A [tattoo shop](https://www.vagaro.com/pro/tattoo-shop-software) name is the first [story you tell clients](https://www.vagaro.com/learn/tattoo-advertising-ideas), before the needle ever even hits their skin. The right name can signal your style, your standards, and the kind of clients you’re built for, whether that’s fine-line minimalists, traditional diehards, or walk-ins chasing their first piece. [In an industry](https://www.vagaro.com/learn/tattoo-booking-form) where artistry, trust, and identity collide, choosing a name that resonates is a strategic move, not a creative afterthought. Strong tattoo shop names also help you stand out in a crowded market and anchor your brand identity, long before anyone sees your portfolio.

Before you start sketching ideas, it’s worth understanding the traits that separate a forgettable name from one that carries real brand power.

## Tattoo Shop Naming Mistakes to Avoid

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95kpqx9fi608lps7eg0q6h)

Great names feel effortless once they exist, while weak ones create friction from the moment they appear. Avoid choosing a name that is too specific to your town or region, as this can limit your ability to grow your brand across the country if you decide to expand. These are the core naming traps that often hold studios back, presented in a way that keeps your creative momentum intact.

### Locking Yourself Into One Style

A name that leans too heavily into one trend or technique, such as ultra-specific fine line branding or traditional-style imagery, can limit you as your artistry evolves. When considering style, think about whether your target audience includes first-timers or those tattooed from head to toe. Your shop name should support your direction without restricting it. Think long-term growth rather than a momentary aesthetic.

### Using Clichés or Forced Spellings

There is a noticeable difference between personality and gimmick. Overused tattoo tropes, intentional misspellings, or cliché references make a brand feel predictable instead of [distinctive](https://www.vagaro.com/learn/how-rich-in-flesh-tattoo-barbershop-leveled-up-with-vagaro-capital). While funny names can be memorable and approachable, they should be used thoughtfully to ensure your studio still feels professional and trustworthy. Choose language that feels fresh, confident, and authentic to your studio rather than relying on shortcuts.

### Choosing Something Hard to Spell, Say, or Search

If clients struggle to pronounce your name or type it correctly, they are less likely to remember it or [find you online](https://www.vagaro.com/learn/tattoo-consent-form). Short, clear, and search-friendly names create smoother discovery and reduce confusion. Always test the name aloud and type it into a search bar to see how intuitive it feels.

### Skipping Legal and Local Checks

Creativity needs support from practical research. Confirm that your name is not too similar to nearby studios, verify that trademarks and domains are available, and picture how the name will look across signage, merch, and social handles. [The name your business is](https://www.vagaro.com/learn/tattoo-tax-write-offs) commonly called—also known as a "doing business as" (DBA) or fictitious name—may differ from your official registered name. A name that clears these checkpoints is more reliable and scalable for the future.

## 150+ Tattoo Shop Name Ideas

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95j2gb9ep507lj3qipzc0q)

Finding the perfect tattoo shop name starts with inspiration! This article offers a curated collection of over 150 ideas, organized by style, to help spark your creativity and guide you toward a name that fits your studio’s identity.

### Edgy & Dark Names

These names evoke strong images of bold, dark tattoo artistry, capturing the essence of classic and edgy tattoo styles.

 1. Ink Coven

 2. Black Briar Studio

 3. Nocturne Needle

 4. Raven & Blade

 5. Iron Vein

 6. Shadowmark Ink

 7. Obsidian Needle Co.

 8. Bloodline Studio

 9. Midnight Rituals

10. Grim & Grace

11. Ash & Ember

12. Dark Lotus Tattoo

13. Hollow Needle

14. Sinister Lines

15. Blackthorn Studio

16. Veil & Vigor

17. Eclipse Ink

18. Phantom Needle

19. Bone & Ink

20. Ravenmark Tattoo

### Clean & Minimal Names

21\. Line Haus

22\. Atelier Needle

23\. Third Shade Studio

24\. Pure Form Ink

25\. Inkwell Co.

26\. Minimalist Marks

27\. Studio One Tattoo

28\. Linear Ink

29\. Needle & Thread

30\. Canvas & Needle

31\. Form Ink

32\. Mono Studio

33\. Apex Ink

34\. White Space Tattoo

35\. Prime Lines

36\. Element Ink

37\. Fine Point Studio

38\. Precision Ink

39\. Subtle Ink Co.

40\. Focused Needle

### Artistic & Abstract Names

41\. Chromatic Ritual

42\. Form & Flow

43\. Emberline Collective

44\. Art of Skin

45\. Fluid Ink

46\. Ink Spectrum

47\. Living Canvas

48\. Ink Alchemy

49\. Infinite Lines

50\. Color & Curve

51\. Ethereal Needle

52\. Ink Manifest

53\. Spectrum Tattoo Co.

54\. Abstract Ink

55\. Skin & Story

56\. Creative Vein

57\. Vivid Needle

58\. Ink Lab Collective

59\. Motion & Mark

60\. Artisan Veil

### Classic & Old-School Names

61\. Iron Anchor Tattoo

62\. True North Ink

63\. Liberty Needle Co.

64\. Sailor’s Mark

65\. Old Glory Ink

66\. Anchor & Arrow

67\. Red Barn Tattoo

68\. Vintage Needle

69\. Lighthouse Tattoo

70\. Heritage Ink

71\. Bold & Brave

72\. Ship & Skull

73\. Tattoo Tradition

74\. Classic Lines

75\. Americana Ink

76\. Timeless Tattoo

77\. The Ink Parlor

78\. Rust & Needle

79\. Old Town Ink

80\. Anchor Point Studio

### Cultural, Mythological & Narrative Names

81\. Valkyrie Tattoos

82\. Oni Forge

83\. Solstice Skin Co.

84\. Phoenix Needle

85\. Ouroboros Ink

86\. Mythos Tattoo

87\. Chimera Ink

88\. Rune & Needle

89\. Dragon’s Mark

90\. Arcane Ink

91\. Legend & Lore Tattoo

92\. Celestial Needle

93\. Odyssey Ink

94\. Titan Tattoo Co.

95\. Aether Ink

96\. Memento Tattoo

97\. Fate & Needle

98\. Griffin Ink

99\. Apollo Tattoo Studio

100\. Asgard Ink

### Location-Inspired Names

101\. Eastport Inkworks

102\. Mission Row Tattoo

103\. Desert Bloom Studio

104\. Riverside Needle

105\. Midtown Ink Co.

106\. Uptown Tattoo

107\. Bayview Ink

108\. Crossroads Tattoo

109\. Harbor Needle

110\. Southside Ink

111\. Cityline Tattoo

112\. East End Ink

113\. Highline Tattoo

114\. Northshore Needle

115\. Sunset Ink Co.

116\. Riverbend Tattoo

117\. Bricktown Ink

118\. Coastal Needle

119\. Oakwood Tattoo

120\. Downtown Ink

### Clever & Wordplay Names

121\. Marked Up

122\. The Last Stroke

123\. Needle & Nest

124\. Skin Deep Studio

125\. Inkognito

126\. Point Taken

127\. Mark My Words

128\. The Sharp End

129\. Prick & Puncture

130\. Under the Needle

131\. Tip & Line

132\. Stitched Ink

133\. Inkling Tattoo

134\. Out of Line

135\. Needle & Nook

136\. Skin Scripts

137\. Ink & Ember

138\. Drawn In

139\. Bold Impressions

140\. Sharp & True

### Inclusive, Modern & Boutique Names

141\. Collective Ink

142\. Unity Tattoo Studio

143\. Modern Needle

144\. Pure Canvas

145\. Studio Element

146\. Ink Society

147\. All Lines Tattoo

148\. Open Skin Studio

149\. Diverse Ink

150\. Infinity Tattoo Co.

151\. Skin Story Collective

152\. Thread & Ink

153\. Elevated Ink

154\. Nouveau Needle

155\. Horizon Tattoo

These modern and inclusive names show how a strong tattoo shop name can capture style, community, and professionalism all at once.

## Tattoo Shop Names: Final Thoughts

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmi95g47w9bdu07ljjzsyjrln)

Whether you go with something edgy, minimalist, or boutique, pick a name that’s memorable, authentic, and built to grow with your studio. Once your name is set, make running your business just as seamless with a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro.

Tattoo Shop Names 101: Everything You Need to Know (and 150 Examples)!

Thinking about [opening a tanning salon](https://www.vagaro.com/learn/are-tanning-salons-profitable)? You’re not alone. Tanning services continue to attract clients year-round, especially as more people seek a healthy glow in every season. 

But before you dive in, there’s more to it than just finding the right bulbs or tanning solution. Opening a tanning salon is an exciting business opportunity that requires planning, research, and the right tools to thrive.  

From licensing and startup costs to choosing the best software for appointments and payments, here’s what you need to know: 

## What Should You Consider Before Opening a Tanning Salon? 

Before launching your salon, start by researching your local market. Who are your potential customers? Are there already tanning salons nearby? And what services do they offer? Understanding your competitors and target audience helps you find your specialty, whether that’s UV tanning beds, spray tanning or a mix of both. 

Next, check your local business and health regulations. Many states require salon owners to obtain [specific tanning licenses](https://www.vagaro.com/learn/how-to-get-a-spray-tan-certification) or certifications for safety and compliance. You’ll also want to review health department guidelines for sanitation and ventilation to protect your clients and staff. 

When you understand your local market and regulations, you’ll be better prepared to build a strong foundation for your business.  

![young-business-people-working-in-the-office-2025-10-28-19-13-38-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3p0nyx0dmss365bh2w)

## How Do You Create a Business Plan? 

Your business plan is your tanning salon’s best friend. It outlines your goals, target audience, services, and strategies that will make your salon shine. It also includes market research, marketing ideas, operational details, and financial projections. This roadmap helps you stay organized, attract investors, and make informed decisions as you grow. 

A great business plan also helps you identify opportunities for differentiation whether it’s luxury spray tanning experiences, memberships, or skincare add-ons. The more clearly you define your path, the more confidently you can move toward success. 

## Which Business Structure is Best For You? 

Choosing the right business structure for your tanning salon can feel overwhelming, but you're not alone in figuring it out. Here's the thing: many tanning salon owners find themselves drawn to a limited liability company (LLC). An LLC has your back when it comes to protecting your personal assets, plus it can have some pretty nice tax perks. Think fewer layers of taxation, more flexibility on how you file, and the ability to write off legitimate business expenses. All of these can help you keep more of what you earn.  The flexibility it offers for management and ownership? That's the cherry on top that makes it such a go-to choice for small business owners in the tanning community. 

Now, let's be real... your salon is as unique as you are, so what works for your peers might not be your perfect fit. That's why we always encourage chatting with a legal or financial pro who can really understand your specific situation. Whether you land on an LLC, sole proprietorship, or something completely different, the important thing is that you're making this choice with confidence and clarity. When you take the time to build that solid foundation, you're setting your tanning salon up to thrive and grow in ways that'll make you proud. 

## How Much Does It Cost to Open a Tanning Salon? 

Start-up costs can vary but expect to spend between $60,000 and $145,000 depending on your location, size, and number of tanning beds. Major expenses include: 

- Equipment: Tanning beds, spray tan booths, bulbs, and ventilation systems 
- Lease or renovations: Rent, flooring, lighting, and décor 
- Licensing and insurance: Local permits and liability coverage 
- Marketing and software: Website, booking system, and promotions 

Conducting a break-even analysis is essential to estimate how long it will take to recoup your start-up costs and start making money. This financial planning step helps you set realistic sales targets and create accurate financial projections for your tanning salon. 

When choosing equipment, investing in quality equipment can improve your profit margin by reducing maintenance costs, extending equipment lifespan, and attracting more clients who value advanced, reliable technology. This not only saves you money in the long run but also enhances the overall customer experience and boosts your revenue. 

To save time and stress, look for an all-in-one business platform like Vagaro, which can handle bookings, payments, and marketing all in one place. 

## Where Should You Open Your Tanning Salon? 

If you’re a [mobile tan artist](https://www.vagaro.com/learn/mobile-tanning-checklist) looking to establish a salon, consider the location with attention to detail. A high-traffic area near gyms, beauty salons, or shopping centers can help attract walk-ins and repeat clients. Make sure your space is large enough for private tanning rooms, reception area, and storage.  

If you’re converting an existing salon or spa into a tanning business, check the electrical and ventilation requirements for tanning beds before installation. It’s also wise to design the space to feel welcoming, clean, and professional. The goal is to have clients feel more comfortable spending time there.  

![beautician-spraying-tan-on-woman-in-salon-2024-09-14-05-05-32-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3b0nyl0dmsi443ead6)

## What Services Should You Offer? 

A successful tanning salon offers a variety of services. Offering additional services such as spa treatments or beauty services can help attract a wider range of clients. Some clients prefer quick UV sessions, while others want customizable spray tans. Tanning booths are another popular option, providing clients with more choices for their tanning experience.  

You might also offer sunless tanning packages, memberships, and [retail products](https://www.vagaro.com/learn/things-to-sell-at-tanning-salon) like skincare products such as tanning lotions, moisturizers, or exfoliators to boost your revenue. 

Test your pricing and service options during your first few months. Software like Vagaro can help you track sales and determine which services are most popular, so you can adjust your offerings quickly and easily. 

## How Can You Attract and Retain Clients? 

A [strong marketing plan](https://www.vagaro.com/learn/spray-tan-aesthetic-ideas) is key to filling your appointment book. Start building your online presence before opening your doors by creating a website, social media accounts, and Google Business Profile. Leverage social media platforms to reach more clients, attract new customers, and showcase your services. 

Once you’ve gotten their attention, you’ll need to create interest for prospective clients. Run promotions for first-time clients or discounts on package deals. Offering discounts and loyalty programs can encourage repeat business and keep clients coming back, which is especially important early on.  

Ask happy customers to leave reviews and share before-and-after photos on social media. Tools like Vagaro’s automated marketing and review features make it easy to reach new clients and keep your loyal ones coming back. 

Plus, forming local partnerships with nearby businesses can help attract more clients and expand your reach. With these techniques, you can attract and retain clients while you manage your tanning salon.  

![-130.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwdus3h0nys0dmsmhcja3hk)

## What Tools Help You Manage Your Tanning Salon? 

Once your tanning salon is open, smooth operations will make all the difference. Business management software can handle everything from scheduling and payments to payroll and inventory tracking. These tools also help you efficiently manage bookings and improve customer service.  

With Vagaro, you can: 

- Let clients book online 24/7 
- Sell memberships and packages 
- Collect reviews automatically 
- Manage your team’s schedules and commissions 

Having one system that does it all means you can spend less time on admin and more time growing your business.  

## What Are the Next Steps to Opening Your Tanning Salon? 

After planning, budgeting, and licensing, your next steps include: 

1. Finalizing your location and layout 
2. Buying and installing tanning equipment 
3. Setting up your business software 
4. Hiring and training staff 
5. Launching your marketing campaigns 

When everything’s in place, plan a soft opening to test operations, then celebrate your official grand opening with special offers and events! Opening your own tanning salon is an exciting milestone that brings the rewards of entrepreneurship, brand building, and the satisfaction of running a successful business. 

## Ready to Glow and Grow? 

Opening a tanning salon is a rewarding venture when you have the right plan and tools in place. From compliance to client care, every step counts toward building a successful business.  

With Vagaro, you can manage your appointments, payments, and marketing all in one place, helping you focus on what matters most: giving clients that perfect glow. [Start a free 30-day trial today](https://www.vagaro.com/pro/tanning-salon-software) and set up your new tanning salon for success from the start.

Opening a Tanning Salon: What You Need to Know to Get Started 

# 10 Easy Ways To Grow Your Salon Business

You’ve opened your own [salon](https://www.vagaro.com/pro/salon-software), woohoo! This article will help beauty salon owners and operators looking to take their business to the next level. Now it’s time for the part nobody mentioned: *how to grow your salon business*. Sure, there are plenty of guides detailing [how to open your salon business](https://www.vagaro.com/learn/how-to-open-a-salon), but how do you go from step 1 to step 2? In the ever-evolving salon industry, how do you not only get found by clients, but attract a consistent enough stream of clients that you’re able to grow and expand your salon?

*We’ve got you covered.*

Read on as we break down 10 easy and effective ways you can grow your salon business, with a focus on salon business growth, almost overnight:

## 1.	Strengthen Client Retention First

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlqnrrdk0dms03rboa3p)

Before chasing new clients, make sure your existing clients feel valued and appreciated. Customer retention is the foundation of sustainable growth because loyal clients spend more, refer more, and provide valuable feedback.< sup>1< /sup> Simple gestures like personalized follow-ups, remembering birthdays, or noting their preferred services can make a big difference. And consistently delivering an exceptional experience from the moment they book to the moment they leave ensures clients keep coming back. You can also encourage your existing clients to refer new clients by offering referral programs that reward them for bringing in friends or family, but more on that in a bit.

Building a strong relationship with your existing clients also gives you insights into which services are most popular and where improvements are needed.Loyal customers are more likely to provide referrals and leave positive reviews, which can help attract new clients and strengthen your reputation. A returning customer is a sign that your loyalty and referral strategies are working, helping to maximize the value of your existing client base. 

**What You Can Do Now**

* Send a quick thank-you message after appointments

* Implement a loyalty or referral program

* Track client preferences in your booking system and personalize their next visit

* Ask loyal customers for positive reviews after their visit

## 2.	Optimize Your Calendar

An efficient appointment schedule is the ultimate growth tool. Filling gaps strategically reduces downtime, maximizes revenue, and keeps your team focused. Employee scheduling software can streamline shift coverage and improve staff management, ensuring everyone knows their responsibilities and shifts. An efficient booking software, like Vagaro, can stagger appointments based on service length and client preferences, and identify peak days or times to offer promotions that attract more bookings. The goal is a rhythm that balances productivity with an exceptional client experience.

Smarter scheduling also improves salon staff morale. When salon staff have a predictable flow, they can deliver their best work without feeling rushed. Effective employee scheduling leads to happy customers by ensuring consistent, high-quality service every visit. Over time, this consistency boosts client satisfaction, retention, and ultimately, your salon’s reputation.

**What You Can Do Now**

* Analyze your booking patterns to identify peak and slow times

* Use software tools to automate reminders and reduce no-shows

* Adjust appointment lengths based on service type to reduce gaps

## 3. Expand Your Most In-Demand Services

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlqmsfo707k9rn5as6uh)

Your most popular services are the ones clients return for and rave about. Expanding or enhancing them is one of the fastest ways to grow revenue without reinventing your [entire menu](https://www.vagaro.com/learn/salon-pricing-tips-from-experts). Offering multiple services or service bundles can increase client retention and overall revenue, as clients appreciate the convenience and value of combined offerings. To further boost sales and enhance the client experience, consider offering add-on services that can be easily integrated into your service menu and promoted by your staff. Express services are also a great way to provide quick, convenient options for clients on-the-go, either as stand-alone treatments or as add-ons. Additionally, highlighting unique or specialized salon service options helps differentiate your business, attract new clients, and create a competitive edge. Look for opportunities to offer add-ons, premium versions, or service bundles that naturally complement what’s already in demand. Highlight these offerings on your website, social media, and in-salon to capture attention and increase bookings.

By doubling down on what works, you also streamline operations. Staff become experts in high-demand salon services, inventory management becomes easier, and your marketing can focus on a clear, compelling message that resonates with clients. Growth doesn’t always mean doing more, it often means *doing your best work more often*. 

**What You Can Do Now**

* Identify top-performing services from your booking system

* Create add-on or upgrade options for these services

* Promote them in your next client newsletter or social media post

* Train staff to recommend other services during appointments to increase sales and client satisfaction

## 4. Leverage Online Booking and Automations

Convenience drives client decisions. Online booking makes it easy for clients to schedule appointments anytime without waiting on the phone, while automation keeps them engaged and informed. A seamless online booking process helps convert website visitors into paying clients by providing a smooth, trustworthy experience. Automated reminders, follow-ups, and birthday or promotion messages reduce no-shows and free up your team to focus on delivering exceptional service. Salon software can automate communications such as birthday greetings, rebooking reminders, and marketing campaigns, helping increase client retention and engagement.

Using technology strategically also gives you invaluable business insights. You can track booking trends, measure client engagement, and identify opportunities to upsell or cross-sell services. When your systems work for you, not the other way around, you create a smoother experience for clients and a more efficient workflow for staff.

Optimizing your Google Business Profile can also improve your visibility in local search results and encourage more customer reviews. Appearing in Google Search results is essential for attracting new clients and making your business more discoverable online!

**What You Can Do Now**

* Enable online booking on your website and social media

* Set up automated appointment reminders and confirmations

* Use automated follow-ups to encourage repeat visits or reviews

## 5. Enhance Your Client Experience Touchpoints

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhw8mlr2sfoe07k9khs8p9tc)

Every interaction matters, from the moment a client first calls or visits your website to the follow-up after their appointment. Every touchpoint is an opportunity to strengthen customer relationships and build long-term loyalty. Small details—like a warm greeting, a clean and welcoming space, or personalized recommendations—build a lasting impression. Consistently refining these touchpoints turns routine visits into memorable experiences that clients talk about and return for.

Try displaying customer testimonials on your website or in your salon to build trust and credibility, and help  attract new clients by showcasing real experiences and satisfaction.

You'll need to pay attention to feedback at each stage of the client journey. A seamless, thoughtful experience not only encourages loyalty but also increases the likelihood of referrals.

**What You Can Do Now**

* Review every client interaction and identify areas to improve

* Train staff on personal touches that elevate the experience

* Implement follow-up messages asking for feedback or offering tips

## 6. Create Retail Displays That Actually Sell

Your salon’s retail area can be a powerful revenue booster *if done right*. Instead of cramming products onto shelves, curate displays that tell a story and highlight solutions for clients’ needs. Group complementary items together, use clear signage, and showcase best-sellers or staff favorites. Strategic placement near the checkout or treatment areas encourages impulse buys without feeling pushy.

You can even consider offering free products as part of a promotion or loyalty program to incentivize retail purchases and reward client loyalty! Free services during client appreciation events are sure to boost engagement and strengthen client loyalty.

A well-designed retail experience not only increases sales but reinforces your expertise. Clients are more likely to trust and purchase products when they see them presented thoughtfully and when staff can easily provide recommendations.

**What You Can Do Now**

* Rearrange displays to feature best-sellers or seasonal items

* Train staff to suggest products that complement services

* Use signage or small demos to show how products solve specific problems

## 7. Partner With Local Businesses for Cross-Promo

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwa0zb7t4130dmsbnoeoeic)

Collaborating with nearby businesses is a low-cost, high-impact way to expand your reach and support your local business community. Building connections with other local businesses for cross-promotion can help you attract new clients and strengthen your reputation within the community. By collaborating with other businesses in your area, you can reach new audiences and create mutually beneficial partnerships. Spas and fitness studios, coffee shops, or boutique clothing stores can help you tap into a new client base through joint promotions, referral programs, or event collaborations.

Cross-promotion works because it builds trust by association. When a client sees your salon recommended by a business they already love, they are more likely to book. Plus, these partnerships can create fun marketing opportunities and local buzz that benefits everyone involved.

**What You Can Do Now**

* Identify 2–3 local businesses with complementary audiences

* Reach out to other local businesses to build connections and explore partnership opportunities

* Propose a small cross-promo, like social media shoutouts or joint discounts

* Plan a collaborative event or workshop to attract new clients

* Offer gift card incentives for clients to purchase for a family member or friend or family member as part of your cross-promotion or referral programs

## 8. Improve Your Referral and Loyalty Programs

Your happiest clients are your best marketers. A well-designed referral program encourages them to bring friends while a loyalty program rewards their repeat visits. Referral programs are especially effective for attracting more customers and targeting quality clients, as word-of-mouth recommendations often reach people who are likely to value your services. Make it simple, transparent, and valuable. Whether it’s points per service, discounts, or exclusive perks, these programs incentivize clients to return more often and spread the word.

Tracking participation and results is key. Analyze which rewards drive the most engagement and tweak your programs accordingly. When clients feel appreciated and see tangible benefits, they are more likely to stay loyal and refer others.

**What You Can Do Now**

* Launch or refresh a referral program with clear incentives

* Offer loyalty rewards for repeat visits or service bundles

* Promote both programs through email, text, and in-salon signage

* Hand out a business card with referral program details to clients

## 9. Build a Strong Social + Content Presence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwchvntxl9s07k94vjt28fu)

A strong online presence is essential for attracting and retaining clients. Share before-and-after photos, tips, and behind-the-scenes glimpses to showcase your expertise and personality. Consistent posting builds trust and keeps your salon top-of-mind. Engaging content also encourages likes, shares, and comments, expanding your reach organically.

Social media isn’t just about promotion; it’s a way to connect with clients. [Creative marketing techniques](https://www.vagaro.com/learn/salon-holiday-email-marketing-strategies) and salon marketing ideas can help hair salons, nail salons, tanning salons, and hair stylists stand out online. Responding to comments and messages promptly strengthens relationships and demonstrates professionalism. Combined with educational or entertaining content, your social platforms can become a client magnet.

**What You Can Do Now**

* Post 2–3 times a week with high-quality photos or videos

* Respond to client messages and comments quickly

* Share tips, service highlights, or staff features to engage your audience

* Reach out to local influencers for partnerships or content collaborations

* Take inspiration from a successful salon and apply proven strategies to grow your own business

## 10.	Track Performance Metrics and Adjust Strategically

*You can’t grow what you don’t measure*. [Tracking key metrics](https://www.vagaro.com/learn/salon-business-budget-calculator)—like client retention, service popularity, average ticket size, appointment fill rates, how many clients you have, and how clients find your salon—gives you a clear picture of what’s working and what needs improvement, as well as identifying growth even [more opportunities](https://www.vagaro.com/learn/cost-to-open-salon-formula). Use this data to make informed decisions on marketing, staffing, and service offerings rather than relying on guesswork.

As a salon owner, using these insights enables you to make data-driven decisions that support business expansion and client satisfaction. Leverage paid ads and Google Ads to target potential clients and potential customers in your same city, increasing your reach to those most likely to book. When you pair insights with action, your salon can continuously evolve and outperform expectations.

**What You Can Do Now**

* Review your booking and sales reports weekly

* Identify underperforming services or slow periods

* Adjust promotions, staff schedules, or service offerings based on the data

## How to Grow Your Salon Business: Key Takeaways

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhwchvntxl9s07k94vjt28fu)

Growing your salon is about focusing on what works: for any hair salon looking to grow, keep clients happy, optimize your schedule, highlight your most popular services, and make every touchpoint count. These strategies, combined with methods for attracting new salon clients, like collecting email addresses, encouraging referrals, and leveraging client feedback, will help you grow your client base effectively. Pair these strategies with smart tools and consistent tracking, and you’ll see real results.

Simplify your growth with a complimentary [30-day trial of Vagaro](https://www.vagaro.com/pro/pricing), where online booking, automated reminders, and client management tools help your salon run smoother and smarter.

## How to Grow Your Salon Business: FAQs

Stay on the lookout for updated FAQs!

**Sources:**

1. [https://www.forbes.com/](https://www.forbes.com/)

10 Easy Ways To Grow Your Salon Business

[Eyelash extensions](https://www.vagaro.com/pro/brow-lash-software) are a thriving beauty service with *real* money-making potential behind them. **But how much do lash techs actually make?** The answer varies widely depending on skill, location, business setup, and how well a tech attracts and keeps clients. Plus, things like pricing, client volume, service offerings, and marketing strategies can also influence a lash technician’s take-home earnings. 

If you’re thinking about [opening a lash business](https://www.vagaro.com/learn/how-to-become-lash-tech) or wondering how your current earnings compare, pursuing a lash career can offer significant potential for growth and financial success. 

## Average Income for Lash Technicians

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlyrut7m1f07n1jxv63uwd)

On average, lash technicians in the United States make between **$26,000** and **$84,000** per year, with the average being **$53,087/yr**.<sup>1</sup> This number shifts depending on whether the tech works in a salon, rents a booth, or runs an independent studio. Hourly or per-service rates also vary based on local demand and competition. Many lash techs earn between **$20** and **$50** per hour, but hourly rates can fluctuate depending on location, experience, and the type of services offered.

In cities with strong beauty markets and high cost of living, earnings tend to be higher, while smaller towns may offer lower pricing but steadier long-term client relationships. The income potential grows as a tech becomes faster, more skilled, and more confident in their pricing structure.

**Key income factors:**

* **Location:** Larger metro areas often support higher pricing and higher volume.

* **Experience and speed:** Faster appointment times mean more clients per day.

* **Specialization:** Volume and mega-volume artists command higher rates than classic-only techs.

* **Business structure:** [Independent studio owners](https://www.vagaro.com/learn/lash-room-ideas) usually earn more than salon employees due to fewer commission splits. Working in a lash salon or lash studio can offer different benefits, such as job stability or commission structures, while self employment gives more autonomy but also more responsibility. Profits can vary greatly depending on whether a tech is self-employed, working in a lash salon, or part of a lash studio, as business expenses and commission rates impact take-home pay.

A [lash tech’s income](https://www.vagaro.com/learn/lash-business-name-ideas) is rarely fixed. It expands with reputation, retention, consistency, and increasing skill level, which means there is room to grow once the fundamentals are in place.

## Lash Tech Income by Experience Level

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlu2an9zz509lqjzfeadnb)

Earnings tend to increase as a lash tech sharpens their skills, speeds up their application time, and builds a loyal client base. The learning curve in lashing is real, and income reflects that progression. As you gain experience, it's important to adjust your financial goals and business strategies to better fit your evolving schedule and ambitions.

Remember, building a successful career in the lash industry takes time and dedication; it won't happen overnight. Stay patient, keep developing your skills, and your efforts will pay off in the long run.

### Beginner / Newly Certified (0–6 months)

New lash techs often charge lower rates while they build confidence and refine their technique. Many start with classic sets only and may offer discounted services to attract clients. At this stage, income typically ranges from $15,000 to $35,000 per year, depending on how many clients they take and whether they’re working part-time or full-time.

### Intermediate / Working Lash Artist (6 months–2 years)

With practice comes speed. Appointment times shorten, fills become more efficient, and pricing can increase. Many techs begin offering hybrid and volume sets at this stage. Income often rises into the $40,000 to $65,000 range as client retention grows and schedules begin to fill consistently.

### Advanced / Master Lash Artist (2+ years)

Experienced techs with strong technical skills, signature styling, and consistent results can charge premium rates. At this level, loyal clients who return regularly for lash fills help create a steady, high income. Many also expand into teaching, mentorship, or private studio ownership. Master artists often earn $70,000 to $100,000+ annually, especially if they introduce additional revenue streams such as retail products or specialized services.

[Progression in the lash industry](https://www.vagaro.com/learn/licensed-vs-certified-lash-tech) isn’t just time-based; it’s tied to quality of work, client experience, branding, and how effectively a tech markets themselves. Skills compound, and so does income.

## How Location Impacts Pay

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtm4zkp8jco07n1cgorbh28)

Where a [lash tech](https://www.vagaro.com/learn/lash-extension-aftercare-communication) works plays a significant role in how much they can charge and how quickly they can build a full client roster. Areas with higher cost of living and strong beauty-centered communities typically support higher service prices, while smaller towns or suburban areas may have lower rates but offer steadier, more loyal clientele.

### Urban and High-Demand Markets

Cities with dense populations and active beauty trends, such as Los Angeles, Miami, or New York, allow lash techs to charge premium rates. Competition can be higher, but so is client volume. Well-branded techs in these areas often book out weeks in advance.

### Suburban Areas

Suburbs often offer a balance. Prices may be slightly lower than major cities, but consistent repeat clients and word-of-mouth referrals can create stable income with less turnover.
 
### Small Towns and Rural Regions

Pricing tends to be more modest, but overhead costs like rent and supplies are often lower as well. Strong relationships and community-based marketing can result in long-term retention and solid monthly revenue.

The best location for high earnings is not always the most expensive city. The techs who understand their local market, price themselves strategically, and deliver consistent results often earn the most, regardless of where they live.

## Costs to Consider When Understanding Lash Tech Salary

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtlwzlea2zj09lqt7onie77)

Before you get starry-eyed at potential earnings, it’s important to factor in the costs that come with being a lash technician. These aren’t just your standard business expenses—think of them as investments in your craft and your reputation. From high-quality lash supplies and professional-grade adhesives to sanitation equipment and stylish workspace essentials, the expenses can add up quickly. Don’t forget continuing education, certifications, and insurance, which can significantly impact your take-home pay.

Understanding these costs helps you see the full picture of what a lash tech really earns and ensures you’re pricing your services to sustain a profitable and thriving business.

## Lash Tech Income Scenario Examples

Numbers can feel abstract until you see them in action. Let’s break down a few real-world scenarios to illustrate what a lash technician might actually make.

* **Entry-Level Lash Tech:** Working part-time with a smaller client base, an entry-level tech might bring in around **$20,000–$30,000** annually. After factoring in supplies and business costs, the take-home pay can feel modest but offers room for growth.

* **Experienced Full-Time Lash Tech:** With a steady roster of clients and a few premium services, an experienced lash tech could earn **$40,000–$60,000** per year. At this stage, efficiency, repeat clients, and smart scheduling play a big role in maximizing income.

* **High-Earning Lash Tech or Studio Owner:** Lash technicians with a large clientele, high-end pricing, or a personal studio can see annual earnings exceed **$70,000**. At this level, strategic marketing, specialized skills, and client retention are key factors in driving revenue. Offering add-ons such as brow shaping, lash lifts, or aftercare products can further boost income by increasing the value of each appointment.

These examples show that while income varies widely, dedication, skill, and smart business decisions can dramatically impact your earning potential as a lash tech.

## Maximizing Your Potential as a Lash Tech

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtmd6hy8xmx07n1wr8eb61u)

Success as a lash technician comes from understanding your earning potential and making smart business decisions. Hone your skills, grow your client base, set competitive pricing, and watch your business—and your income—thrive.

Continuous education and staying on top of industry trends also help you stand out in a crowded market. The numbers you’ve seen in this article are just the starting point. With dedication and a focus on delivering exceptional service, your potential as a lash tech goes far beyond the average pay.

Ready to streamline your bookings, manage clients, and maximize your revenue? Start your journey today with a [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing).

**Sources**

1. [https://www.ziprecruiter.com/](https://www.ziprecruiter.com/)

How Much Do Lash Techs Make in 2025? Average Earnings, Locations, and Tips to Boost Income

Thinking about turning your passion for brows into a thriving business? Many entrepreneurs are choosing to [start a microblading business](https://www.vagaro.com/learn/how-to-become-a-microblader) for independence, creativity, and long-term growth. Microblading is one of the fastest-growing segments in beauty, offering a unique blend of artistry, confidence-building, and [high earning potential](https://www.vagaro.com/learn/how-much-do-microbladers-make).  

With the right preparation, training, and tools, you can go from aspiring artists to successful business owners faster than you think. Let’s walk through everything you need to know to start and grow your microblading business with confidence.  

## What Makes the Microblading Industry So Popular? 

The microblading industry is thriving. Every day, new artists discover how this creative and transformative service can change lives—including their own. Clients love microblading because it gives them full, natural-looking brows that last. Artists love it because it combines creativity with real, measurable business growth.  

Starting a microblading business isn’t just about technique. It’s about connecting with clients and helping them feel confident in their own skin. When you pair artistic skills with genuine care and business savvy, you set yourself apart as a trusted beauty professional. 

## What Certifications and Training Do You Need? 

Before offering microblading services, you’ll need proper training and certification. Each state (and sometimes city) has its own licensing requirements, so check out your local health department's regulations first.  

Most professionals start by enrolling in an accredited microblading course that covers:  

- Brow design and symmetry 
- Skin anatomy and pigment theory 
- Sanitation and sterilization practices 
- Client consultation and aftercare procedures 

Hands-on training with love models helps you gain real-world experience and confidence with different skin types and brow styles. 

After certification, you may need a [Body Art Practitioner License](https://www.sf.gov/apply-permit-perform-body-art), a [Bloodborne Pathogens Certificate](https://www.cpr.io/courses/bloodborne-pathogens/), or both depending on your region. Organizations like the [Society of Permanent Cosmetic Professionals](https://spcp.org/) (SPCP) set high standards for ethical, safe practices. 

Keeping up with annual renewals and continuing education will also help you stay compliant and confident in your skills.  

## How Do You Create a Business Plan That Works? 

A clear business plan is your roadmap from dream to success. It helps you define your goals, identify your ideal clients, and plan your marketing strategy. 

Start by researching your local market to understand the competition and client demand. Then, outline your startup costs like:  

- Training 
- Licensing 
- Tools 
- Supplies 
- Marketing 

Once you have your startup costs total, you can start to estimate your expected income. Planning your budget upfront keeps you focused and financially prepared.  

Your business plan should also outline [strategies](https://www.vagaro.com/learn/new-year-plan-your-beauty-business-success) for building visibility, attracting new clients, and creating a pricing structure that grows with your skills. It’s your guide for navigating challenges and celebrating milestones as your business evolves.  

 ![018-Beauty-Alchemy-Cherry Hill-10182023.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5ojmulxu07n1lah9sufm)

## How Do You Choose the Right Location? 

Your location can make or break your business. Some artists start small by renting a chair or suite within an existing salon, while others invest in their own studio space once they build a steady client base. As your business grows, you may aspire to open your own microblading studio to establish a professional and branded environment.  

When choosing your space, consider: 

- **Visibility and accessibility:** A central, easy-to-find location helps attract walk-ins and new clients. 
- **Cleanliness and Compliance:** Your studio must meet health and safety standards. 
- **Ambiance:** Create a calm, professional environment that puts clients at ease.  
- **Good Lighting:** Ensure your space has good lighting for precision during procedures and to create a welcoming atmosphere for clients. 

Two key factors for attracting repeat clients are trust and professionalism, which come from a clean and inviting space.  

## What Tools and Supplies Do You Need to Start? 

Quality tools lead to quality results. They also protect client safety and elevate your brand reputation.  

- Essential microblading tools include: 
- Microblading pens and sterile blades 
- Pigments and color correctors 
- Brow mapping tools (rulers, pencils, string) 
- Numbing creams and aftercare kids 
- Disposable gloves, masks, and other PPE 
- Disinfectants and sharps containers 
- [Consent forms](https://www.vagaro.com/learn/microblading-consent-forms) 

Consider partnering with trusted beauty suppliers who specialize in microblading materials. Investing in professional-grade tools pays off in precision, safety, and client satisfaction.  

## How Should You Price Your Services? 

Setting the right price involves balancing your experience, local competition, and the value you deliver. Most beginners start with a lower introductory rate to attract clients and build a portfolio, then gradually raise prices as demand increases.  

A typical pricing structure includes:  

- Initial microblading session 
- Touch-up session (usually 6-8 weeks later) 
- Annual maintenance appointments 

Research competitors in your area and be transparent about pricing on your website or booking page. Clients appreciate clarity, and it helps you stand out as a professional.  

![033-Beauty-Alchemy-Cherry Hill-10182023.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5oitx9z909lq5ue03af5)

## How Can You Market Your Microblading Business? 

[Marketing your new business](https://www.vagaro.com/learn/microblading-marketing) is all about visibility and credibility. Start by creating a strong brand identity with a memorable business name, logo, and consistent aesthetic. Then, promote your services using both digital and in-person strategies.  

Here are some proven marketing ideas: 

- Create a professional website that includes online booking, service descriptions, and before-and-after photos. 
- Use social media to showcase your work, post client transformations, and share educational tips about brow care.  
- Encourage reviews and testimonials to build trust with new clients.  
- Offer referral discounts or limited-time promotions for new clients. 

Software like Vagaro can make it easier to manage bookings, payments, and marketing all in one place.  

## How Do You Keep Clients Coming Back? 

Client retention is the foundation of long-term success. Beyond delivering beautiful results, focus on building trust and communication. Follow up after each appointment, send reminders for touch-ups, and offer loyalty incentives.  

You can also use marketing tools through Vagaro to send personalized messages, appointment confirmations, and [aftercare instructions](https://www.vagaro.com/learn/microblading-aftercare-communication-guide). These small touches make a big difference in how clients perceive your professionalism.  

## What Common Mistakes Should You Avoid? 

Even experienced artists can make early business mistakes. Here are a few to steer clear of: 

- Skipping proper [licensing](https://www.vagaro.com/learn/license-to-microblade) or sanitation steps 
- Undercharging for your work 
- Neglecting online presence or reviews 
- Using low-quality tools or pigments 
- Forgetting to track expenses and revenue 

Remember, professionalism, hygiene, and client experience are what truly set you apart in this industry.  

## What’s Next After Launching Your Microblading Business? 

Once you’re fully booked, think about [expanding your microblading business](https://www.vagaro.com/learn/7-tips-for-marketing-your-microblading-business). You might add [brow lamination](https://www.vagaro.com/learn/brow-lamination-aftercare) or lash enhancements to your menu. You can also sell aftercare kits or brow products to boost retail sales.  

Staying current with beauty trends and continuing education will keep your skills sharp and your business competitive.  

![beautician-applying-permanent-makeup-on-eyebrows-i-2025-02-20-00-31-23-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhtf5ojwx9zg09lq6pptfdal)

## How Can You Stay Ahead of Trends? 

The beauty industry evolves quickly, and microblading is no exception. Stay updated through workshops, advanced certification courses, and professional conferences.  

Engaging with online artist communities can help you learn from peers, share insights, and stay motivated. Keeping up with local health and safety regulations ensures your business stays compliant and respected.  

Continuous learning is what keeps your artistry and your business growing strong.  

## Brows, Business, and Beauty of Growth 

Building a microblading business is like shaping brows itself. The most effective business plan will ultimately shape your future, too. With the right training, tools, and mindset, you can turn your artistry into a profitable, sustainable career. Remember, every great business starts with one bold stroke of confidence.  

Ready to grow? Let [Vagaro](https://www.vagaro.com/pro/brow-lash-software) help you run your microblading business effortlessly with online booking, POS, and automated marketing tools that keep your schedule full and your clients coming back.  

How to Start a Microblading Business

Providing enchanting hair services is only half of what it takes to manage a truly [successful hair salon](https://www.vagaro.com/pro/salon-software). The other half is running a business that moves smoothly, from the moment a client books to the second they check out. That’s where certain salon software features can make all the difference. The right platform should, of course, manage appointments and booking; but also sync the rhythm of your day, elevate client experience, keep your retail shelves stocked, and give you the data to grow with intention.

In a world where time is tight and client expectations are higher than ever, the software you choose becomes the [backbone of your brand](https://www.vagaro.com/learn/how-to-open-a-salon). Let’s break down exactly which features matter and why. 

## Online Booking

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnso4667nq909lq5rhfkxxo)

Clients want convenience, not phone tag. A strong online booking feature lets them schedule appointments any time: between meetings, on the couch, or while scrolling late at night. But it’s more than just a calendar with a “Book Now” button. The best systems show real-time availability, allow clients to choose their preferred stylist or service provider, and automatically price-adjust for add on services or length of service as part of the booking customization. No back-and-forth. No confusion.

For the salon, online booking cuts down on interruptions at the front desk, frees your team from answering scheduling questions all day, and reduces no-shows with built-in confirmations and reminders. Plus, when it’s integrated with your client database, the booking process becomes personal: clients can rebook favorite services, view past appointments, and check upcoming visits seamlessly.

In short: 24/7 online booking creates a smoother experience on both sides. Clients feel in control, your staff gains time back, and your business runs with fewer bottlenecks. An online booking system allows clients to schedule appointments anytime and anywhere, enhancing convenience and accessibility. It’s one of the most essential salon software features for a modern, efficient workflow.

## Appointment and Calendar Management

Your calendar is the heartbeat of your business. One poorly timed booking can ripple into late appointments, rushed services, and stressed-out staff. That’s why strong calendar management is one of the most crucial salon software features to get right. A modern system actively *coordinates* your day.

With intelligent scheduling, services are spaced based on duration, processing times, and resource needs (like bowls, chairs, or color stations), as well as resource management for treatment rooms and equipment. No accidental double-booking. No overlapping services that force stylists to sprint across the floor. Staff schedules update in real time, so you always know who’s available, who’s running behind, and where openings can be maximized.

Better yet, appointment management tools help your front desk become *proactive* instead of *reactive*. They can quickly move appointments, fill cancellations, and even book clients directly from the waitlist. That’s how you achieve a smoother daily flow, happier employees, and a salon that feels controlled, not chaotic.

## Client Management and CRM Tools

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnsmcvj5thd07n1409xa7g0)

A memorable client experience doesn’t happen by accident, it’s built on the details your team knows and remembers. Client Management and CRM tools store everything that matters: service history, color formulas, preferred stylists, product purchases, personal notes, contact details, client history, even how they like their bangs trimmed. It’s the digital version of having a perfect memory, salon-wide.

When your software keeps track of this information, every visit feels intentional. Stylists can pick up exactly where they left off. Staff can access client information quickly from any device, ensuring efficiency and convenience. And instead of clients feeling like one appointment in a busy day, they feel recognized and valued—something that keeps them loyal.

This is also where loyalty programs and rebooking prompts shine. When your CRM is connected to your schedule and checkout, you can automatically nudge clients when they’re due for a refresh or reward them for their consistency. No spreadsheets, no manual follow-up. 

## POS Integration

Checkout is the final touchpoint of the client experience, and it should feel as smooth as the service itself. A well-integrated point of sale (POS) system connects the dots between services, retail sales, appointments, and client profiles. With custom pricing, you can easily adjust charges for different services or upgrades, ensuring flexibility for every client need. Instead of juggling separate apps or clunky card readers, everything flows through one system.

With point of sale integration, stylists can add services or upgrades directly from the chair, clients can redeem gift cards or loyalty points without awkward lookup delays, and tipping becomes natural and transparent. Integrated payment processing ensures secure and seamless transactions, supporting multiple payment methods and automating financial management. Even better, retail sales sync instantly with inventory, so you always know what’s selling and what needs restocking. No manual counts. No end-of-day guesswork.

For the business side, integrated checkout means cleaner financial reporting. Sales numbers, taxes, commissions, and payouts are automatically tracked, so you can see exactly what’s driving revenue and where opportunities are being missed. It’s accuracy without the administrative drag.

When your point of sale works hand-in-hand with your booking and client management tools, the entire salon experience feels cohesive. Faster checkout. Fewer errors. More polished professionalism. This is where the “business” piece of “beauty business” truly shines.

## Marketing and Promos

Even the best salons need visibility. Marketing and promotional tools built directly into your software take the guesswork out of staying top-of-mind. Instead of scrambling to post on Instagram or manually texting clients about openings, automated marketing lets you schedule reminders, rebooking nudges, birthday offers, seasonal promos, and last-minute fill alerts, without needing to constantly be checking your phone.

The real advantage, though, is *personalization*. When marketing connects to your CRM, you can send the *right* message to the *right* clients. It feels thoughtful, not spammy.

Speaking of spam, consistent marketing doesn’t mean shouting louder, it’s about staying relevant. When your promotions and messaging flow naturally from your daily operations, your salon starts to feel present, active, and memorable even when clients aren’t in the chair.

## Reporting and Analytics

[Your salon’s numbers](https://www.vagaro.com/learn/cost-to-open-salon-formula) tell a story, but only if you know how to read them. Reporting and analytics give you clarity: which services are most profitable, which staff members are fully booked, which products move fastest, and where gaps in your schedule appear. These tools help you track business performance and support data-driven decisions. You can also gain access to real-time analytics and insights, making it easier to stay on top of your operations. Instead of relying on intuition alone, you get real data to support your decisions.

Decisions like: Should you raise your color prices? Add another stylist on Saturdays? Keep stocking that luxury hair oil? With the right insights, you can generate financial reports for revenue and expense tracking, and adjust quickly and with confidence.

## Mobile App and Accessibility

All salon pros know that salon work doesn’t just happen behind a chair. A mobile-friendly platform lets your team access schedules, client notes, and appointment updates from anywhere, whether you’re at home, on break, or between color processing timers. Beauty businesses especially benefit from mobile-friendly platforms, as they enable on-the-go management and help streamline daily operations. It adds flexibility without sacrificing organization.

For clients, a mobile app or mobile-friendly booking experience means booking and rebooking feels familiar and convenient, just like ordering food or rides. No friction or waiting. Accessible systems meet clients where they likely already are: on their phones. And that makes your salon feel modern, responsive, and easy to work with.

## Optional/Advanced Features

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnskpc65r1m07n10eq2220l)

Once the essentials are in place, certain add-ons can take your salon’s operations to the next level. These features aren’t required to run your business, but they *can* sharpen your competitive edge, streamline workflows, and create new revenue opportunities. Advanced features help streamline operations and grow your business by improving efficiency and expanding your client base through enhanced client relationship management and marketing tools. These are the tools that help your salon operate smarter, not harder.

### Instant Payout

A good salon software should offer [instant payouts](https://www.vagaro.com/pro/card-processing), like Vagaro, letting you access your earnings the moment a service is completed. No more waiting three business days for payments. Your revenue goes straight to your account, helping you manage cash flow smoothly and confidently. This crucial feature keeps your business agile and gives you peace of mind, so you can stay focused on delivering exceptional client experiences.

### Memberships & Recurring Billing

Memberships turn occasional visits into predictable revenue. Whether it’s monthly blowouts, skincare services, or tanning minutes, recurring billing creates consistency for clients and financial stability for you. It also reinforces loyalty; clients stay engaged when they’ve already invested in their experience.

### AI Assistant & Smart Front Desk

An AI-powered front desk acts as a digital receptionist that never sleeps. It can answer common client questions, suggest services, book appointments, manage rescheduling, and send confirmations without requiring any staff time. This keeps your team free, reduces interruptions on the floor, and ensures clients always receive timely, consistent communication. It’s like having an extra team member who’s efficient, accurate, and always available. 

### Virtual Consultations

Virtual consultations let you connect with clients before they step into the salon. They’re ideal for corrective color assessments, bridal trials, or new clients who need guidance. This reduces uncertainty, sets expectations early, and builds trust, especially for high-stakes services.

### Third-Party Integrations

Integrations with accounting, payroll, and inventory systems eliminate manual double-entry and end-of-day reconciliation headaches. When comparing salon software options and other salon software options, it's important to evaluate their integration capabilities, as these can vary widely and impact how well the software fits your business needs. Some salon software, like Vagaro, have these included in their base software, so instead of juggling platforms, your data syncs automatically, making for cleaner records, fewer errors, and time saved. Integrations are especially valuable for wellness businesses that require specialized tools to manage client experiences and operations. 

## Choosing the Right Salon Software for Your Business

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhnsj5qk5oyg07n16q73x47o)

The features you choose shape the way your salon business operates every single day. As a business owner, it's important to consider your unique needs when selecting software. The right system should elevate your business, not just manage it. But the key is alignment: your software should reflect the way *you* work, the experience *you* want to create, and the goals *you’re* building toward.

If you’re looking for software that can keep up with your salon, Vagaro offers a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing), giving you the space to test the tools, the workflow, and the client experience firsthand, no pressure, no commitments.

The Top Salon Software Features to Help You Succeed

Your clients love convenience and now you can offer it in a whole new way. With Affirm, you can give clients the freedom to book now and pay later, helping them say yes to more of the services they love. To make spreading the word simple, we’ve teamed up with Affirm to create ready-to-use email
and text message templates you can send right from your Vagaro Marketing Dashboard. Here’s how to use them and why it’s worth adding to your next campaign.

## Why “Book Now, Pay Later with Affirm" is a Game-Changer for Your Business

Flexible payment options aren’t just a perk, they’re a growth tool. By letting clients pay over time through Affirm, you help remove financial barriers that may prevent them from booking higher-value or more frequent services.

**Here’s what your clients get with Affirm:**

- **Ease:** Book now and pay later in simple installments.
- **Transparency:** No hidden fees or surprises.
- **Speed:** Real-time eligibility checks, online or in person.

Businesses offering flexible payments often see increased bookings, repeat clients, and higher average spend per appointment.

## Use Vagaro's Marketing Tools to Spread the Word

Vagaro’s built-in marketing suite makes it easy to let your clients know they can now pay with Affirm.

**You can:**

- Send beautiful emails in minutes — no design experience needed.
- Create SMS blasts for quick reminders or special offers.
- Track engagement and see how many clients clicked or booked.

All from your Vagaro dashboard.

## Copy & Paste: Email & Text Templates You Can Use Today

To save time, here are some plug-and-play templates to use in your next campaign:

#### Email Template

### ✉️ Book Now, Pay Later with Affirm

Good news! Booking your favorite services just got even easier. With Affirm, you can enjoy your appointment now and split your payment into manageable installments. No hidden fees. No surprises. It’s flexible and transparent so you can book what you love stress-free.

**Here’s how it works:**
1. Book your appointment online.
2. Select Affirm at checkout, or tell your provider you’d like to pay with Affirm in person, they’ll guide you through the next steps to complete your application.
3. Enter a few pieces of info for a real-time decision
4. Pay in easy, manageable installments.

It’s that simple!

**CTA:** Book Now, Pay Later
**[Book Now, Pay Later](https://www.vagaro.com/) →**

*Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: [affirm.com/lenders](https://www.affirm.com/lenders). Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see [affirm.com/licenses](https://www.affirm.com/licenses).*

#### Text Message Template

Hi [First Name], did you know you can book your appointment now and pay later? Choose Affirm at checkout to split your payment into easy installments. Terms Apply. Type “STOP” to unsubscribe.💳✨

## Keep Clients Coming Back
Offering Affirm isn't just about flexibility, it's about loyalty. When clients feel empowered to book on their own terms, they're more likely to return. Combine that with Vagaro's smart marketing tools, and you have a winning formula for growth.

You're not just giving your clients a new way to pay, you're giving them another reason to keep choosing you.

Log into your Vagaro dashboard today to send your first "Book Now, Pay Later" campaign with Affirm and make booking easier than ever for your clients. 


*Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: [affirm.com/lenders](https://www.affirm.com/lenders). Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see [affirm.com/licenses](https://www.affirm.com/licenses).*


Book Now, Pay Later: How to Tell Your Clients About Affirm with Vagaro Marketing Tools

Opening a [tanning salon](https://www.vagaro.com/pro/tanning-salon-software) is about building a space where clients feel confident, cared for, and glowing (literally). Whether you’re planning your first tanning salon or leveling up an existing one, a solid business plan is what turns a great idea into an actual, profitable operation. Think of it as your roadmap: it clarifies your concept, your market, your revenue streams, and how you’ll stand out in a beauty landscape that’s only getting more competitive, especially within the broader beauty industry.

Below, we’ll break down each part of a tanning salon business plan in a clear, practical way, so you can move forward with purpose and make your glow-up vision real. With the right planning and management, a tanning salon can be a profitable business venture for entrepreneurs.

## Executive Summary

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmbnfykd69s07n15y85hppv)

Your executive summary is the elevator pitch for your tanning salon: the fast, compelling snapshot of who you are, what you offer, and why your business will succeed. Key factors such as location, service variety, and operational efficiency are essential for building a successful tanning salon and ensuring long-term profitability. **Even though it appears first in the business plan, you’ll usually write it last, once every other section is clear and defined.**

### Your Salon Concept

Give a brief but vivid description of your salon. Are you a modern, boutique-style airbrush studio? A membership-focused tanning club with tiered beds? A hybrid beauty lounge offering glow-focused wellness treatments? Define the vibe, the services, and the core experience.

Be sure to highlight the full range of services offered, such as UV tanning, spray tanning, custom airbrush tanning, and other beauty services like teeth whitening, red light therapy, and infrared sauna sessions to enhance the overall customer experience.

**Example:**

*“A boutique tanning studio offering UV tanning, custom airbrush spray tans, and glow-enhancing retail products in an uplifting, feel-good environment focused on confidence and skin wellness. Our services offered also include other beauty services such as teeth whitening, red light therapy, and infrared sauna sessions for a complete wellness experience.”*

### Your Target Client

Who are you here for? This could be college students, gym-goers, beauty enthusiasts, pageant/competition clients, or locals prepping for events or vacations. You don’t need demographics as much as behavior and identity, the type of person who prioritizes looking and feeling radiant.

### What Makes You Different

Your *unique value proposition* is where you briefly call out your advantage:

\- Flexible hours

\- Custom spray tan artistry

\- Clean, upscale atmosphere

\- Membership savings model

\- Skin-safe education and aftercare support

This is where you tell the reader why your salon isn’t just another tanning spot — it’s *the* tanning experience.

### Financial Snapshot

Provide a short overview of:

* Startup costs (or current investment)

* Revenue goals, with a focus on maximizing the tanning salon's profitability and regularly monitoring profit margin

* Expected timeline to profitability

You don’t need spreadsheets here — just the big picture. This shows confidence and clarity.

Detailed financial statements, including income statement, balance sheet, and cash flow statement, will be included in the full plan to provide insight into the salon's financial health.

## Business Overview

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w1lcjn307n1dr02nvtu)

Your business overview lays out the foundation of your tanning salon: who you are, what you offer, where you operate, and how your business is structured. As a new business, starting your own tanning salon company gives you the opportunity to build a unique brand, develop strong customer relationships, and set your venture up for long-term growth. Think of this section as introducing your salon’s identity, not just the logistics, but the personality behind it.

### Your Salon Identity

Start by clearly stating the name of your tanning salon and the essence of your brand. This isn’t only about the logo or colors, it’s the experience you’re promising. Are you creating a chic, coastal-inspired space that feels like golden hour all day? A high-energy tanning club built for regular membership clients? A calm, glow-focused beauty lounge where appointments feel more like self-care? Define the atmosphere and ethos that make your salon memorable.

### What You Offer

Next, describe the services that shape your business model. This may include UV tanning beds of varying intensity levels, custom spray tans, automated spray booths, contour tanning, and glow-enhancing retail products. Your tanning equipment should include tanning booths for UV-based services, spray tanning booths for sunless options, and high quality tanning beds to ensure client satisfaction and safety. Investing in reliable tanning machines is essential for delivering consistent results and meeting customer needs. If you offer—or plan to offer—adjacent wellness services like red light therapy or skin hydration treatments, mention how they complement your core tanning experience. The goal is to show how your menu fits your brand identity and your audience’s needs.

### Location and Setup

Explain where your salon is located (or where it will be) and why that location makes sense. A tanning salon thrives on convenience, visibility, and accessibility. Whether you’re inside a busy shopping center, near a gym, or in a boutique-style downtown district, highlight how your placement supports steady traffic and aligns with your ideal client’s lifestyle. If your space is still in planning stages, describe the type of location you’re targeting and why.

### Business Structure

Finally, clarify how your business is organized — whether you’re operating as a sole proprietor, an LLC, partnership, or corporation. This matters because it conveys that your salon isn’t just an idea; it’s a functioning, legally structured business with clear ownership and leadership.

The Business Overview sets the stage for everything else. It shows that you’re building more than a place to tan — you’re creating a purposeful, well-defined brand with a clear direction and clientele.

## Market Analysis

Your market analysis shows that you understand the tanning industry in your area and who your salon is built to serve. By situating your tanning salon among other small businesses in the beauty sector, you demonstrate awareness and intention. This isn’t about cluttering your plan with stats — it’s about demonstrating awareness and intention.

### Industry Landscape

The demand for tanning and sunless glow services remains strong, especially as clients look for convenient, confidence-boosting beauty services. Spray tanning and upgraded salon experiences are increasingly preferred over basic, transactional tanning access. The indoor tanning industry continues to show steady market size and growth, with evolving trends and profitability factors making it a viable option for new salon owners.

### Your Ideal Client

Your salon serves people who care about looking and feeling radiant — from everyday glow-maintainers to event-prep clients. They value quality, consistency, and a space that feels clean, welcoming, and modern.

### Competitive Landscape

Your competitors may include nearby tanning salons, gyms, medspas, or beauty studios offering similar services. Indirect competitors, such as gyms, spas, and dermatologist offices, also compete for the same customer base. Understanding both direct and indirect competitors is essential for identifying your market positioning and areas of competitive advantage. Your opportunity is to stand out with a polished experience, personalized results, and clear membership or pricing value.

## Branding & Customer Experience

Your brand and client experience define how your salon is remembered. This section focuses on creating a space and service approach that leaves clients feeling confident, cared for, and eager to return.

### Brand Identity

Your brand should communicate the feeling your clients walk away with — confident, glowing, and taken care of. This influences everything from your color palette and service names to how your staff interacts with clients.

### Salon Atmosphere

Design your space to feel clean, inviting, and aligned with your brand’s energy — whether that’s luxe and polished or sunny and relaxed. Scent, lighting, music, and flow all contribute to how memorable the experience feels.

### Client Journey

Think through the full client experience from booking to post-tan care: easy scheduling, warm welcome, clear instructions, and thoughtful aftercare support. A seamless journey keeps clients returning and referring others.

## Services & Pricing Strategy

Your services and pricing should be clear, intentional, and aligned with the experience your salon is known for. This section shows how clients can choose what works for their goals — and how your pricing encourages loyalty and repeat visits.

### Service Menu

Outline the core services you offer, whether that includes UV tanning tiers, custom airbrush spray tans, or automated spray booths. Highlight the variety of indoor tanning services available, such as UV tanning, spray tanning, and airbrush tanning, to showcase your comprehensive offerings. Consider including additional services and other services like spa treatments, wellness packages, or organic product options to attract a broader customer base and increase revenue. Your menu should reflect your brand identity and give clients clear options based on their desired look and level of convenience.

### Pricing Structure

Build pricing that is transparent and easy to understand, with clear value differences between single sessions, packages, and memberships. Consistent clients often prefer subscriptions, so highlight the savings and perks that encourage repeat visits.

### Add-Ons & Retail

Enhance revenue by offering lotions, tan extenders, prep sprays, and contour add-ons that elevate the final result. Be sure to include tanning lotions as part of your retail product lineup, as they help enhance and prolong your clients' tans while generating additional revenue. These curated extras support your client’s glow while boosting your average ticket per visit.

## Operations & Management Plan

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w29dkyi09lqj6i6oubf)

Running a tanning salon smoothly requires clear systems for staff, scheduling, and equipment. This section outlines how your salon will operate day-to-day and stay consistent for clients.

### Daily Operations

From client check-in to cleaning and maintenance, every step should be streamlined to maximize efficiency and create a seamless experience. Well-defined routines reduce errors and keep your salon running like clockwork.

### Staff Roles

Clarify responsibilities for reception, tanning technicians, and management. When you hire employees, focus on recruiting qualified staff, as this is crucial for your salon's success. Proper training ensures staff deliver consistent service that matches your brand’s standards.

### Equipment & Safety

Tanning beds, spray booths, and related tools require regular maintenance and compliance with health and safety standards. A clear plan for upkeep and sanitation protects clients and the salon’s reputation.

### Suppliers & Inventory

Reliable suppliers for lotions, bulbs, and retail products keep services consistent and quality high. Maintain an organized inventory to prevent shortages or overstock.

## Marketing Strategy

A comprehensive [marketing plan](https://www.vagaro.com/learn/tanning-salon-marketing) is essential for your tanning salon, outlining promotional strategies, target markets, and customer acquisition methods to ensure business success.

Your marketing strategy shows how you’ll attract clients and keep them coming back. It’s about creating awareness, building trust, and turning first-time visitors into loyal regulars.

### Local Outreach

Partner with nearby gyms, beauty studios, or wellness centers to reach your ideal clients where they already spend time. Forming local partnerships with businesses such as spas or skincare centers can enhance your marketing efforts and foster word-of-mouth referrals. Hosting events or offering referral incentives can help get your name out quickly.

### Digital Presence

A strong online presence is essential. Leverage social media platforms like Instagram and Facebook to engage with potential clients, promote services, and share special offers. Keep your website optimized for search, maintain active social media profiles, and encourage reviews to build credibility and visibility.

### Promotions & Loyalty

Special offers, seasonal packages, and loyalty programs encourage repeat visits. Actively encourage referrals from satisfied clients to increase salon visibility and attract new customers. Highlight memberships, bundled sessions, and add-ons to maximize client retention and revenue.

### Community & Engagement

Build a community around your brand by sharing tips, behind-the-scenes content, and engaging with clients online. Implement strategies to retain customers through ongoing engagement and loyalty programs. Strong client relationships turn your salon into more than just a service — it becomes an experience.

## Financial Plan

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhmb5w2kcjne07n1lu01g1ch)

Your financial plan demonstrates that your tanning salon is not just a great idea, but a sustainable business. It shows how revenue, expenses, and investments come together to create a profitable operation.

### Startup Costs

Outline the initial investment needed for equipment, buildout, licenses, and other essentials. This sets expectations for funding and helps you plan your launch.

### Ongoing Expenses

Identify recurring costs like rent, utilities, staff wages, maintenance, and supplies. Understanding these ensures your pricing and membership models support profitability.

### Revenue Projections

Estimate income from single sessions, packages, memberships, and retail sales. This provides a realistic picture of growth potential and helps set financial goals.

### Break-Even Analysis

Determine when your salon is expected to cover costs and start generating profit. This metric guides decision-making and shows investors or lenders the viability of your business.

## Growth & Expansion Strategy

Planning for growth shows that your tanning salon has long-term potential beyond day-to-day operations. This section highlights opportunities to scale and evolve your business. To support expansion, you may need to obtain financing, such as bank loans, to fund new locations or expand your service offerings.

### New Locations

Expanding to additional locations can increase revenue and brand presence. Consider areas with similar target demographics and strong demand for tanning services.

### Service Expansion

Adding complementary services like red light therapy, skin treatments, or mobile spray tanning can attract new clients and increase revenue per visit.

### Retail & Products

Expanding your product line with lotions, tan extenders, and exclusive retail items creates additional income streams and strengthens your brand.

### Online & Membership Growth

Leverage [digital tools](https://www.vagaro.com/learn/best-tanning-salon-software) for online booking, subscription packages, and membership management to increase client retention and streamline operations as you scale.

## Appendix (Optional)

The appendix provides supporting materials that give additional context to your tanning salon business plan. Including documents that support the creation and operation of a successful tanning salon business—such as market research, competitor analysis, and customer demand studies—can strengthen your plan for investors, partners, or lenders.

### Sample Service Menu

Include a detailed example of your [service offerings](https://www.vagaro.com/learn/things-to-sell-at-tanning-salon) with descriptions and pricing to illustrate your salon’s value.

### Floorplans & Layouts

Visuals of your salon space or planned layout can help communicate your operational flow and client experience.

### Policies & Documents

Add any relevant policies, consent forms, or safety protocols to show professionalism and preparedness.

### Financial Documents

Optional supporting documents like detailed [startup costs](https://www.vagaro.com/learn/are-tanning-salons-profitable), revenue projections, or loan requests can provide credibility and clarity.

Creating a tanning salon business plan doesn’t have to feel overwhelming — it’s your roadmap for turning a glowing idea into a thriving, profitable salon. By clearly defining your brand, services, target clients, and financial strategy, you set yourself up for success and stand out in a competitive market. With a solid plan in hand, every decision you make — from marketing to memberships — becomes intentional, helping your salon shine from day one and beyond.

Ready to streamline your bookings, manage memberships, and grow your salon effortlessly? Start with a complimentary [30-day trial of Vagaro](https://www.vagaro.com/pro/pricing) and see the difference for yourself.

How to Make the Perfect Tanning Salon Business Plan (With Examples!)

A beautiful [nail salon](https://www.vagaro.com/pro/booth-renter) sets the tone for your client’s entire experience. Whether you’re opening your first salon or giving your current space a refresh, the right design can attract new clients, boost comfort, and reflect your brand’s personality.

Before diving into design ideas, it’s worth understanding why salon design is more than just aesthetics.

## Why Nail Salon Design Matters

Your salon’s design shapes client perception, staff efficiency, and even business success. A well-planned layout ensures smooth traffic flow, reduces clutter, and creates areas that feel both inviting and functional. From color palettes to furniture choice, every element communicates your brand’s vibe, whether it’s luxury, modern minimalism, or playful chic.

Investing in design is about crafting an experience clients will remember, and return for. A salon that looks polished and feels thoughtfully curated can [increase bookings](https://www.vagaro.com/learn/how-to-market-your-nail-salon), encourage longer visits, and inspire loyalty.

Understanding why design matters is just the first step. The next challenge is translating that insight into a space that reflects your brand, feels functional, and delights every client who walks through your door.

## How to Choose a Design That Works for You

Choosing the right nail salon design requires aligning your space with your brand, clients, and practical needs. Start by defining the experience you want to create: Are you aiming for a luxurious retreat, a cozy neighborhood hub, or a sleek modern studio?

Next, consider your layout and flow. Stations, waiting areas, and retail displays should feel natural and accessible, reducing congestion while maximizing comfort. Color palettes, lighting, and textures should reinforce your brand identity and set the mood — warm tones for a relaxing escape, bold accents for a high-energy vibe.

Finally, don’t forget longevity and flexibility. Trends come and go, but your design should remain stylish and functional for years. Incorporate versatile furniture, adaptable décor, and a layout that can evolve as your business grows. The goal is a space that feels intentional, inviting, and unmistakably yours.

## 10 Nail Salon Ideas to Inspire You

From bold concepts to subtle elegance, nail salon design can set the tone for the entire client experience. Let’s explore a modern approach that uses soft tones to create a welcoming, stylish space.

## Modern, Soft-Tone Design

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto9pw2c09lqbtbbbbi1)

## Bohemian Dark Academia

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqtofpbbj07n12pvudqsr)

## Bold Industrial Glam

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto2pw2309lq2r6mrgo5)

## Rosé Blush Arc Elegance

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqto0pw2009lql15c1ez7)

## Southwestern Desert Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkwqtnopbbc07n18xhcp8vf)

## Crystal and Velour Aesthetic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkx1kd8plct07n17t4u4zsn)

## Contemporary Urban Oasis

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkx17bppkwz07n1rk2wk6mo)

## Geometrically Chic, Gold Decadence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkxgv02qsga09lqp06xjfeo)

## Natural Zen, Organic Vibes

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkxgv0dq6y307n17ot28ht1)

## Functional and Classic Black

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhkybsxssyp307n1jkgxv1hx)

## Create Your Dream Space!

The best nail salon ideas are reflections of you, inspire your clients, and make every appointment feel special. Start small, experiment, and let your creativity shape the salon you’ve always imagined.

If you're in need of software capable of managing your dream nail salon, try out a [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing), we've got your back every step of the way.

Nail Salon Ideas: 10 Gorgeous Designs + Tips to Create Your Dream Space

[Booth renting](https://www.vagaro.com/pro/booth-renter) is booming, and for good reason! It promises freedom, flexibility, and the chance to build your own brand without the stress of opening a full salon. *But independence comes with fine print.*

Before you sign that lease and claim your chair, it’s worth understanding what being a booth renter really means, from the perks to the paperwork.

## Understanding the Booth Rental Model

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji8ldnayxc09lq82u1gvlj)

In a booth rental setup, stylists, estheticians, and barbers don’t work *for* the salon, they work *within* it. Instead of being employees, booth renters lease a station or suite and operate as independent business owners. This model offers unmatched freedom: you set your own schedule, prices, and services, while keeping all your profits. 

At the same time, you handle your own taxes, supplies, and insurance, and your success depends entirely on how well you manage your [costs](https://www.vagaro.com/learn/salon-booth-rental-pricing-cost-guide) inside the larger salon environment.

Before diving into the creative freedom booth renting offers, it’s essential to grasp the backbone of it all,  your financial and legal duties. These responsibilities set the foundation for your independence and protect your business long-term.

## Financial and Legal Obligations

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhjhscmiafnp09lq0l766rsb)

Once you rent a booth, you’re officially stepping into the role of an independent contractor, not an employee. That means you’re responsible for all your own business finances and legal requirements. **This includes obtaining the proper business license or cosmetology establishment permit (depending on your state), keeping up with your own tax filings, and carrying the appropriate liability or malpractice insurance.**

When it comes to your finances, you’ll pay booth rent directly to the salon owner (usually weekly or monthly), and it’s up to you to budget for expenses like supplies, marketing, continuing education, and insurance.

You’ll also need to handle self-employment taxes, since no one is withholding them from your earnings. Many booth renters set aside around **25–30%** of income for taxes or work with an accountant to track deductions such as tools, rent, and even part of your phone bill if you use it for business.

Information about your rent and payment frequency should be covered in a *booth rental agreement*.

A solid booth rental agreement should clearly outline rent, rules, and shared space policies, protecting both you and the salon owner. Before signing anything, review it carefully (ideally with a legal or financial professional) so you know exactly what you’re committing to. Understanding these obligations early can save you from headaches—and costly surprises—down the line.

Speaking of costly surprises…

## Insurance and Liability

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji0t5sarrr09lqx4t65gur)

As a booth renter, you’re not covered by the salon’s insurance, you need your own. The most important policy is professional liability insurance (sometimes called malpractice or “chair renter” insurance). It protects you if a client claims injury, allergic reaction, or damage resulting from a service. Without it, you could be personally responsible for medical costs or legal fees.

You may also want general liability insurance to cover slip-and-fall accidents, and property insurance for your tools, equipment, and retail products. In fact, most salon owners typically require proof of insurance before signing a booth rental agreement.

Beyond coverage, you’re also responsible for maintaining a safe and sanitary workspace. That means disinfecting tools, following state board regulations, and storing chemicals properly. 

**And these aren’t just best workplace practices, they’re legal standards.**

Having your own insurance and meeting health and safety requirements safeguards your reputation and keeps both you and your clients protected.

But enough about the logistics, let’s get to the exciting stuff: how to attract clients and keep them coming back for more.

## Marketing and Branding

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhji3sicaml107n1mzuzobq8)

Your success depends on how well you market *yourself*. You’re no longer relying wholly on a salon’s reputation or walk-in traffic; you’re running your own brand. That means creating a recognizable identity across your entire client experience, both virtually and in-house. It might sound a tad daunting at first, but making sure you’re using consistent visuals, tone, and messaging is a great place to start.

You should also invest time in maintaining an online presence: post before-and-after photos, collect client reviews, and keep your contact info up to date on Google and booking sites. A strong digital footprint helps you attract new clients and stay top of mind for repeat visits.

Outside of the online world, make sure you keep the basics of local marketing top of mind! Loyalty programs, referral incentives, and partnerships with nearby businesses can all help you grow your reach. Your chair might sit inside someone else’s salon, but your brand, voice, and clientele are entirely your own, and that’s where your true earning potential lies.

## Building a Relationship with the Booth Owner

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhjhv3ehaasl07n1h83dzkiv)

Even though you’re your own boss, maintaining a positive relationship with the salon owner is essential. You’re sharing their space, energy, and reputation, **so professionalism and respect go a long way.** Communication is key. You should never hesitate to chat openly about scheduling, shared areas, and any policies outlined in your booth rental agreement with the booth owner.

While you might not be an employee, you’re still part of the salon community. Show courtesy by keeping your station clean, respecting common spaces, and following house rules on things like music, product sales, or client check-ins. A good rapport with the owner can lead to **more referrals, better collaboration, and a bigger paycheck.**

Ultimately, booth renting works best when both parties view it as a mutual business relationship, not a hierarchy. The salon gains a professional who enhances its reputation, and you gain a supportive environment to grow your brand and client base. Win-win.

## Booth Renter Responsibilities: Key Takeaways

Becoming a booth renter means stepping into full business ownership: freedom, flexibility, and responsibility all rolled into one. You control your schedule, pricing, and clientele, but you’re also in charge of taxes, insurance, marketing, and maintaining professionalism within the salon space.

The most successful booth renters treat their station like a standalone business. They stay organized, follow legal and financial best practices, and cultivate strong relationships with both clients and the salon owner.

In short: booth renting is a launchpad for entrepreneurs in the beauty industry. With the right mindset and structure, your booth can become the foundation of a thriving, independent career. 

If you’re looking for a software that can help make it happen, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro. We’ve got your back every step of the way.

What Responsibilities Does a Booth Renter Assume?

Let’s get one thing straight: [Raising your prices](https://www.vagaro.com/learn/salon-price-increases-and-notices) doesn’t require an apology, a lengthy announcement, or a justifying caption on Instagram. You’re running a business, not begging for validation. And yet, in the beauty, wellness, and fitness industries, it’s become standard for service providers to preface every price adjustment with a formal PSA. But here’s the question: Why? Chipotle doesn’t post a heartfelt note when they tack 50 cents onto your burrito. Starbucks didn’t DM you about your $7 latte. So why are service providers expected to do the same when they raise their service prices? 

## Why Do Service Providers Feel the Need to Announce Price Increases? 

Service-based professionals, especially those in personal care, often feel obligated to over-explain their pricing. Maybe it’s because the work feels personal. You see your clients regularly. You know their lives, their families, their pets’ names. It’s easy to blur the line [between friendly service and friendship](https://www.vagaro.com/learn/improve-client-relationships-with-vagaro-connect).  

But professionalism and compassion can exist together with clear boundaries. Raising your prices isn’t about taking something away from your clients; it’s about sustaining your business so you can continue serving them well. Other industries raise prices quietly, trusting consumers to make their own decisions. You can do the same thing. And you don’t have to feel bad about it.  

## Does Announcing Price Increases Hurt Your Brand Image? 

Announcing every price increase can unintentionally make your business look uncertain or fragile. You’re a professional providing a skilled, valuable service that requires time, effort and continuous learning.  

When you normalize price shifts without disclaimers, you shift perception. You move from small business energy to established brand energy. You show that your business is steady, confident, and professional, not one that needs to justify every change.  

![stylist-showing-something-to-young-lady-2025-04-03-21-29-56-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmhe07cm3uoc407n0mvw4bsof)

## Do You Owe Clients an Explanation? 

Not necessarily. Labor costs rise. Product [prices fluctuate](https://www.vagaro.com/learn/strategies-for-businesses-to-keep-up-with-inflation). Rent goes up. Inflation happens. Your skills and experience improve. All of these are valid reasons to raise your prices, but you don’t have to spell them out every time. Educating your clients about the value of your work is different from justifying your worth.  

You’re allowed to evolve, refine your craft, and adjust your pricing accordingly. Your growth doesn’t need a detailed announcement.  

## How Do You Teach Clients to Respect Your Business Decisions? 

When you treat price changes like a big deal, your clients start to feel that way too. When you treat them as a normal part of running a business, clients adapt quickly. You’re not hiding anything. You’re simply managing your business the same way every professional company does.  

Your clients come to you because they trust your skill and professionalism. That trust includes how you handle your pricing.  

## What’s the Right Way to Raise Prices Without Apologizing? 

Let’s break the cycle. Service providers deserve the same respect as any other business. You don’t need to ask permission to charge what your time, talent, and expertise are worth.  

[Raise your prices](https://www.vagaro.com/learn/how-to-prepare-your-salon-clients-for-annual-price-increases-and-stay-busier-than-ever). Update your menu. Keep moving forward.  

Because you’re not just providing a service, you’re running a business. And that business doesn’t run on apologies.  

 

Why Service Providers Need to Ditch the Price Increase Announcements

Running your [own chair or treatment room](https://www.vagaro.com/learn/how-to-open-a-salon) is empowering, but it’s also a lot to manage. Between appointments, payments, and client relationships, your day rarely slows down.  

That’s where the [best booth renter software](https://www.vagaro.com/pro/booth-renter) makes all the difference, giving you control over your business operations and the flexibility to manage your own schedule.  

The right tools make running your independent beauty business smoother, more professional, and far less stressful. Regardless of your service menu, booth renter software helps you [book clients](https://www.vagaro.com/learn/what-information-does-your-client-need-to-book-with-your-salon), manage payments, and [grow your income](https://www.vagaro.com/learn/hair-salon-marketing-ideas) from one easy-to-use platform.  

## What Is Booth Renter Software? 

Booth renter software is a business management system designed for independent professionals and small business owners operating withing booth rental salons but need the same level of organization as a full salon or spa.  

Think of it as your virtual assistant that handles your calendar, clients, payments, and marketing while you focus on your services.  

Instead of juggling multiple apps, you have a single platform that helps: 

- Keep your calendar organized 
- Accept payments quickly and securely 
- Enforce no-show and cancellation policies 
- Track your income and retail sales 
- Market your services to new and returning clients  
- Keep your monthly fixed [costs](https://www.vagaro.com/learn/salon-booth-rental-pricing-cost-guide) down with a single subscription
- The goal is simple: less stress, more success.

## What Features Should the Best Booth Renter Software Include? 

Before comparing platforms, it helps to understand which features truly make a difference, because not every platform is built for booth renters. The best booth renter software will focus on helping independent professionals stay organized without extra features that add confusion.  

Here’s what to look for: 

### 24/7 Online Booking 

Give your clients the freedom to book when it’s convenient for them, day or night. With 24/7 online booking, your schedule updates automatically so you never miss an opportunity. When your booking software connects to Google, Instagram, and a Marketplace, new clients can easily find you online and book instantly, helping you increase visibility and client retention. 

 ![PayProMini-Desktop-TapToPay-Lifestyle-001.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qhxtulhb407mz519tuwqs)

### Seamless Payments 

When you work independently, every part of your client experience matters, including checkout. The best booth renter software keeps payments simple, fast, and professional.  

Clients can pay the way they like, from tap to pay and Apple Pay to online prepayments. You can securely store cards on file, collect deposits in advance, and offer tipping prompts that make it easy for clients to show appreciation.  

Choose software that accepts cards, mobile wallets, and online payments with ease. An integrated POS connects booking, checkout, and reporting so every sale is tracked automatically.  

Simple payments mean quicker checkouts and more time for what matters most: your clients.  

### Client Management 

Your software should remember what makes each client unique, allowing you to manage your client list and all client information. Track preferences, formulas, birthdays, and purchase history so every visit feels personal and professional.  

### Inventory & Retail 

If you sell products in your suite, choose a platform that tracks product inventory, predicts reorders, and keeps your retail flowing smoothly.  

### No-Show Protection 

As a booth renter, your schedule is your income. Late cancellations and no-shows can quickly impact your bottom line. The best booth renter software helps prevent these losses by sending automated reminders and enforcing payment policies, such as requiring a card on file and charging cancellation fees when necessary.  

Nothing hurts more than an empty chair when you’re the solo pro. It’s time to protect your time and ensure that your chair stays profitable without uncomfortable conversations.  

### Built-In Marketing Tools 

You don’t need to be a marketing expert to fill your schedule. The best booth renter software includes salon marketing tools that automate client communication, as well as text campaigns, review collection, and loyalty rewards that keep clients coming back.  

 
![003-Generic-DeviceScreens-20220402.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qj40mlk8t07mz6l8qj4v5)
### Reporting & Analytics 

Being a booth renter or solopreneur means you also need to be a financial expert. But with the right software, you don’t need much training on the subject to understand your business. The best software helps you track your growth in clear, simple [reporting](https://www.vagaro.com/pro/reports) tools.  

You should be able to see: 

- Which services earn the most revenue? 
- Who are your most loyal clients? 
- How are tips and payments trending over time? 

With this insight, you can make informed decisions about pricing, promotions, and scheduling to increase your income and reduce stress.  

### Security & Data Protection 

As a booth renter, you have a lot of sensitive information in your software. When looking for new software, it’s extremely important to safeguard client information with end-to-end encryption and PCI-compliant payment processing.  

### Scalability & Pricing 

Imagine your business does so well that you’ll need to expand at some point. It’s not fun to have to transfer all your client information more than once, so why not think with a growth mindset? Even if you are solo now, your software should be flexible enough to grow with you. The cost of your salon software should remain fair, transparent, and scalable as you add services or staff.  

![006-CustomerSupportTeam-04232024.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3qk67jlrko07mze3yxd34s)

### Customer Support & Training 

When choosing booth renter software, it’s easy to focus on booking tools and payment features. But reliable customer support and clear training resources are what truly keep your business running smoothly.  

Great support acts as your safety net. Whether you’re setting up your booking system, managing client data, or fixing payment issues, quick and helpful responses save time and prevent frustration.  

Training matters just as much. The best booth renter software offers tutorials, webinars, and help centers that make learning simple. You can master online booking, marketing tools, and inventory management without confusion.  

As a solo professional, having expert support gives you confidence and keeps your schedule on track. Strong customer support and training help you get the most from your software, improve efficiency, and deliver a seamless experience for every client.  

## Which Software Options Stand Out for Booth Renters? 

Once you know what features matter most, it’s time to see which systems deliver. Below is a breakdown of the top contenders for booth renters and individual stylists, independent contractors, and small businesses this year.  

### Vagaro 

Vagaro is an all-in-one platform built specifically for beauty, wellness, and fitness professionals. It combines booking, payments, marketing, and reporting in one easy-to-manage system, making it ideal for booth renters who need professional tools without salon overhead.  

**Why Booth Renters Love It:**

- Secure card-on-file checkout and contactless payments 
- Built-in no-show and cancellation enforcement 
- Free booking profile on the Vagaro Marketplace to attract new clients 
- Automated marketing campaigns, loyalty rewards, and review requests 
- In-depth reporting to track income, tips. And client retention 
- Transparent pricing starting at **$23.99 per month** after a 30-day free trial 

Vagaro is designed to grow with you, whether you stay independent or eventually open a full salon. It provides the most complete toolset for booth renters who want everything in one place.  

### GlossGenius 

[GlossGenius](https://www.vagaro.com/learn/vagaro-vs-gloss-genius-we-make-your-life-easier) focuses on simplicity and design. Its mobile-first platform gives independent stylists and beauty pros everything they need to book clients and collect payments without the complexity of larger systems.  

**Highlights for Booth Renters:** 

- Modern, branded booking pages 
- Sleek card readers with tipping prompts 
- Automated text reminders and simple client notes 
- Lightweight reporting for appointments and revenue 
- Starts at **$24 per month** after a 14-day free trial 

GlossGenius is best for solo professionals who value ease of use and aesthetics over advanced features. 

### Square 

Square is a payment-processing favorite that also offers basic scheduling and appointment tools. While it’s not built specifically for salons, its reliability and name recognition make it a solid option for new booth renters.  

**Highlights for Booth Renters:** 

- Accepts every major payment type, including tap-to-pay and Apple Pay 
- Card-on-file support for easy checkout 
- Simple reports showing daily totals and sales trends 
- Integrates with MailChimp for marketing 
- Plans start at **$29 per month** with a 30-day free trial 

[Square](https://www.vagaro.com/learn/square-alternatives) is best for independent professionals who prioritize straightforward payment tools and do not need advanced salon-specific features.  

### Fresha 

[Fresha](https://www.vagaro.com/learn/fresha-alternatives) offers a budget-friendly solution for booth renters who want essential scheduling and payment tools at a low cost.  

**Highlights for Booth Renters:** 

- Online booking and appointment reminders 
- Option to collect cards on file for no-show protection 
- Basic reports for revenue tracking 
- Supports major payment types, though tip prompts are limited 
- Pricing starts at **$19.95 per month** after a 14-day trial 

Fresha is good for those who want simplicity and affordability, though its marketing and analytics features are less robust. 

### Boulevard 

[Boulevard](https://www.vagaro.com/pro/vagaro-vs-boulevard) caters to high-end salons and spas, offering a refined interface and white-glove client experience. While it's more expensive, booth renters in luxury environments may find the upgrade worthwhile.  

**Highlights for Booth Renters:** 

- Smart scheduling with recurring appointments and waitlists 
- Seamless checkout and stored cards for quick payment 
- Sophisticated client management and analytics 
- Premium support and detailed performance tracking 
- Starts at **$158 per month** without a free trial 

Boulevard has a luxurious look, but the cost may be hard to justify as a booth renter or solo stylist.  

### Meevo 

Meevo is a robust platform suited for growing businesses that need deep analytics and customization. While it’s more complex, it can benefit those who are planning to expand.  

**Highlights for Booth Renters:** 

- Contactless payments options and card-on-file billing 
- Automated commissions and payroll tracking 
- Customizable dashboards for advanced reports 
- Membership and package management 
- Pricing from **$139 per month** without a free trial  

Meevo’s power lies in the data-driven features, but it may be more than what an independent stylist needs when starting out.  

### Mindbody 

[Mindbody](https://www.vagaro.com/pro/vagaro-vs-mindbody) is popular amongst fitness and wellness professionals but still offers tools for salons and spas. It’s best for hybrid businesses offering both beauty and wellness services.  

**Highlights for Booth Renters:** 

- Handles memberships, packages, and recurring payments 
- Marketing integrations with class and service promotions 
- Advanced analytics and booking flexibility 
- Pricing from **$129 a month** without a free trial 

Mindbody is strong for multi-service operations, but it can feel too broad for beauty professionals working solo.  

 ![003-Vagaro-vs-GlossGenius-Ad-05302024.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh3r1ttemfv607mzsfe6xmg4)

## So, Which Software is the Best? 

The best booth renter software does more than book appointments. It protects your time, simplifies payments, and helps you grow a loyal client base.  

For 2025, Vagaro is the most comprehensive choice for independent beauty professionals. It combines everything booth renters need into one system, and at a reasonable price point. Everything from payments and marketing to reporting and client care are high priority in Vagaro’s client experience.  

But every professional works differently. Whether you want simplicity, affordability, or premium features, the right software can help you stay organized, attract clients, and focus on what you love.  

To learn more about Vagaro, [sign up for a free 30-day trial here.](https://www.vagaro.com/pro/booth-renter)  

Best Booth Renter Software of 2025 

Renting your [own booth](https://www.vagaro.com/learn/booth-rental-agreement-forms-explained) is equal parts freedom and responsibility. You set your own schedule, serve your own clients, and build your own brand. But with that independence comes paperwork, scheduling, and payment tracking that can quickly eat up your time.  

That’s where booth renter software comes in. The right system can automate your daily tasks. Help you grow your clientele and keep your business running like a well-oiled machine.  

In this guide, we’ll break down what the booth renter software is, what features matter the most, and how to choose a platform that supports your business long-term.  

## What Is Booth Renter Software? 

Booth renter software is a digital platform that helps independent stylists, barbers, and wellness professionals manage their business from one place. It handles the essentials like online booking, client management, payments, and marketing tools, giving you more time to focus on your clients.  

Unlike general salon management systems built for owners with multiple employees, booth renter software is tailored to [solopreneurs](https://www.vagaro.com/learn/5-plans-for-independent-beauty-and-fitness-pros-to-save-for-retirement) or independent contractors who want control without complexity.  

## Why Do Booth Renters Need Business Software? 

When you rent a chair or suite, you’re running your own business inside someone else’s space. That means you handle your bookings, your payments, and your [marketing](https://www.vagaro.com/learn/hair-salon-marketing-ideas). Booth renter software makes that possible without needing a full front desk team.  

With the right system, you can: 

- Let clients book 24/7 online 
- Send automatic reminders to reduce [no-shows](https://www.vagaro.com/learn/crafting-your-cancellation-and-no-show-policy-best-practices) 
- Track income and expenses for tax season 
- Accept contactless payments instantly 
- Build loyalty with [memberships](https://www.vagaro.com/learn/turn-sometime-shoppers-into-loyal-customers-with-memberships) or packages 
- Market your services with email and text campaigns 

The result? A business that runs smoothly even when you’re behind the chair.  

## How Do You Choose the Right Booth Renter Software? 

Before you commit to a booth renter software, take these steps: 

1. **List your must-haves:** Decide what features matter most for your workflow. 
2. **Check for ease of use:** If you can’t learn it in a day, it’s too complicated. 
3. **Read reviews from other booth renters:** See how real users rate the app’s reliability and support.  
4. **Try the free trial:** A hands-on test is the best way to see if it fits your business style.  
5. **Consider scalability:** Choose software that can grow with you, whether you expand to your own salon suite or open a team space later. 

 
![hairdresser-and-african-american-client-sit-in-fro-2025-03-05-08-36-35-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0s4hhvbdv60klg0czjd83w)

## What Features Should You Look For? 

Every booth renter’s needs are slightly different, but a few features make a big difference for independent professionals.  

### Online Booking & Calendar Sync 

No one wants to spend their evenings juggling DMs and text messages just to fill a schedule. A solid online booking system lets your clients choose a time that works for them without needing your direct reply.  

Look for software that syncs automatically with your personal [calendar](https://www.vagaro.com/learn/your-calendar-your-way) so you never risk a double booking. Bonus points if it lets you block off personal time, add breaks, or customize appointment types. When clients can self-book 24/7, you can actually clock out at the end of the day and know your schedule is still filling itself.  

### Payment Processing & Fast Payouts 

When you’re an independent booth renter, you *are* the payroll department. You need to know that when you swipe a client's card, that money hits your account quickly and safely.  

Choose software with secure, built-in [payment processing](https://www.vagaro.com/learn/keep-calm-and-process-payroll-with-vagaro) so you can avoid third-party apps and hidden transaction fees. Look for features like tap-to-pay, tipping options, digital receipts, and even instant payouts so your earnings don’t sit in limbo. Smooth payment systems make your checkout experience just as polished as your services.  

### Client Management Tools 

Remembering every detail about every client is impossible without help. That’s where client management tools come in.  

A great system lets you store [notes](https://www.vagaro.com/learn/give-client-relationships-more-depth-with-form-and-soap-notes-file-uploads) on preferences, product history, allergies, and formulas all in one place. So, when your client sits down and says, “I want the same as last time,” you already have it at your fingertips. The best part? You can track birthdays, send follow-up messages, and turn first-time visitors into loyal regulars with just a few clicks.  

### Marketing & Promotions 

Even the most talented stylists need consistent marketing to stay booked. Your software should make that easy.  

Look for built-in [email](https://www.vagaro.com/learn/use-email-marketing-to-strengthen-customer-relationships) and text marketing tools that let you promote new services, send discounts, or remind clients when they’re overdue for a visit. Automations can handle it for you, so you’re staying top of mind while you focus on your next appointment. Some systems even let you collect reviews or display your portfolio to help attract new clients through social media or Google search.  

### Reporting & Analytics 

Numbers don’t lie, and they can actually tell you a lot about how your business is performing. Booth renters who check their reports regularly can spot slow weeks early, notice which services are the most profitable, and track repeat bookings.  

Look for software that breaks down your income, taxes, tips, and retention rates in plain language. With those insights, you can plan smarter promotions, fine tune your pricing, and watch your business grow with confidence.  

### Mobile App Access 

If you’re an independent stylist or esthetician, your phone is your office. Make sure your software has a mobile app that’s easy to use and gives you full control of your business on the go.  

A [mobile-friendly](https://www.vagaro.com/learn/website-mobile-friendly) system means you can get your appointments between clients, process a payment after lunch, or reply to a message without having to sit at a desk. Everything should run smoothly whether you’re at the salon, at home, or traveling for a pop-up event.  

![108-Salon-Willow&Wolf-20200309.png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0spumscv7p0klghxr8u4rb)

## How is Booth Renter Software Different from Salon Software? 

For the most part, they can be very similar if built with independent owners in mind. However, most salon software often includes features for managing multiple staff members, payroll, and inventory across locations. Booth renter software focuses on simplicity and affordability, giving independent stylists only the tools they need.  

Think of it as having your own mini business suite that travels with you. You don’t need to share data with other stylists or rely on a front desk to manage appointments.  

## Why Many Booth Renters Choose Vagaro 

Vagaro is one of the few platforms built to support booth renters, suite owners, and full salons alike. It gives you everything you need to run your business from your phone, including: 

- Free online booking with custom links 
- Built-in payment processing and Instant Payouts 
- Marketing automations for text, emails, and promotions 
- Client notes, formulas, and history 
- Professional calendar and reporting tools 

Whether you’re just starting your booth rental journey or scaling your client list, Vagaro helps you stay professional, organized, and visible to new clients.A person sitting in a chair looking at her phone

![cheerful-woman-using-smartphone-at-home-2025-03-25-00-53-14-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmh0srpg0cxd50klg7b0e3jxy)

## Ready to Take Control of Your Business? 

Your chair might be rented, but your business is entirely yours. With the right booth renter software, you can run it like a pro, build loyal clients, and spend more time doing what you love.  

Start your [30-day free Vagaro trial today](https://www.vagaro.com/pro/booth-renter) and discover how easy independent success can be.  

The Booth Renter Software Guide: Everything You Need to Know

Running a medspa is an art and a science. For Dr. White, pharmacist and owner of [Hello Beautiful Medspa](https://www.vagaro.com/hellobeautifulllc1) in Idaho Falls, ID, that balance means offering patients a full range of aesthetic treatments from Botox and PDO threads to weight-loss injections and beyond. But with so many treatments comes another daily responsibility: filing prescriptions.  

> Pretty much every day I need to write a prescription” Dr. White explained. “Whether it’s giving acyclovir before lip filler or managing weight loss with tirzepatide, prescriptions are constant.

## Life Before Vagaro’s E-Prescribe 

Before discovering [Vagaro’s new e-prescribe feature](https://www.vagaro.com/learn/benefits-of-eprescribe), Dr. White had a process that would make most providers wince. She was personally calling in every prescription, often early in the morning or late at night.  

> I was getting up early and calling them in before patients arrived, or waiting until the evening,” she said. “If I got an answering machine, it took 10 minutes. If I had to talk to someone, it took about 20 minutes or more.

Without a receptionist or support staff, all the responsibility fell on her shoulders. And with multiple prescriptions a day, the time quickly added up.  

## Why Dr. White Tried E-Prescribe 

As an avid [Vagaro](https://www.vagaro.com/pro/medical-spa-software) user since 2021, Dr. White jumped at the chance to beta test e-prescribe.  

As both a provider and pharmacist, she already understood the [benefits of e-prescribe](https://www.vagaro.com/learn/benefits-of-eprescribe). 

> I saw e-scribing all the time in the pharmacy. It’s common practice, so I trusted the process right away. It’s easier and faster.

## First Impressions: Simple, Fast, Seamless 

Dr. White was immediately impressed.  

> I was extremely impressed with how easy it was to find the drug, how easy it was to select the direction, and how simple it was to assign each patient’s preferred pharmacy.  

That last point was a game-changer. Previously, she had to keep physical notes about which pharmacy each patient used. Now, it’s all saved in Vagaro.  

And the learning curve? She says practically nonexistent. Dr. White tried the first e-prescribe at home in case she came across any challenges, but she was pleased to find it took only a couple of minutes.  



## The Impact on Daily Workflow 

Today, instead of making calls before or after hours, Dr. White sends prescriptions in just minutes, often while still talking with her patients.  

> It makes everything so much easier,” she shared. “Now I can do it in 2 minutes, on the go, and it doesn’t disrupt my day at all.

Patients may not see the behind-the-scenes difference, but Dr. White feels it every day in her schedule and stress level.  

## Beyond Prescriptions: Vagaro as a Business Partner 

While e-prescribe has streamlined her medical workflow, Dr. White also relies heavily on [SOAP notes](https://www.vagaro.com/pro/customer-tracking), photos, and [automated booking tools](https://www.vagaro.com/pro/online-booking) on Vagaro to keep her solo practice running smoothly.  

> They make me a better practitioner and a better artist. I can track weight loss progress, before-and-after filler, or Botox placement with accuracy. Patients love seeing their results, and I love the precision.

Vagaro replaced the need to manually carry out many administrative, time-consuming tasks for Dr. White, supporting her journey as a solo practitioner.  

![IMG_8370 (1).png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgqv57h1ifcc07mzfz6oz2o2)

## About Dr. WanNell White & Hello Beautiful Medspa 

Dr. WanNell White, pharmacist and aesthetic practitioner, has over eight years of experience helping clients look and feel their best. At [Hello Beautiful Medspa](https://www.vagaro.com/hellobeautifulllc1) in Idaho Falls, ID, Dr. White specializes in a wide range of services, from injectables to PDO threads to weight-loss treatments, blending science with artistry to enhance her clients’ natural beauty.  

Her passion lies in helping people achieve their aesthetic goals with treatments that boost both confidence and self-expression. With a perfect 5-star client rating, Dr. White is known for delivering personalized, professional care and exceptional results.  

 

Ready to simplify prescriptions and streamline your workflow? Discover how [Vagaro](https://www.vagaro.com/pro/medical-spa-software) can save you time and stress every day. 

How Dr. White Simplified Prescriptions at Hello Beautiful Medspa with Vagaro’s E-Prescribe

Indianapolis-based entrepreneur, Alejandra Flores, has always believed beauty is more than polished nails—it’s confidence, care, and purpose. At just 15, she started doing nails while attending high school cosmetology classes. By 2020, in the middle of the COVID-19 pandemic, she had graduated and was ready to turn her passion into a business. 

What started as private, 1:1 nail services in a small suite has since grown into AM Beauty Studio, a full-service salon, and AM Academy, a licensed training school for future beauty professionals. Along the way, Alejandra has become an award-nominated nail artist, recognized for both her craft and her entrepreneurship.  


## From a Single Suite to a Five-Star Full-Service Salon 

In her early days, Alejandra built her clientele through word-of-mouth. Each client received carefully packaged tools and personalized attention. But behind the scenes, things weren’t as smooth.  

> One Saturday, I accidentally booked four clients for the same time slot because I was trying to manage everything through Apple Calendar,” she recalled. “Tracking deposits and rescheduling was a nightmare.

That’s when she discovered Vagaro’s [booking and scheduling tools](https://www.vagaro.com/pro/nail-salon-software). With options like card-on-file, deposits, and automated reminders, she quickly eliminated double-bookings and made her operations more professional.  

Today, AM Beauty Studio offers nails, hair, and esthetic services under one roof. It’s a one-stop destination where clients can spend the entire day getting pampered. Whether it’s nails that last 4-6 weeks or the warm hospitality of coffee and conversation, Alejandra’s salon is designed for more than self-care—it’s an *experience*.  

## A Salon That Runs on Customer Service 

For Alejandra, artistry is only part of the equation.  

> I tell my students all the time that doing nails is about 30% of the job,” she explained. “The other 70% is customer service.

With Vagaro Reviews built into her profile, her five-star reputation speaks for itself. Clients say they appreciate her punctuality, friendly atmosphere, and seamless checkout powered by [Vagaro’s POS system](https://www.vagaro.com/pro/pos-hardware). 


## Rising to New Heights: Awards and Education 

Alejandra’s proudest milestone? Opening AM Academy, where she trains the next generation of nail artists and beauty professionals. With a 20:1 student-to-instructor ratio, the school prioritizes hands-on education and mentorship.  

To make beauty education more accessible, Alejandra offers bilingual classes to students with the option to enroll using Vagaro Pay Later, giving them financial flexibility while securing their spot in class.  

Her dedication to her craft has also taken her abroad. She has traveled to four countries to master techniques such as Russian-style and structured gel manicures, bringing international trends back to Indianapolis. 

But this led to some of her highest achievements thus far: being nominated for the “Nailed It” Award at iconic.25 and as Entrepreneur of the Year by Prospanica, both in the same week! 


![4F625393-48B6-40DE-A8ED-AF9724B6C202.png](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgqszqzsdsm007mzucf8c5r1)

## How Vagaro Supports Growth 

Running a salon and academy comes with challenges, but Vagaro’s tools have helped Alejandra scale with confidence. Here’s exactly what she uses to stay ahead of the game: 

### Scheduling & Calendar Management 

Vagaro’s [calendar](https://www.vagaro.com/pro/calendar) streamlined her day-to-day life. Automated reminders, deposits, and card-on-file protect her time and reduce no-shows.  

### Marketing & Client Growth 

Alejandra drives new bookings through the Vagaro [Marketplace](https://www.vagaro.com/pro/marketplace) and by linking her Vagaro profile in her social media bio.  

### Revenue & Retention 

Clients who once booked two weeks in advance now schedule six to eight weeks out, keeping her calendar full of 40-50 clients per week.  

### Access to Vagaro Capital 

“Beauty school doesn’t teach you how to run a business,” Alejandra shared, and in trying times, [Vagaro Capital](https://www.vagaro.com/pro/vagaro-capital) gave her the financial breathing room to stay afloat during school and reinvest in her salon as she grew. 

### POS & Retail Sales 

Vagaro’s integrated [point of sale](https://www.vagaro.com/pro/pos-hardware) allows her to process payments quickly and track retail sales in the same system she uses for scheduling.  

> Vagaro isn’t just about organization,” Alejandra said. “It helps you scale. If you’re serious about growing, Vagaro gives you the structure and tools to do it.

## Beauty With Purpose 

When asked to sum up her business in three words, Alejandra didn’t hesitate: “Beauty with purpose.” 

Her purpose extends beyond clients and students. She also runs a nonprofit to support beauty school graduates with resources and sponsorship opportunities, ensuring they have the foundation to succeed.  

Her advice for new entrepreneurs? 
> A smooth sea never made a good sailor. Just because you’re having a rough week or month doesn’t mean it will last forever. Stay consistent with your marketing, content, and quality—and trust the process.

With [Vagaro](https://www.vagaro.com/pro/nail-salon-software) powering her growth, Alejandra Flores proves that beauty with purpose can build both confidence and community. 

 ---

To learn more about Alejandra’s services or to book your appointment at AM Beauty Studio, visit her [Vagaro booking page](https://mysite.vagaro.com/ambstudio/services).  

For aspiring nail technicians, [explore training opportunities](https://mysite.vagaro.com/ambstudio/am-beauty-academy) at AM Academy and enroll with flexible payment options through Vagaro Pay Later.  

Beauty with Purpose: How Alejandra Flores Grew AM Beauty Studio & Academy with Vagaro

iconic.25 lit up Napa Valley with a weekend packed full of insight and innovation. October 5-6, [beauty](https://www.vagaro.com/pro/booth-renter), [wellness](https://www.vagaro.com/pro/spa-software), and [fitness](https://www.vagaro.com/pro/fitness-software) professionals gathered for inspiring keynotes, powerful networking moments, and festival-inspired experiences that brought the community together in unforgettable ways.

<BlogTipSnippet tipTitle="Stay on the Lookout!" text="This article will be updated with more pictures, videos, and details as we continue to reminisce and comb through content." />

Whether you joined us in person or are catching up from home, here’s your inside look at everything that made iconic.25 *the* event of the year.

## Inside the iconic.25 Mainstage

The energy was electric as visionaries from Google, Visa, Vagaro, and across the beauty and wellness world took the stage to share what’s next for the industry. From future-facing tech to foundational business skills, **every session gave iconic.25 attendees something tangible to take home plus the inspiration to put it into action.**

### Keynotes That Sparked a Movement

This year’s keynote lineup struck the perfect balance between technological prowess and entrepreneurial empowerment.

Google’s team shared insider strategies for turning online searches into real-world bookings, showing beauty and wellness pros how to get found and fully booked. Visa professionals Kelly Cahen, Victoria Racca, and Noel Pineda led a powerful session on financial wellness, sharing how to price with confidence, plan for growth, and build lasting stability, skills rarely taught but essential for long-term success.

Additional sessions unpacked smarter marketing, reporting, and client management tools designed to simplify daily operations and strengthen client relationships. Whether it’s building standout online brands or understanding analytics that drive smarter business decisions, the message was clear: **the future belongs to those who combine creativity with strategy.**

### Vagaro’s Vision: Building the Future, Today

Vagaro CEO Fred Helou opened the mainstage with a forward-looking keynote that unveiled the company’s bold product roadmap (stay tuned!), and a glimpse into the next evolution of beauty, wellness, and fitness tech. Vagaro’s upcoming features are set to make running your business even more seamless, from advanced automation and more in-depth reporting to powerful hardware that help professionals grow faster than ever.

Fred has a clear vision for where the industry is heading, and an invitation for every entrepreneur to help lead the way.

### Connection, Creativity, and Community

Beyond the keynotes, iconic.25 came alive through *connection*. Attendees explored vendor booths, discovered new products, and joined hands-on demos from leading brands. The outdoor festival space buzzed with music, performances, and spontaneous networking moments that reminded everyone why business thrives on collaboration and creativity.

From live hair artistry sessions with Innersense to candid panels on growth and expansion, every experience celebrated the same passionate, resilient spirit that defines these industries.

## More Than a Conference: The Iconic.25 Experience

Because iconic.25 wasn’t just about keynotes and breakout sessions—it was about making memories. From sunrise tee times to sunset music sets, attendees got to unwind, connect, and celebrate each other.

### Good Times on the Green

Monday kicked off with the iconic.25 Golf Invitational, where half the crowd traded business cards for golf clubs. Teams mixed pros, partners, and attendees in a relaxed, sun-soaked morning of friendly competition, laughter, and networking that felt anything *but* corporate.

### Ink, Beats, and Good Vibes

Back at the “festival grounds”, the energy stayed high thanks to live music from a top-notch cover band that kept the crowd dancing well into the evening. Meanwhile, tattoo artist OC Thomas and his team set up shop to offer custom ink for attendees—a first for an event like this, and a perfect symbol of the uniqueness that defines the beauty and wellness world.

### Festival Feels and Local Flavor

Between sessions, guests explored a lineup of festival-style vendor booths, featuring everything from local wines to wellness products and services from Vagaro-powered businesses. It was the perfect reminder that connection can happen just as easily over a glass of rosé as it can over a keynote.

## Until Next Time, Stay Iconic

As the lights dimmed on another unforgettable weekend in Napa Valley, one thing was clear: iconic.25 wasn’t *just* a conference. It was a celebration of creativity, innovation, and community that continues to shape the future of beauty, wellness, and fitness.

The conversations, connections, and ideas sparked here are only the beginning. Stay tuned for updates on **iconic.26**, where we’ll gather once again to learn, grow, and celebrate the people redefining the industry every day: each other.

**Can’t wait until next year? You don’t have to.**

Start your [complimentary 30-day trial of Vagaro](https://www.vagaro.com/pro/pricing) and experience firsthand the tools, features, and innovations that powered the stage at iconic.25. Your growth era starts now.

Inside iconic.25: Looking Back at an Unforgettable Weekend

While an extreme knack for creating beautiful nail art certainly contributes to [your success as a lash artist](https://www.vagaro.com/learn/how-much-do-lash-techs-make), **it's not the full picture.** Things like your client journey, service pricing, and—most importantly—your venue/studio all largely contribute to whether a first-time client books another appointment with you or not.

## The Importance of a Well-Designed Lash Space

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgjzcfonzw1w07myrz1v6clz)

Your lash studio is more than a place to work—it’s an experience that starts the moment clients walk in. Thoughtful design balances style, comfort, and functionality, shaping how clients feel, how efficiently you work, and how your brand is perceived. The right layout and atmosphere  enhance appointments, building trust, loyalty, and a reputation that speaks for itself.

### First Impressions Define Client Expectations

Your studio’s design speaks before you do. From the moment clients step inside, the layout, lighting, and décor communicate your brand’s personality and professionalism. A well-curated lash room signals care, cleanliness, and attention to detail, the same qualities clients expect from your work.

### Comfort Impacts Client Retention

Design isn’t just about appearances; it’s about how people feel in your space. Ergonomic beds, soft lighting, and calming color palettes help clients relax and enjoy the service. When clients associate your studio with comfort, they’re far more likely to rebook and recommend you to others.

### Functionality Fuels Efficiency

A beautiful space must also work hard for you. Smart storage, easy-to-clean surfaces, and strategic station setup save time during appointments and reduce stress throughout the day. Every inch of your space should support smooth movement and efficient workflow, the hallmark of a well-run business.

## 15 Different Lash Room Ideas

Your lash studio sets the stage for every client experience, and the right design can transform a simple appointment into something memorable. From bold, maximalist statements to serene, minimalist retreats, each approach creates a distinct vibe that reflects your brand and style. 

Explore these 15 lash room concepts for inspiration, and find the aesthetic that speaks to both your artistry and your clients’ comfort.

### Maximalism Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bzq3ojd07n07wwis3a4)

Bold patterns, layered textures, and eclectic décor make this space a feast for the eyes. Every corner is packed with personality, creating an energetic and memorable environment for clients.

### Luxurious Color-Coded Minimalism

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bzm3oj807n00lid8i48)

Sleek lines and carefully curated colors give this studio a refined, modern feel. Minimal clutter ensures clients focus on the pampering experience while feeling enveloped in sophistication.

### Floral Flamingo Paradise

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55byr3oj307n0wfirfrpb)

Vibrant pinks, floral motifs, and playful accents bring a sense of whimsy to every appointment. It’s fun, lively, and instantly uplifting for anyone who steps inside.

### Natural Modern

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55byd3qoy07ms5m09znw3)

Clean lines, natural wood, and soft lighting create a calming, contemporary environment. This balanced aesthetic promotes relaxation while keeping the space effortlessly stylish.

### Flower Wall Power

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55by13oiw07n0atkp4zao)

A bold floral feature wall steals the spotlight while adding a touch of elegance. Perfect for Instagram-ready moments and creating a lasting impression.

### Warm Boho Industrial

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bxg3qoo07msxd4c3u77)

Raw textures meet cozy, earthy tones for a space that feels both edgy and inviting. The combination of metal, wood, and soft textiles strikes a perfect balance.

### Industrial Color Pop

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bx43qoj07ms0pr39skx)

Neutral industrial elements get a playful twist with pops of bright color. The result is a dynamic, energetic studio that feels modern without being cold.

### Verdant Botanical Concept

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bwn3oir07n0dehds2fy)

Lush greenery and natural materials turn this lash room into a mini urban jungle. The verdant vibes help clients relax and escape the everyday.

### Neutral Organic Essence

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bxh3qoq07ms1lptykv9)

Soft, muted tones and natural textures create a serene, grounded environment. Clients immediately feel calm and focused on their self-care experience.

### Southwestern Minimalist Chic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bwa3oig07n08pk7okbb)

Warm desert-inspired colors paired with clean lines create a welcoming yet sophisticated space. Minimal décor allows the space to feel open while still full of character.

### Rustic-Modern Glam

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bw73oid07n0onywypeo)

Blending rustic charm with glam touches, this style balances cozy warmth with high-end elegance. It’s perfect for clients who appreciate sophistication with personality.

### Scandinavian Artful Aesthetic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvx3qo607ms70j8te8f)

Crisp whites, light wood, and functional design create a bright, airy feel. Artful touches and subtle textures keep the space visually interesting without feeling cluttered.

### Monocolor Serenity

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvt3oi007n0fa3u63oc)

A single, cohesive color palette gives this studio a calm, meditative vibe. The uniformity emphasizes relaxation and lets the service itself shine.

### Multi-Textured Plush

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvf3qnz07msink7rrgg)

Velvet, faux fur, and layered textiles create a tactile, luxurious environment. Every surface invites touch, adding depth and comfort to the client experience.

### Contemporary Elegance

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmgh55bvb3qnu07mstlp02wz6)

Clean, modern lines paired with refined detailing and branding make this lash room effortlessly chic. It exudes professionalism while still feeling approachable and welcoming.

## Bringing Your Lash Studio Vision to Life

Every lash room has a story to tell, yours should reflect both your artistry *and* your brand. Thoughtful design sets the tone for client comfort, builds trust, and supports your workflow. Whether you’re drawn to bold maximalism, serene minimalism, or something in between, investing in a cohesive, functional, and inspiring space elevates every appointment. 

If you're looking for a software that grows *with* your lash business, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro. We've got your back every step of the way.

15 Lash Room Ideas for a Stylish, Functional Space

Winter is one of—if not the—most profitable season of the year for [nail salon owners](https://www.vagaro.com/pro/nail-salon-software). It's your opportunity to refresh your menu, introduce premium services, and create social media moments that translate into an [increase in bookings](https://www.vagaro.com/learn/how-to-market-your-nail-salon). 

*But why?*

## Why Seasonal Nail Trends Matter for Your Business

While clients might crave a cozy sweater or a steaming cup of cocoa, what they really want is nails that capture the season’s mood. Frosted whites, deep jewel tones, shimmering metallics, each trend isn’t just pretty; it’s an invitation to book, experiment, and indulge.

For beauty pros, seasonal nail trends are more than aesthetics.  Clients arrive looking for inspiration; it’s your job to offer it, and to make it irresistible enough they’ll leave with both polished nails *and* a full calendar of future appointments.

At the end of the day, understanding and leveraging winter trends is the difference between a quiet season and a fully booked salon buzzing with creativity.

So, without any further ado, here are:

## The Top Winter Nail Ideas You Should Offer

These 11 winter nail ideas will inspire your clients — and give your salon a seasonal edge that keeps bookings flowing.

### Supple French Tip 

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pru256307n36cye0a4q)

### Yule Log Romanticism

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h93na25h007n3laxn14ox)

### The Spirit of Giving

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pvj256i07n3rdest2cm)

### Almond-Shaped Y2K Winter Break

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8psn5c3j07mt7y9l7g3f)

### Moody, Almond-Shaped Monocolor

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8prw5c3e07mtb7nhwpkz)

### Soft Petal Elegance

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8ptp256d07n3opcxhcoe)

### Lacey Holiday Perfection

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8psi256807n35x579nyz)

### Luxurious Crimson

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pr25c3907mtus4feq5h)

### Espresso Flannel Mood

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pre255y07n34fz6drzs)

### Red Velvet Drip

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pqg5c3407mtfcaz69w7)

### Winter Snow-sthetic

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg8h8pq65c2z07mtrkyakfx8)

## Bring the Season to Life, One Set at a Time

The impact of a well-executed seasonal menu can last long after the snow melts. So prepare your nail salon for the upcoming season with these winter nail ideas!

Stock up on shimmer, perfect those snowflake details, and let your artistry take center stage this season. The next appointment—and the next loyal client—is waiting.

If you're looking for a software that can grow *with* your nail salon, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing) of Vagaro. We've got your back every step of the way.

11 Dreamy Winter Nail Ideas

If you’ve ever wondered how to do a business health check, our new tool is the easiest place to start. Running a business can feel like spinning plates, and it’s hard to know which ones might come crashing down. The Business Health Check Quiz gives you quick clarity by scoring your business holistically. 

In just a few minutes, you’ll get a business health score and a report that shows how strong your business is along with recommendations to strengthen it. Think of it like a wellness checkup, but for your salon, spa or fitness business.   

## Why is Your Business Health Score Important? 

Learning how to do a business health check matters because sometimes, you might not see the full picture of your business. You might think you’re doing fine, but there could be gaps in client retention, pricing, or technology that slow the growth of your salon or spa and cost you money, time, clients, or all the above.  

The results of your quiz will highlight blind spots and give an honest, easy-to-understand snapshot of your business health. That clarity will provide action items toward saving time, building loyalty, and overall growth.  

## Why You Need to Be Resilient 

Resiliency is “the capacity to withstand or to recover quickly from difficulties.” In the beauty, wellness, and fitness industries, pros know that things can change in an instant. Trends shift, clients’ habits evolve, and slow seasons creep up. Resilience is what keeps your business steady during those changes.  

By expanding services, building recurring revenue, and keeping clients loyal, you can stay strong even when challenges appear. That is why learning how to do a business health check is not just about today, it’s about preparing your business to thrive tomorrow.  

## Why You Should Track These Areas of Your Business 

Without tracking different areas of your business, how can you improve it? Monitoring different areas of business health gives a clear roadmap to success. It shows where the business is already strong and where small adjustments could make a big difference.  

When you know the numbers, you’re not throwing darts in the dark. Knowing what area to focus on is like turning on the lights and stepping right up to the bullseye.  

## Check Your Business Health 

Ready to see how your business stacks up? Use the [business health check](https://www.vagaro.com/pro/business-health-check-tool) tool business health check tool today and get your personalized health score to have the confidence to take action, prevent setbacks, and focus on the strategies that work.  

Is Your Business Built to Last? Find Out with This Survival Health Check

Opening a nail [salon](https://www.vagaro.com/learn/how-to-open-a-salon) is an exciting venture! You’re creating a place where clients feel confident, relaxed, and pampered while building a business. But before the polish and pedicures, you’ll need to make sure you’ve got the right steps lined up. Use this checklist as a step-by-step guide to keep yourself on track as you bring your nail salon vision to life.  

## What Do You Need in a Nail Salon Business Plan? 

Every successful nail salon starts with a solid business plan. Outline your vision, target market, services, pricing, and financial projections. This plan will not only guide you but also help if you’re applying for loans.  

- Write an executive summary that outlines the key points of your business plan 
- Perform a competitive analysis to identify key competitors and market gaps 
- Define your [mission](https://www.vagaro.com/learn/nail-salon-mission-statement) and goals 
- Decide which services you’ll offer (manicures, pedicures, nail art, etc.) 
- Choose a business structure (LLC, Corporation, etc.) for legal and tax purposes 
- Calculate the [initial investment](https://www.vagaro.com/learn/cost-to-open-nail-salon) for equipment, supplies, and setup 
- Create your pricing structure and service menu 

When your business plan is laid out and looks good, time to look for a location!  

## How Do You Choose the Perfect Location? 

Your salons location can make or break your success. Look for a space that’s accessible, visible, and suits your budget.  

- Research foot traffic and parking options 
- Consider proximity to complementing businesses 
- Check zoning laws and building requirements 
- Negotiate lease terms 

Once you have the perfect location picked out, the next step is to lock down your licensing and legal requirements.  

## What Licensing & Legal Requirements Do You Need? 

Before opening the doors to your new nail salon, make sure the business complies with all legal and regulatory requirements to operate legally and professionally. 

- Review all [license requirements](https://www.vagaro.com/learn/nail-salon-license) for your state 
- Apply for a business license and salon permit 
- Make sure your cosmetology or nail technician license is valid 
- Apply for an employer identification number (EIN) for tax purposes 
- Obtain [insurance](https://www.vagaro.com/learn/salon-insurance), including liability, unemployment, and other required types 
- Secure workers compensation insurance if hiring employees 

With licensing and legal out of the way, it's time for the fun stuff: designing your nail salon! 

![or-hakim-0jR7w4OW5SQ-unsplash.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg86ropsnteo07mtq99vavjx)

## How Should You Design the Space? 

Your salons [layout](https://www.vagaro.com/learn/7-salon-suite-decor-ideas) should be stylish, functional, and welcoming. Think about the client's experience from the moment they walk in. 

- Plan your reception area 
- Invest in comfortable seating and workstations 
- Ensure proper ventilation for [safety](https://www.vagaro.com/learn/nail-salon-hazards) 
- Choose décor that matches your brands personality 

A well-designed space not only enhances client satisfaction but also strengthens your salons reputation. No matter how you choose to design your nail salon, what's arguably more important is what you fill it with! 

## Which Equipment & Supplies Do You Need? 

Stocking your salon with the right tools and products is key to providing great service. Most of these supplies are a recurring monthly expense, so keep that in mind when purchasing.  

- Manicure and pedicure chairs 
- Nail lamps, tables, and toolkits 
- Sterilization equipment 
- A wide variety of nail polish, gels, acrylics, and nail art supplies 
- UV or LED lamps for curing gel nails  
- Towels, gloves, and cleaning supplies 

Having a fully stocked nail salon will set you and your team up for success. Speaking of a successful team... 

## How Do You Build a Team? 

Hire a team that reflects your salon’s values and can deliver the level of service you want to be known for.  

- Hire licensed nail techs 
- Provide ongoing training and education 
- Establish employee policies and expectations 
- Create a [positive work environment ](https://www.vagaro.com/learn/vagaros-tips-for-better-work-life-balance)

![vagaro-XO28jROe9yE-unsplash.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg86u3konxpi07mtgks9gj56)

## What Is the Right Technology? 

The right software can save you hours of stress and keep your business running smoothly.  

- Choose a nail salon booking software for online booking so clients can schedule with you 24/7 
- [POS system](https://www.vagaro.com/learn/best-salon-pos-system-2025) for payments 
- Inventory management 
- Marketing tools for email, text, and social media 

Using comprehensive software is especially important for efficiently running your own nail salon business.  

<BlogTipSnippet tipTitle="Pro Tip:" text="Vagaro’s [all-in-one software](https://www.vagaro.com/pro/nail-salon-software) helps you handle booking, payments, [marketing](https://www.vagaro.com/learn/how-to-market-your-nail-salon), and client management from one easy dashboard. " />


## How Do You Market a Nail Salon? 

Once everything’s ready, you’ll need to spread the word about your new nail salon.  

- Develop a comprehensive [marketing plan](https://www.vagaro.com/learn/fall-and-halloween-nails-trends-and-marketing-tips-salon) for your salon 
- Build a strong [brand](https://www.vagaro.com/learn/vagaros-custom-brand-packages) identity (name, logo, colors) 
- Create a website and leverage multiple social media platforms to promote your nail salon 
- Launch promotions for your grand opening 
- Partner with local businesses for cross-promotion 

Effective marketing is essential to stand out in a competitive market. Strong marketing efforts will help attract clients to your new business. Speaking of new clients, grand opening is right around the corner! 

## Prepare for Your Grand Opening 

Now that you’ve checked off the list to this point, it’s finally time for your grand opening! The big day is your chance to chine and attract loyal clients from the start. Opening a nail salon is an exciting milestone that requires careful planning and attention to detail.  

- Invite friends, family, and local influencers 
- Offer specials on long lasting manicures  
- Share your launch on social media 
- Celebrate the achievement of launching your own nail salon at the grand opening!  

Opening a nail salon is a big commitment, but with this nail salon checklist in hand, you can stay organized and confident as you build your dream business. From your business plan to your grand opening, each step brings you closer to welcoming clients who will love what you’ve created!  

 

### FAQ 

**How much does it cost to open a nail salon?**

The cost to open a nail salon can vary based on several factors like location, size, services and more. Find the average cost to open a nail salon here.  

**Do I need a license to open a nail salon?** 

Yes, you [need a license](https://www.vagaro.com/learn/nail-salon-license) to own and operate a nail salon.  

**What equipment is essential for a nail salon startup?** 

To open a nail salon, you need essential furniture like pedicure chairs and manicure tables, UV/LED lamps for curing nails, sterilization equipment. You will also need repeated supplies such as nail files, polish, acrylics, cuticle oils and gloves.  

**How do I attract clients to a new nail salon?** 

Execute a strong [marketing](https://www.vagaro.com/learn/fall-and-halloween-nails-trends-and-marketing-tips-salon) strategy to attract clients to your new nail salon. Collaborate with local businesses, list your business on a marketplace, and make sure your booking website is easy to find.  

**Can I open a nail salon without prior experience?** 

Yes, it’s possible to open a nail salon without prior experience with proper planning and preparation. However, it is required to have a nail technician license or have licensed nail technicians as your staff.  

**What makes a nail salon successful long-term?** 

Monitor the success of your business through [detailed reporting](https://www.vagaro.com/learn/salon-reports-business) to ensure continuous growth in order to see what's working and where to improve. Doing this on a regular basis will ensure a successful nail salon, long-term.  

**How long does it take to open a nail salon?** 

The time it takes to open a nail salon depends on several factors like finding the perfect location, licensing your business, setting up furniture and stocking up on the right supplies. On average, the physical buildout can take three to six months.  

The Ultimate Checklist to Open a Nail Salon

Running a [tanning salon](https://www.vagaro.com/pro/tanning-salon-software) isn’t only about giving clients that perfect glow. It’s also about attracting new customers, keeping loyal ones coming back, and standing out in a crowded beauty market. With the right tanning salon marketing strategies, you can [fill appointment books](https://www.vagaro.com/learn/are-tanning-salons-profitable), boost sales during slow seasons, and build a recognizable brand in your community.  

This guide breaks down simple but effective marketing ideas for tanning salons in 2025. From digital marketing and loyalty programs to seasonal promotions and analytics, you will find actionable steps to grow your business whether you manage a single boutique salon or multiple locations.  

## Why Is Marketing Important for Tanning Salons? 

[Marketing](https://www.vagaro.com/pro/marketing) is important for tanning salons because it increases visibility, builds loyalty, and drives consistent revenue. Even if you deliver flawless tans, your business can’t grow unless people know about you and keep returning.  

The tanning industry is evolving with trends in sunless tanning, spray tanning, and UV tanning beds. No matter what services you offer, visibility is what drives continued success. A great tanning experience only turns into revenue when people know about your salon and keep coming back.  

Strong tanning salon marketing helps you: 

- Bring in steady bookings year-round 
- Build brand recognition in your community 
- Increase customer loyalty with personalized offers 
- Compete with spas, gyms, and salons that also offer tanning services.  

 ![young-beautiful-smiling-long-haired-woman-in-glass-2025-02-16-09-40-48-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg74cry2in4r07mt70hhes9l)

## How Can a Website Help Your Tanning Salon Grow? 

A website helps your tanning salon grow by acting as your digital storefront and making it easy for clients to book and learn about your services. Without a professional site, potential customers may not see you as credible or may choose a competitor with a stronger online presence.  

### What Should Your Website Include? 

Your website should make booking effortless and highlight what sets you apart. Include: 

- Online booking options 
- Service menu with clear pricing 
- Photos, reviews, and testimonials to build trust 
- SEO-friendly copy with keywords like tanning salon near me, spray tanning services, and UV tanning beds.  

<BlogTipSnippet tipTitle="Pro Tip:" text="Vagaro’s [MySite](https://www.vagaro.com/pro/booking-website-builder) builder makes it simple to create a professional website with built-in booking tools. " />
 

### How Does Google Business Profile Boost Visibility? 

Your Google Business Profile boosts visibility by ensuring your salon appears in the Google search results and maps when people look for local tanning options. It shows potential clients: 

- Your business name, address, phone number, and hours 
- Photos, videos, and reviews that preview what your salon offers 
- A “street view” of your location for that extra trust and transparency (you could even have a “street view” inside of your building!) 

Keeping your profile updated with accurate details, photos, and responses to reviews helps you rank higher in local searches and attract more walk-ins. 

## How Can Social Media Increase Tanning Salon Bookings? 

[Social media](https://www.vagaro.com/learn/vagaros-social-media-tips-instagram-reel-margins) increases bookings by showcasing results, engaging with clients, and making your salon part of their daily scroll. Platforms like Instagram, TikTok, and Facebook are ideal for tanning salons to show transformations and connect directly with clients.  

Here’s what works: 

- Share before-and-after transformations to build credibility  
- Post quick tutorials on spray tan prep or aftercare 
- Run giveaways (like “Win a free spray tan session”) to grow following 
- Use seasonal hashtags such as #BronzedSkin or #SummerGlow 

## What Are the Best Ways to Attract New Customers? 

Some of the best ways to attract new tanning salon customers are offering first-time discounts, creating referral programs, and partnering with local businesses. These strategies lower the barrier for new clients and encourage word-of-mouth growth. Bringing in new clients does not have to be complicated or expensive. Try: 

- First-time discounts or complimentary add-ons to make it easy for new customers to give your salon a try 
- Referral programs that reward both the existing client and their friend 
- Community partnerships with gyms, spas, or boutiques that share your audience 

When new clients see authentic results, read glowing reviews, and feel welcomed from the start, they are much more likely to return.  

![beauticians-discussing-tanning-bed-options-in-beau-2025-08-27-08-52-27-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg74g833gaso07n3p4cbe5y0)

## How Can You Keep Clients Coming Back? 

Keep clients coming back by rewarding their loyalty, offering memberships, and creating a personalized experience. Repeat customers are the backbone of your business, and a strong loyalty system keeps them engaged.  

Ideas that work: 

- Offer points per session that can be redeemed for discounts 
- Give free tans or perks for referrals  
- Create monthly [memberships](https://www.vagaro.com/learn/why-your-business-needs-branded-membership-cards) for unlimited or discounted sessions  

With Vagaro’s loyalty tools, you can track points, send offers, and manage membership in one place.  

## When Should You Run Tanning Salon Promotions? 

Run tanning salon [promotions](https://www.vagaro.com/learn/tanning-salon-specials) during peak seasonal demand, when clients are most motivated to book. Aligning your promotions with events and lifestyle needs perform especially well! Try:  

- **Spring:** Prom packages for teens and young adults 
- **Summer:** Unlimited tanning memberships 
- **Fall/Winter:** Holiday event specials 
- **New Year:** “New Year, New Glow” promotions 

Vagaro makes it simple to automate [email and text campaigns](https://www.vagaro.com/learn/get-more-clicks-with-email-and-text-marketing) so you can promote specials year-round without extra effort.  

## Why Are Reviews and Social Proofing So Important? 

Reviews build trust and influence potential clients when their deciding where to book. Social proof shows that others had a great experience, which makes new customers more confident in choosing your tanning salon.  

Encourage happy clients to leave reviews on your booking site, Google, or Yelp. Then, share those testimonials across your website and social media.  

Vagaro can automatically send review requests after appointments, making it easy to collect and display positive feedback.  

## How Can Analytics Improve Tanning Salon Marketing? 

Marketing is most effective when you can measure results. Analytics improve tanning salon marketing by showing you which services and [product sales](https://www.vagaro.com/learn/things-to-sell-at-tanning-salon) deliver the best results. This way, instead of guessing, you can see what works and refine your strategy.  

Track key metrics such as: 

- Which promotions generate the most bookings 
- Which services are most popular 
- How often clients return 

Vagaro’s [built-in reporting tools](https://www.vagaro.com/pro/reports) give you real-time insights so you can focus on what drives revenue and cut back on efforts that don’t perform.  

 ![SprayTansbyMeg-05062025-083.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg74j8j0ge1r07n3hz5mba8b)

## How Do You Create Long-Term Success with Tanning Salon Marketing?  

Your tanning salon already has the foundation to succeed, but great service alone is not enough. Smart marketing ensures people can find you, connect with you, and keep coming back. By focusing on digital visibility, loyalty programs, seasonal campaigns, and authentic client relationships, you will build a brand that people recognize and trust.  

With [Vagaro](https://www.vagaro.com/pro/tanning-salon-software), you can simplify every step of your marketing, from website creation to loyalty programs, automated reviews, and analytics. That means less time juggling tools and more time helping clients feel confident and radiant.  

Ready to take your tanning salon marketing to the next level? Discover how Vagaro can help you attract more clients, streamline operations, and grow your business.  

### FAQ 

**What is the best way to market a tanning salon?** 

The best approach is a mix of online visibility, loyalty programs, social media engagement, and seasonal promotions. Using salon management software like Vagaro makes it easier to manage all these efforts in one place.  

**How can I get more clients for my tanning salon?** 

Offer first-time discounts, create referral rewards, and partner with other local businesses. Building a strong online presence with reviews and social media content also helps attract new customers.  

**What promotions work best for tanning salons?** 

Seasonal promotions like prom packages, summer unlimited memberships, and holiday specials work especially well. These packages align with clients’ schedules and encourage more frequent visits.  

**Why should tanning salons focus on reviews?** 

Reviews establish social proof that builds trust. They influence potential clients when deciding between you and another tanning salon competitor.  

**Can software help with tanning salon marketing?** 

Yes. Platforms like Vagaro provide tools for online booking, marketing automation, loyalty tracking, reviews, and analytics, which saves time and increases revenue.  

Tanning Salon Marketing: How Can You Grow Your Business



We’ve all heard the saying: *Your smile is the first thing people notice about you!* Whether that’s true or not, one thing’s for sure; the first thing people notice about your brand is **your font**. It’s the visual voice of your business, setting the tone for how customers perceive you before they’ve read a single word. Sleek and modern. Playful and creative. Elegant and refined. Your font communicates it all instantly.

And while many business owners spend hours perfecting their logo or choosing a color palette, font choice often becomes an afterthought. When that happens, you’re left with a brand that doesn’t feel cohesive, messaging that doesn’t land, and a website that just doesn’t look as professional as it could.

The good news is that choosing fonts doesn’t have to be overwhelming—and thanks to Vagaro MySite—you can even upload your own custom typefaces to create a truly one-of-a-kind look. 

But before you start experimenting, it’s worth learning a few ground rules. To help, Vagaro’s in-house design team, [Studio180](https://www.vagaro.com/pro/design-services), shared their best tips on how to pair fonts like a pro.

## Studio180’s Font Pairing Dos and Don’ts

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg5ccuoeuq6g07n3wdfcs75u)

Choosing the right fonts is one of the most impactful decisions you can make for your brand, but it’s also one of the easiest places skip over. These expert do’s and don’ts from Studio180 help you make smart choices when building your website or brand materials, especially now that you can upload your own fonts directly into MySite.

**DO: Use contrast to your advantage.** Fonts are all about balance. Pairing two different styles— like an elegant script for headlines with a clean sans serif for body text— creates visual interest and hierarchy without overwhelming the eye. The contrast makes your design feel intentional and polished.

**DON’T: Pair fonts that compete with each other.** Two display or novelty fonts side by side often clash and create “visual noise.” The same goes for pairing two scripts; they’ll fight for attention instead of complementing each other. Let one font be the star and the other support it.

**DO: Play with weight, not just style.** You don’t need five different fonts to make your site feel dynamic. Using multiple weights within the same font family (like Montserrat Bold for headlines and Montserrat Light for body copy) adds variety while keeping your design cohesive.

**DON’T: Keep all font sizes the same.** Visual hierarchy is key. Headlines, subheadings, and body copy should all feel distinct. Otherwise, your message can get lost. Adjust sizing and weight to guide the reader’s eye through your content.

**DO: Prioritize readability.** A bold or decorative font can make a strong first impression, but readability should always come first, especially in longer sections of text. Choose something legible for your main content and reserve more artistic fonts for headlines or accents.

<BlogTipSnippet tipTitle="Examples of Good Font Pairings" text="- **Playfair Display + Montserrat:** A classic mix of elegance and modern simplicity.

- **Lora + Open Sans:** Warm, approachable serif paired with highly readable sans serif.

- **Raleway + Roboto:** Sleek and contemporary, ideal for minimalist brands.

- **Great Vibes + Poppins:** A hint of luxury with a clean, structured balance.

- **Bebas Neue + Lato:** Bold, attention-grabbing headlines with professional body text." />

**DON’T: Use hard-to-read fonts everywhere.** Pairing two overly decorative fonts, or using a script font in all caps, can tank readability. And no matter how gorgeous a font looks, if your audience can’t read it easily, it’s not doing its job.

**DO: Think beyond your website.** A font that looks perfect on your site might not translate well to business cards, signage, or social media graphics. Choose a pair that’s versatile across all platforms, that way, you can maintain brand consistency without juggling too many typefaces.

**DON’T: Choose fonts just because they’re trendy.** Trends fade quickly, but your brand identity should be built to last. A timeless, well-paired font combination will serve you better in the long run.

**DO: Be intentional and flexible.** You don’t have to match your logo font exactly. If it’s a highly stylized display font, consider using a complementary typeface that echoes its personality while remaining practical for everyday use. And remember to adjust font sizes for decorative fonts, defaults often won’t do them justice!

With Vagaro MySite, you’re no longer limited to built-in font options, you can upload your own brand fonts for a fully custom look. Let’s take a quick look at how it works:

## Upload Your Own Fonts to Vagaro MySite

![](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmg5ccunevgdz07mtt7my17dm)

Vagaro MySite can now be even more aligned with your brand. Uploading your own font only takes a couple clicks! Before you do, make sure it’s a .woff2, .2off, .ttf, or .otf file (most fonts are when you download them). 

If you want to see all of the different ways Vagaro supports your business, try out a [complimentary 30-day trial](https://www.vagaro.com/pro/pricing)! We’ve got your back every step of the way.

Upload Any Font in Vagaro MySite!

The Best Tanning Salon Software of 2025

Running a nail salon can be wildly rewarding, but *keeping* it open means staying on top of monthly expenses. How much those cost depends a lot on your hours, number of clients, location, and how “nice” you want everything to be. Below, we break down the typical nail salon monthly expense items, with example cost ranges, and will run through a sample monthly budget.  

## What Affects Your Monthly Expenses? 

Before diving into the numbers, here are the biggest variables: 

- Business hours & days open: More hours = more utilities, more staff, more supplies.  
- Number of clients / Services per day: If you’re busy, supply use, wear & tear, laundry, etc. all scale up.  
- Location: Rent, insurance, licensing, utility rates vary a lot by city and neighborhood. 
- Quality of equipment and product lines: If you go high end, expect higher costs for products and inventory.  

## What Are Key Monthly Expense Categories? 

Here are the main costs you’ll likely pay, with examples of what nail salons in the U.S. pay (or close to it), in 2025.  

This depends on the volume your business puts out, as well as where it’s located. Consider this as your guide when reviewing costs: 

- **Low Volume:** one nail tech, 5-6 clients/day in a small town with a modest space and basic supplies. 
- **Moderate Volume:** 3 nail techs with a steady flow of clients in a mid-city salon offering art/acrylics.  
- **High Volume:** 5-8 nail techs in a premium location with extensive services being provided at a high volume in a large space.  

 ![customer-s-feet-after-cleaning-before-the-manicuri-2025-01-11-03-36-41-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmfww8vrygvrl07n51ejs2v70)

### Rent / Lease for Studio Space 

The physical location of your salon, whether it’s a storefront, booth space, or chair, can vary. Keep in mind that starting a lease typically requires a security deposit. Here’s a breakdown of what this expense can look like: 

- **Low:** ~$1,500 - $3,500 (smaller town, modest space) 
- **Moderate:** ~$4,000-$8,000 (mid-sized city, good location) 
- **High:** ~$10,000+ (prime location, large space) 

### Utilities 

Nail salon utilities include electricity, water, gas, etc. Your heating/cooling, internet, and phone bill also fall into this category.  

- **Low:** ~$300 - $500 
- **Moderate:** ~$500 - $1,200 
- **High:** ~$1,500 in big spaces with high electricity and water use 

### Staff / Labor Costs 

Labor costs vary depending on your staffing strategy. You can choose to rent chairs out to nail techs, pay them a commission, or have them on an hourly payroll. If you choose to hire a front desk receptionist or janitor, these will fall into this category.  

- **Low:** small team, part-time, commissions – maybe $5,000-$10,000 
- **Moderate:** fuller staffing, more hours - $10,000 - $25,000 
- **High:** large or luxury salon - $25,000+ depending on number of staff and local wages.  

### Nail Supplies / Consumables 

Your salon supplies and consumables are very common recurring expenses. Think polishes, gels, acrylics, disposable files, gloves, sanitation supplies, etc.  

- **Low:** ~$500 - $1,000 
- **Moderate:** ~$1,500 - $3,000 
- **High:** ~$3,000 depending on how many clients / services / premium products are used.  

### Insurance, Licenses & Permits  

Salon liability insurance, health & safety permits, a business license and fixed inspections should be expenses that are budgeted for.  

- **Low:** ~$100 - $300 
- **Moderate:** ~$300 - $800 
- **High:** ~$800-$1,500 if you have a large staff or property 

### Cleaning and Maintenance  

Cleaning the nail salon, laundry services, and waste disposal all fall within this category of expenses.  

- **Low:** ~$200-$400 
- **Moderate:** ~$500 - $1,200 
- **High:** ~$1,200 if you have many seats and pedicure chairs that are frequently used.  

### Marketing / Advertising / Social Media 

Your nail salon [marketing](https://www.vagaro.com/learn/how-to-market-your-nail-salon) expenses can vary based on local ads, social media content, promos, signage, and website upkeep.  

- **Low:** ~$200-$500 
- **Moderate:** ~$500 - $1,500 
- **High:** ~$2,000 depending on scale and how much you invest in paid ads  

### Software, POS, and Booking Systems 

POS fees, salon scheduling software (based on number of calendars) and payment processing expenses all depend on what systems you have in place. To lower this cost, look for an all-in-one tool like Vagaro.  

- **Low:** ~$50-$200 
- **Moderate:** ~$200 - $600 
- **High:** ~$600 if you’re using multiple terminals and work with software that doesn’t grow with your business. 

### Miscellaneous / Overhead 

Consider having a miscellaneous fund for expenses like small repairs, training, taxes, and supplies you forget until it’s needed in the salon.  

- **Low:** ~$200-$500 
- **Moderate:** ~$500 - $1,500 
- **High:** ~$1,500+ depending on unexpected needs.   

## What Are the Most Overlooked Costs? 

When nail salon owners think about monthly expenses, rent and payroll usually are at the top the list. But it’s often the smaller, less-visible costs that catch businesses off guard. Here are a few line items that sneak up on many salon owners: 

### Repairs & Replacements 

Pedicure chairs and nail lamps look sturdy but wear out faster than you think under daily use. A broken chair or faulty lamp is lost until it’s fixed or replaced.  

### Laundry & Towels 

Constant washing of salon towels, aprons, and linens uses up detergent, water, electricity, and machine maintenance. Outsourcing laundry adds a bill you might not anticipate at first.  

### Seasonal Swings 

Summer weddings, holiday rushes, or back-to-school dips can shift your budget throughout the year. Higher supply orders and extra staff during peak months mean variable monthly costs you’ll want to plan for.  

## What Do Studies & Sources Say? 

A majority of salons report that labor, rent, and supplies make the bulk of monthly costs. Utilities, insurance, and software add smaller but significant overhead.  

 ![focused-photo-on-male-hand-holding-cup-of-coffee-2025-03-08-18-21-35-utc.jpg](https://us-west-2.graphassets.com/AalLHDRueT6SDLkGLppQVz/cmfwx47vvj2zj07n5lotyh3uw)

## Why Should Nail Salons Track Expenses? 

Tracking expenses for your nail salon isn’t just about balancing a checkbook. It’s the difference between feeling busy and actually being profitable. When you know exactly what it costs to run your salon each month, you can set prices with confidence, avoid undercharging for services, and plan for the unexpected without chaos.  

Tracking your expenses also helps you spot patterns. Seasonal swings and rising supply costs are hard to predict unless you track everything thoroughly. With tools like Vagaro’s [built-in reporting](https://www.vagaro.com/pro/reports), this clarity makes it easier to cut waste, reinvest wisely, and grow your salon without guesswork—keeping your business as polished as your clients’ nails. 

## Bottom Line, How Much Should I Budget? 

We’ve uncovered a wide range of costs for nail salons expenses, each broken down into low, moderate, and high levels. But how much is the total average cost to running a nail salon? 

- **Low Volume:** ~8,000 - $15,000 per month 
- **Moderate Volume:** ~$25,000-$40,000 per month 
- **High Volume:** $50,000-$70,000 or more per month, depending on location & staff 

If you’re using Vagaro or similar software, having a clear picture of your monthly expenses will help you set service prices, plan for profit, and avoid surprises by hidden costs.  

 

## FAQ 

### What is the average monthly cost to run a nail salon? 

The average monthly expenses can range from $8,000-$70,000 or more based on the size of your nail salon, number of staff, and location.  

 
### What are the biggest monthly expenses for a nail salon? 

The biggest monthly expenses for a nail salon are your rent, labor, and supplies.  

 
### How can I reduce my monthly salon costs? 

To reduce monthly salon costs, consider purchasing supplies in bulk and negotiate with suppliers for better deals.  

 
### Do nail salons pay for licenses and insurance monthly? 

Your business license is paid for on an annual or bi-annual basis depending on your local requirements. Nail technician licenses must be renewed every two years and the expense varies by state. Insurance can be paid for on a monthly or annual basis.  

 
### How much should I budget for nail supplies each month? 

Budget anywhere between ~$500 - $3,000 for nail supplies each month. This number varies drastically based on number of clients, hours of operation, and quality of products.  

 
### Is marketing a necessary monthly expense for nail salons? 

If your goal is to grow your business for continued success, yes, marketing is a necessary monthly expense for your salon. Marketing is an essential expense to bring in new clients, retain existing ones, and guaranteed long-term success.  

 

### Resources:  

1. https://salonrenter.com/average-salon-suite-rental-costs-us-cities/ 
2. https://elitebeautysociety.com/nail-tech-insurance/ 
3. https://www.39celsius.com/google-ads-for-beauty-salons/ 

 

Nail Salon Monthly Expenses: What It Really Costs to Stay in Business


**Communities come in all shapes and sizes. That’s more apparent than ever right now, from the neighbors buying groceries for seniors to the FaceTime happy hours and digital book clubs popping up everywhere. And then there’s the community-building dark horse: Zoom.**

If you’ve ever worked in corporate America, you’ve likely encountered [Zoom](https://zoom.us/), which many big companies use for conference calls or presentations. But recently Zoom has become one of the best ways to communicate with friends, family, and clients from afar. Fitness studios, creative consultants, and even therapists have started using Zoom (or other platforms like it) to do business from a distance. 

Today, we’re breaking down the ways service-based businesses can use the platform to stay connected — and even make some extra income — while in-person sessions are out of the question. 

**In this article:**

-   [How to Get Set Up on Zoom](#zoom-101)
-   [How to Use Zoom for Teaching Fitness Classes](#zoom-fitness)
-   [How to Use Zoom as a Hair, Beauty, or Massage Professional](#zoom-hair)

## How to Get Set Up on Zoom 

Before we dive into how to hack Zoom to your heart’s content, let’s go over [Zoom’s account options](https://zoom.us/pricing) quickly. The two most common accounts are: 

### Zoom Basic (Free) 

This version lets you have unlimited 1:1 meetings and lets you host up to 100 participants in group video conferences for up to 40 minutes. This is great for most use cases. The main exception is for those fitness instructors or yoga teachers who want to offer standard hour-long (or longer) classes. For that, you’ll want to go Pro.

### Zoom Pro ($149.90 per year) 

There are a couple of arguments for going Pro. There’s no 40-minute limit, so you’ll be able to host longer sessions, and you can also record your sessions to share later (more on that below). 

If you’re going to be sharing the account with other members of your team (let’s say you’re a yoga studio owner and want to give access to your instructors), Pro also offers user management. 

### How to Help Clients Get Set Up on Zoom (Or Join Someone Else’s Zoom Conference Yourself)

Getting into a Zoom class, meeting, or consultation is super simple. (Seriously, how often is that the case?)

After you create a Zoom meeting, you can click “Copy Invitation”, and you’ll see something like this:

*Kit Warchol is inviting you to a scheduled Zoom meeting.  
Topic: SLC x LA Happy Hour  
Time: Mar 24, 2020 04:30 PM Pacific Time (US and Canada)  
  
Join Zoom Meeting  
https://us04web.zoom.us/j/543492962  
  
Meeting ID: 543 492 962*

You can share the full invitation via text or email, or you can just grab the Zoom meeting URL and add it to your email marketing. Once clients click it, Zoom will walk them through logging in.

## Using Zoom with Schedulicity

While Schedulicity doesn’t have a true Zoom integration (we didn’t see this quarantine coming, either), businesses *have* been combining our scheduling features with Zoom to offer online classes or sessions. We’re outlining what we’ve found to be the best option below.

Great news, too: You can still use [Vagaro's built-in payment processing](https://schedulicity.com/essentials/try-vagaro) (or our payment plugin for Stripe) to charge clients for classes just like you would for an in-person class or session.

Here are the technicals:

### Use the Email Class Roster or Email Client Feature

In this scenario, you’d use the built-in email class roster or email client feature leading up to each class or appointment. Doing this opens your default email program (i.e. Gmail, Yahoo, etc), and makes it easy to deliver a unique Zoom link for each and every class or appointment — thus protecting against clients getting tempted to jump in on something they haven’t paid for!  
  
You can include a reminder in the custom message for email notifications, so clients are sure to know that the class/appt. is online and that they should keep an eye out for the email with the link coming soon!

If you’re curious about other ways to use [Schedulicity](https://schedulicity.com/essentials/try-vagaro) to take your business online, we wrote [a Support article about it](https://support.schedulicity.com/en/articles/3824297-how-do-i-take-my-business-classes-online) that breaks down all the details. And now that we’ve covered the technicals, let’s talk about ways you can use Zoom based on your industry.

## How to Use Zoom for Fitness Classes 

### Let Clients Know You’re Going Online

Once you’re all set up with your Zoom account and have figured out which classes you’re going to offer and when, we’d recommend sending an email to your client list letting them know that you’re now offering online classes. Don’t forget to include instructions on how they can sign up for each one going forward! (If you’re a Schedulicity business, see our notes under “Using Zoom with Schedulicity” in the last section to get that set up).

### Set Up Your At-Home Studio Space

Before you teach your class, set up a space and test your camera and mic to make sure everyone can see and hear you as you’re demonstrating moves. Since 1:1s on Zoom are included, we highly recommend asking a friend or colleague to run a test with you to make sure everything looks great before you start your classes. 

### Plan No-Equipment Options 

Just like you plan adjustments for clients with injuries, you should assume that not everyone will have the same types of equipment at home. Plan your sessions accordingly. If clients can use soup cans instead of free weights, tell them! You may also need to think of ways to incorporate more bodyweight exercises than you normally do.

Even if you normally teach classes that require *all the equipment* (we’re looking at you, spin instructors and Pilates reformer studios), you can still offer at-home classes. Maybe it’s just a stretch and movement session for spin addicts or an ab-focused HIIT version of mat Pilates. Don’t be afraid to adapt. Your clients will appreciate the opportunity to work out with you even if it’s not “the usual” workout.

### Offer Equipment for Rent or Sale (or Send Links to Buy Online)

We’ve seen some spin studios get *very* creative with their unused equipment. If you live in a city where people can still travel (within reason), considering launching a rental program where people can pay a security deposit (you can set this up through [Vagaro's built-in payment processor](https://schedulicity.com/essentials/try-vagaro)) to pick up a bike, free weights, etc. and use them until the social distancing restrictions are lifted.

You can also sell lower-priced items (like resistance bands). And you can even offer to drop off deliveries in your downtime, so people can stress less about leaving the house.

Last but not least, Amazon Prime is still functioning. Send clients links to optional workout equipment that they can order two-day delivery or easily find at their neighborhood Target. 

### Send a Spotify Playlist

Make it fun. If you’re offering a free class, you can set up a Spotify playlist, and send the link to everyone who attends either in the same email as their Zoom link or just share it in the chat area of Zoom at the start of class. Then tell everyone to hit play at the same time you do. It’s a fun, extra touch that we’re loving in our own Zoom classes. (The reason we say *free* is that there are some restrictions on using Spotify playlists when you’re receiving payment.)

You can also just set up some Spotify playlists for clients who miss hearing your tunes and want to listen to them while they’re dancing around the house.

### Give Corrections

As you’re teaching, give students corrections just like you always have. That’s one of the best things about Zoom — you can see when someone drops their butt during plank. 

### If You’re Using Zoom Pro, Share the Replay 

We all have a lot of time on our hands. Consider sending a replay to attendees, so they can revisit class between sessions. If you’re tech-savvy, you can also get creative with selling these videos for a few dollars on your site to people who couldn’t attend. 

### Don’t Forget About Zoom 1:1s 

Between classes, you can offer private lessons on Zoom! Because why not? 

### Set Up Packages, Too 

People really want to support you right now. Consider offering packages that include access to, say, five Zoom classes plus an in-person class when this is all over. It’s a good way to make some extra money upfront when you need it. 

## How to Use Zoom as a Stylist, Barber, Esthetician, or Massage Therapist

### Offer “Self-Maintenance” Classes 

It might be a while before we all can get a haircut or facial. What are some instructional classes you can offer to help people figure out DIY solutions at home?

Can you walk people through how to fix their manicures? Or maybe through an emergency bang trim? If you’re a massage therapist, you could teach some simple self-massage techniques to clients that they can use in times of stress. We’ve bet you got something to offer if you get creative.

### 1:1 Consultations

Book 30-minute sessions with clients to talk through the problems they’re experiencing with their hair, skin, nails, whatever your specialty is. While you can’t fix their dry skin or damaged hair for them right now, you *can* build custom recommendations for them and answer their pressing questions. If you’re living in an area where travel is still allowed, you can even sell them products (conveniently hands-free and online through Schedulicity Pay), then offer to drop them off on their doorsteps after your consultations. 

### Throw a Self-Care Workshop or Self-Care Happy Hour

We’re all feeling more isolated right now than we’ve ever felt, and you’re in the business of making people feel better. Plan a special self-care workshop or even just an informal self-care hang with your regular clients so they can “meet” each other and bond from afar. These can be free (your way of giving back to the community) or you can offer them at a cost — go with your gut!


How to Use Zoom to Stay in Touch with Clients


**As a [massage therapist](https://www.schedulicity.com/essentials/massage-scheduling-software/), safety for both you and your clients is priority No. 1.**

**That’s why massage consent forms are so important.**

Massage therapy consent forms — AKA massage agreement forms — play a big part in setting boundaries for [massage therapists](/learn/how-to-become-a-licensed-massage-therapist) and their clients.

They also help you understand your client’s specific circumstances and needs, allowing you to provide informed, [customized care for each individual client](/learn/marketing-for-massage-therapists) – even if you run a [*mobile* massage therapy business](/learn/how-to-start-a-mobile-massage-business).

So if you’re still asking yourself: “Do I really need a consent form from my massage clients before I treat them?” — the answer is **yes, your clients should sign a form**. 

In this blog, we look at *why* you need [client consent forms](https://support.schedulicity.com/en/articles/2537687-how-do-i-set-up-or-update-a-waiver-and-track-my-client-s-waiver-status). Plus, we’ll even share a checklist for what to include in yours!

*Looking for specific info? Feel free to jump ahead!* 👇

-   [Why You Should Require Consent Forms](#why)
-   [Legal Advice — Yea or Nay?](#legal)
-   [What to Include In Your Massage Consent Form](#include)
-   [Bonus: Free Consent Form Templates](#bonus)

## Why You Should Require Massage Client Consent Forms

### Massage Consent Forms Establish Ground Rules & Intentions

By having your clients sign a massage consent form, you’re taking the time to lay out what your goals are for the appointment.

It helps clients understand your approach and what they should expect during their visit. 

Ultimately, giving clients as much information up front as possible [reduces the chance of miscommunication](https://massagefitnessmag.com/massage/what-is-informed-consent/) between parties and makes each appointment predictable for you *and* your clients.

### They Inform Clients of Potential Risks

With a massage agreement form in place, the client knows what, when, and how things are supposed to happen, including the possibility of injury ([which your business insurance might cover](/learn/salon-and-spa-insurance-costs/)).

This is also your chance to relay potential risks and side effects, such as delayed muscle soreness, and disclose any [licenses or certifications you have as a massage therapist](/learn/how-to-become-a-licensed-massage-therapist).

### They Reduce Liability Concerns

A standard consent form can [remove liability concerns](https://www.hg.org/legal-articles/signing-a-waiver-on-a-massage-therapy-lawsuit-51261) for you as the massage therapist, covering potential negligence concerns and even larger injuries.

The agreement acts as a release from standard forms of negligence that occur either with the facility or with you as the massage therapist.

## Legal Advice — Yea or Nay?

With so many free consent templates out there that seem to follow industry standards, do you need to consult a lawyer when drafting up your own? 

Short answer: **yes**.

A lawyer can answer any legal questions you may have and can also help [ensure you have the most effective form](https://www.contractscounsel.com/b/how-to-write-a-liability-waiver) for you and your clients.

Of course, if you’re not in a place to consult a lawyer, you can use templates available online, but you should still have the form double-checked by a lawyer.

## What to Include in Your Massage Client Agreement Form

While the [AMTA](https://www.amtamassage.org/resources/forms-templates/) has some handy templates to help you create various forms, like [intake forms and SOAP notes](/learn/why-keep-client-notes/), we put together a list of what to include in your client waivers! 

## [Massage Client](/learn/marketing-for-massage-therapists) Consent Form Checklist

-   Consent to receive massage therapy
-   Agree that a massage is not a substitute for medical treatment
-   Acknowledge that massage therapists do not diagnose injuries or prescribe medications
-   Understanding of potential risks involved
-   Agree to disclose any injuries or medications therapist should be aware of
-   Agree to inform therapist of any pain or discomfort during massage
-   Understand that client or therapist can end massage at any time
-   Acknowledge that client has been given a chance to ask questions and that all questions have been answered before the massage 

## Bonus: Free Massage Therapy Consent Form Templates

Take the checklist above and fill in the blanks for your own form with these free massage form templates.

Of course, be sure to customize the language so it’s specific to your business’s needs. 

-   [AMTA: Forms and Templates](https://www.amtamassage.org/resources/forms-templates/)
-   [Jotform: Consent Form Templates](https://www.jotform.com/form-templates/category/consent-forms)
-   [My Massage World: Liability Release Templates](https://mymassageworld.com/free-forms/)
-   [Schedulicity: New Client Questionnaire](/learn/how-to-build-a-new-client-questionnaire)

---

[*Vagaro's online booking software*](https://www.schedulicity.com/essentials/) *is perfect for massage therapists and spa owners.* 

*With built-in tools for marketing, payments, and simplified booking, you can [grow your massage business](/learn/marketing-for-massage-therapists) and stay connected with your clients — all from one app!*

[Learn More About Schedulicity](https://www.schedulicity.com/essentials/learn-more)




Why Clients Need to Sign a Massage Therapy Consent Form (+ What to Include)


**OK, let’s be honest.**

**Firing a bad hair client is not easy, but we need to talk about it.**

When is it time to say goodbye to *that* client?

Well, you should decide on a case-by-case basis.

We all have boundaries, and although you’re in a service-based business where you want to make everyone happy, sometimes you have to put your foot down. 

[Setting boundaries](/learn/liability-waivers-for-services-salons) is key to creating consistency in your business — and boundaries are necessary self-care for business owners.

I truly believe in sticking to your guns when a client is out of line or disrespectful. 

However, I don’t agree with firing a client because they’re a little picky, or they don’t like their service.

Part of being a great small business owner is [accepting feedback — whether it’s positive or negative](/learn/the-importance-of-feedback-both-giving-and-receiving/). Firing a hair client over something small isn’t cool. 

**But** if the client oversteps your boundaries time and time again — especially after a conversation — it may be time to be up front with them. Tell them to find another service provider to take care of them moving forward. 

## When Should You Fire a Hair Client?

So, how do you know when it’s time to fire a hair client?

This is based on the boundaries you set in your business — and those are critical.

I can tell you this: When you don’t have boundaries in place, you’re setting yourself up for some level of disrespect. 

Vagaro helps implement boundary management with customizable policies and waivers that must be acknowledged by clients before their appointment.

For example, if you have no boundaries with your hours, clients think they can come in for an appointment whenever they want.

If they ask you to stay until 9 p.m., you may be tempted to say yes — unless you have certain hours set in place. Your hours are on your Vagaro booking page for a reason.

Think about some boundaries and dealbreakers for you.

To help, here are some things I consider to be dealbreakers (and boundaries that mean it’s time to let your client go):

### 1\. The client is late to every single appointment, and I mean *late* — 30 to 45 minutes late. 

This is a major problem.

Being a service provider means you run on a tight schedule. If one client is late — especially in the morning — it throws off your entire day. 

It’s important to share these boundaries and policies with your clients. Things happen, and people get stuck in traffic or run behind schedule.

However, if it’s a constant habit, you need to have a talk about your late policies. It might be uncomfortable or awkward, but it helps the client understand your boundary.

If the client’s late behavior continues, it may be time to part ways. 

### 2\. They cancel their appointment more than once within an hour or two of their appointment time.

This is such a bummer.

It’s hard to fill in a last-minute appointment, and you’re probably doing everything you can to [reduce cancelations](/learn/how-to-prevent-hair-appointment-cancelations).

Time is money, and money is being lost at this point.

Maybe you give one free pass, but you run a small business. Your clients need to be respectful and professional, too.

If the client continues to cancel last minute, it’s time to take a deposit for at least half of their services. If that doesn’t work, end the client-provider relationship.

**Pro Tip**: [Sign up for Vagaro](https://www.vagaro.com/pro) and set up prepayment on your services or require partial deposits to help avoid late cancellations or no-shows.



### 3\. They crossed the line and were outright disrespectful to you or your team. 

Now, being assertive and demanding don’t equate to being disrespectful.

You may have some clients who are a bit more vocal about their services, or they are quite particular. This is part of being in a service-based business.

However, a client yelling and carrying on rudely in your space or talking down to you or your team is a different story – a relationship-ending one.

### 4\. They called or come back to have you fix something or tell you how unhappy they are after every appointment.

Sometimes, you may not be the right fit for some people. Sometimes, a client may not be a the right fit for you or your business.

This is OK! It happens. (Read that again and again.)

If a client is constantly unhappy, I recommend having a conversation asking why. Be upfront and honest. (Here are a few [email templates to help with client communication](/learn/new-client-follow-up-email).)

If they continue to be unhappy, I recommend referring them to someone else who may be a better fit.

## How to Break Up With a Hair Client Script

It’s not easy. Being in business over 23 years, I only fired three or four clients as a salon owner. 

It’s best to do it in person, but if that’s not possible, have a cool, honest, respectful conversation over the phone. Say something like: 

> I would like to thank you for being a loyal client, and I’m so sorry we cannot please you. I’d love for you to try a hair stylist or even a salon that would better suit you. I want you to be happy. 

Or:

> I’m so sorry. I tried to make this work, but I feel you’re not being respectful of our time. We have clients on a waiting list, and it’s not fair to them if you keep canceling your appointments or showing up late. I pride myself on being as fair as possible.

## The Takeaway

Being as upfront and transparent as possible is always best. 

Are they going to be happy? Probably not.

I can also tell you this: By having a conversation about boundaries, I was able to save some clients. Those clients became very clear on my boundaries and became respectful of them.

This may not be the case with some of your clients, but at least you tried your best.

Always protect yourself and your boundaries, so you can handle things as professionally as possible if it ever comes down to firing a client.


At Vagaro, business owners and service providers come first. Always.



How and When to Fire a Hair Client (+ a Free Breakup Script!)


**“Staying in touch” with friends and family.**

**The rise of words like “touch-free”, “hands-free”, and — for those of us who love Postmates — “contactless delivery”.**

***Touch* might just be the word of the decade. Well, touché.**

As a service provider, you’re already grappling with countless “whats ifs” when it comes to your small business.

You’re thinking about [extra business costs](/learn/salon-and-spa-insurance-costs/) and [online booking](https://www.vagaro.com/pro/salon-software) and actual services.

You’re considering whether or not you should require deposits. Should clients sign [waivers](/learn/liability-waivers-for-services-salons)?

Can you accept new clients at all?

And then, of course, there’s accepting payment for your services. 

The conventional wisdom seems to be: The less cash exchanged, the better. It’s safer, cleaner.

Encouraging clients to switch to credit card payments is easy enough. But once you’ve done that, that’s when things might start to feel awkward.

In a word: ***tips***.

You spent your career graciously accepting them, but that doesn’t mean you want to outrightly [*ask* for a tip](/learn/how-to-get-more-tips-without-asking-for-more-tips) after each session.

But what if there’s no easy way to encourage tipping that keeps the process hands-free? 

Here are a few tips based on [our built-in payment processing](/pro/card-processing) to help providers who are questioning the “should I or shouldn’t I?” aspect of asking for tips on credit card payments. 

## How to Ask for Tips at a Salon When Using Contactless Payment 

### Technique 1: Get Rid of the Tip Structure and Charge What You’re Worth 

Former salon owner and business consultant Nina Tulio says that if you’re [relying on tips to make rent](/learn/clients-who-dont-tip), chances are your pricing structure is unbalanced.

It makes sense: Even back when cash tips were the norm, there’s so much uncertainty around how many tips you’ll receive each month and when. 

Instead, Tulio recommends taking a look at your finances and re-evaluating what you’re charging for your services or classes.

If it makes more sense to [raise your prices](/learn/is-it-time-to-raise-your-prices-how-and-when-to-have-an-increase) than to let clients know you’ll no longer expect a tip — do it.

You can communicate all of this well in advance via your mailing list. (Our [email marketing tools](https://www.vagaro.com/pro/marketing) are great for this!)

### Technique 2: Encourage Tipping Before Clients Arrive for Their Appointments

Speaking of [email marketing](/learn/email-copy-101/), we recommend you consider sending an email out explaining how your payment process has changed and why, especially if you’re doing contactless payment now.

Your clients get that their appointments will look very different now than they have in the past.

When you send them an email updating them [on how your booking process works now](/learn/email-templates-reopening-covid/) — and how they should prepare before coming to your studio or salon — why not add a section about tipping?

This is a win-win:

1) It reminds any slightly…obtuse clients that you do, in fact, accept tips.

2) It clears up any confusion in advance because you can explain how the credit card tipping works.

Here’s a way of phrasing it: 

*“Because we’re trying to go as hands-free as possible, we’re accepting and encouraging contactless credit card payments. With our system, you won’t be able to select your own tip amount, so please let me know at the end of your appointment if you’d like me to add a tip to your total and for how much. As always, it’s so appreciated!”* 

### Technique 3: Buy a Stylus! 

Or you can allow for a *little* touch.

Places like [Walgreens](https://www.walgreens.com/) or [CVS](https://www.cvs.com/?icid=cvsheader:cvslogo) carry cheap stylus pens. (You know the ones with the foam ball at the end?)

They’re easy to clean, so you can hand the pen over to the client rather than your entire payment device.

Once your client leaves, presto! Just spray and clean the pen. No need to sanitize your full device every time.


### Technique 4: Practice Getting Comfortable with Asking for a Tip

The truth is, the awkwardness around tipping feels a lot less substantial these days.

We’re all nervous about touching other people’s items. We’re all uncertain.

So, when all else fails, just address it. Practice on your most loyal clients to get more comfortable. And hey, feel free to crack a joke. Think: 

**You:**  “It was so great to finally be able to see you! Your total today is going to come to $X without a tip included. Would you like to add gratuity?”  

**Them:** “Sure…like 20%?”  
  
**You:** “Thank you so much! It feels so strange to bring up tipping, but I guess this is what everyone means when they say this is *‘the new normal’.”*

---

Send the bill straight to your client’s phone with contactless payment. Ditch the card reader, speed through payment, and bump up tips. Available now on Vagaro.

[Learn more about contactless payment](https://www.vagaro.com/pro/card-processing)




How to Encourage Tipping When Using Contactless Payment


**For [small business owners](/learn/best-small-business-podcasts-2020), the first quarter of the year is the perfect time to revisit [financial goals](/learn/ways-to-increase-salon-revenue), reflect, and set fresh resolutions for the year ahead.**

**Of course, this time of year also means… [*tax season*](/learn/small-business-tax-resources-from-a-cpa).** 

While there are some handy [end-of-year financial checklists](/learn/small-business-checklist-for-the-new-year) out there to help small business owners manage their taxes, we thought we’d go one step farther… 

**Vagaro's *Ultimate* List of Tax Prep Resources** is here to answer all those big questions and give you the resources you need to crush your taxes this year.

## The Ultimate List of Small Business Tax Preparation Resources

Let’s start by answering some of the biggest tax questions out there for small business owners. Then, for each topic, we’ll share the sources to help you handle them.

### How Do Work-from-Home Tax Expenses Work?

If you’re self-employed and get any part of your work done at home, you may be able to claim certain [work-from-home tax deductions](https://turbotax.intuit.com/tax-tips/jobs-and-career/tax-tips-for-employees-who-work-at-home/L5AinJbgn). While this typically means claiming items such as an at-home office space, it can be much more than that.

#### **Am I able to claim tax deductions for working from home?**

If you worked for yourself at all in the previous year, *yes*, [you’re eligible](https://turbotax.intuit.com/tax-tips/jobs-and-career/tax-tips-for-employees-who-work-at-home/L5AinJbgn) to claim work-from-home expenses on your taxes. (Even if you worked for an employer for part of the year, the time you were self-employed is still eligible, so no worries there.)


#### **What qualifies as a work-from-home expense?**

Generally, anything you need to run your business can qualify as a [work-from-home expense](https://blog.stridehealth.com/post/hair-stylist-tax-deduction-checklist), such as your office, tools, supplies, or licenses:

-   Office space
-   Tools and supplies
-   Cell phone bills
-   Printing/copying expenses
-   Licenses
-   Insurance
-   Professional development (e.g. classes, seminars)

*Keep in mind: The IRS takes work-from-home expenses very seriously, so be sure you have all your* [*receipts on record*](https://turbotax.intuit.com/tax-tips/jobs-and-career/tax-tips-for-employees-who-work-at-home/L5AinJbgn) *before claiming them on your tax return.* 

#### Go-to Resources:

-   **TurboTax**: [Tax Tips for Employees Who Work at Home](https://turbotax.intuit.com/tax-tips/jobs-and-career/tax-tips-for-employees-who-work-at-home/L5AinJbgn)
-   **IRS**: [How Small Business Owners Can Deduct Their Home Office from Their Taxes](https://www.irs.gov/newsroom/how-small-business-owners-can-deduct-their-home-office-from-their-taxes)
-   **Business Insider**: [How to Claim Work-from-Home Tax Deductions](https://www.businessinsider.com/personal-finance/work-from-home-tax-deductions) 

**Pro tip**: Are you a self-employed hair stylist? Check out this [Hair Stylist Tax Deduction Checklist](https://blog.stridehealth.com/post/hair-stylist-tax-deduction-checklist) for all the tips and tricks on handling taxes for your industry.



### How Do Taxes and PPP Loans Work?

[PPP loans](https://home.treasury.gov/policy-issues/coronavirus/assistance-for-small-businesses/paycheck-protection-program) came along with the Covid pandemic and **ended May 31, 2021**.

Their purpose was to help business owners cover expenses like payroll and applicable overhead costs.

While PPP loans ended a few years ago, there are still things to keep in mind if you’re currently paying off a PPP loan. 

#### Do I have to pay taxes on PPP loans?

[PPP loans](https://www.ageras.com/blog/how-ppp-loans-affect-taxes) are not taxable on the federal level. This means you do not need to include any PPP money as income on your federal tax return.

However, check with your [local state tax laws](https://taxfoundation.org/state-tax-forgiven-ppp-loans/) to see if they are taxable in your area.

#### Can I use my PPP loan as a tax deduction?

Yes. The IRS has made it clear that business expenses paid with funds from a PPP loan [can be deducted](https://www.irs.gov/newsroom/eligible-paycheck-protection-program-expenses-now-deductible) by business owners on federal tax returns.

#### Go-to Resources: 

-   **Ageras**: [How PPP Loans Affect Your Taxes](https://www.ageras.com/blog/how-ppp-loans-affect-taxes)
-   **Tax Foundation**: [Which States are Taxing PPP Loans?](https://taxfoundation.org/state-tax-forgiven-ppp-loans/)
-   **Fundbox**: [How Does a PPP Loan Affect Your Taxes?](https://fundbox.com/blog/ppp-loan-taxes/)


### What If I Hired a New Employee This Year?

First off, congratulations on your [new hire](/learn/how-to-hire-a-front-desk-assistant-guide)! Second, you probably have a few new questions about filing your taxes…

#### Do I have to pay taxes for only one employee?

Yes. If you hired a new employee — even if it’s only one (so far!) — you are still responsible for [payroll taxes](https://www.adp.com/resources/articles-and-insights/articles/e/employer-payroll-taxes-what-they-are-and-how-they-work.aspx) on your new hire.

#### Does my employee need a W-4 form?

Upon hiring a new employee, you need them to fill out a [W-4 form](https://www.irs.gov/businesses/small-businesses-self-employed/hiring-employees), which lets the employee indicate their filing status and any withholding adjustments. Then, with each paycheck, taxes will be withheld based on their form.

#### When do I need to file my employee’s W-2 form?

Your employee’s [W-2](https://www.irs.gov/taxtopics/tc752) is a form to show wages paid and taxes withheld for the year, and it needs to be completed and filed with the IRS by **January 31**.

#### Go-to Resources

-   **The Balance**: [How to File W-2 Forms Online](https://www.thebalancemoney.com/how-to-file-w-2-forms-with-w-3-forms-online-397970)
-   **IRS**: [Hiring Employees](https://www.irs.gov/taxtopics/tc752)
-   **IRS**: [Where and When to File W-2 and W-3 Forms](https://www.irs.gov/taxtopics/tc752)

### What Is the Best Software for Taxes?

Did you know the IRS has a *free* tax software to file your return? Yep! If you make less than $72,000/year (your profit, not your sales), you can use the [free IRS tax software](https://www.irs.gov/filing/free-file-do-your-federal-taxes-for-free). 

Our favorite small business CPA, [Michelle Cook](https://www.instagram.com/smallbusinesscpa/), gave us this advice a while back, and we’ve been spreading the good news ever since!

*Want more small business tax advice from Michelle? Don’t miss our chat with her to learn all the secrets!*👇

### How Can Vagaro Help with My Taxes?

As an business management made with service providers in mind, we know how important it is to keep tabs on your finances.

That’s why we built in [automated reports](https://www.vagaro.com/learn/the-3-reports-you-need-to-stay-on-top): to make your life a little simpler — especially when tax season rolls around.

Sales Summary Report: The [Sales Summary Report](https://www.vagaro.com/learn/7-vagaro-reports-for-schedulicity-users) breaks down all things *sales*, and gives you the info small business owners need for their taxes, such as:

-   Gross sales
-   Net sales
-   Taxes
-   Refunds
-   Gratuity
-   Fees
-   Discounts

Transactions Report: The Transactions Report is an easy way to track and manage all the payments you collected through your Vagaro account.

With this report, you have a bird’s eye view of each transaction to see how much you charged, or you can dig into specific payments for a little more detail. 


for the pros

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