Our Promise: Get Found. Get Booked. Get Paid.

While running a fully robust marketing organization for a company like Vagaro, I’ve had a front-row seat to the hustle, passion, and brilliance of beauty, wellness, and fitness professionals. I’ve seen pros master their craft; whether it’s perfecting the fade, the facial, or finding the right wellness combination for their clients, to then only struggle with one key piece: getting noticed.

That’s why our motto, Get Found. Get Booked. Get Paid, means so much to me. It’s not just a slogan. It’s a roadmap I’ve watched transform real businesses run by real people. I’ve had conversations with so many professionals who offer an incredible service but aren’t sure how to grow beyond word-of-mouth. I’ve been there to see the “lightbulb moments” when they realize the right tools can change everything.

Get Found.

I've witnessed countless professionals put their heart into their work but hit a wall when it came to visibility. “If only more people knew this existed,” is something I hear all the time. And I get it. Your talent should be the headline, not your struggle to be seen.

That’s why I’m so proud of what we’ve built with Vagaro. Our Marketplace and listings aren’t just checkboxes on a feature list, they're game-changers. Imagine being visible on Google and Apple Maps without lifting a finger. I’ve seen pros go from near invisible to fully booked just by having a consistent presence in the right places.

I sometimes think back to one lash tech I met who had just moved to a new city. She told me Vagaro’s Marketplace helped her find her first local clients within a week. That’s the power of showing up in high-traffic, high-trust spaces.

And the stats back it up. Many studies, including recent Adobe research, show it takes 5–7 brand touches before someone remembers you, and consistent branding can increase revenue by 23%. When I hear those numbers, I don’t just nod, I think of all the beauty pros who finally get the visibility they deserve because we’ve given them the digital storefront they need.

Trust plays a big role in this process, too. A recent study by Edelmen revealed 81% of consumers need to trust a brand before they even consider buying from it.

So, maintaining this kind of presence matters. Strong brand visibility leads to stronger recognition. As someone who’s spent years in brand marketing, I can tell you; showing up where your clients are looking is everything. And I’m proud that Vagaro helps you do that beautifully and effortlessly.

Get Booked.

I’m a big believer in convenience. I know that our business owners are too, and their clients just as well. I’ve seen firsthand how friction in the booking process kills momentum. Someone’s excited to book… but then they have to call, or wait for a DM response, or click through a confusing link. That’s when you lose them.

Vagaro changes that. I’ve had pros tell me their schedules started filling up once they switched to 24/7 online booking. One nail artist I spoke with laughed and said, “It’s so interesting seeing what times people book me at now. Midnight, even past midnight. But I love waking up to a full day!”

And I’m not surprised. Zippia found that 40% of appointments are booked outside business hours. That stat hits home every time I think about how our tools work like a second set of hands, keeping the business running even when you’re off the clock.

Plus, I’ve seen the impact of automated reminders and deposits. No-shows used to be a major frustration for the pros we work with. But when they start to use these features, they experience a visible shift; less stress, fewer gaps in the schedule, and more confidence in running a business. It’s not just about helping clients book, it’s about making sure your time is respected and protected.

Interestingly enough, our CEO has told me the story many times about how his sister-in-law - who was a hairdresser herself and played a huge role in giving feedback during the development of Vagaro in the very beginning – would talk about getting home from the salon, but still having a full evening of more work before she was able to finally go to bed.

Why? She was constantly communicating with clients and scheduling them manually, catching up on bookings that she wasn’t able to get to while she was actually servicing clients throughout the day. How exhausting!

Get Paid.

I’ve met so many brilliant, hard-working professionals who light up when they talk about their craft… but become a bit less enthusiastic when the topic shifts to money. There’s still a lot of fear and hesitation around the financial side of running a business.

This part is near and dear to my heart, because I’ve seen how much it matters. Getting paid should feel empowering, not confusing or stressful. That’s why we’ve built tools that handle everything from contactless payments to memberships to no-show fees. Because when your financial systems are solid, you can focus on your passion.

I remember chatting with a massage therapist who had been tracking payments manually for years. After switching to Vagaro, she said, “I finally feel like I run a real business.” That stuck with me.

Our Instant Payout feature means you don’t have to wait to access your earnings. And with the growing demand for flexible payment methods, especially from Gen Z and Millennial clients and professionals alike, we’re always trying to stay one step ahead.

NerdWallet reported that people who use contactless payments tend to spend 15–20% more per transaction. That’s something I keep in mind when thinking about how to build systems that not only support our pros, but help them grow.

We’ve also made it easier for professionals to build the kind of financial track record that opens doors to capital and expansion. I've personally seen businesses unlock Vagaro Capital’s revenue-based financing because they had clean, consistent transaction histories. That’s real power, made simple.

A Platform with Purpose

When I say, “Get Found. Get Booked. Get Paid,” I mean it. Not just as a marketer, but as someone who’s watched these words change the trajectory of careers.

This promise is woven into everything we do. It’s not about pushing software. It’s about building systems that lift people up. I’ve seen businesses go from side hustle to full-time dreams, from overwhelmed to organized, from invisible to in-demand.

We’re genuinely focused on making it easier for you to succeed. Because when you win, we all do.

So yes, it’s a motto. But it’s also a mission. One I’m proud to stand behind every single day.

With you for every step,

Charity Hudnall