called quick capital, which refers to assets that can quickly be converted into funds. 
**Ongoing Gym Franchising Costs:**

**Royalty Fee:** Using that well-known brand name had to cost something, right? A fitness franchise’s royalty fee is an ongoing fee paid to a franchisor. This is usually a percentage of your weekly or monthly gross sales, but can also be a flat weekly, monthly or annual fee. 
**Ad Royalty Fee:** The ad royalty fee is paid regularly to the franchisor to support system-wide advertising, marketing & brand promotion. It can be taken as a percentage of weekly or monthly gross sales, or can be a weekly, monthly or annual fee. 
### Top 10 Fitness Franchise Opportunities 

<RightImage width={400} height={400} alt='' src='https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/B6sowjx9QCXdanQmDHwL' />

From traditional gyms to boutique rowing studios, HIIT, yoga and Pilates, these franchises are some of the most well-known and are experiencing the most growth in terms of new locations opened over the last three years. 

The numbers below reflect data as of 2022, and were compiled by [Entrepreneur.com’s 2023 Franchise 500 List.](https://www.entrepreneur.com/franchise500) We suggest checking out each of these franchises’ websites for more updated and in-depth information. 

## 1. Crunch Fitness 
**Initial investment: $399K–$7M**

**As of 2022, there were 408 Crunch Fitness locations operating (+45% over 3 years).**

Perhaps known best for their variety of fun and energizing group workout sessions (HIIT Zone being a popular one), Crunch Fitness also offers personal and small group training, as well as plenty of weights and machines. In addition to standard Crunch Fitness health clubs, the franchise also offers Crunch Signature studios equipped with a wider array of equipment & amenities. 

## 2. Anytime Fitness 
**Initial investment: $382K–$784K**
**As of 2022, there were 5,072 Anytime Fitness locations operating (+12.2% over 3 years).**

Boasting workouts and a customer experience that is “Real AF,” Anytime Fitness is a gym that also offers personal training and group workout classes. What truly defines them is their community-based culture, and the free, personalized Get Started Plan that every member gets when they join. Perhaps as a sign of its success, Anytime Fitness gives you the choice to own a single franchise or multiple franchises as a master franchisee. 

## 3. Planet Fitness 
**Initial investment: $1.6M–$4.9M**

**As of 2022, there were 2,324 units in operation, up from 1,835 (+25% over the last 3 years) in 2019.**

The judgement-free zone. Planet Fitness is instantly recognizable for their logo and iconic ad campaigns. Planet Fitness provides casual to intermediate-level fitness training services, as well as plenty of strength training equipment, treadmills & ellipticals. It is consistently dubbed one the fastest growing fitness franchises in the United States, and the numbers back this up. Planet Fitness is also currently offering new franchisee opportunities worldwide. 

## 4. Orangetheory Fitness 
**Initial Investment: $589K–$1.6M**

**As of 2022, there were 1,510 Orangetheory Fitness locations operating (+23.3% over the last 3 years).**

OT, as it is colloquially called, combines rowing, cardio & strength building in a heart-pounding 60-minute circuit training workout. In fact, your heart rate will go through 5 different zones defined as resting, easy, challenging, uncomfortable and “All Out.” Each workout is different from the next based on which trainer is conducting the class that day, but the goal is the same: Spend 12 minutes or more with your heart rate elevated in “The Orange Zone” to boost your metabolism, burn fat and burn more calories. 

A heart rate monitor worn during one-on-one sessions or group classes records members’ workout results. 

## 5. Pure Barre 
**Initial Investment: $214–$457K**

**As of 2022, there were 621 Pure Barre locations (+18.5% over 3 years) in operation.** 

Also a premium activewear brand, Pure Barre offers musically driven full-body workout classes based on the barre technique: low-impact, high-intensity movements that strengthen and tone your body in 50 minutes or less. Pure Barre fitness studios offer four main workout variations, each with a slightly different focus: Pure Barre Foundations™, Pure Barre Align™, Pure Barre Classic™ and Pure Barre Empower™. 

A low-cost option in terms of the required investment, Pure Barre is organized under the Xponential Fitness umbrella, which is the largest global franchise group of boutique fitness brands across a variety of verticals. 

## 6. Row House 
**Initial Investment: $247K–$483K**

**As of 2022, there were 93 Row House locations operating (+416.7% over 3 years).**

The boutique indoor rowing space is growing in popularity and Row House proves it. Row House’s music-driven group rowing classes are an efficient, full-body strength-building and cardio-enhancing workout for any fitness level. In fact, Row House’s workouts claim to engage over 86% of the body’s muscles. Row House offers multiple class types that incorporate recovery, stretching, core work & interval training. 

Like Pure Barre, Row House is a low-cost option organized under the Xponential Fitness umbrella. 

## 7. YogaSix 
**Initial Investment: $295K–$499K**

**As of 2022, there were 155 YogaSix studios in operation (+638% over 3 years).**

YogaSix styles itself as a modernized yoga brand that promotes accessibility. Studios offer several different class types, including restore, Hot, Power, and Sculpt & Flow. Teachers are also trained in the YogaSix methodology and can choose between 200- and 300-hour training programs. 

Like Row House and Pure Barre, YogaSix is organized under the Xponential Fitness umbrella. 

## 8. F45 Training 
**Initial Investment: $350K–$565K** 

**As of 2022, there were 1,749 F45 Training studios in operation (+66.3% over 3 years).** 

Founded in 2011, F45 seamlessly blends circuit training and HIIT-style workouts for a functional, fast-paced & heart-pounding hybrid workout. In fact, the F in the name stands for functional and 45 is the number of heart-pounding minutes for each workout. F45 offers franchising opportunities in the US and worldwide. 

## 9. Club Pilates 
**Initial investment: $186K–$388K**

**As of 2022 there were 750 Club Pilates locations in operation (+35.4% over 3 years).** 

Club Pilates is an international fitness brand that emphasizes members’ wellness and offers full-body Reformer-based group Pilates classes. Reformer workouts are also enhanced with other equipment, including mat, TriggerPoint, TRX(R), springboard and EXO-chairs. Club Pilates offers different class variations, including Reformer Flow, Cardio Sculpt, Center + Balance and Restore. 

Club Pilates is another comparatively low-cost franchise that falls under the [Xponential Fitness](https://www.xponential.plus/) umbrella. 

## 10. UFC Gym 
**Initial Investment $199K–$4.2M**

**As of 2022, there were 141 UFC Gyms in operation (+8.5% over 3 years).**

UFC Gyms are owned by the Ultimate Fighting Championship (UFC), the largest and most recognized mixed martial arts (MMA) promotion in the world. UFC Gyms offer boxing, kickboxing, Brazilian jiu jitsu and youth-based martial arts programs, as well as high-intensity interval training, group fitness classes & virtual personal training services. Certain locations also offer recovery services such as cryotherapy and compression massage therapy. 

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Franchising a gym or fitness center brings its own set of challenges but can also be incredibly rewarding for fitness professionals who aspire to own their own business. It just takes the right finances and a lot of research to find the best gym for you. The choice to enter the fitness franchise industry is, ultimately, a deeply personal one based on your expectations and values. 

Turning your own gym into a [multi-location franchise](managing-a-multi-location-gym) is also an option for many independent fitness professionals. Vagaro's [fitness studio software](/en-au/pro/fitness-software) has all the tools to help grow your gym into a successful multi-location brand, from shared appointment booking, payment processing, [gym membership management](/en-au/pro/gym-software) and marketing tools, to the free Vagaro Marketplace that brings in over 12 million bookings each year for businesses. If you’re thinking of expanding, or if you just want to take your fitness business to the next level, sign up for a [free 30-day trial](https://www.vagaro.com/pro) and discover everything Vagaro can do for you! 

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